• Title/Summary/Keyword: Office Space

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Brand extension strategies for Efficient utilization on office space -A Study on Brand extension of Starbucks- (효율적 사무공간 활용을 위한 브랜드확장 전략 -스타벅스를 중심으로-)

  • Park, Jung Hoon;Kim, Seung-in
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.299-304
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    • 2018
  • Brand Extension is a leading marketing strategy that makes use of brand assets, and it aims to see the success of a new product of a brand by utilizing the level of consumers' brand awareness, loyalty, resemblance, and image. However, the review of previous studies revealed that there were cases of fashion brands extending into coffee brands, but not vice versa. The study aims to suggest a new proposal to extend the coffee brand, the most preferred brand by consumers, to an effective office space service. It proposes making a napping and working area for the working Starbucks lovers who often go business trips and like to work in a private space. The researcher expects that the study will inform about the efficient manner to use office spaces including shared service and area.

Radio Frequency Interference on the GNSS Receiver due to S-band Signals (S 대역 신호에 의한 위성항법수신기의 RF 신호간섭)

  • Kwon, Byung-Moon;Shin, Yong-Sul;Ma, Keun-Su;Ju, Jeong-Gab;Ji, Ki-Man
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.47 no.5
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    • pp.388-396
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    • 2019
  • This paper describes the RF(Radio Frequency) interference on the GNSS receiver due to the S-band signals transmitted from the transmitters in the Test Launch Vehicle, and analyzes the cause of the RF interference. Due to the S-band signals that have relatively high power levels compared with GNSS signals, an LNA(Low Noise Amplifier) in the active GNSS antenna was saturated, and the intermodulation signal within GNSS in-bands was produced in the LNA whenever two S-band signals were received from the GNSS antenna. For these reasons, the C/N0 of the satellite signals in the GNSS receiver was attenuated severely. The design of the LNA was changed in order to protect the RF interference due to the S-band signals and the suppression capability of the RF interference was confirmed in the new LNA through the comparison of the old LNA.

Development Trends of Liquid Methane Rocket Engine and Implications (액체로켓 메탄엔진 개발동향 및 시사점)

  • Lim, Byoungjik;Kim, Cheulwoong;Lee, Keum-Oh;Lee, Keejoo;Park, Jaesung;Ahn, Kyubok;Namkoung, Hyuck-Joon;Yoon, Youngbin
    • Journal of the Korean Society of Propulsion Engineers
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    • v.25 no.2
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    • pp.119-143
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    • 2021
  • Selecting liquid methane as fuel is a prevailing trend for recent rocket engine developments around the world, triggered by its affordability, reusability, storability for deep space exploration, and prospect for in-situ resource utilization. Given years of time required for acquiring a new rocket engine, a national-level R&D program to develop a methane engine is highly desirable at the earliest opportunity in order to catch up with this worldwide trend towards reusing launch vehicles for competitiveness and mission flexibility. In light of the monumental cost associated with development, fabrication, and testing of a booster stage engine, it is strategically a prudent choice to start with a low-thrust engine and build up space application cases.

A Study on the Interior Design Method of Public-Toilet in Office Building (사무소 건축의 공공화장실 실내설계 기법에 관한 연구)

  • 김정범;김은중
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.16-21
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    • 1998
  • This study aims at developing the interior design method of Public Toilet in office building. There needs new concepts in Public Toilet where we felt dirty smelling and dismal in the past. And the behavior in the Public Toilet become various such as combing the hair making-up changing the clothes rinsing out mouth and so on. Nowadays The Public Toilet of office building shows indirectly the hierarchy and the management philosophy of its enterprise, This study treats with the design items such as unit space zoning plan lighting plan and air-conditioning plan and construction method of Public-Toilet in office building. As a result of this study the interior design methods of Public Toilet must reflect use of fitting material lighting plan user's needs and functional divide.(Powder Zone and Physiology Zone) These result will become basic data of future interior design in Public Toilet.

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SMRT STnF Construction and Performance (서울특별시도시철도공사 STnF 구축과 성과)

  • Lee, Jong-Kye;Park, Jong-Hun;Kim, Ki-Chun
    • Proceedings of the KSR Conference
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    • 2011.10a
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    • pp.2573-2580
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    • 2011
  • SMRT(Seoul Metropolitan Rapid Transit Corporation) changed PC-oriented office system to Smart-Phone oriented mobile office system(STnF: SMRT Talk & Flash), and provided smart phone to all staffs. STnF make it possible not only voice communication between staff, but also to input and inquiry all kind of information related to work(ex: Facility maintenance, Rolling Stock management, office management, Finance, human resource etc.) based on smart phone. STnF conquers the limitation of time and space. All staffs can commute to the site directly to reduce moving time and to share information between staffs, so SMRT improve speed and reliability of work by making a quick decision and action on the spot. After introduction of STnF, within 1 year, the equipment failure ratio fell to 47%. Mobile office system reduced and level-off the step of approval. so enhanced civil customer service. Quantification and scientific movement of work make it fast evolution and development. These business improvement make it possible to put more outstanding manpower on new business and R&D project, and this contributes to company's management effectiveness.

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A Study on the Awareness and Needs of Employees in Office Work Environment -Focused on Pusan and Kyoungnam Area- (업무환경에 대한 이용자의 의식 및 요구에 관한 연구 -부산 및 경남지역 중심으로-)

  • 손광호
    • Korean Institute of Interior Design Journal
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    • no.13
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    • pp.96-101
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    • 1997
  • The purpose of this study was to examine the current office work environment and suggest the needs for improvement the quality and efficiency of work. To fulfill this task, information describing various environmental conditions was gathered from generally large offices in Pusan and Major cities in Kyoungnam. Data were collected on questionnaire's general information, lighting, air quality, temperature, health problems, noise and equipment arrangements, and the size fo workspace. The extent to which the attitudes and behaviors of workers were related to these environmental conditions was then examined and scrutinized. According to the development of office automation, the interest in improvement of office environment become increased. Workstation size, individual environmental control, health care, adequate storage space and noise control should be recognized as critical to the worker's environmental satisfactiov. Finally, based on the results of this study, a number ofrecommendations can be made for alleviating some of the problems that have been identified. Designers should be interested in knowing if their environments actually function in the manner in which they were intended.

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A Study on Education Example for Office Design (업무공간디자인 교육사례 연구)

  • Byun, Dae-Joong
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.225-226
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    • 2005
  • In early 20th century, This study focus on exploration of a education for office design This class is focused on planning an office space. Selection of the right places, Setting a concept room plans, and such are studied along with systematically analyzing spaces. Applying concepts, interior plans, interior elements, color and selection of materials are introduced and developed into systematical plans. And the students produce efficiently a portfolio by complementing and/or developing the visual materials and readjusting all the concept of the accomplished assignments during this course that were presented visually by applying techniques of presentation leaned majoring in interior design, in an aesthetical and creative ways.

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Actual Conditions of and Needs for Improvement of the University Professor's Office (교수연구실 사용실태 및 개선의식에 관한 연구)

  • 이연숙;이수진;신화경;변혜령
    • Korean Institute of Interior Design Journal
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    • no.9
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    • pp.139-146
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    • 1996
  • The purpose of this study was to examine the conditions of , and needs for improvement in the University professor`s office. To fulfill this task, the way of using office environment, attitudes for work environment intentions and features to improve, and preferred characteristics were examined and scrutinized. The data for this study were collected through a questionnaire survey and analyzed with SAS Package software. 279 professor at Yonsei University participated in the study. The detailed aspects of conditions, various ways and their priorities for improvement of the environment were described. These results are expected to be used as basis for the design of office space as it applies to facility management perspectives-which has not been implemented in Korea.

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