• Asia Marketing Journal
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• v.4 no.1
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• pp.101-115
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• 2002

현재 국내외의 많은 기업들이 고객과의 효율적인 커뮤니케이션을 위해 IMC 전략을 수립하고 있으며, 최근에는 인터넷 기술과 합쳐져 IMC 전략의 효율성 증대에 많은 변화를 가져오고 있다. 본 연구에서는 국내 주택시장에서 두산건설과 인터넷 패션전문업체인 웹넷코리아가 공동으로 We've 아파트 분양과정에서 시행된 on-line과 off-line 판매촉진의 통합적 활용과정과 성과에 대해 설명하였다. Off-line 행사와 함께 진행된 3차례에 걸친 판촉행사는 site traffic 증대, 판촉행사 참여, 그리고 분양현장으로의 고객유인과 구매에 이르기까지 높은 성과를 거둔 것으로 나타났다.

• Journal of Electrical Engineering and Technology
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• v.10 no.3
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• pp.1086-1092
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• 2015

The off-line and on-line partial discharge (PD) in the stator winding of three high-voltage (HV) motors (1,400 HP, 6.6 kV) is measured and analyzed in this paper. The off-line PD is measured at high values between 24,300 ~ 36,100 pC after 18 years of motor operation. Spare replacement motors were not available for testing the degree of deterioration of the stator windings in standstill status. Therefore, on-line periodic analysis was conducted to monitor the trend of PD after installing a ceramic sensor (110 pF, 6.6 kV) in the terminal box for each phase of each motor. In the stator winding of the No.1 and No.2 HV motors, which showed high magnitudes of off-line PD and low magnitudes of on-line PD, defects are expected to appear in the neutral end of the winding. On the contrary, in the stator windings of the No.3 HV motor, which exhibits high off-line and on-line PD magnitude, defects are expected to appear in the terminal end of the winding where a voltage close to the phase voltage is applied.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.1 s.160
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• pp.1-10
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• 2007

This research was designed to compare the subjective evaluation of Hand between on- and off-line by structure and sensible characteristics of fabric. 113 subjects who have a fashion design major evaluated the subjective evaluation of Hand of various 16 kinds of specimens on- and off-line. T-test and pearson correlation coefficient were used for statistical analysis by SPSS WIN 11.0. The results of this study were as follows: The results of correlation analysis of the evaluation score indicated that Crash and Satin show high correlation between two kinds of evaluation score. But, fabrics which have distinct characteristics such as Plush, Dobby, Seersucker represented low correlation coefficient. The results of t-test fer the difference of the evaluation score showed that thin fabrics like Organdy represent a large difference between on- and off-line evaluation. On the other hand, twill weaved fabrics like Drill, Tweed, Saxony did not show many differences. Analysing each item in terms of correlation of evaluation of hand between on- and off-line gave results that the shininess was most deliverable through on-line and density and the dryness was not so deliverable through on-line. Comparison of evaluation score between on- and off-line items showed that the estimation to real fabric is more negative than that of on-line. The results of most preferable hand between on-and off-line showed exact opposite preference between shinny, smooth and soft Satin and rough, woolen Tweed. Organdy showed the most different subjective evaluation of hand in real ones compared with that of on-line.

• Journal of KIISE:Computing Practices and Letters
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• v.8 no.3
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• pp.295-302
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• 2002

This study addresses some solutions of the technical problem of using e-money systems. The solutions are on/off line e-money, one card, ordering system, and card-card settlement system etc. The alternatives are described as source code in the example of Angel Plus e-money. E-money is classified as IC card(off-line) type and net work(on-line) type. But, They should be integrated. End-users want to use the combined card for its conveniences. This research introduces on/off line e-money with a case study. On the basis of this paper, future research is to be further conducted on the Customer-oriented e-money with multiple functions.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.28 no.2
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• pp.327-338
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• 2018

On-line/off-line signature is a technique for performing heavy computations required for signature generation in the off-line stage and completing the final signature by a simple operation in the online stage. This is suitable for application environments that require immediate signing responses to multiple users. In this paper, we propose two new on-line/off-line signature schemes based on RSA problem. The first technique can generate a signature with a fixed base exponentiation when signing online, and the second technique can complete an online signature with a very simple calculation such as a hash operation. The security of both signatures is based on the RSA problem, which is proven to be tightly secure without security loss in the random oracle model.

• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.650-660
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• 2011

Purpose of this study is to explore: 1) the difference in color sensibility evaluation, color attractiveness, and attitude toward the product, 2) the difference in the effect of color sensibility evaluation on color attractiveness, and 3) the difference in the effect of color sensibility evaluation on attitude toward the product between the identical clothing product presented in on-line and off-line settings. Experimental method was applied with 230 male and female university students using stimuli of an on-line site as well as an off-line window display presenting the same white t-shirts. Color sensibility factors of white t-shirt were hedonic, stimulating, active, and spatial senses. These color sensibility factors of the clothing product affected product color attractiveness as well as attitude toward the product. Although there were not differences in color sensibility evaluation, product attractiveness, and attitude toward the product between items presented in on-line and off-line settings, difference was found in the effect of color sensibility on the color attractiveness and attitude toward the product. The effect of color sensibility on color attractiveness and attitude toward the product was stronger in on-line than in off-line setting. Hedonic sense was the most important factor influencing attractiveness of product color and attitude toward the product. In addition, spatial sense affected attractiveness of product color in on-line setting; and stimulating sense impacted attitude toward the product in off-line setting. Based on the results implications were generated.

• Korean Journal of Human Ecology
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• v.13 no.5
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• pp.787-798
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• 2004

This research was designed to compare clothing fabric images between on- and off-line by fabric types and its characteristics. 125 subjects who have a fashion design major evaluated the fabric image of various 16 kinds of specimens on- and off-line. Frequency, x2-test, t-test, and Pearson correlation were used for statistical analysis by SPSS WIN 11.0. The results of this study are as follows: 1. The advantage of on-line shopping includes low price and purchasing convenience, etc. On-line shoppers mostly purchase clothing items, such as T-shirt and slacks. In most cases, texture of fabrics provides a main cause for the shoppers' discontentment with internet shopping. 2. The results of t-test for the difference of the evaluation score show that plain or pile weave and highly thick or thin fabrics-for example, Organdy, Corduroy, Nylon Taffeta, Plush, etc.-have a large difference between on-and off-line image. On the other hand, medium-thick twill weave-for example, Tweed, Flannel, etc.-or patterned weave-Chiffon, Dobby fabric, etc.-shows a small difference. 3. The results of correlation of the evaluation score indicate that wool twill fabrics like Tweed, Saxony, and Polafleece show a high correlation between two kinds of evaluation score. In texture preference, no correlation exists between on-line and off-line. 4. With an analysis on fabric image evaluation by fabric characteristics, smooth, shiny pink Satin was found the most positively-evaluated item in all evaluation fields except in pattern preference and individuality. On the other hand, thick olive green Corduroy was evaluated most negatively in the fields of elegance, luxury, and feminine. 5. When compared with real ones, thin fabrics provide a different on-line fabric image. For example, Nylon Taffeta and Organdy were evaluated positively on-line because of luster and pastel tone color. However, lusterless uneven cotton Seersucker was evaluated negatively. 6. Real fabrics preference is more negative than on-line ones. In addition, patterned or unique fabrics display a high agreement between the two kinds of images.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.59 no.6
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• pp.1070-1074
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• 2010

In this study we deal with a simple computer simulation algorithm to decide the PRT station capacity. PRT system is different from the conventional rail traffic system in such point that the station is off-line so as to guarantee a very short headway. This characteristic has correlation with the accurate prediction of the line capacity and with the scale of the off-line station. In this paper physical factors and vehicles per hour that are necessary to decide the off-line station scale and the off-line station capacity, respectively, are shown through a simple compter simulations.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.32-33
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• 2000

정보화 시대의 도래와 더불어 디자인 환경 역시 크게 변하고 있다. 디자인 환경의 변화에 영향을 주는 요인 중의 하나로 고가치 기업(high value enterprise)이 증가하는 추세를 꼽을 수 있다. 산업 시대의 상징이던 "양적 게임(volume game)"이 정보화시대에는 "질적 게임(value game)"으로 바뀌고 있는 것이다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1527-1576
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• 2002

Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers can: t touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purpose of this study is to investigate the differences of consumer's texture sensibility of apparel products based on marketing channels (on-line/off-line). Two types of questionnaires for on-line and of f-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected in regard to the previous literatures. 205 questionnaires for each type (on-line/off-line) were distributed. Statistical devices were t-test, mean and standard deviation with SPSS10.0. The result of this study was showed that there were partially significant differences on consumers' texture sensibility on apparel products between on-line and off-line. Under on-line environment, consumers perceived corduroy as warm, strong, and sandy. taffeta as warm, sandy, and glossy, denim as sandy, and warm, organza as sandy, and thin, satin as sandy, dense, and modern, chiffon as sandy, and flat, velvet as warm, and soft, single jersey as warm, soft, and comfortable. Therefore, apparel firms cooperating based Mass-Customization in e-business have to pay attention to the differences on consumers’ texture sensibility of on-line apparel products from those of off-line.