• Nutrition Research and Practice
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• 제8권6호
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• pp.719-723
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• 2014

BACKGROUND/OBJECTIVES: South Korean's sodium consumption level is more than twice the upper limit level suggested by the WHO. Steep increases in the prevalence of hypertension and cardiovascular disease in Korea necessitate more effective sodium reduction programs. This study was conducted in order to compare sodium intake-related eating behaviors and key psychosocial factors according to age group and gender. SUBJECTS/METHODS: Using an online survey, a total of 1,564 adults (20-59 years old) considered to be geographically representative of South Korea were recruited and surveyed. The major outcomes were perceived behaviors, knowledge, intentions, and self-efficacy related to sodium intake. RESULTS: The results show that perceived behavior and level of self-efficacy related to low sodium consumption differed by age and gender. Female participants showed better behavior and intention towards low sodium intake than male counterparts. Young participants in their 20s showed the lowest intention to change their current sodium intake as well as lowest self-efficacy measures. CONCLUSIONS: Future sodium reduction interventions should be developed with tailored messages targeting different age and gender groups. Specifically, interventions can be planned and implemented at the college level or for workers in their early career to increase their intention and self-efficacy as a means of preventing future health complications associated with high sodium intake.

• 한국의상디자인학회지
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• 제18권2호
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• pp.79-92
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• 2016

The purpose of this study was to examine the effect of Indonesian's Korean national image and product evaluation on purchase intension of Korean fashion products. The survey was carried out on November, 2014 through online. And the subjects of this study were living in Indonesia. The results of this study were as follows. First, in Indonesia customers showed favorable attitudes towards Korean national image and the assessment of Korean fashion products. Also their purchase intension of products was comparatively high. The customers who purchased more Korean fashion products were more likely to have high purchase intension of them. Second, among the three factors of Korean national image, the advancement and national character had positive influence on the intrinsic attributes of Korean fashion products. Also, the product competitiveness and national character had positive effect on the extrinsic attributes. Third, the product competitiveness and extrinsic attributes had positive influence on the purchase intension on them. In conclusion, Korean national image affects evaluation and purchase intension of Korean fashion products. It is necessary to improve Korea national image within Indonesia fashion market. And it will be a good way of marketing to promote product power of Korea fashion product to Indonesian.

• 한국의류산업학회지
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• 제19권6호
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• pp.701-711
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• 2017

This research aimed to understand selfie behavior in social networking sites (SNSs). The research was conducted on the basis of the functional theories of attitude, verified self-presentation attitude, and self-expression attitude that affect selfie behaviors (i.e., taking selfies, posting selfies, and taking selfies for fashion product exposure). The moderating effect of satisfaction toward one's appearance was identified. The participants of the study were SNS users aged 20-30 years who had posted selfies in the past month. A survey was performed using an online panel of an international survey firm. The data were analyzed using hierarchical regression analysis on SPSS 22.0. Results corroborated that self-expression attitude affected the number of selfies taken but not the number of selfies posted and those uploaded for fashion product exposure. Self-presentation attitude exerted a significant effect on the number of selfies posted and those uploaded for fashion product exposure. When satisfaction toward one's appearance was high, self-presentation attitude increased the influence of the behaviors of posting selfies and uploading selfies for fashion product exposure. Self-expression attitude also significantly influenced the number of selfies taken due to the moderating effect of satisfaction toward one's appearance. This research was made meaningful by its quantitative analysis of selfie behavior in SNSs. The results confirmed the different functions of attitudes affecting selfie behavior. With the improved understanding of selfie behavior obtained from this research, Social Media marketing may be carried out in various industrial fields in the future.

• 디지털융복합연구
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• 제13권10호
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• pp.185-194
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• 2015

우리는 현재 빅데이터 시대를 살아가고 있다. 특히 빅데이터를 기반으로 살아가는 여성소비자와 현대 소비특성이 큰 화제가 되고 있다. 여성소비자는 남성과 대비되는 소비자로서 한 사회의 소비문화에 점점 더 많은 영향력을 미치고 있다. 따라서 본 연구는 진화되어지는 정보로부터 빅데이터 기술의 사용으로 여성소비자특성을 사례를 통하여 분석하고자 한다. 그 결과는 다음과 같다. 첫째, 빅데이터를 활용한 여성소비자의 현황을 살펴보면 20대 미혼 여성들은 다른 계층에 비해 경제 활동 인구 비율이 높게 나타나고 있어 기혼 여성에 비해 가처분 소득이 높음은 물론 적극적인 소비행동을 보이고 있다. 둘째, 여성소비자의 의.식생활의 특성을 살펴보면, 의생활에서 대부분 20대에서 유행과 연예인을 따라하는 것에 높은 비중을 보인다. 셋째, 빅데이터를 활용한 국내 사례(SD 온라인 버즈 마케팅, C.S.I. 신세계몰 프로젝트, 신한카드의 여성소비자의 맞춤형 서비스센터, 롯데관광의 맞춤형 여행 서비스)와 국외사례(타겟의 빅데이터 서비스, ZARA의 빅데이터 서비스, Walmart의 빅데이터 서비스)를 분석해 보면, 여성소비자의 니즈의 실시간 분석이 가능해짐에 따라, 빅데이터 활용에 따른 재 구매율을 높이고, 새로운 여성 소비자가 창출되었다는 것이다.

• 디지털융복합연구
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• 제13권10호
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• pp.483-490
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• 2015

연구 목적은 충청남도 융복합산업 농업 경영체의 향토자원 정보를 체계적으로 정리한 홍보용 콘텐츠를 제작함으로써 농촌 융복합산업화 방안을 모색하는 것이다. 연구 대상은 충남농어업6차산업협회 회원사에서 생산 및 판매되고 있는 향토자원이며, 총 70개의 자원에 대한 조사가 이루어졌다. 콘텐츠는 향토자원명과 소개글, 상품 메인 사진, 업체 및 상품 정보, 상품의 특 장점, 제품 특성, 체험 프로그램 안내 등으로 구성되었으며, 향토자원에 대한 스토리를 통해 제품의 가치와 의미를 전달하고, 대표 이미지를 추가하여 홍보 효과를 높이고자 하였다. 작성된 자료는 곡류, 과채류, 수산류, 축산류, 장류 김치류, 발효액 농축액, 주류 차류, 기타의 순으로 정리하였다. 자료는 pdf 파일로 저장하여 회원사에 배포하여 필요 시 출력하여 사용할 수 있도록 하였으며, 온라인 홍보, 박람회 축제장 판촉전 등에서 제품 홍보, 게시판 복도 등에 게시물로 활용, 각국 언어로 번역하여 외국 판촉전의 홍보 자료로 활용 등이 가능하다.

• 복식문화연구
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• 제24권2호
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• pp.263-272
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• 2016

Using the extended technology acceptance model (TAM), the study aimed to understand consumers' adoption process for smart fashion products. The research model was designed to examine the impacts of perceived ease of use and usefulness on attitude and behavior intention toward smart fashion products based on the technology innovativeness, enjoyment, and subjective norm variables. An online survey was conducted on consumers by employing a marketing research company. A total of 230 useable responses were obtained. Confirmatory Factor Analysis (CFA) was performed to test the measurement model. The proposed hypotheses were tested by employing the Structural Equation Model (SEM). The results found a positive impact of perceived ease of use on usefulness and a positive influence of usefulness on attitude and behavior intention. Attitude had a positive effect on behavior intention. In addition, technology innovativeness was found to have a positive influence on perceived ease of use and enjoyment had a positive influence on usefulness and attitude. Subjective norm predicted behavior intention. The findings of the study contribute to smart fashion literature and have important implications for smart fashion product developers and marketers, as they offer insights into the important role of technology innovativeness, enjoyment, and subjective norms perceived by consumers in improving attitudes and behavior intentions toward the products. Limitations and future research directions are discussed.

• 통상정보연구
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• 제19권1호
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• pp.213-234
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• 2017

본 연구는 한 중 미 일 참가자를 대상으로 해외여행과 관련한 오프라인-온라인 설문을 실시 총 707개의 유효한 표본을 수집하고 이를 분석하였다. 이를 통해, 아시아 국가의 경우, 권력거리와 유인동기간 유의한 인과관계와 전체주의와 추진동기 사이에 유의한 인과 관계가 존재함을 밝혀냈다. 즉, 아시아 국가의 관광 전략은 다양한 이벤트와 볼거리를 제공하고 친목 단체 간 유대를 강화하는 상품을 개발하는 것이 유리한 반면, 미국인의 경우, 과시적 상품보다는 실질적 여행 계획을 통한 개인 맞춤형 상품으로 자기만족을 극대화시키는 것이 더욱 효과적이라는 결론을 내렸다. 본 연구는 설문조사를 통한 전형적인 탐색적 분석 방식을 취하여 설문 참가자의 다양한 의견을 제약하는 한계점이 있지만, 홉스테드의 문화차원지수, 동기이론, 고객만족과 재방문 의도에 관한 이론을 활용한 학제적 공헌과 함께 각 국가 간 문화 성향을 동시 비교함으로써 해외여행 상품에 대한 최적의 마케팅 전략을 제시한 실질적 시사점이 있다.

• 한국게임학회 논문지
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• 제5권2호
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• pp.29-36
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• 2005

게임 신제품 가격결정은 기업의 유지 및 운영에 많은 영향을 미치는 부분이다. 적정한 제품가격 결정에 따라 소비자들의 선호 및 반복적인 구매의욕을 자극할 수 있기 때문이다. 하지만 게임업계에서는 제품특성과 광고, 원자재 등에 포함되는 지출 금액에 따라 가격책정을 하는 것을 선호하고 있고, 경쟁기업대비 가격 결정 등 기업의 입장 및 시장동향에 의한 가격을 결정하고 있는 경우가 현 기업의 상황이다. 따라서 많은 기업들은 제품의 가치를 제대로 평가받지 못하여 현 가격보다 낮게 또는 높게 책정해 매출 부진, 고객이탈, 신규고객유치 부진 등 경영상에 많은 악영향을 미치고 있다. 이러한 차원에서 본 연구의 방향을 기업입장 및 시장동향에 의한 가격결정보다는 소비자가 신제품을 바라보는 관점에서 제품을 평가하는 부분에 초점을 맞추어 신제품 가격을 결정하고자 하는데 중점을 두었다. 게임유형별 적정가격을 분석한 결과를 보면 한국의 게임 사용자들은 시뮬레이션 게임, RPG 게임, 아케이드 게임의 경우 "3만원 때의 가격"을 선호하는 것으로 나타났으며, 온라인 게임인 경우 "2만원 때의 가격"을 선호하는 것으로 나타났다. 이는 각 게임유형별로 가지고 있는 특성을 잘 반영하여 나타난 것으로 분석된다.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.13-24
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• 2011

This study explores the opportunities for new market of traditional Korean costumes, Hanbok, following not only the consumer's needs and wants, but marketing trends of fashion industry. This paper is the exploratory consumer research of fusion Hanbok, it aims at examining how consumers wear fusion Hanbok. Study participants were limited to mothers who wore Korean-fusion Hanbok to their baby's first birthday party once or more. A total of 221 respondents completed online questionnaires. The results of this study are as follows. First, regarding the reasons of wearing fusion Hanbok is a beautiful and traditional dress although traditional Hanbok is uncomfortable and inconvenient. Second, the most satisfactory aspect of fusion Hanbok was found to be its design. Satisfaction with the color, size and length was also high. Third, most female consumers in their 20s and 30s have stronger preferences for and intentions of purchasing fusion Hanbok. Some people criticize that as fusion Hanbok is westernized in its designs and materials, it has lost the classical beauty and impression of traditional Hanbok. However, if no one routinely wears Hanbok, Hanbok will never be popularized or globalized. This study suggest that traditional Hanbok should be improved by developing effective merchandising strategies based on consumer needs for traditional Hanbok such as various product assortment and promotion strategies using traditional Korean beauty. So, traditional Hanbok could be retained and succeeded in the future by improving consumers' dissatisfactions of traditional Hanbok and creating the new market of traditional Hanbok in which fusion Hanbok are produced focused on consumers' needs and market environments.

• 패션비즈니스
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• 제20권6호
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• pp.32-51
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• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.