• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.111-126
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• 2005

The purpose of the study was to find out some actual states qualities of consumers using of online mall users, as well as the factors that affect consumer satisfaction. A survey for this research was formed in order to find the consumer group between the ages of 20 and 30 who have experiences shopping online. From August 5th, 2002 to August 24th 2002, 424 were actually used tot this research The major results of the research were as follows. First, out of the people of the ages 20 to 30, the average age of people that actually purchase the online products was 27.7, and most were either office workers or students. Most of these people have purchased more than S products within a year, and won. Furthermore, $71.9\%$ of the payments were made using credit cards. The average days of using the Internet per week was 5.4 days, the average duration of utilization was 4 years, the average hours spent per day was 2 hours and 9 minutes, and the average time spent on searching information was 31 minutes per day. These peoples ability to put Internet to a practical use, their ability to use the information effectively, and the dangers of the Internet have received 3.66, 3.99, and 3.14 points out of the 5-point scale. In addition, the information search using the Internet received 3_44 points, and the consumer satisfaction received a fairly high score of 3.33 points. Second, the information searching factors involving the society and the Interact have showed efficiencies in people that received university education, people that purchase more than 3 products online per year, people that spend more than 100,000 won per year, and the people that make use of the Internet more often. Third, the customer satisfaction on Internet malls was greater in people that purchase more than 3 products, spend more than 100,000 won per year, make effective uses of the Internet, and Dow about the importance of the information search of the Internet. Fourth, the factors that affect customer satisfaction were the effectiveness of the Internet for searching information, the dangers of the Internet, and the hours spent on the Internet. The more uses of the Internet one makes, the less dangers one encounters, and the less one spends time on the internet, the higher ones customer satisfaction is was proven by this research.

• Information Systems Review
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• v.12 no.3
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• pp.141-158
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• 2010

In this research, we analyzed the performance of the e-village shopping mall as an online agricultural business platform. The results suggested some critical factors that might assist the e-village owners to increase their sales by implementing the e-village information systems. We hypothesized that IT education, IT usage, online community activity, and organizational knowledge sharing influenced the e-village sales. Moreover, we investigated the moderating effect of rural experience tourism on those independent variables (IT education, IT usage, online community activity, and organizational knowledge sharing). The results indicated that online community activity had a positive effect on the online business sales, while IT education, IT usage, and organizational knowledge sharing showed insignificant effects. Furthermore, the interaction effects between rural experience tourism and both IT education and the IT usage were positive and significant. Thus, we conclude that the rural experience tourism moderated the relationship between (1) IT education and e-village sales, and (2) IT usage and e-village sales, but not the relationship between (1) online community activity and e-village sales, and (2) organizational knowledge sharing and e-village sales.

• Information Systems Review
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• v.7 no.1
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• pp.97-113
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• 2005

This paper designed and implemented(programmed) a comparative shopping agent that helps consumers to shop at on-line shopping malls over Internet. At offline stores, as consumers usually tell a sales clerk about a manufacturer, functions and price range of an item they want to purchase, the sales clerk will show the products or relevant catalogues. Then the consumer will compare functions, design and prices of the product and buy it with the lowest price. PriceMeter, a comparative shopping agent, introduced in this paper, is designed best geared to this consumers' buying behavior. Basically, as consumers enter a manufacturer's name, price, features and etc. at a search window, PriceMeter will search the web and provide a list of product informations such as features and prices that meet the search conditions. Consumers can see the information in either a form of catalogue or a printing format. As consumers click specific items to examine closely, it will show prices and information about shopping malls that sell the requested items. Clicking a 'Buy' icon, the consumers will be transferred to the right web page at the linked shopping mall. The emergence of the comparative shopping agent will expedite a consumer-centered retailing economy in the age of e-commerce. As consumers are provided with a better set of product and shopping mall information, they can make better purchasing decisions and gain more bargaining power shifted from manufacturers(sellers). The presentation of this comparative shopping agent is intended to promote the consumer-centered B2C e-commerce.

• The Journal of Information Systems
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• v.20 no.1
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• pp.21-40
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• 2011

웹이라는 환경은 다양한 정보원천을 생성해냈고, 온라인 소비자는 시간과 노력의 비용을 줄여 보다 합리적인 의사결정을 하기 위하여 웹 정보탐색을 한다. 특히 인터넷 환경은 정보를 획득하는 비용을 낮춤으로써 유용한 정보원천의 역할을 수행하고 있다(Bakos, 1997; Bar-Ilan, 2001). 그러나 너무 많은 정보는 오히려 소비자들의 의사결정을 방해할 수 있는데, 이때 소비자들은 정보원천에 대한 인지경향, 즉 신념수준을 가지고 자신에게 필요한 정보를 취사선택하게 된다(Schuman and Johnson, 1976). 이러한 관점에서 온라인상에서의 구매의사결정과 관련해서 주요하게 참조되는 정보원천을 파악하는 것은 의미있는 일이라 할 수 있다. 이에 본 연구에서는 사전조사를 통해 온라인 주요 정보원천으로 온라인 구매경험, 온라인 구전정보, 판매자 정보를 도출하였다. 그리고 이러한 정보원천이 제품만족, 정보만족에 미치는 영향관계를 알아보고, 이어서 정보만족과 제품만족이 인터넷 쇼핑몰에 대한 소비자의 전반적인 만족에 미치는 영향을 살펴보았다. 분석결과, 온라인 정보원천의 모든 변수들이 정보만족에 유의한 영향관계를 갖는 것으로 나타났으며, 제품만족과의 관계에서는 판매자 제공정보가 유의하지 않게 나타났다. 또한 정보만족과 제품만족 모두 소비자의 전반적인 만족에 유의한 영향을 미치는 것으로 나타났다. 이와 같은 결과는 온라인상에서의 정보의 중요성을 입증하는 것으로, 온라인 소비자의 정보원천에 대한 이용과 평가를 이해하는데 새로운 시각을 제공해주고, 정보원천에 대한 관리와 활용에 관한 실무적 시사점을 제시해 줄 것으로 기대된다.

• Journal of the Korean Society of Costume
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• v.58 no.1
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• pp.133-150
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• 2008

The purpose of this study was to recognize of the sizing system and analyze the fitting on formal pants of the on-line shopping mall for plus-sized women. To pursue this purpose, the investigation of the sizing system was focused on 22 online companies. The formal pants of 7 companies was selected among them. And actual sizes were compared with the guidance sizes of goods. For the assessment about the fitting on formal pants of 7 online companies, these came to make on to 16 obese women with 'A' body shaped and 'O' body shaped. A data analysis used the SPSS 14.0 statistics program. To verify the difference, this study used the variance analysis and Duncan's test for the postmortem verification. The result was as follows. 1. All of 22 companies were using the symbol such as 88, 99, 100 and 110 in the present condition of sizing system. The information about products size was presenting the products size not to be the body size. the guidance sizes of products were different from actual sizes of 7 companies to be assorted. Therefore, the guidance sizes of goods could not accomplish the facility. 2. According to the fitting-tests by the sensory assessment, the obese women with 'A' body shaped, did the dissatisfaction at the items of the hip circumference, abdominal region, crotch deep and pants length. The obese women with 'O' body shaped, did the dissatisfaction at the the items of crotch deep and pants length.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.203-208
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• 2021

This study is to investigate the impact of emotional intelligence of online shopping mall call center counselor on customer orientation. The SPSS 25.0 ststistics program was applied for the empirical analysis 148(87.05%)of 170 copies are used for final data analysis. The implications of results are as follows. First, use of emotion, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation. Second, other's emotional appraisal, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation. Third, self emotional appraisal, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation. Fourth, regulation of emotion, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• Asia Marketing Journal
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• v.12 no.1
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• pp.81-101
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• 2010

Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte group declared its vision statements in 2009 and has spent its effort to accomplish the goal. Lotte Shopping is implementing the group-level growth strategy through merges and acquisitions and diverse marketing programs. We will briefly investigate the current situation of Lotte Shopping and will then analyze its 1) entertainment shopping center and multi-channel strategy, 2) global market entry, and 3) education system.

• Management & Information Systems Review
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• v.37 no.2
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• pp.23-42
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• 2018

As the development of the Internet in China has led to the active shopping of the internet, the number of Chinese internet users and online shopping malls is increasing rapidly. Chinese internet shopping malls are experiencing satisfaction and discontent with their websites. Research has focused on the satisfaction of customers using internet shopping malls and internet shopping malls reported complaints to users as complaints about products and websites. The study looked at seven area Chinese internet users (Beijing, Harbin, Shenyang, Ganssu, Xian, Shanghai and Henan). The effect of product complaints and site complaints on shopping attitudes and behaviors of internet shopping users was studied, and economic benefits were studied as a control variable. As a result, There was no effect on controlling the economic benefits of the complaint against the product, but the controlling the economic benefits of the complaint on the site was effect. About 83 percent of those surveyed were in their 20s and 30s who had experience shopping online and in internet. And It is intended to present theoretical reviews and guidelines for Korean internet shopping malls operating here, as they plan to expand to China by analyzing their internet shopping mall users.

• Information Systems Review
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• v.17 no.3
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• pp.159-181
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• 2015

This study proposes a comprehensive model of purchasing intention of customers in agricultural products online shopping malls. In this study, we derived the factors through the literature reviews and logical reasoning and classified the factors as a business point of view, an information systems point of view and an agricultural characteristics point of view, and developed the integrated research model which is the factors affect purchase intentions by mediating trust and the perceived usefulness. A total of 329 samples of a valid survey data from the members of small agricultural online shopping malls were collected and the research model was empirically analyzed by a confirmatory factor analysis and path analyses using structural equation modeling with the data. The results show that the product quality and the service quality of the business point of view have effects on the trust, however the price adequacy and entertainment have no effect on the trust and the perceived usefulness respectively, also the advertising exposure has no effect on the trust but it has an effect on the purchase intention directly. The information quality and the ease of use of the information systems point of view have an effect on the trust and perceived usefulness. At last, the seasonal product of the agricultural characteristics point of view has effects on perceived usefulness but the regional brand has no effect on the trust. The results of this study provide strategic implications for successful development and operation of agricultural products online shopping malls.