• Title/Summary/Keyword: Normative Theory

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Exploring the Normative Factors in Organizational Learning (규범적 학습요인의 탐색)

  • Hong, Min Kee
    • Korean System Dynamics Review
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    • v.15 no.4
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    • pp.129-159
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    • 2014
  • This Study discuss exploring normative-prescriptive factors after the themes on Organizational learning categorize two descriptive/explanatory-perspectives, prescriptive/normative dimension. The former would contain information processing model, theory of action, organizing in organization, while Senge's suggestion on Learning Organization may compose the latter. Each perspective is reconstructed and reinterpreted into the causal mapping relationship founded on system thinking and SD. Underlying on the former try to discovery validities of the latter. But this study only put forward the integral-dynamic model of organizational learning without empirical simulation.

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On bi(必, necessity) and xianzhi(先知, a priori knowledge) of Mojing (『묵경』에 있어서 '선지(先知)'와 '필(必)' 개념의 문제)

  • Chong, Chaehyun
    • (The)Study of the Eastern Classic
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    • no.35
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    • pp.275-295
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    • 2009
  • The aim of this paper is to reject Graham's interpretation of bi (必) and xianzhi (先知) of Later Mohists' Mojing ("墨經") as logical necessity and a priori knowledge respectively. Graham's interpretations of them are based on his beliefs that Mojing distinguishes lun (論), the art of description from bian (辯), the art of inference in the Mohist disciplines and that the latter art should be seen as such a rigorous proof as Euclidean geometry even though it is not a Western formal logic. His beliefs also start from his distinguishing 'knowledge of names' from 'knowledge of conjunction of names and objects' according to the objects of knowledge. In my reading, the art of description and the art of inference, however, can't be sharply distinguished each other in Mojing and bi and xianzhi should be taken as suggesting both a normative necessity and an empirical necessity. A normative necessity is derived from 'normative theory of definition' which comes form the theory of rectification of names in China. The normative theory of definition, unlike the descriptive theory of definition, defines terms normatively rather than descriptively. For example, although such a definition of father, 'father is beneficient', has the form of being descriptive, but it actually is prescriptive and therefore means 'father should be beneficient'. Through this normative theory of definition, empirical knowledge, as long as it is a knowledge, is seen as necessary and so can't be wrong. To conclude, for Mohists an empirical knowledge is always a basis of an inferential knowledge or a priori knowledge, so Mohists' a priori knowledge is not really a fundamental knowledge and its necessity therefore is nothing but both a normative necessity and an empirical necessity.

A Study on Commercial Power of Traditional Market

  • Baik, Key-Young;Youn, Myoung-Kil
    • East Asian Journal of Business Economics (EAJBE)
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    • v.4 no.2
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    • pp.1-11
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    • 2016
  • This study investigated commercial power theory of traditional market through the analysis of literature review. Consumers' store selection models are made up a theory based on normative hypothesis, theory of mutual reaction, utility function estimation model, and cognitive-behavioral model. Detailed models are as follows. Normative hypothesis based theory is divided into Reilly's retail gratification theory and Converse's revised retail g ratification theory. Interaction theory is composed of Huff's probability gratification theory, MCI model and Multi-nominal Logit Model (MNL model). There are four models in retail organization position theory such as central place theories, single store position theory, multi store position - assign model, and retail growth potential model. In case of single store position theory, theoretical and empirical techniques have developed for a decision to optimum single store position. Those are like these, a check list, the most simple and systematic method, analogy, and microanalysis technique. Aforementioned models are theoretical and mathematical commercial power measurement and/or model. The study has rather limitations because the variation factors included in formula are only a part of actual commercial power. Therefore, further study shall be made continuously to commercial power areas and variables.

An Understanding of Littering Behavior in Natural Recreation Areas : Use of the Theory of Reasoned Action (자연휴양지(自然休養地) 내(內)의 환경오염행동(環境汚染行動)에 대(對)한 이해(理解) : 논리적(論理的) 행위이론(行爲理論)의 이용(利用)으로)

  • Kim, Seong-Il
    • Journal of Korean Society of Forest Science
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    • v.80 no.1
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    • pp.20-31
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    • 1991
  • To improve the understanding and predicting power of littering behavior in natural recreation areas, a model was proposed based on the theory of reasoned action by Fishbein and Ajzen. Among the visitors of Kaeryongsan National Park in Korea, three hundred and ninety nine (399) groups were interviewed to obtain such data as beliefs about the behavioral consequences, attitudes, normative belief, socioeconomic status and etc. A significant but practically weak relationship was found between beliefs, normative belief and past behavior (R=0.3). Using Logit analysis, past behavior could be explained with relevant variables in an acceptable power ($R^2$=0.35). In the model, education, social group, occupation, age and visiting frequency were all negatively related to past behabavior. Beliefs and normative belief also behaved as expected by the theory. The study results show that the theory may be useful in predicting the undesirable behaviors in recreation areas and establishing management policy to control them. The cause of weak relationships between relevant variables were discussed and future research implications were also suggested.

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Influential Factors for SMEs of Environmentally Friendly Management in Chinese Distribution Industry

  • CUI, Yuan;BAO, Youjian;CAI, Yunwei;KIM, Seung-Woon
    • Journal of Distribution Science
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    • v.20 no.4
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    • pp.65-75
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    • 2022
  • Purpose: Environmental pollution problems have become more and more serious, how to effectively protect the environment has become a hot spot of concern to all sectors of society. The way to solve this problem is environmentally friendly management. However, theoretical perspectives and research frameworks of existing research on environmentally friendly management are still unclear. This study aims to examine how the CEO's beliefs for SMEs of Chinese distribution industry affect the environmentally friendly management based on institutional theory. Research design, data, and methodology: This paper collected data from 215 SMEs in China distribution industry and conducted a series of data analysis and hypothesis testing based on an institutional theory perspective using Amos and SPSS to verify the effects of regulatory pressure, normative pressure, and imitation pressure on firms' environmentally friendly management. Results: Through the analysis, this paper tests that normative pressure and imitative pressure have a positive effect on CEO's beliefs. However, regulatory pressure did not have a significant effect on beliefs of CEO. Meanwhile, the degree of CEO's beliefs has a positive effect on environmentally friendly management in Chinese distribution SMEs. Conclusions: Theoretical contributions, practical implications, and future research directions are discussed.

The Critics on the Normative Career Development Theory (규범적 진로발달 이론에 대한 비판;진로의사 결정에서의 우연의 영향)

  • Song, Byeong-Kug;Lee, Chae-Shik
    • Journal of Agricultural Extension & Community Development
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    • v.4 no.1
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    • pp.329-337
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    • 1997
  • Normative models for explaning the career decision-making process are not sufficient to enable the career counselor to help a client understand and influence the factors affecting his career. Actually, the particular people and life events that are unpredictable and subject to chance often influence on career behavior. Therefore, it is needed the development of a models of career decision-making that recognizes both normative and chance influences. The focus in this article is on the development of career decision-making within various lift contexts and the recognition that individuals may prepare themselves to use unexpected opportunities in the career decision-making process.

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A Study of the Small Urban Space Design Method in Consideration of Ecological Environment (생태적 환경을 고려한 소도시공간설계 방법에 관한 연구)

  • Lee, Gwangyoung;Chong, Geonchai
    • Journal of the Korean Institute of Rural Architecture
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    • v.2 no.2
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    • pp.75-88
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    • 2000
  • This study is based on the Ecological Design Theories related with the Urban space planning. The purpose of this study is to propose the Urban Space Design Method in consideration of Ecological Environment. To achieve this purpose, Normative Theory Study which means Logical Analysis of Ecological Theories in the new field of Ecological Urban Design, is done in accordance with the object of this study. This results derived of this study are as follows: 1. Six(6)-Ecological Urban Planning Elements related with the purpose of this study, are clarified these are Land-use planning, Transformation planning, Plants and Living-thing Ecological System planning, A Culture planning related with water, Energy and resource planning, and Urban-amenity planning. 2. Urban Space Design Method in consideration of Ecological Environment is porposed by means of the Normative theroy study analysis and contents analysis related with Ecological Urban planning which contain Ecological Planning Elements.

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The Media Influence on Consumers' Energy-Saving Technology Adoption in Korea: An Empirical Study

  • Koo, Chulmo;Chung, Namho
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.189-210
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    • 2016
  • The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

A Review of the Development and Critique of Citation Analysis (인용분석의 발전과 그에 대한 비판)

  • Jung, Kyung-Hee
    • Journal of Information Management
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    • v.30 no.2
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    • pp.53-68
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    • 1999
  • This paper focuses on the critique of citation analysis and then attempts to prospect for the future. The development of citation analysis has been marked by the invention of new techniques and measures, the exploitation of new tools, and the needs of evaluation of scientific research. Normative theory takes the lead in this development. But critics have questioned both the assumptions and methods of citation analysis. This critics are based on the microsociological perspective.

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Classifying Building Industry Clients and Investigating Their Attitude and Behavior - Supplement Research on Individual Clients - (국내 건축주 분류 및 유형별 태도·행동 조사 - 개인 건축주 대상 연구 보완 -)

  • Kim, Ju-Hyung;Yun, Sung-Myung;Lee, Soo-Yong
    • Journal of the Regional Association of Architectural Institute of Korea
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    • v.8 no.4
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    • pp.123-130
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    • 2006
  • This paper discusses issues faced by individual building industry clients. These form the majority of clients but, because they do not possess high purchasing power, they attract less attention in the industry. Given that key decisions on project definition and procurement strategy are made at the pre-project stage, the industry would benefit from knowing relevant aspects of its clients' attitudes and behaviors, so that it can support them. There is a lack of research on this subject, and so we first describe a theoretical framework and research methodology that were developed for this specific group of clients. Theory adopted from consumer behavioral research was introduced to develop a general behavioral model of individual clients. In this model, individual clients are assumed to seek and then process information after acknowledging normative activities. To validate our model, a field survey was conducted using randomly selected individual clients. Their opinions on the importance and difficulty of 12 normative activities were analysed to establish a general attitude. Information seeking behaviour was investigated by measuring the frequency and type of source that they contacted to conduct the normative activities. The attitudes and information seeking behaviour presented in this research will contribute to the development of project tools for supporting these clients.