• 문화기술의 융합
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• 제7권4호
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• pp.537-542
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• 2021

본 연구는 코로나19 이후 불가피하게 진행된 온라인 교양 수업에 대한 교수자의 만족도를 조사, 분석하여 교수자가 인식하는 온라인 교양 수업의 효과성을 알아보고자 한다. 이를 위해 경상남도 C대학의 교양대학에서 2021학년도 1학기 말에 실시한 수업 만족도에 관한 설문조사에 응답한 54명의 교수자를 대상으로 온라인 교양 수업의 전체적인 만족도와 이에 영향을 미칠 만한 변인들에 관해 연구하였다. 그 결과, 교수자는 온라인 교양 수업에 대해 전반적으로 부정적 인식을 갖고 있었다. 전체 만족도와 학습자와의 상호작용 변인에서는 각각 2.80, 2.87의 낮은 만족도를 보였으며, 그 외 요인들에 대해서는 전체 만족도보다 높은 만족도를 보였다. 또한 전체 만족도에 가장 큰 영향을 미치는 요인은 수업에 사용된 플랫폼에 관한 만족도였으며, 통계적으로도 유의미했다. 따라서 교수자의 온라인 교양 수업 만족도에 가장 큰 영향을 미치는 변수인 플랫폼에 교수자는 익숙해질 필요가 있으며, 이를 위해 대학에서는 교수자를 위한 사전 교육이 이루어질 필요가 있다. 본 연구는 일개 대학의 교수자를 대상으로 연구가 진행되었다는 점과 한정된 변수만을 측정하였다는 데에 한계가 있다.

• 디지털융복합연구
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• 제11권11호
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• pp.795-801
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• 2013

과거의 오프라인에서만 이루어졌던 생활이 온라인에서의 활동으로 발전함으로 인해 온라인상에서 사용자가 올바른 사용자인지의 여부는 중요한 문제이다. 온라인상이나 나아가 일반 생활에서도 사용자 인증을 보다 정확하게 하기 위하여 생체인식 기술을 도입하고 있다. 생체인식 기술은 개인의 고유한 특징을 이용하여 인증을 수행하는 방법으로 비밀번호를 대체하는 차세대 인증 기술로 각광받고 있다. 인간의 고유한 특징의 종류는 매우 다양하며 이러한 특징을 추출하는 생체인식 기술도 다양한 장치와 알고리즘을 이용하여 이루어진다. 본 논문에서는 첫째로 이러한 다양한 장치인 스마트폰, 스마트와치, M2M 플랫폼을 분석하고 적용하였을 경우 어떤 효용성이 있는지 분석한다. 둘째로, 다른 장치 플랫폼에서 포괄적인 인증인 효용성기반의 AIB를 제안한다. 제안 인증기법은 신체정보를 이용한 효율적인 인증을 포함한다.

• 정보화정책
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• 제29권1호
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• pp.3-23
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• 2022

온라인 공동 생산의 한 형태인 정부 크라우드소싱 플랫폼은 정부와 시민의 공동 생산을 활성화하기 위한 수단으로 학계와 실무자들로부터 점점 더 많은 관심을 받고 있다. 이 연구의 목적은 효과적이고 혁신적인 온라인 공동 생산 서비스를 원하는 정부 지도자와 관리자에게 다양한 국가에서 실행된 실제 사례를 경험적으로 연구한 논문들을 소개하고 체계적으로 이 논문들의 발견과 의의를 정리, 논의하여 효과적이고 포용적인 정부 크라우드소싱 플랫폼을 설계, 구현, 관리, 평가하는데 도움을 주고자 합니다. 이 연구는 실제 정부 크라우드소싱 사례를 조사한 일부 실증 연구에 대한 문헌을 검토한다. 특히 이 논문은 크라우드소싱 공동디자인과 크라우드소싱디자인/정부집행 형태의 플랫폼에 관한 경험적 연구에 관한 검토를 통해 주요 발견사항을 논의하고 이를 바탕으로 효과적이고 포용적인 크라우드 소싱 플랫폼을 디자인하고 관리하고자 하는 정부의 리더와 관리자에게 통찰력과 함의를 제공하고자 한다.

• 디지털융복합연구
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• 제19권9호
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• pp.19-31
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• 2021

온라인플랫폼들의 영향력은 더할 나위 없이 커지며 이들의 막강해진 시장지배력에 대한 규제가 필요하다는 목소리가 높아지고 있다. 국내에서도 플랫폼의 시장지배적 지위 남용과 관련된 다양한 이슈들이 논의되고 있으며 현재 온라인플랫폼 공정화법이 국무회의를 통과한 상황이다. 이에 본 연구에서는 온라인플랫폼 규제를 다양한 이해관계자의 관점으로 바라보고 정책적 방향성을 짚어보고자 한다. 먼저 플랫폼기업이 채택하고 있는 경쟁전략들과 기업결합으로 야기될 수 있는 문제들을 살펴본 후, 온라인플랫폼에 대한 규제가 이해관계자에게 미치는 영향을 플랫폼사업자, 입점업체, 소비자의 관점에서 분석하였다. 본 연구는 온라인플랫폼 규제를 제정함에 있어서 자국플랫폼을 통한 국가경쟁력 향상이라는 경쟁적 이점이 고려되어야함을 강조하고 입점업체 및 소비자 보호를 대변하고자 하는 현재의 온라인플랫폼규제를 보다 균형잡힌 시각으로 바라볼 기회를 제공하고자 한다.

• 패션비즈니스
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• 제22권5호
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• pp.1-14
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• 2018

The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

• International Journal of Contents
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• 제14권4호
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• 유통과학연구
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• 제21권2호
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• pp.119-129
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• 2023

Purpose: This study intended to examine the effects of the characteristics of platforms for purchasing airline tickets on perceived ease of use, usefulness, and e-loyalty, applying the technology acceptance model. Research design, data and methodology: A research model was established based on previous studies, and data were collected from consumers with experience in the airline ticket purchasing platform. 175 valid samples were used and analyzed using SEM. Results: Characteristics of the ticket purchase platform were classified into sub-factors of accessibility, functionality and information reliability through theoretical consideration. The established hypotheses for the research were partially accepted. Conclusions: First, functionality and information reliability were found to have significant positive effects on perceived ease of use, while accessibility did not have such effect. Second, accessibility did not affect the perceived usefulness, and both functionality and information reliability had a significant positive effect on perceived usefulness. Third, it was found that the perceived ease of use had a positive effect on perceived usefulness. Finally, it was found that perceived ease of use did not affect e-loyalty of the ticket purchasing platform, only perceived usefulness affected e-loyalty. This study had important academic and practical implications in the context of air ticket distribution.

• East Asian mathematical journal
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• 제38권2호
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• pp.187-214
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• 2022

This study compares the functions of the Learning Management Systems (LMS) in three widely used Edu-Tech platforms, that support students' individualized learning by using the learning characteristics of the students. The rapid advances in artificial intelligence (AI) are broadening their impacts in the education industry, and play a broad role in supporting student learning. In many countries, online classes have become a norm due to the COVID-19 crisis, and the demand for Edu-Tech in classes has increased rapidly. As a result, many countries, including South Korea, are now preparing and implementing various policy measures to adopt Edu-Tech in the class setting. Therefore, in this study, we analyze and compare the structures and characteristics of the three widely used Edu-Tech platforms that support individualized mathematics learning. In particular, we compare the LMSs of the three platforms by considering the elements such as learning design, learning management, learner analysis, learning result analysis, and student management functions. The results of this study give implications in the future directions to take on how to build Edu-Tech platform models that promote students' individualized mathematics learning in public education.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.43-51
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• 2022

Platform lending or online lending, sometimes called peer-to-peer (P2P) lending, arose due to the digital revolution to meet people's requirements for simple fund borrowing. It quickly became an alternative to other traditional lending techniques, for example, loans banks. Along with the growth of P2P lending, several academics have investigated how information technology is used in financial services, emphasizing extended application methods. This study proposes an enhanced technology acceptance model (TAM) that investigates how consumers embrace P2P lending platforms by using quality of service and perceived risk as drivers of trust, relative advantage and compatibility as drivers of perceived usefulness. For the purpose of this study, we created a questionnaire, distributed it to clients of P2P lending platforms and fintech services in general in cities in Java, Indonesia. We received 290 replies to our questionnaire. The data was analyzed to test the hypotheses using structural equation modeling (SEM). The findings show that consumers' trust, relative advantage, perceived usefulness, and perceived ease of use in P2P lending platforms substantially affect their views toward adoption. The research's findings are useful for fine-tuning platform marketing strategies and putting strategic goals into action.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2007년도 춘계학술대회
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• pp.267-272
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• 2007

A business is an organized. profit-seeking activity that provides goods and service designed to satisfy customer' needs. For years, Internet users have been dream of intelligent software agents that automatically prowl the online world and bring back high-quality information. In the era of web2.0, Internet users can communicate each other on open platforms(e-mail, Naver Knowledge-In. Cyworld, Wikipedia, and blog etc.). The author investigate the impact of web2.0 user's perceived value. affective commitment. brand equity on loyalty intention. The results suggest that excellent service quality will be alternative solving in web2.0 business environment.