• 마케팅과학연구
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• 제16권3호
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• pp.169-189
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• 2006

인터넷기술의 발달과 소비자의 인터넷 사용 증가로 온라인에서 팔랄 수 있는 제품군은 확장되고 있다. 흥미로운 문제는 어떤 제품군이 온라인에서 판매될 가능성이 있는가에 대한 문제보다, 제품군에 대한 브랜드 역할이 주요한 역할을 할 때, 온라인 판매 가능성이 있는가에 대한 문제이다. 특히, 중소기업제품은 대기업 제품과 달리 오프라인 유통점포에서의 취급도도 낮고, 브랜드 인지도도 떨어지고, 가격대비 품질에 대한 소비자들의 지각에서도 많은 편차가 존재하고, 구매위험도 많이 느낄 가능성도 높다. 온라인 쇼핑은 유통력 및 브랜드력이 상대적으로 약한 중소기업들에게는 기회가 될 가능성이 높으므로, 중소기업제품군의 온라인 판매가능성의 적합성율 평가하는 것은 중요하다. SEC골격 은 어떤 제품군이 온라인에서 판매될 가능성이 높은가에 대한 연구를 위해 이용되어졌고, FCB골격은 관여도와 이성/감성적 측면을 고려하여 제품군을 구분하는데 사용되어져왔다. 특히 SEC와 FCB골격과 관련된 문제이지만, 고려되지 않았던 측면이 브랜드 역할이라고 할 수 있다. 제품군의 인터넷 판매가능성을 조사하기 위해서는 SEC골격 과 FCB골격뿐만 아니라 인터넷 쇼핑의 장단점과 브랜드의 역할을 통합하는 것이 필요하다. 이 논문에서는 SEC와 FCB등의 이론적 골격과 주요요인들을 통합하는 접근 방법을 토대로 이론적인 골격을 만들고 이를 바탕으로 실증적 분석을 실시함으로써 제품군들의 온라인판매 적합성을 조사한다. 총 17개 제품군에 대한 온라인 판매 적합성에 대한 실증조사는 SEC와 FCB골격, 온라인 쇼핑의 장단점, 브랜드 관련 요인들이 전체적으로 연관되어 있음을 보여준다. 기존의 연구처럼 제품군의 특성에 따른 SEC와 온라인 판매적합성은 아주 분명하게 드러나는 것은 아니므로 독립된 골격에서 보다, 상호 의존된 골격 내에서 제품군의 구매의도 및 온라인 판매 적합성을 고려한다. 즉 제품군을 통합된 골격 내에서 정의한 후에 중소기업 제품군의 구매의도 및 온라인 적합성을 평가하는 것이 필요함을 보여준다.

• KEPCO Journal on Electric Power and Energy
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• 제8권1호
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• pp.15-19
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• 2022

The radial distribution systems (RDS) commonly used around the world has the following disadvantages. First, when the DL is operated on a radial system, the line utilization rate is usually kept low. Second, if a fault occurs in the radial DL, a power outage of 3 to 5 minutes is occurring depending on the operator's proficiency and fault situation until the fault section is separated and the normal section is replaced. To solve this problem, Various methods have been proposed at domestic and foreign to solve this problem, and in Korea, research is underway on the advanced system of operating multiple linked DL always. A system that is electrically linked always, and that is built to enable high-speed communication during the protection coordination is named networked distribution system (NDS). Because the load shares the DL, the line utilization rate can be improved, and even if the line faults, the normal section does not need to be cut off, so the normal section does not experience a power outage. However, since it is impossible to predict in which direction the fault current will flow when a failure occurs in the NDS, a communication-based protection coordination is used, but there is no backup protection coordination method in case of communication failure. Therefore, in this paper, we propose a protective cooperation method to apply as a backup method when communication fails in NDS. The new method is to change TCC by location of CB using voltage drop in case of fault.

• 복식문화연구
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• 제16권5호
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• pp.910-923
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• 2008

This study investigated the difference in the influence of shopping orientations, attributes evaluation, and benefits sought on brand loyalty between Korean and American consumers within a clothing purchase context. Questionnaires were administered to 237 Korean consumers and 184 American college students who had purchase experience of casual wear in recent six months through off-line. The results were as follows. First, the hedonic shopping orientation had a positive impact on brand loyalty in both groups, whereas efficient shopping orientation had a positive impact on brand loyalty in American group. Second, the aesthetic attribute had a positive impact on brand loyalty in both groups, whereas utilitarian attribute had a positive impact on brand loyalty in Korean group. Third, brand value benefit sought had a positive impact on brand loyalty in Korean group and body expression/complement had a positive impact on brand loyalty and economic benefit sought had a negative impact on brand loyalty in American group.

• 한국의류학회지
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• 제31권2호
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• pp.236-246
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• 2007

The purpose of the current study is to investigate the underlying reasons of fashion brand repurchase intention formation based on means-end chain theory and to identify whether the price level moderates the relationships between attribute evaluation and re-purchase intention. Questionnaire data from 291 consumers who had purchase experience of casual wear during the last 6 month period through off-line retail shops were analyzed. The results showed that hedonic shopping value had a positive impact on aesthetic attribute and utilitarian shopping value also had a positive impact on physical attribute of fashion product. While aesthetic attribute had a positive influence on brand repurchase intention, physical attribute had no effect on brand repurchase intention. In addition, there was no moderating effect of price level between the links from shopping value to fashion product attribute evaluation. When casual wear companies have to devise price related strategies, they need to pay attention to diverse promotion factors except for product attributes to realize price-based differentiation.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 1996년도 추계학술발표회 발표논문집
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• pp.217-227
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• 1996

The new field of learning control develops controllers that learn to improve their performance at executing a given task, based on experience performin this specific task. In a previous work［6］, the authors presented a theory of indirect learning control based on use of indirect adaptive control concepts employing simultaneous identification ad control. This paper develops improved indirect learning control algorithms, and studies the use of such controllers in decentralized systems. The original motivation of the learning control field was learning in robots doing repetitive tasks such as on an assembly line. This paper starts with decentralized discrete time systems, and progresses to the robot application, modeling the robot as a time varying linear system in the neighborhood of the nominal trajectory, and using the usual robot controllers that are decentralized, treating each link as if it is independent of any coupling with other links. The basic result of the paper is to show that stability of the indirect learning controllers for all subsystems when the coupling between subsystems is turned off, assures convergence to zero tracking error of the decentralized indirect learning control of the coupled system, provided that the sample time in the digital learning controller is sufficiently short.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1996년도 추계 학술 발표회 발표논문집
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• pp.217-227
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• 1996

The new filed of learning control develops controllers that learn to improve their performance at executing a given task , based on experience performing this specific task. In a previous work[6], authors presented a theory of indirect learning control based on use of indirect adaptive control concepts employing simultaneous identification and control. This paper develops improved indirect learning control algorithms, and studies the use of such controller indecentralized systems. The original motivation of the learning control field was learning in robots doing repetitive tasks such as on an asssembly line. This paper starts with decentralized discrete time systems. and progresses to the robot application, modeling the robot as a time varying linear system in the neighborhood of the nominal trajectory, and using the usual robot controllers that are decentralized, treating each link as if it is independent of any coupling with other links. The resultof the paper is to show that stability of the indirect learning controllers for all subsystems when the coupling between subsystems is turned off, assures convergence to zero tracking error of the decentralized indirect learning control of the coupled system, provided that the sample tie in the digital learning controller is sufficiently short.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권8호
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• pp.2751-2771
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• 2022

In the post covid-19 era, organizations will experience a new environment. Advances in technologies such as AI and big data, and new experiences such as online meetings and lectures, will increase the use of online communication. Businesses will increasingly engage in online-based information sharing, virtual team operations, and online meetings. This study focuses on meeting climate and satisfaction, to improve the performance of online meetings. Existing studies on meeting climate presuppose off-line situations. Offline and online communication methods and meeting formats are different. This paper proposes new climate types to develop an appropriate climate for online-based meetings. To apply these climates in online meetings, a measurement scale was developed and the impact on online meeting satisfaction was verified. As a result of the study, it was found that the creativity-oriented meeting climate was the most important, and relation-oriented and participation-oriented meeting climates also had a significant effect, while the direction-oriented and task-oriented climates were relatively less important. This study develops new variables and measurements for online meeting climates, and explains their importance. Companies will be able to leverage the appropriate climates for online meetings to improve performance.

• 경영과정보연구
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• 제23권
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• pp.25-40
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• 2007

In the highly competitive and divers world of financial market, customer is the single most important factor to company's survival. Especially, creating a relationship with valued customers is a key to success. CRM provides the mean to retain high value customers. It takes a prospect of what customers expect. Utilizing those knowledge can help the products and service meet the customers' needs, thereby maximizing customer satisfaction and company's profit. In this report, I am going to suggest a few ways to develop successful CRM in the life insurance industry. First, CRM should innovate the way of communication to keep pace with Web 2.0 era. In other words, the customer's needs should be caught by real-time communication than traditional off-line market research. Thus, the functionality and specification of products can be decided by customer's direct choice so that the customers are able to purchase the understanding and experience of the products. Second, CRM project should consider whether the initial strategy plan can promise the stable growth of customer at the first step. When planning strategy, the project needs to identify what customer wants and how to fulfill the needs with stable growth of the customer. In addition, the CRM should be developed by realizing that customer centric benefits ultimately guarantee the growth of the organization. Third, CRM systems should enhance the organization's ability to take the customer's insight in a 360 degree view and to capture the voice of the customer directly. In order to develop the best matched product package, more precise customer segmentation should be ahead of market segmentation strategy. Forth, the biggest reward from CRM will be a customer royalty program. Many successful banks are already planning and practicing customer royalty strategy. A comprehensive analysis of customers and their behavior allow organization to identify high value potential customers' needs and determine a strategy required to meet those needs. Even life insurance companies such as Prudential Korea are developing products designed for royal customers. Fifth, understanding and managing the experience of customer called Customer Experience Management also can increase customer satisfaction. Measuring only customers' experience and adapting it to marketing strategy make products position in the gap between the customers' expectation and experience not required by market. A key component of CEM is its application across all organizational functions. At last, the direction of change and development of CRM can be defined from the conceptualization of information technology represented by Ubiquitous and Web 2.0. Instead of just managing customer information, companies should take the initiative in personalized system with customer oriented strategy. Furthermore, with the regular communication between CRM stakeholders (Sales-Marketing-IT), customer's demand should be directly reflected to enterprise strategy in real time.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2003년도 추계학술대회 논문집 전력기술부문
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• pp.14-16
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• 2003

For four decades now KEPCO has experienced an incredible growth rate of over 10% per year in each year. This growth led to the fast development of new facilities, especially in the transmission systems field, and we also managed to gain an enormous amount of experience and technology in the construction and design. With this experience and technology we curbed the electricity demand. Experts now predict that we will enter a new phase in which our growth rate will stagnate and eventually level off. This isn't what KEPCO or any company wants. We are looking for continued growth. In the last decade KEPCO began selling its technology in the generation sector of the electricity business to overseas markets. Sales in the generation sector have been a great success. This decade marks another milestone for KEPCO as overseas sales in the transmission sector began. Our first project, "Myanmar Power System Development Study" and its subsequent successful completion gave us the ammunition necessary to expand in this line of business. This success has also given birth to this paper. KEPCO is still the People's company, but with a new vision. It now hopes to not only sustain a high growth level but to also increase the growth of domestic companies by sharing with them a piece of the proverbial pie, as it ventures forth to be a Global player on the international stage.

• 복식문화연구
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• 제19권6호
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• pp.1288-1301
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• 2011

The purpose of this study was to observe a case study of pop-up stores in an apparel company in Korea in order to evaluate different feel and to determine the purchase behavior of pop-up visitors of three major fashion brands. This research was conducted through secondary data collection and primary data collection. A survey was conducted among NIKE, KUHO, and PUMA pop-up store visitors who were 20 to 40 years old, via questionnaires. Data were collected on-line and off line at the pop-up store. Data were analyzed using SPSS program. Through data analysis, we learned that most of the study participants were captivated by the digital elements in the environment of the NIKE pop-up store. Puma, the second most favorably ranked, was favored for its interior design. Meanwhile, KUHO stimulated its customers with its limited edition fashion products at a good price. Several feels of visitors about the pop-up stores were significantly different among the 3 different brands. There was a significant difference in purchase criteria, such as brand recognition, size, and design among visitors of the three different brands. Visitors who preferred KUHO considered design of products more than NIKE-preferred visitors. In conclusion, the clothing pop-up stores have the possibility of satisfying consumers' desires. Each brand can achieve a good performance in promotion with a differentiated strategy.