• The Journal of Information Systems
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• v.24 no.1
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• pp.1-25
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• 2015

Social Network Service (SNS) has been played an important role in the life with the expansion of the modern technology in the cellular communication. More knowledge and understanding should be inevitable even if companies have taken advantage of SNS through word of mouth as one of the new paradigm. In most cases the crucial benefit or peculiarity of SNS has been overlooked because only general aspects of SNS have been applied in the online situation. As a result of this, same paradigm has been considered in reality as SNS was just used one of the marketing tools. However, essential aspects of SNS were investigated to see the relation of usage intention and word of mouth in this study. The hypothesis of the effect of continuous intention of the usage, trust and word of mouth was made and reviewed statistically. The statistical analysis showed there was significant among relationship, context, perceived service quality and continuous intention of the usage. In addition to that, self-expression, relationship, perceived service quality and trust were significant. Finally the continuous intention of the usage and word of mouth was significant as well. Based on this study, SNS provided by the companies could be effective to the customers in terms of word of mouth while different trend was shown in terms of trust.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.3
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• pp.464-476
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• 2021

This study empirically investigated the relationship benefits perceived by consumers from a live commerce channel and verified effects on trust in seller/product relationship and purchase intention to establish a strategy for a live commerce channel. An online survey was conducted among 204 women residing in Korea who had watched a video on fashion products shown by the NAVER Shopping channel. The perceived relational benefits from the live commerce channel were extracted into four groups: psychological, social, economic, and customerization benefits. Psychological benefits were found to have a positive effect on trust in seller but not trust in product. Social benefits and customization benefits had a positive effect on both trust in seller and product, but economic benefits had no effect. Trust in seller and in product had positive effects on purchase intention. Understanding consumer response in relation to perceived relationship benefits in live commerce can contribute strengthen consumer behavior research on live commerce channels. These results can guide fashion companies as they develop live commerce marketing strategies.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.6
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• pp.341-352
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• 2019

Recently, e-sports has been receiving social attention. Game leadership is a necessary skill to perform effective game tasks, and it is very important to e-sports game and improve teamwork. As a result, there is a need to identify psychosocial factor that promote game leadership. This study tried to examine how game motivation, game efficacy, and psychological factors(self-control, social intelligence, self-esteem) reported to have an important effect on leadership have relation with game leadership to MOBA genre users who were known to consider role of game leadership as important factor. We used data from 196 adolescents using MOBA games for surveys. As a result of analysis, internet game time, game efficacy, and social intelligence had a positive relationship with game leadership. And game motivation(social, exploration and escape) also had a positive effect on game leadership. But self-control, self-esteem and some game motivations(acquisition, achievement) was not significant.

• Korean Journal of Clinical Pharmacy
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• v.24 no.1
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• pp.53-61
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• 2014

Background: The use of health functional food (HFF) is increasing and will continue to rise worldwide. Concerns about HFF-drug interactions are increasing as HFF are becoming more widely used. Therefore, awareness of consumers' perceptions and behaviors associated with HFF use may help health care providers improve their communications with patients. Purpose: The aim of this study was to assess the characteristics, perceptions, and behaviors associated with HFF use in South Korea. Method: The online survey was conducted from September 21th to October 7th, 2013. With the aid of Social Network Service (SNS) and google, the questionnaire was posted online on internet website targeting people aged 15 years or older so that self-reported data covering 4 domains were collected from 257 Koreans. Results: A total of 257 people responded the questionnaire. Among them, 81.3% reported experiences of HFF use. Female were more likely than male to use HFFs. There were no differences in demographic characteristics between HFF users and non-users in relation to age, education, and household income. Higher level of education was associated with high-level perception of HFF function (OR 3.9, 95% CI 1.48, 10.1) and a positive relationship was observed between the maximum number of HFFs used concurrently and age of the respondents. Among the HFF users, 42.6% reported concurrent HFF-medication use. However 73.3% of them did not disclose their use to physician or pharmacist and only 30.2% were informed about potential drug-HFF interactions. Pharmacy was most commonly reported as the source from which the respondents were informed about potential interactions. Conclusion: Many people had used HFF and medications concurrently while not being informed about potential HFF-drug interactions. Pharmacists and physicians should be vigilant for risk of the interactions and actively determine whether the patient is using an HFF before prescribing and administrating medications.

• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.529-553
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• 2022

The present study aimed to examine the mediation effect of identity development between perceived parental academic achievement pressure (PPAAP) and mental health. Specifically, we examined whether the relation between PPAAP and mental health is mediated by the positive or negative aspects of identity development. Participants were 110 Korean college students. They completed online self-report questionnaires that included PPAAP, identity development, personal well-being, and depression. We found that PPAAP was negatively related to personal well-being and positively related to depression. Moreover, the relation between PPAAP and mental health was mediated only by the negative aspects of identity development. In other words, PPAAP was related to the negative aspects of identity development, which, in turn, was negatively associated with mental health. This study contributes to the literature in that it proposed identity development as a mediator between PPAAP and mental health and found that the negative, not positive, aspects of identity development mediated the relation. We suggest that institutional interventions that help develop identity can be an effective way to mitigate the negative impacts of PPAAP on mental health of children living in the highly competitive Korean society. Limitations and future research directions are also discussed.

• Journal of Korea Technology Innovation Society
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• v.16 no.1
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• pp.1-19
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• 2013

A myriad of information production channels and medium including internet, social media, and multi media channels emerged, often with conflicting interests, disseminate unwanted and inaccurate information which could result in sudden severe public relations damage to the global companies with world class products if not dealt with in the professional way. Properly crafted and managed public relations thus should become the integral part of all organizations. In particular online public relations leadership becomes even more important to public organizations responsible for national branding and interests and to private sectors expanding into the global markets. The research aims to increase global competitiveness of the pubic and exporters by presenting the online leadership strategy 101. For this purpose, locally produced web sites are analysed both from technical and global marketing perspectives. From the research all web sites were classified into three types of ghost, wreck, and moron. The 2012 research showed that 99% was moron, followed by 67% wreck and 1% ghost. The research presents must strategies for global public relations and marketing. They include strategic planning, public relation training, white hat search engine optimization, web standards, web accessibility, mobile web site and the inbound marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.804-824
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• 2021

This study qualitatively explored the case of users utilizing multiple accounts on one social network service to create their own multiple spaces and different personas. The purpose of the study was to understand the behavior of people who use multiple accounts to express their identity online using Carl Jung's personality theory. We used in-depth interviews and the Zaltman metaphor elicitation technique (ZMET), targeting 19 people in their 20s and 30s who use more than one personal account on Instagram. Creating a shared consensus map using the configuration concept of ZMET derived six personas in relation to Instagram accounts. The motivations for the respondents' self-presentation associated with their personas and self-presentation types shown on Instagram were analyzed in terms of persona and fashion and subdivided into five dimensions: relationship management strategic presentation, self-monitoring presentation, competence demonstration presentation, anonymous presentation, and persona-centered presentation. Each respondent's persona and self-presentation formed by the Instagram account was analyzed.

• Asian Journal for Public Opinion Research
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• v.11 no.4
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• pp.327-357
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• 2023

Adopting the Tools of Liberalism and Clash of Civilizations theories of international relations, this study examines the perceptions of 25,406 Arabs in 11 Arab countries as expressed in an Arab Barometer survey exploring their perceptions of violence against the United States (US), American citizens as "good," President Donald Trump's foreign policy in the Middle East, increasing economic relations with the US, and welcoming American foreign aid. As aspects of the Clash of Civilizations theory, this study examines religiosity, religious ritual practices, and political Islam and, as aspects of liberalism, this study explores the roles of online media as well as perceptions about US foreign aid in the prediction of the criterion variables. The findings suggest that religious indicators, and aspects of the Clash of Civilizations generally, were negative predictors of the perceptions, while social media and motivations for US foreign aid as aspects of liberalism, positively predicted the perceptions. The study discusses the results in relation to implications for policy makers.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.492-500
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• 2008

This research was conducted in an attempt to understand human lifestyles in on-line game world. Q methodology was used to investigate players in Mabinogi, which is an on-line game(MMORPG). Based on 82 behavior statements, 6 types of on-line game lifestyle were found : Self -Enhancer, Self -Expressionist, Relation-Oriented, Isolation -Antisocial, Social Contributor, and Self-Interest. The behavior patterns of the 6 types were then compared to identify similarities and differences amongst them in psychological meanings and values in the on-line game life. The results showed that the lifestyles in on-line game world encompass both the reflection of the lifestyles in the real world and also the creation of new life patterns that players desire. The process of developing lifestyles in the online game world illustrates the emergence and evolution of human life on new social environment which is established by digital technology. On-line game world can be defined as new life space in which people is able to create new identity and new culture.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.153-158
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• 2018

Fundamental problems of e-commerce are exaggerated advertising of products, lack of trust in products or suppliers, and false reviews. As a solution, I have merged the concept of trust service embedded in social network service(SNS) with commercial domain to develop a new type of service called "Reliable SNS Commerce Service". The contents developed in this paper are as follows: first, online community functions for users to provide services; second, commerce functions; and third, functions for linking SNS and commerce. Through the reliability information presented in this paper, the seller provides more reliable and objective purchase information to the buyer about the sales items, thereby contributing to the sales by increasing the probability of the actual purchase. The buyer can purchase the higher-quality products with confidence. The service providers can gain the reputation as a reliable site for purchasing members. In conclusion, this paper provides a positive effect to all the participants, which will contribute to the development of a new commerce market and activation of electronic commerce.