• Asia pacific journal of information systems
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• 제27권4호
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• pp.216-232
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• 2017

This study's objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists' perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

• 한국콘텐츠학회논문지
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• 제10권8호
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• pp.433-450
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• 2010

이 연구의 목적은 정규학위 과정의 온라인대학에 다니는 노인학습자들의 삶의 경험을 묘사하고 이해하는 것으로 질적 연구방법론을 적용하여 노인학습자들이 대학에서의 학업에 대해 해석하고 의미하는 바를 고찰하였다. 자료는 사이버대학에 입학하여 학업을 수행하고 있는 서울과 수도권 지역에 거주하는 10명의 노인들과의 심층면접을 통해 수집되었다. 사이버대학에서의 노인학습자들의 학업경험에 대한 분석 결과 과거의 자아, 관행 깨뜨리기, 새롭게 도전하기, 자기실현을 얻기, 새로운 정체성으로 통합됨, 미래지향적 자아라는 6개의 중심주제가 파악되었다. 결론적으로 참여자들은 온라인대학에서의 학업의 경험을 통해 과거지향적인 자아감에서 더욱 긍정적이고 미래지형적인 자아감으로 변화한 것으로 나타났다.

• 트랜스-
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• 제10권
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• pp.15-29
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• 2021

코로나 팬데믹 이후, 전염병의 창궐 속에서 개인의 건강과 안녕을 위한 수단으로 '언택트 경제' 비대면 경제활동이 주요 이슈가 되면서, 쿠팡, 마켓컬리 같은 온라인 마켓이 생필품을 구매하기 위한 주요 수단으로 부상했다. 이처럼 코로나가 야기한 집합과 국가간 이동제한은 사회 전반적인 활동에 지대한 영향을 미쳤으며 사람들의 행동 방식과 소비습관, 나아가서는 라이프 스타일에까지 큰 변화를 불러왔다. 미술시장 역시 많은 변화를 맞이했다. 집합의 제한, 국가간 이동의 제한 상황 발생은 미술시장 규모에 일차적으로 타격을 입혔으며 나아가 작품이 거래되는 방식, 거래되는 작품의 특성, 작품을 구매하는 사람에게 까지 영향을 미치고 있다. 본 논문에서는 코로나가 미술시장에 미친 영향을 온라인 미술시장 중심으로 살펴보고, 앞으로 야기할 변화와 대응방식을 모색해보고자 한다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제6권2호
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• pp.35-44
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• 2016

최근 마이스산업이 신성장동력산업으로 떠오르고 있다. 국내의 대부분 MICE행사는 소규모/저비용으로 진행되고 있다. 행사주최자 입장에서는 반복, 소모적으로 발생하는 브로슈어, 홍보물제작 등의 인쇄물 비용의 절감과 행사진행에 필요한 단순 안내진행요원들의 경비 절감을 원하고 있다. 기존 모바일웹은 행사 참가자가 필요한 정보를 바로 얻지 못하고 스스로 정보를 찾고 검색해야 되는 단점이 있다. 따라서 행사기간에 단기적으로 사용할 수 있는 저비용, 고효율의 행사정보 제공 솔루션의 개발이 필요하다. 본 연구에서는 비콘 기술을 이용한 전시/컨벤션 행사용 통합관리시스템을 구현하였다. 비콘 기술을 적용하여 행사현장 안내시스템을 통한 행사지원 관리의 효율성을 제공하고, 콘텐츠관리시스템(CMS)을 이용한 디지털브로슈어 관리기능을 통한 정보검색 용이성과 비용절감 효과를 높일 수 있다. 소규모 전시/컨벤션 행사에 주최 측의 직접 홈페이지 구축과 현장관리시스템 운영을 통해 효율적인 행사관리를 할 수 있다.

• 패션비즈니스
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• 제24권3호
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• pp.69-84
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• 2020

The purpose of this study is to analyze examples of online fashion product planning of domestic fashion brands, to grasp the characteristics and step-by-step problems in product planning, and to suggest product planning methods. This study consists of a literature study and a case study. The results of th study are as follows. First, in the information analysis and product planning, product planning according to analysis and targeting of online consumers should be conducted separately from offline, and the proportion of online-only products should be expanded. Second, in the design planning and product development stages, it should be possible to secure the quantity through the pre-planning of fabrics, a to acquire the novelty of the material through the preemption of good fabrics and the pre-planning of colors to secure competitive design. Third, in the convention, a systematic review process involving company members and customer review teams should be conducted to ensure product quality and sales-ability Fourth, in the production stage, the production period must be to reduce cost. Fifth, differentiated services according to the characteristics of their products for each brand in the promotion and sales stages. Based on this analysis, a desirable approach online product planning should first run promotion phase, increasing pre-planning for the product, and organizing specialize work and manpower issues.

• 지식경영연구
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• 제16권2호
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• pp.47-66
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• 2015

Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors' involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on "2014 Expo KCCE" was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.

• Journal of Smart Tourism
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• 제1권2호
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• pp.37-46
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• 2021

The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

• 한국컴퓨터정보학회논문지
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• 제25권12호
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• pp.271-278
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• 2020

본 연구는 코로나 팬데믹 시대의 '비대면 홍보·미디어 전략과 방안'을 세계무예마스터십을 중심으로 살펴보고, 이를 다른 스포츠 이벤트에 적용할 수 있는 이론적 기초로 제시하고자 했다. 이를 위해 기존에 열린 1·2회 무예마스터십의 홍보·미디어 전략을 유형별로 나누어 내용분석하고 향후 3회 대회를 준비하는 세계무예마스터십위원회(WMC)의 국내외 홍보·미디어 기획 담당자들을 대상으로 심층인터뷰를 진행했다. 연구결과 대회 홍보·미디어의 직접적 차원인 '온라인(Online) 무예대회 개최와 언택트(Untact) 컨벤션 플랫폼, 거점 무예 교육시설 건립'은 예산만 뒷받침 된다면 성공적인 수행이 가능하며, 간접적 차원인 '무예 브랜드화, 대중화, 산업화'는 아이디어와 실행인력만 충분하면 코로나 팬데믹 시대를 극복할 새로운 방안이 될 수 있을 것으로 나타났다. IT강국의 저력과 충북 무예 인프라가 결합된다면 메가 스포츠 이벤트를 준비하는 지역 자치단체들은 '비대면-K스포츠'란 새로운 모델을 개척할 수 있을 것으로 판단된다.

• 한국컴퓨터정보학회논문지
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• 제21권2호
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• pp.137-144
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• 2016

The followings are required to establish uniform principle of criminal jurisdiction for international cyber crime into customary international law; (1) clear guideline of UN for promoting national practice (2) formation of general practices based on these guidelines (3) these general practices should obtain legal confidence. International society is in close cooperation for investigating and controlling cyber threat. The US FBI has closed down the largest online crime space called 'Darkcode' and prosecuted related hackers based on joint investigation with 19 countries including England, Australia, Canada, Bosnia, Croatia, Israel, and Rumania. More and more people in Korea are raising their voices for joining cyber crime treaty, 'Budapest Treaty.' Budapest Treaty is the first international treaty prosecuting cyber crime by setting out detailed regulations on internet criminal act. Member countries have installed hotline for cyber crime and they act together. Except European countries, America, Canada, and Japan have joined the treaty. In case of Korea, from few years before, it is reviewing joining with Ministry of Foreign affairs, Ministry of Justice and the National Police but haven't made any conclusion. Different from offline crime, cyber crime is planned in advance and happens regardless of border. Therefore, international cooperation based on position of punishing criminals and international standards. Joining of Budapest international cyber crime treaty shall be done as soon as possible for enhancing national competence.

• 아태비즈니스연구
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• 제11권4호
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• pp.135-148
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• 2020

Purpose - The purpose of this study was to find out the relation between wedding banquet service quality, customer satisfaction and loyalty focusing on upscale hotels in Korea. Design/methodology/approach - The primary data was collected through an online questionnaire to test hypotheses and investigate the objectives of the study. 89 questionnaires were collected as valid data to be analyzed. In order to test hypotheses, reliability, validity, correlations and regression analysis were accomplished. Findings - The findings of this study can be summarized as followed. Firstly, as a result of examining the relationship between perceived hotel wedding banquet quality and customer emotional satisfaction. Through this study, the perceived wedding banquet quality does not affect customer satisfaction. Secondly, emotional satisfaction on wedding banquets affects customer loyalty. Thirdly, it is found that the perceived service quality on wedding banquets can affect customer loyalty. Research implications or Originality - With the rise in selecting wedding venues, establishing an effective marketing strategy by practitioners is demanded in order to survive in competitive situations. However, research conducted on wedding banquets is insufficient so far. Therefore, this study was needed to conduct to widen the scope of the study.