• Human Ecology Research
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• 제54권1호
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• pp.97-106
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• 2016

The purposes of this study were to examine the effect of consumers brand identification of a luxury fashion brand on brand attachment and to determine the moderating influences of self-monitoring and social self-esteem on this effect. For this study, a questionnaire was developed through a literature search. The developed survey was then conducted by means of on-line and off-line questionnaires. Data from 228 women with experience in buying luxury fashion brands was analyzed with descriptive statistics, Cronbach a, factor analysis, regression, two-way one-way analysis of variance (ANOVA) and t -test using SPSS for Windows 21.0. First, the brand identification of consumer was composed three factors; actual, ideal, social identification. The brand attachment was composed five factors; emotional, dependency, attraction, intellectual curiosity, and general interest. Second, it was shown that brand identification has a positive influence on brand attachment. Third, it was also shown that there is a moderating influence from self-monitoring on the effect of consumer's brand-identification of a luxury fashion brand on brand attachment. Interaction effect between consumer's brand-identification and self-monitoring was found out to be meaningful at brand affect. Fourth, there was an additional moderating effect from social self-esteem on this effect. Interaction effect between consumer's brand-identification and social self-esteem was found out to be meaningful at brand affect.

• 보건교육건강증진학회지
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• 제22권2호
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• pp.97-110
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• 2005

Objectives: Recent studies have shown that tailored messages for cancer screening to the beliefs and stage of cancer screening behavior of individual women increases the take-up probability. Many studies on cancer screening have used the Transtheoretical Model (TTM) to identify variables associated with cancer screening behavior. This study was carried out to identify the cognitive-behavioral factors associated with stomach cancer screening among women aged 40 years and over, and to develop and evaluate a tailored educational program for stomach cancer screening by stages of change. Methods: Building on the TTM constructs, we conducted a quasi-experimental study(N=283) to test the effectiveness of a tailored educational program for endoscopic stomach cancer screening. We carried out pre and post tests in the experimental group(N=162) and the control group(N=121), and the experimental group was subdivided into an on-line group(N=81) and an off-line group(N=81) by educational methodology using e-mail and the postal service. We used the chi-square test, trend test, and paired t-test to test the effectiveness of the program for stomach cancer using a tailored stage-matched messages. Results: To examine the effectiveness of the program for stomach cancer screening by the tailored stage-matched messages, the stage-matched materials were offered to the experimental group(N=162) four times for 4 weeks. The stage-matched materials consisted of the four types for stomach cancer. The tailored message was effective in changing the cognitive-behavioral factors, such as experience process, behavior process, con opinion for stomach cancer, self-efficacy, and the behavioral stages for stomach cancer screening. The stomach cancer screening adherence was higher for the stage-matched materials using postal mail than for those using e-mail. Conclusion: To improve the stomach cancer screening rate, the use of tailored messages for stomach cancer screening will be generated using an expert system. Therefore the implementation of tailored educational program will be supported a partnership between public and private health organizations and increasing awareness of the necessity of community-based interventions.

• 산경연구논집
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• 제9권2호
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• pp.73-80
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• 2018

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it's influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15^th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach's alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions - A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer's wants now as highly increasing of Chinese travelers but Korean consumer's sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

• 한국정보시스템학회지:정보시스템연구
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• 제29권3호
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• pp.215-236
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• 2020

Purpose/Design The purpose of this study is summarized as follows. First, we want to derive the quality dimension of the delivery app services based on the experience of the users of the delivery app. Second, we would like to identify the continuous intention to use, taking into account the integrated nature of online and offline quality. Third, the online and offline quality factors of the delivery app services shall be checked in an exploratory manner to see how they affect perceived value, satisfaction, and continuous intention to use. In order to demonstrate the purpose of this study, a self-report survey was conducted in which respondents directly responded. A questionnaire of 295 people was identified as a valid sample and used for the final analysis. Findings The summary of the hypothesis test results is as follows. First, the system quality among the online characteristics does not have a significant impact on both perceived values and user satisfaction. Second, the hypothesis that information quality affects satisfaction and perceived value was adopted. Third, the service quality was shown to be a significant factor affecting perceived value and satisfaction. Fourth, the delivery quality among offline characteristics was found to have no significant effect on perceived value and satisfaction. Fifth, the hypothesis test of commodity quality showed that both perceived value and satisfaction had a significant impact. Sixth, satisfaction in the delivery app service showed a positive effect on the continuous intention to use.

• 복식
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• 제57권3호
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• pp.78-89
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• 2007

The objectives of this research were to investigate the relationships between purchase motives and post-purchase satisfaction of cosmetics at internet shopping malls, and to reveal how cosmetic purchase motives and demographic variables influence to the post-purchase satisfaction. Subjects were 202 females in Seoul who had experiences of cosmetic shopping at internet. Five dimensions of cosmetic purchase motives at internet shopping malls were derived by factor analysis: 'information provision', 'service/quality', 'time saver', 'use convenience', and 'economical efficiency'. Consumers showed relatively high cosmetic purchase motives at internet shopping malls because the prices of on-line shopping mall products were cheaper than those of off-line, and because it was easy to compare various products at internet shopping malls. The motive of 'information provision' had significant positive relationships with the satisfaction of price, quality, color, volume, and skin suitability of cosmetics. The motive of 'time saver' and 'use convenience' had positive relationships with the satisfaction of price and quality. The motives of 'service/quality' and 'use convenience' were higher in career women than in college women. The middle class consumers and the consumers who use internet more had a high 'information provision' motive in shopping cosmetics at internet. The post-purchase satisfaction of cosmetics was influenced most by the experience postscripts and next by economical efficiency, frequency of access to the internet cosmetic malls, and social class(-) in order.

• 디지털콘텐츠학회 논문지
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• 제7권2호
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• pp.75-82
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• 2006

농업혁명, 산업혁명, 정보혁명과 맞먹는 제4의 혁명이 바로 유비쿼터스 컴퓨팅 혁명이다. 과거의 농업 혁명이나 산업혁명은 인류문명의 기반인 물리 공간의 혁명이었고, 월드와이드웹 서비스가 확대되면서 절정기를 맞은 정보화 혁명은 사이버 공간의 혁명이었다. 이에 반해 유비쿼터스 컴퓨팅 혁명은 물리 공간과 사이버 공간의 지능적 결합을 통한 온라인과 오프라인 공간이 통합된 공간에서 이뤄진다. 사이버 공간은 자연스럽게 생활공간과 결합되어 새로운 통합 공간을 창출한다. 그 공간은 아직까지 인류가 경험하지 못한 미지의 세계이자 무한한 기회 공간이다. 본 소고는 현실 증감된 유비쿼터스 컴퓨팅 기술(RFID, CCTV)의 개념과 현황 살펴본다. 또한 본 소고의 주요 연구 목적으로는 현실 증감된 환경하에서 프라이버시, 개인정보, 전자감시에 대한 개념적인 분석을 위한 것이다. 따라서 본 소고에서는 사건, 기술적인 이슈, 문제와 해결 등에 관한 분석을 다루었다.

• 한국의류학회지
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• 제29권11호
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• pp.1485-1497
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• 2005

The purpose of this study was to define the mutual relationship between the explanatory variables of brand loyalty and consumer's fashion luxury brand loyalty, and ultimately to show a path model of fashion luxury brand loyalty. Especially this was focused on the relationship among social risk perception, symbolism involvement, marketer leading information search, and continuing brand loyalty. In the empirical study, a questionnaire was developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 291 data from males and females who had a buying experience of luxury brand goods were analyzed. The result showed the 4 significant paths of fashion luxury brand loyalty existed, such as social risk perception$\rightarrow$symbolism involvement, social risk perception$\rightarrow$marketer leading information search, symbolism involvement$\rightarrow$continuing brand loyalty, marketer leading information search$\rightarrow$continuing brand loyalty. And the explanatory factor which has the strongest influencing power to continuing brand loyalty was symbolism involvement. The powers of social risk perception and marketer leading information search to continuing brand loyalty were weaker than symbolism involvement. The findings of this study are expected to contribute to develop a theory on the consumer's loyalty to fashion luxury goods and marketing strategies for enhancing the brand loyalty.

• 디지털융복합연구
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• 제10권5호
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• pp.333-338
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• 2012

문화상품은 문화적 요소가 상품화된 것으로 상품이상의 성질과 가치를 지니고 있으면서 대중적 판매를 위한 제작과 공급을 목적으로 생산되어지며 상업적 성격을 가지고 있다. 특히 박물관의 문화상품은 관람객에게는 좋은 추억을 간직하고 교육적 경험을 넓히며 생산자나 판매자에게는 수익의 원천이 된다. 이러한 문화상품은 모티브가 된 나름의 배경을 가지고 있는데 직접적으로 전시되고 있는 소장품에 얽힌 미술사적 역사적 조형적 배경을 모두 포괄하기 때문이다. 문화상품은 전통문화의 토양을 기초로 하고 다양한 문화적 소재를 중심으로 출발하여 현대생활에 유용한 실용적가치에 충실하면서도 세계화속에서 문화적 차별성을 획득할 수 있어야 한다. 국제적으로 문화소재를 이용한 상품화개발은 자국의 문화상품을 세계화하는 것이 국가의 경쟁력이기 때문이다. 따라서 백제문화상품들을 현대적인 디자인, 연령층, 내 외국인용 상품을 고려한 고객 만족도 조사와 함께 다양한 상품개발과 뮤지엄 샵의 운영상의 어려움에 따른 국가적인 차원의 적극적인 지원이 필요로 한다. 더불어 해외의 뮤지엄 샵처럼 on-off line을 활용하여 지속적으로 홍보하고 문화상품 구입 시 회원제도, 특별 할인 행사 등의 마케팅 전략을 도입, 뮤지엄 샵으로서 기능과 역할을 다할 때 지역경제의 활성화에 기여할 수 있겠다.

• 한국콘텐츠학회논문지
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• 제10권11호
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• pp.169-179
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• 2010

최근 공간디자인은 온 라인과 오프라인이 융합된 혼합현실 공간으로 진화하고 있다. 그러나 혼합현실 공간의 기준과 척도는 제시된 바 없으며 융합체계로서의 미디어환경과 표현방법 또한 연구가 미흡한 실정이다. 따라서 미디어환경 특성 연구는 유비쿼터스 기술 기반, 혼합현실 공간에서의 임계점으로서 중요한 위치를 차지하는 동시에 다양한 체험공간의 구축방법으로서 혼합현실 공간적 분별을 위한 기준점으로서 네 가지 미디어 환경과 표현특성을 제안하고자 한다. 1)현실공간은 인간의 시 지각에만 의존하여 보여지는 미디어환경으로 디지털 기술기반의 새로운 소재와 LED 등을 이용한 표현방법으로 발전하고 있다. 2)증강현실공간은 정보기기를 이용한 보여 지는 미디어환경으로 다양한 2D, 3D 콘텐츠가 증강되어 표현된다. 3)가상공간은 미디어 기기에 완전히 의존하여 구현되는 환경으로 공간적, 물리적 제약 없이 완벽한 그래픽정보로 표현된다. 4)증강가상공간은 가상의 스튜디오를 구성, 디스플레이를 통해서만 시청할 수 있는 환경으로 실제의 사물과 그래픽정보가 융합되어 표현된다. 혼합현실공간의 미디어 환경과 표현특성은 체험의 목적에 따라 융합, 혼합, 조합되어 공간적, 시간적, 정보적으로 제약 없이 체험 가능한 지능형정보공간으로 구현 가능하다는 것이다. 향후 미디어환경 특성에 따른 콘텐츠의 유형적 특성 연구가 필요시된다.

• 가정과삶의질연구
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• 제29권4호
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• pp.109-123
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• 2011

The importance of finance in our society is truly absolute, and the of financial consumers who cope with the financial environment is becoming. Recently, many authorities in Korea to perceive the absence of serious economic or financial consumer education in order to find a fundamental solution for such a phenomenon, there is a growing need to introduce financial consumer education. This study aims to review the comprehension power of finance among consumers are college students in this society the importance of finance is becoming greater, and to a way promote financial consumer education by analyzing the demand level for The main results obtained from the include the following. First, as a result of reviewing the characteristics of respondents, their average age was 21.8 years old, and on average they each had 4.16 credit cards. Most of them had no experience of receiving financial consumer education in their teenage years, and their interest level in investment was shown to be above average. Second, as a result of reviewing their comprehension power of finance, it was shown to be 64.10 points on average their comprehension of the income area was the highest, their comprehension money management was shown to be the lowest. Third, as a result of reviewing the perception level of the provision of financial consumer education, it was shown to be very low the perception level of on-line and off-line financial consumer education provided by the YMCA was shown to be the highest. Fourth, as a result of reviewing the level financial consumer education, it was shown to be very high. For the level for institutions financial consumer education, financial institutions the highest. For the level for the method of financial consumer education, respondents chose practical experience the most and education books the least. For the intention of participating in financial consumer education, most respondents that they would participate, and most of them answered that the starting period should be the teenage years and childhood Therefore, as a result, most university student's consumers have concerned on financial education and financial inportance, it need to educate for the university student's consumers, and it need to develop technical tools and contents for ficancial education.