• 제목/요약/키워드: On-line shopping

검색결과 300건 처리시간 0.03초

애완견 의상의 패턴과 디자인 개발 연구 (A Study on the Development of Pattern and Design for Pet Dog's Wear)

  • 이주은
    • 한국의류산업학회지
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    • 제14권5호
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    • pp.846-852
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    • 2012
  • Pets (such as dogs) are considered as important as family members, this perspective is due to an aging population and the decreased size of the traditional nuclear family. The pet industry has been growing every year; subsequently, is useful to develop practical patterns and designs appropriate for the body structure and movement of pet dogs. However, studies to develop a new form of pet dog's wear patterns and designs are limited. This study develops a basic pattern that is easily used based on a pet dog's size, designs popular clothing items for pet dogs, and helps in the manufactures of pet dog's wear. The results are as follow: 1) Analyzed categories and popular items of pet dog's wear from the research of the prior studies and on-line pet dog shopping malls; three categories (everyday wear, street wear, and special wear) and six items (T-shirt, one-piece, coat, jumper, and dress, tuxedo). 2) Developed the basic bodice pattern and sleeve pattern after test-wearing and revising the experimental patterns referenced from prior studies. 3) Developed patterns and designs for six popular items based on situation and gender: one-piece (everyday wear), coat (street wear), wedding dress (special wear) for female dogs/T-shirt (everyday wear), hood jumper (street wear), tuxedo (special wear) for male dogs. 4) Developed the previous six items to illustrate the research results of the study.

무선인터넷을 활용한 English Zone 영어 학습 방법 연구 (English Zone Education Methodology Utilizing the Wireless Internet)

  • 이일석
    • 디지털콘텐츠학회 논문지
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    • 제16권3호
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    • pp.407-415
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    • 2015
  • 오프라인 English Zone이란 교실 내에서 학습자가 영어로 말하고 듣고, 알고 싶은 단어나 내용을 스스로 찾고 연습하고 그 결과를 확인할 수 있도록 만든 물리적 환경을 말한다. 그러나 제한적이고 인위적 환경에 의존할 수밖에 없는 오프라인의 English Zone은 쇼핑 존, 레스토랑 존, 병원 존 등의 소규모 영어 마을처럼 인위적인 공간을 설정하여 학생들이 자발적으로 Role Play를 체험할 수 있는 환경을 제공해야 하는 극히 제한적인 운영이 될 수밖에 없다. 본 연구의 목적은 이러한 오프라인에서의 English Zone 프로그램을 활용한 학습방법이 가지고 있는 환경적인 제한성의 문제점을 분석하고 유비쿼터스 개념에 기초하여 멀티미디어 도구 활용, 무선 인터넷 활용과 SNS를 활용한 온라인 English Zone 프로그램의 활용 방안을 제시하고자 한다.

스마트카드를 이용한 모바일 교통결재 시스템 개발 (Development a Mobile Transportation Payment System of Used Smartcard)

  • 이상범;정현호;최이권
    • 한국인터넷방송통신학회논문지
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    • 제11권2호
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    • pp.171-179
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    • 2011
  • 오늘날 발달된 무선 네트워크 통신의 기술로 인해 많은 데이터를 빠르게 전송할 수가 있으며, 또한 더 좋은 단말기의 등장으로 멀티미디어 정보를 보여줄 수 있기 때문에 다양한 무선 인터넷 서비스가 가능하게 되었다. 따라서 SKT나 LGT와 같은 통신업체는 2.5세대 무선 기술과 스마트카드를 이용하여 온라인 쇼핑, 모바일뱅킹 등 많은 서비스를 제공하고 있다. 핸드폰을 대부분 사람들이 소유하고 있기 때문에 교통 시스템에 유용한 지불시스템으로 사용할 수 있는데, 모바일 지불 시스템이 무선 온라인 서비스로 이미 개발되어져 있기 때문이다. 본 논문에서는 모바일 교통 지불 시스템이 소개되고 있다. 운전자는 고속도로를 이용할 때 통행료를 지불해야한다. 최근에 하이패스 시스템이 개발되어 자동차는 요금을 지불하기 위해 정지하지 않고 톨게이트를 지나가면서 자동적으로 지불이 가능하다. 이러한 지불은 장착된 지불 시스템으로 인해 가능하다. 우리는 좀 더 발전된 형태로 스마트카드를 장착한 핸드폰을 지불 기기로 사용할 수 있는 시스템을 개발하였다. 개인과 금전 정보는 스마트카드에 저장되고 단말기와 OBU와의 통신은 불루투스 방식을 사용한다.

20대 남녀 소비자의 니트웨어 구매 행동과 선호도 비교 - 성별과 년도를 중심으로 - (Comparison of Knitwear Preference and Buying Behavior in Their 20's Male and Female - Focused on Gender and the Times -)

  • 이영주
    • 한국의상디자인학회지
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    • 제15권4호
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    • pp.29-45
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    • 2013
  • The purpose of this study is to provide base line data required to establish a viable knitwear marketing strategy targeting young people by comparing and analyzing preference and buying behavior of customers in their twenties. A survey was conducted in 2009 and 2013 on people in their 20's male and female living in Busan. The total of 362 people participated in the survey and the results are as follows: Firstly, the seeking factors for knitwear were utilization factor, functionality factor, care for clothing factor, economics factor and vogue factor. Secondly, a differentiated marketing strategy targeting 20-something customers needs to be established as there was a steep rise in the number of customers purchasing clothes on online shopping malls using smart phone devices according to the survey.'Low-price, broad-line strategy'is also required as those surveyed preferred stores offering a wide choice of designs with reasonable price. Considering the survey results that a growing number of people tended to buy a variety of knitwear items regardless of the seasons, knitwear production needs to be diversified in terms of designs and materials. Thirdly, the survey revealed that pastel-colored knitwear was preferred for spring/summer season whereas knitwear with achromatic colors was voted the most-preferred one during the autumn and winter season. In terms of knitwear shapes, the gap between genders continues to narrow and tendency sensitive to fashion trend became more apparent reflecting the change of the times.

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인터넷 영양정보의 모니터링-메타데이터의 분석 (Monitoring of On-Line Nutrition Information-Analysis of Meta Data)

  • 강혜경;강명희;유경혜;이선영
    • Journal of Nutrition and Health
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    • 제37권8호
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    • pp.688-700
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    • 2004
  • This study was conducted to analyze how appropriate the on-line nutrition information was externally as a web information. Four-hundred-ninety-seven web sites from 5 internet search engines (Yahoo, Empas, Nate, Hanmir, Naver) were selected on the basis of April 25th, 2004. The skillful personnels monitored them about 8 evaluating categories: clarity, purpose, authority, durability, advertisement, privacy and/or security, responsibility, and contents. Forty percent of the selected web sites were operated by the companies which had commercial purpose like internet shopping malls and 5.6% by academies, societies, research institutions, schools/colleges and public institutions. Most of web sites (76.1 %) were managed for advertisements and sales of companies' commodities, and 32.6% had the food and nutrition information as first purpose. Ninety-three percent of web sites were targeted to healthy individuals through whole life cycle. Specifically, there were lots of web sites for the obesity which were offered by diet related companies. Of the 497 web sites, 193 mentioned the name providing the nutrition information, but only 1/3 had reliability on their specialty. As a source of nutrition information, 52.7% of web sites were using 'books of the major field' and 42.0% 'newspapers' and 23.7% 'broadcasting', respectively. Most web sites mentioned 'setting-up date' but not 'renewal date'. Thirty-six percent of web sites took '2 - 3 days' for the operators to answer the questions through the bulletin. Forty-seven percent of web sites answered' 1 - 10 questions' per 1 week, but 40.1 % of them didn't answer for a week at all. There were 118 web sites (23.7%) to record the connected frequencies and 36.0% of them put the advertisements. Around 96% of web sites mentioned feedback addresses. Among the menus of web sites, 68.0% were about self-advertisement and 64.0% about nutrition information. Each web site was scored to judge its external quality according to the operators by selecting 13 items. Web sites managed by public institution had highest scores (9.5), and lowest in private vendors', food companies' and individual web pages. Among search engines, Naver got the highest score of 7.0 and Nate the lowest one of 6.1. As it was only the pilot study, there were several limits in evaluating tools, time and monitored quantity. To make monitoring of on-line nutrition informatiions actively, standardized monitoring forms might be developed under the integrated studies.

가변적인 통신지연시간을 갖는 원격 작업 환경을 위한 실시간 햅틱 렌더링 (Real-Time Haptic Rendering for Tele-operation with Varying Communication Time Delay)

  • 이경노;정성엽
    • 동력기계공학회지
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    • 제13권2호
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    • pp.71-82
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    • 2009
  • This paper presents a real-time haptic rendering method for a realistic force feedback in a remote environment with varying communication time-delay. The remote environment is assumed as a virtual environment based on a computer graphics, for example, on-line shopping mall, internet game and cyber-education. The properties of a virtual object such as stiffness and viscosity are assumed to be unknown because they are changed according to the contact position and/or a penetrated depth into the object. The DARMAX model based output estimator is proposed to trace the correct impedance of the virtual object in real-time. The output estimator is developed on the input-output relationship. It can trace the varying impedance in real-time by virtue of P-matrix resetting algorithm. And the estimator can trace the correct impedance by using a white noise that prevents the biased input-output information. Realistic output forces are generated in real-time, by using the inputs and the estimated impedance, even though the communication time delay and the impedance of the virtual object are unknown and changed. The generated forces trace the analytical forces computed from the virtual model of the remote environment. Performance is demonstrated by experiments with a 1-dof haptic device and a spring-damper-based virtual model.

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대형 소매점에서 내점객의 회유성을 증대시키는 레이아웃에 관한 연구 (A Study on the Method for Increasing Customer's Circulation in Large-Scale Retail Store)

  • 백승환;류호창
    • 한국실내디자인학회논문집
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    • 제15호
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    • pp.69-78
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    • 1998
  • Purchasing should be considered as an exciting entertainment by itself in these days. Customers can be satisfied with making their own choices and dreaming of their better lives through the action of buying,. However the customers are not rushing into stores without any special reason except when the store has something attracts them. Generally speaking the customers will willingly spend their time and effort in shopping only when they are attracted by well-displyed goods and reasonably planned layout. Based upon these concepts interior design as a creative marketing tool plays a great role in enhancing customer's circulation and the productivity of a store. This study is to propose the layouts which are increasing the customer's circulation by contacting the customers with commodities as many as possible. This study is primarily revolved around the parts affecting customer's circulation among the factors of store's layouts. This study was consist of theoretical consideration about the store's layouts on the foundation of conference and existing works and several proposals. The results of this research are as below: 1) The entrance and exit of a retail store should be apart from each other to increase customers' circulation. It is regarded as ideal to locate the entrance on the right side of front to control moving line of customers. 2) A shop should be surrounded with the main aisles which is straightened inward from the main entrance. 3) Placing magnets which can be anything that attracts customers' attention at the corner of store can lead customers inward and increase customers' circulation.

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소비 성향 척도 개발 및 소비성향 집단의 마케팅 커뮤니케이션 반응의 차이 (Differences in Advertising Responses and WOM Communication by Consumption Orientation)

  • 김선숙
    • 한국의류산업학회지
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    • 제14권3호
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    • pp.381-389
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    • 2012
  • This study presents a marketing communication strategy from the aspect of new consumption orientation. Consumer preference on ads media, on-line ads media, and WOM usage were examined for new consumption orientation groups. This study was executed in a question survey format. A total of 182 questionnaires were obtained and data were analyzed by PASW 18.0 and AMOS 7. The results were as follows. First, 8 types of consumption orientation factors were revealed; 'impulsive purchase', 'promotion oriented', 'social contribution', 'passive conformity', 'innovative', 'conspicuous', 'rational', and 'environmental conservation'. Then 4 groups were formed, 'Rational & Positive', 'Conspicuous Conforming', 'Positive Social Interested' and 'Low Price Oriented'. Second, communication responses were analyzed through consumption orientation groups. The 'Rational & Positive' group responded positively to every type of advertising media (especially new media). The 'Conspicuous Conforming' and 'Positive Social Interested' groups preferred traditional media such as TV, radio, and magazines; in addition, the 'Low Price Oriented' group liked only online banner ads. For WOM preference, the 'Rational & Positive' and 'Positive Social Interested' group preferred verbal consumer information like WOM. In distribution types, the just 'Positive Social Interested' group revealed a significant result for internet shopping malls. The results from this study will help establish marketing communication strategies based on the features of consumption orientation.

우리나라 물류 산업 인력에 관한 소고 (A study on human resources of the logistics industry in Korea)

  • 김우현;임성일;이연복;정성훈;강경식
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2009년도 추계학술대회
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    • pp.125-144
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    • 2009
  • Korean logistics industry have been focused on transportation business. However, with the expansion of the electronic commerce and on-line shopping, delivery service is now dramatically growing. Despite the expansion of logistics market, the domestic logistics industry have significant structural problems such as low productivity comparing with the advanced countries, relatively high cost and shortage of human resources and lack of professionalism of people in the industry. Logistics companies reallocate employees, use subcontractors, expand consignment and training the employees to overcome the labor shortages but it has some limits. In recognition of the importance of labor in the logistics industry, financial support and investment have increased. Logistics companies tend to hire consultants, set up logistics department or R&D center in order to establish highly productive logistics process and system so it is viewed that there will be considerable demands of human resources in the logistics industry. This study indicates implications and development direction of human resources in the logistics industry by looking into prospect and characteristic of the industry, employment status, training programs and qualification requirements.

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수협 단위조합 소매사업 발전 방안에 관한 연구 (A Study on the Promotion of Retail Business on Primary Fisheries Cooperatives in Korea)

  • 박준모
    • 수산경영론집
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    • 제44권1호
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    • pp.39-57
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    • 2013
  • This study aims to examine problems of retail business operated by primary fisheries cooperatives and provide some suggestions for enhancing their retail business function. It reveals that although sales business function of fisheries cooperatives is very important for the members of Korean fisheries cooperatives, their performance and efficiency outcomes have been disappointing. The research offers six suggestions in two categories to resolve the issues. In the first category as a marketing plan for retail business of primary fisheries cooperatives, first, enhance of marine products business using local specialty goods. second, expanded of on-line shopping mall and third, joint marketings among primary cooperatives are necessary. In second category as an assistance plan of National Federation of Fisheries Cooperatives(NFFC) for primary fisheries cooperatives, First, we needed to making logistics system for fisheries. Second, conducting retail business consulting for primary fisheries cooperatives. Finally, human resource development programs are needed. Primary fisheries cooperatives have to discipline faithfully as a cooperatives for NFFC roles as a cooperatives. So making marine products sales business as a core of a economy business of primary fisheries cooperatives in Korea is very important.