• Asia pacific journal of information systems
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• 제30권3호
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• 지식경영연구
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• 제24권1호
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• pp.51-72
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• 2023

지능정보사회에서 디지털 리터러시는 필수사항이며, 리터러시 교육이 활발히 시행되고 있다. 디지털 리터러시 수준이 올라갈수록 프라이버시 우려가 증가하는데, 이는 디지털 서비스 이용을 저해할 수 있다. 이 연구에서는 스마트기기 활용 역량과 프라이버시 우려와의 관계에서 온라인 사회참여 활동과 정보 사실성 판단 능력의 매개효과와 프라이버시 리터러시의 조절효과를 검증하였다. 스마트기기를 사용하고 온라인 활동을 하는 13세 이상의 동일 패널 7,737명의 2020년과 2021년 실시한 한국미디어패널 조사 자료를 활용하였다. 주요 변인의 비교 및 분석을 위해 SPSS(v26.0)와 PROCESS Macro(v4.1, Model 15)를 이용하였다. 2020년과 2021년의 비교에서 스마트기기 활용역량과 프라이버시 리터러시는 증가 하였지만, 프라이버시 우려와 정보 사실성 판단 능력, 온라인 사회참여 활동은 감소하였음을 보았다. 분석 대상 전체와 통제 집단에서 프라이버시 우려와 정보 사실성 판단 능력의 평균간 차이가 상대적으로 크게 감소하였으며, 통계적으로도 그 차이가 유의미하다. 연구모형 검증 결과, 스마트기기 활용역량이 프라이버시 우려에 미치는 영향은 2020년과 2021년 모두 증가하는 유의적인 효과를 확인하였으며, 온라인 사회참여 활동의 매개효과와 프라이버시 리터러시의 조절된 매개효과도 확인되었다. 정보 신뢰성 판단 능력은 2020년에 유의적이지 않지만, 2021년에는 유의한 매개효과와 조절된 매개효과도 확인되었다.

• 한국IT서비스학회지
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• 제10권4호
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• pp.1-19
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• 2011

Following the growth of e-Business, there has been a recent increase of interest in promoting Social Business (s-Business) based on Social Network Service(SNS). As the introduction of the Internet brought about the increasing number of its users followed by the growing market of e-Commerce, online games, and e-Learning, the increasing number of SNS users has opened the new markets combining the existing industrial fields with SNS, and it developed into a revenue model beyond the mere sharing of information. Despite such industrial and social environments, understanding of new social business technology from the aspect of business has been insufficient, and the empirical study on participation in the social business has been scant as well. Thus, the main purpose of this study is to investigate the s-Business in detail and to study the factors giving influence to the users' participation in s-Business. This study proposes six variables(Self-Empowerment, Job Relevance, Formation of Social Capital, Relative Advantage, Shared Value, Relationship Specified Investment) and the moderating effects of Psychological Contract as influential factors closely related with s-Business. A total of 362 data from a survey were analyzed by using Structural Equation Modeling(SEM). Result showed that all factors with the exception of Job Relevance have meaningful influence on the intention to participate in s-Business. The implication of the findings suggests to compliment limitations of the existing researches, and to prepare the theoretical foundation for promoting s-Business participation in addition to further suggesting directionality from the view point of the users of the social business-relevant studies.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.29-51
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• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

• Human Ecology Research
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• 제58권4호
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• pp.517-537
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• 2020

This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage cases more seriously than unethical conduct. Consumer perceptions of the necessity for boycotts was higher than company employees, while employees were more aware of the negative impact of boycotts than consumers. Based on the co-orientation model, we examined how consumers and employees estimate differences in their perceptions of boycotts. The results showed that consumers and company employees are not accurately aware of each other's perceptions. Lastly, logistic regressions were conducted to identify the factors affecting three types of participation: online opinion expression, personal non-purchasing, and persuading other people to join the boycotts. The results showed that male consumers are more likely to participate in online opinion expression; consumer perceptions of effectiveness of boycotts and the perceived severity of consumer damage increase the likelihood of participation in online opinion expression. Consumer perceptions of the necessity of boycotts and their opinion leadership increased the likelihood of non-purchasing. Finally, consumers with higher opinion leadership and female consumers were more likely to encourage others to take part in boycotts. In addition, consumers are more likely to persuade others to join the boycotts if they have stronger beliefs that companies will not seriously consider consumer problems.

• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.153-163
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• 2014

본 논문은 온라인 커뮤니티 활동이 오프라인의 사회적 자본에 미치는 영향에 대해 살펴보고, 개인적 특성에 따라 효과가 어떻게 다를 수 있는지를 이론적 실증적으로 분석한 연구이다. 9479개 대량의 연구 샘플을 바탕으로 위계적 회귀분석과 이원 공분산 분석을 수행하였다. 연구 결과에 따르면 온라인 커뮤니티 활동과 오프라인 사회적 자본 간에 정의 관계가 성립함을 확인하였고, 나이가 많은 사람들에게서 더욱 강한 효과가 있다는 것을 확인하였다. 본 연구에서는 인터넷 커뮤니티 활동이 사회적 자본을 강화한다는 기존 연구의 주장을 실증적으로 검증하면서, 온라인의 사회적 자본을 중심으로 논의되고 있는 최근의 연구들을 확장시켜 오프라인의 사회적 자본 형성에도 긍정적인 영향을 미친다는 결론을 도출하였다. 또한 중 장 노년층의 사회적 자본 형성에서 온라인 활동이 중요한 역할을 할 수 있다는 시사점을 제공한다. 장기적인 관점에서 사회적 자본의 양적 질적 개선을 위해 온라인 커뮤니티 활성화가 필요하며, 이러한 공동의 공간이 많은 사람들에게 공유되고 활용될 수 있도록 하는 노력이 지속적으로 필요할 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제29권4호
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• pp.57-76
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• 2020

Purpose Although examining the antecedents of employees' extra-role behavior (i.e. information security participation behavior) in the information security context is significant for researchers and practitioners, most behavioral security studies have focused on employees' in-role behavior (i.e. information security policy compliance). Thus, this research addresses this gap by investigating how organizational information security climate influences information security participation behavior based on social information processing theory and Griffin and Neal's safety model. Design/methodology/approach We developed a research model by applying Griffin and Neal's safety model to the information security context and then tested our research model by conducting an online survey for employees of organizations with information security policies. Structural equation modeling (SEM) with SmartPLS 3.3.2 is used to test the corresponding hypothesis. Findings Our results show that organizational information security climate, information security knowledge, information security motivation are effective in motivating information security participation behavior. Also, we find that organizational information security climate positively influences both information security knowledge and information security motivation. Our findings emphasize the importance of organizational information security climate because it is capable of affecting employees on information security participation behavior. Our study contributes to the literature on information security by exploring the role of organizational information security climate in enhancing employees' information security participation behavior.

• Asia pacific journal of information systems
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• 제34권2호
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• pp.635-660
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• 2024

A growing body of research explores how users of online communities navigate through large-scale platforms to find the information they seek. This study builds on the theories of homophily, structural embeddedness, and social exchange to investigate how interest homophily and existing communication structures serve as mechanisms driving information searches and the subsequent formation of communication networks in these communities. Specifically, we analyze comment-on-post tie formation using network data from "Today's House," the largest online user community specializing in interior design in Korea. Employing the LR-QAP method, a permutation-based hypothesis testing algorithm for social network data, our research identifies that network tie formation is driven by both homophilous information searches based on instrumental and hedonic interests, as well as by structurally induced searches such as preferential attachment, reciprocity, and transitivity. In addition, we investigate the contingent effects of communication structure on homophilous tie formation. Our findings suggest that while network-wide structural characteristics enhance homophilous tie formation based on instrumental interests, local network processes leverage homophily based on hedonic interests. We conclude by discussing the theoretical implications of the differential influence of participation motivations on information search patterns and the practical implications for the design of online communities.

• 한국정보교육학회:학술대회논문집
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• 한국정보교육학회 2011년도 동계학술대회
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• pp.233-240
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• 2011

소셜 미디어 (Social Media)는 사람들이 자신의 생각과 의견, 경험, 관점 등을 서로 공유하고 참여하기 위해 사용하는 개방화된 온라인 툴과 미디어 플랫폼으로서 소비와 생산의 일반적인 흐름이 동작하지 않으며, 양방향성을 활용하여 사람들이 참여하고 정보를 공유하며 사용자들이 만들어 나간다. 이런 소셜 미디어에는 블로그(Blog), 소셜 네트워킹서비스(Social Networking Service, SNS), 위키(Wiki), 손수제작물(UCC), 마이크로 블로그(Micro Blog) 5가지가 있다. 소셜 러닝은 넓게는 사람들이 소셜 미디어를 통해 서로 협업과 집단지성을 나누며 스스로 학습하는 것으로 좁게는 소셜 미디어를 통한 학습이라고 정의할 수 있다. 본 논문에서는 소셜 미디어와 Social Learning에 대해 자세히 알아보고 초등학교에서 어떻게 활용할 수 있는지 연구하였다.

• 한국IT서비스학회지
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• 제14권3호
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• pp.217-236
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• 2015

How does social interaction among investors affect decision-making in the online social lending platform? And what is the reason? In this study, in order to obtain the answer, we carried out case study research of Moneyauction and Popfunding, which are domestic online social lending platforms. We conducted interviews with managements of both social lending platforms and investors and analyzed statistical data including investment records, social interaction history between investors and lenders from both platforms. In addition, researchers performed direct participation and observation through the platforms as real investment members. As a result, we revealed that social interaction among investors has a material impact on the investment decision-making. Also we found that investors build trust by socially interacting with each other and this trust building leads to the investment decision making. Our findings confirm that social lending investors's decision-making process comply with the social embeddedness theory and imply that loan applicants must do their best efforts to display sincerity and truthfulness through their posting.