• Asia pacific journal of information systems
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• 제23권4호
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• pp.29-51
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• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

• 한국정보시스템학회지:정보시스템연구
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• 제21권2호
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• pp.161-180
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• 2012

One of them is online community which is popular among this modern society. However, it is not appropriate to suggest that online community is solely for personal usage or solely for work-related usage. The usage of online community goes beyond only one purpose. On the other hand, our daily activities whether personal or work-related activities are usually accompanied with preconception ideas whether it is a fun activity or not. However, even with this preconception, individuals are still enjoying themselves while doing activities that are considered as boring or mundane. Furthermore, individuals are really into the activities that they forgot about their surrounding and found themselves being in flow while conducting these activities. Unfortunately, there is little research done in South Korea addressing this emotion related factors. Because of that, more research concerning emotion related factors need to be conducted to better understand users behavior especially in online environment. With regards to that concern, this research studied two distinct everyday activities which are studying and playing games in online community. It is expected that when an individual feels more enjoyable and feels more comfortable, it will be more likely for them to be more satisfied. This satisfaction will lead them to being in a flow state. Hence, this study proposed three hypotheses. In order to investigate these three hypotheses, studies were conducted in two stages. The first stage was conducted in order to derive the implicit knowledge about fun from the participants. The second stage was done by an empirical study. It was conducted with two sample groups. The first group is the study group and the second group is the play games group. There were asked a set of questionnaires related to their enjoyment, comfort, satisfaction and flow while conducting the relevant activity. The results showed that both groups reached the state of flow regardless whether they belong to the study group or play games group. Therefore, the preconception idea about an activity does not promote or prevent individuals from feeling enjoyment, feeling comfortable and achieve satisfaction while conducting those activities.

• 한국프랜차이즈경영연구
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• 제6권2호
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• pp.17-30
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• 2015

Companies display the product information to the consumers in their online presences. As importance of online marketing activities are growing, most of the franchisers also uses the product images on their online sites to provide the vivid visual information of their merchandises. But the previous researches do not provide the rigorous understanding on the nature of how the consumers process the visual information. In this study, we explore the theoretical backgrounds of the visual information processing and set up the research proposition on the orders and directions of the online visitors' attentions. The visit data from experimental online shop for 81 days was analysed with repeated measure ANOVA. We found that the nature of visual information processing in the online environment is different from that of the ordinary text process. At the end of this study, implication and the limitations of the research were discussed.

• 정보보호학회논문지
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• 제22권2호
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• pp.225-238
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• 2012

온라인 게임의 다양한 보안 위협 가운데, 온라인 게임 봇의 사용이 게임 서비스에 가장 심각한 문제를 야기하고 있다. 본 논문에서는 온라인 게임 봇 탐지를 위한 소셜 액티비티 분석 프레임워크를 제안한다. 이 프레임워크를 이용하여 게이머의 소셜 액티비티를 가장 많이 포함하고 있는 파티 플레이(party play) 로그를 분석하는 데에 적용하였다. 게임 봇은 일반 사용자들과 다르게, 사이버 자산을 빠르게 얻는데 특화되어 있기 때문에 소셜 액티비티를 분석할 경우 정상적인 사용자들과 행동 패턴에 차이가 있다. 이 특징을 이용하여 게임 봇 이용자와 일반 이용자들을 구분해 낼 수있도록, 사용자 행위를 분석하고 온라인 게임 봇 탐지를 위한 임계값을 정의하였다. 탐지 규칙을 포함하는 지식 기반 시스템을 구축한 뒤 이를 국내 최대, 세계 6위 규모의 게임에 적용하였다. 본 논문의 프레임워크를 활용하여 분류를 한 결과 95.92%의 높은 정확도를 보였다.

• 품질경영학회지
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• 제28권3호
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• pp.133-144
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• 2000

Many organizations have developed their own information systems not only for internal efficiency but also for effectiveness of external customer services. One of the most effective service tools for their customers is the use of information technology. The web technology is rapidly becoming one of the most effective tools for online customer services. In order to gain competitive edge, organizations must have effective web site planning methods for their customer service. A study on traditional information systems planning methodologies has been conducted and they are compared with web site planning techniques. Cases of web sites in order to Improve customer relationship are analyzed. finally, a new conceptual framework for web site planning strategy for e-CRM is proposed in this paper. In order to support effective web site planning, online customer contact points and online service activities are defined and classified as several stages. And, web site strategies corresponding to each customer service activities are developed and proposed, With this framework, organizations can build competitive web strategies for improving their online customer relationships, thereby increasing customer satisfaction.

• 한국산업정보학회논문지
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• 제12권3호
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• pp.69-85
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• 2007

본 연구에서는 국내의 산업클러스터에서 영업활동을 하고 있는 국내 오프라인기업과 외국계 오프라인 기업을 대상으로 경쟁전략의 선호도를 분석하였다. 또한 오프라인기업들이 온라인 영업활동을 도입하면서 판매네트워크 및 정보네트워크와 관련하여 기대하고 있는 효익요인을 파악하고, 이 요인들이 경쟁전략 모색에 어떠한 영향을 주는지 분석하였다. 온라인 정보입수의 용이성, 온라인 중개, 온라인 유통, 온라인 의사소통, 온라인 정보/지식 공유 등 다섯 개의 기대효익 요인이 도출되었으며, 이러한 기대요인은 적어도 한 가지 이상의 경쟁전략에 유의한 영향을 미친다는 결과가 나타났으며, 국내기업과 외국계기업간의 전략적 선호도, 온라인 영업활동 도입에 따른 기대효익 등에 대한 비교 분석에 있어서는 두 집단 간에 큰 차이가 없다는 결과를 보여주고 있다.

• 디지털융복합연구
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• 제17권12호
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• pp.23-34
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• 2019

본 연구의 목적은 중고령자의 디지털 정보화 접근수준과 삶의 만족도 간의 관계를 살펴보고, 온라인 사회참여 활동과 온라인 네트워크 활동의 직렬다중매개효과를 분석하고자 하였다. 이를 위해 2018년 디지털정보격차실태조사에 응답한 중고령자 1,491명을 대상으로 분석을 진행하였다. 연구결과는 다음과 같다. 첫째, 디지털정보화접근수준과 삶의 만족도는 통계적으로 유의한 관계가 있음을 확인하였다. 둘째, 노인의 디지털 정보화 접근수준이 온라인 사회참여 활동을 경유해 삶의 만족도에 미치는 영향보다 디지털 정보화 접근수준이 온라인 사회참여 활동을 거쳐 온라인 네트워크 활동을 경유한 후 삶의 만족도에 미치는 영향이 유의하게 더 크다는 것을 입증하였다. 본 연구결과는 노인의 디지털 정보화 접근수준과 삶의 만족도, 온라인 사회참여 활동, 온라인 네트워크 활동 간의 관계를 통합적으로 살펴봄으로써 노인의 디지털 정보화 및 삶의 만족도 제고를 위한 자료로 활용할 수 있다는 점에 의의를 가진다.

• 지식경영연구
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• 제10권3호
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• pp.51-80
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• 2009

The purpose of this study is to empirically analyze the impact that occurs when Korean organizations make practical use of various information technology tools and systems in the knowledge management process, such as sharing, learning and creating knowledge. Such a process is usually made through online and offline knowledge management activities. This paper also verifies how the externalization of tacit knowledge, and the internalization of explicit knowledge via the Internet and offline socialization activities have altered the mechanisms of knowledge transfers inside organizations. For the research, a survey was conducted on the satisfaction and usability levels of information technology, and the impact of IT usage on the results of knowledge management activities and knowledge transfers. 622 Korean organizations were surveyed, including major listed firms and public organizations. The results were examined as an online/offline integration process using SECI's Model proposed by Nonaka (1994, 1995). The analysis shows that information technology satisfaction and the usage of information technology help accelerate the pace of the knowledge flow and amplify the volume of the knowledge transfer by boosting the externalization and internalization processes-also known as knowledge management activities. However. there is no distinct correlation between information technology and socialization, an offline knowledge transferal activity. In particular, the quality of knowledge-an end result of knowledge transfer-does not improve merely by the externalization of online knowledge and instead requires the internalization of knowledge processes. Above all, the research reveals that offline socialization processes vastly contribute to the improvement of knowledge quality. This paper suggests that in order to ensure a transfer of quality knowledge, an organization or a company should focus on the use of information technology rather than the satisfaction level of information technology, and that knowledge transfers via the Internet has limitations in creating high quality of knowledge. For an organization to ensure the transfer of high-quality knowledge, the organization should not entirely hinge the transfer of knowledge online, as it is essential to have an offline method-a form of socialization such as a 'community of practice.'

• 정보보호학회논문지
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• 제24권2호
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• pp.335-343
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• 2014

인터넷의 발달로 대중의 여론에 영향을 주는 인터넷 매체의 신뢰성이 중요해지는 반면 최근의 익명성을 이용한 리뷰 조작 등의 사례는 대중들에게 막연한 의구심을 들게 한다. 본 연구에서는 이러한 사이버 여론 조작과 관련된 현상이 인터넷 게시판 등 웹사이트에도 존재하는지 여부를 수치적으로 살펴보기 위하여 댓글의 요소를 분석하고 내용을 코사인 유사도를 이용하여 비교하였다. 분석 결과 첫째, 댓글 내용의 유사성은 댓글 순위에 의한 게시글의 랭킹과 상관관계가 있었으며 분석 대상 2개 웹사이트에 대해서는 14.1%와 2.6%가 유사한 댓글로 구성되어 있었다. 둘째, 사이버 여론 조작에 일반적으로 이용되는 기법인 과다한 중복 게시 행위와 실제로는 동일인이지만 여러 명으로 위장한 것으로 추정되는 사용자를 파악 할 수 있었다.

• Journal of Information Science Theory and Practice
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• 제10권spc호
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• pp.1-11
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• 2022

As data-based research activities and outcomes increase and ontact or non-face-to-face activities become common, the demand for easy utilization of resources, tools, functions, and easily accessible information required for research in the R&D sector has increased accordingly. With the rapid increase in the demand for collaborative research based on online platforms, research support institutions strive to provide venues for research activities that merge various information and functions. ScienceON, an integrated science & technology (S&T) knowledge infrastructure service developed and operated by the Korea Institute of S&T Information (KISTI), supports open collaboration by connecting and merging all the information, functions, and infrastructure required for research activities. This paper describes the online research activity support tool provided by ScienceON and the remarkable results achieved through this activity. Specifically, the excellent creation of the following flow of meta-material research activities in the ontact space is elucidated. First, the papers required for a meta-material analysis are retrieved, virtual simulation is conducted with the experimental data extracted from the papers, and research data are accumulated. ScienceON's tools for supporting ontact research activity will play a role as an important service in the era of digital transformation and open science.