• 한국시스템다이내믹스연구
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• 제15권4호
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• pp.129-159
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• 2014

This Study discuss exploring normative-prescriptive factors after the themes on Organizational learning categorize two descriptive/explanatory-perspectives, prescriptive/normative dimension. The former would contain information processing model, theory of action, organizing in organization, while Senge's suggestion on Learning Organization may compose the latter. Each perspective is reconstructed and reinterpreted into the causal mapping relationship founded on system thinking and SD. Underlying on the former try to discovery validities of the latter. But this study only put forward the integral-dynamic model of organizational learning without empirical simulation.

• 동양고전연구
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• 제35호
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• pp.275-295
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• 2009

이 글은 그레이엄 (A. C. Graham)이 후기묵가의 저작인 "묵경"에서 보이는 필(必)과 선지(先知)를 각각 '논리적 필연성'과 '선험적 지식'(a priori knowledge)으로 보는 해석을 비판하기 위한 것이다. 그레이엄은 묵가의 논리학을 '이름과 대상을 짝짓는' '기술의 학'(論)과 '이름과 이름간의 관계를 따지는' '추론의 학'(辯)으로 나누고 특히 후자에 대해 비록 그것이 서구의 형식논리학은 아니지만, 유클리드 기하학과 같은 엄밀한 증명의 과정으로 보아야 한다고 하였다. 이러한 그의 주장들은 지식을 그 대상에 따라 명지(名知)와 합지(合知)로 나누어보는 데서 출발한다. 그러나 내가 보기에 기술의 학과 이름의 학은 후기묵가의 저작인 "묵경"안에서 명확히 구분될 수 없고, 게다가 묵가의 선지(先知)와 이 선지(先知)가 가진 필연성은 기본적으로 논리적 필연성이 아니라 규범적 필연성 및 경험적 필연성의 개념이다. 규범적 필연성은 중국의 정명(正名)사상에서 제시된 '규범적 정의이론'으로부터 기인하는 것이다. 규범적 정의이론이란 기술적 정의이론과는 달리 규범적으로 개념을 정의하는 것이다. 예컨대 '아버지는 자애롭다'의 정의는 형태는 기술적이나 사실은 '아버지는 자애로워야한다'의 규범적인 것이다. 이러한 규범적 정의이론을 통해 경험적 지식은 그것이 지식인한 당연히 필연적으로 오류 불가능임이 주장된다. 한마디로 묵가에서는 경험적 지식이 추론적 지식 혹은 선험적 지식보다 항상 더 우선적이기에 묵가의 선험적 지식은 사실 엄밀하게 선험적인 것이 아니고, 이러한 지식이 갖는 필연성도 규범적 필연성 및 경험적 필연성에 불과하다.

• 동아시아경상학회지
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• 제4권2호
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• pp.1-11
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• 2016

This study investigated commercial power theory of traditional market through the analysis of literature review. Consumers' store selection models are made up a theory based on normative hypothesis, theory of mutual reaction, utility function estimation model, and cognitive-behavioral model. Detailed models are as follows. Normative hypothesis based theory is divided into Reilly's retail gratification theory and Converse's revised retail g ratification theory. Interaction theory is composed of Huff's probability gratification theory, MCI model and Multi-nominal Logit Model (MNL model). There are four models in retail organization position theory such as central place theories, single store position theory, multi store position - assign model, and retail growth potential model. In case of single store position theory, theoretical and empirical techniques have developed for a decision to optimum single store position. Those are like these, a check list, the most simple and systematic method, analogy, and microanalysis technique. Aforementioned models are theoretical and mathematical commercial power measurement and/or model. The study has rather limitations because the variation factors included in formula are only a part of actual commercial power. Therefore, further study shall be made continuously to commercial power areas and variables.

• 한국산림과학회지
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• 제80권1호
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• pp.20-31
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• 1991

자연휴양지(自然休養地) 내(內)의 오염행동(汚染行動), 특히 음식찌꺼기 방치행동(放置行動)의 체계적(體系的)인 이해(理解)와 예측(豫測)을 위하여 논리적(論理的) 행위이론(行爲理論)에 근거한 모델이 제시되었다. 계룡산(鷄龍山) 국립공원(國立公園) 방문자(訪問者) 중(中) 399 집단(集團)을 대상으로 실시한 설문조사(設問調査)에서 그들의 문제행동에 대한 신념(信念), 태도(態度), 규범적(規範的) 신념(信念)은 과거행동(過去行動)과 통계적으로 유의한 상관관계(相關關係)를 (R=0.3) 보였다. 또한 신념, 규범적 신념을 포함한 관련변수를 이용한 Logit 분석에서 과거의 행동에 대한 설명력이 ($R^2$) 0.35로 나타났다. 모델 내에서 교육수준(敎育水準), 동반자(同伴者) 성격(性格), 직업(職業), 연령(年齡), 산행빈도(山行頻度) 등이 모두 과거의 음식방치행동과 음(陰)의 관계를 나타내고 있고, 신념과 규범적신념도 통계적 유의성은 약하나 이론(理論)에서 제시하는 방향으로 분석되었다. 연구의 결과는 본 이론(理論)이 자연휴양지 내의 바람직하지 못한 행동의 통제(統制)를 위한 경영전략(經營戰略) 수립에 도움정보를 제공할 수 있음을 입증하였다.

• 유통과학연구
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• 제20권4호
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• pp.65-75
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• 2022

Purpose: Environmental pollution problems have become more and more serious, how to effectively protect the environment has become a hot spot of concern to all sectors of society. The way to solve this problem is environmentally friendly management. However, theoretical perspectives and research frameworks of existing research on environmentally friendly management are still unclear. This study aims to examine how the CEO's beliefs for SMEs of Chinese distribution industry affect the environmentally friendly management based on institutional theory. Research design, data, and methodology: This paper collected data from 215 SMEs in China distribution industry and conducted a series of data analysis and hypothesis testing based on an institutional theory perspective using Amos and SPSS to verify the effects of regulatory pressure, normative pressure, and imitation pressure on firms' environmentally friendly management. Results: Through the analysis, this paper tests that normative pressure and imitative pressure have a positive effect on CEO's beliefs. However, regulatory pressure did not have a significant effect on beliefs of CEO. Meanwhile, the degree of CEO's beliefs has a positive effect on environmentally friendly management in Chinese distribution SMEs. Conclusions: Theoretical contributions, practical implications, and future research directions are discussed.

• 농촌지도와개발
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• 제4권1호
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• pp.329-337
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• 1997

Normative models for explaning the career decision-making process are not sufficient to enable the career counselor to help a client understand and influence the factors affecting his career. Actually, the particular people and life events that are unpredictable and subject to chance often influence on career behavior. Therefore, it is needed the development of a models of career decision-making that recognizes both normative and chance influences. The focus in this article is on the development of career decision-making within various lift contexts and the recognition that individuals may prepare themselves to use unexpected opportunities in the career decision-making process.

• 한국농촌건축학회논문집
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• 제2권2호
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• pp.75-88
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• 2000

This study is based on the Ecological Design Theories related with the Urban space planning. The purpose of this study is to propose the Urban Space Design Method in consideration of Ecological Environment. To achieve this purpose, Normative Theory Study which means Logical Analysis of Ecological Theories in the new field of Ecological Urban Design, is done in accordance with the object of this study. This results derived of this study are as follows: 1. Six(6)-Ecological Urban Planning Elements related with the purpose of this study, are clarified these are Land-use planning, Transformation planning, Plants and Living-thing Ecological System planning, A Culture planning related with water, Energy and resource planning, and Urban-amenity planning. 2. Urban Space Design Method in consideration of Ecological Environment is porposed by means of the Normative theroy study analysis and contents analysis related with Ecological Urban planning which contain Ecological Planning Elements.

• Asia pacific journal of information systems
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• 제26권1호
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• pp.189-210
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• 2016

The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

• 정보관리연구
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• 제30권2호
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• pp.53-68
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• 1999

본 논문은 인용분석에 대한 비판적 견해를 살펴봄으로써 인용분석에 대한 미래를 전망하고자 하였다. 구체적으로는 인용분석의 발전과정을 기술의 발전, 도구의 개발, 사회적 환경이라는 측면에서 검토하고, 이러한 발전을 주도하였던 규범이론을 설명하였다. 그리고 미시사회학적 견해에서 제시되었던 인용분석에 대한 비판을 가정의 한계와 데이터의 문제로 구분하여 검토하였다.

• 대한건축학회연합논문집
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• 제8권4호
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• pp.123-130
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• 2006

This paper discusses issues faced by individual building industry clients. These form the majority of clients but, because they do not possess high purchasing power, they attract less attention in the industry. Given that key decisions on project definition and procurement strategy are made at the pre-project stage, the industry would benefit from knowing relevant aspects of its clients' attitudes and behaviors, so that it can support them. There is a lack of research on this subject, and so we first describe a theoretical framework and research methodology that were developed for this specific group of clients. Theory adopted from consumer behavioral research was introduced to develop a general behavioral model of individual clients. In this model, individual clients are assumed to seek and then process information after acknowledging normative activities. To validate our model, a field survey was conducted using randomly selected individual clients. Their opinions on the importance and difficulty of 12 normative activities were analysed to establish a general attitude. Information seeking behaviour was investigated by measuring the frequency and type of source that they contacted to conduct the normative activities. The attitudes and information seeking behaviour presented in this research will contribute to the development of project tools for supporting these clients.