• Journal of Distribution Science
• /
• v.11 no.10
• /
• pp.37-45
• /
• 2013

Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

• Journal of Korean Society on Water Environment
• /
• v.25 no.6
• /
• pp.951-963
• /
• 2009

The community structure and ecological characteristics of fish community in Lake Paldang were investigated from May to September 2008. During the survey period, 53 species belonging to 13 families were collected. Dominant species was Squalidus japonicus coreanus representing 81.8% of total number and 25.7% of total biomass of collected fish and subdominant species was Lepomis macrochirus representing 3.3% of total number and 18.9% of total biomass of collected fish. There were 20 Korean endemic species (38% of collected species number) including Cottus koreanus and 4 exotic species (7.5%) including Micropterus salmoides. The similarity analysis of fish communities among water areas of Lake Paldang using UPGMA showed that fish community of North-Han River was similar to that of South-Han River area and was different from that of Gyeongan River area. Long-term variation of fish community from 1972 to present study in Lake Paldang showed decrease of the species numbers after dam construction until 1994, and gradual increase from 1996 to present study indicating the disturbance of lentic system by dam construction in the 1980s. The increase of species number in the late 2000s may results in part from the increase of survey sites of successive studies. L. macrochirus which was designated as a domestic ecosystem-disturbing alien species with wide food niche have shown more than 20% of relative abundance since 1996 indicating the adverse effect on not only fish community but also aquatic ecosystem food web of Lake Paldang.

• Journal of the Korean Wood Science and Technology
• /
• v.38 no.6
• /
• pp.587-601
• /
• 2010

This review attempted to overview characteristics of nanocellulose from various sources, its isolation methods, and properties of nanocellulose-based nanocomposites. Currently, nanocelluloses could be obtained from a variety of cellulose sources, including wood pulp, tunicate, bacterial cellulose etc., and are isolated by various ways such as chemical, physical, or biological methods. The length and width of nanocellulose is in the range of 100~300 nm long and 5~50 nm wide although characteristics of nanocellulose shows a wide variability, depending on sources and isolation method. Nanocellulose is also being used as a reinforcement in the nanocomposites via various methods. Many water soluble polymers were reinforced by the incorporation of nanocellulose, which significantly improves tensile and storage moduli of the nanocomposites. In order to be used for hydrophobic polymers, the surface of nanocellulose was modified. Even though there is a significant progress in the utilization of nanocellulose as a reinforcement of polymers, further research is required to find a niche market of nanocellulose-reinforced nanocomposites. In addition, isolation methods of producing the nanocellulose in a large quantity for commercial applications should be developed to extend the application of nanocellulose-based bio-nanocomposites in future.

• Korean Journal of Agricultural and Forest Meteorology
• /
• v.1 no.2
• /
• pp.81-89
• /
• 1999

To propose basic information for natural resource management and conservation strategy of Schisan-dra nigra Maxim., its habitat environment and vegetation structure of forest communities growing the species was investigated. Fourteen plots (each plot size 400 $m^2$) were set up at the distributed area of Cheju island, southern part of Korea. S. nigra is the economic useful species that scatteringly grows at 850~920 m in the western part, at 660~710 m in the northern part and at 750~1,250 m in the southern part of Mt. Halla. The community of S. nigra in Mt. Halla is the mixed secondary forest of pine and broad leaved trees that are mainly composed of Pinus densif1ora, Quercus serrata, Styrax japonica, Lin-dera erythrocarpa and Carpinus laxiflora. The density in a main distribution sector of S. nigra appears in the range of 3~39 individuals per each 20$\times$20 m plot. The distribution patterns by Morisita's Index showed that S. nigra was distributed randomly in all of the stands. The association analysis showed that the following tree species were positively associated with S. nigra. In other words, the following trees were appeared to require the same ecological niche together with S. nigra: Lindera erythrocarpa, Cornus waltri, Acer mono, and Styrax japonica.

• Korean Journal of Ecology and Environment
• /
• v.48 no.1
• /
• pp.32-37
• /
• 2015

Naturalized plants are invaded through various routes and distributed throughout the nation. They are also invaded in the sand dune ecosystem and poses a threat ecological niche of indigenous sand dune plants. We studied the effects of salt stress on the plant growth to suggest the management plans of naturalized plants in the sand dune ecosystem. As a result of germination experiment according to the salt gradient, germination rate decreased as the higher concentration and tolerance range was up to 160 mM. As a result of seedling experiment according to salt gradient, mortality rate was up to 90% from 0 mM to 200 mM and 100% over 300 mM. The day of first death with different concentration was 18.5 days in 100 mM and 6 days in 800 mM since the experiment has started. In addition, the day of last death with different concentration was 29.5 days in 100 mM and 6 days in 800 mM. Therefore, two stages of management plans would be effective. The first one is to suppress the germination by salt spray over 170 mM before germination. The other one is to wither seedlings in a short period by salt spray over 600 mM.

• Journal of Periodontal and Implant Science
• /
• v.31 no.4
• /
• pp.661-668
• /
• 2001

Anti-P. gingivalis immune sera were obtained from mice immunized with either P. gingivalis alone, or F. nucleaturm followed by P. gingivalis. Two groups of immune sera were examined for binding capacity to P. gingivalis biofilm by confocal laser scanning microscope, Antibody avidity index was also determined for each immune sera. The results indicated that prior immunization of mice with F. nucleaturm impaired P. gingivalis-specific immune sera in binding capacity to biofilm and antibody avidity to P. gingivalis. Elevated antibody responses in patients with destructive periodontal disease has often been related to suboptimal level of protective antibody $(opsonophagocytosis)^{1-3)}$ while post-immune sera obtained with experimental animals using a single periodontal pathogen demonstrated satisfactory levels of protective function against the homologous bacterial $challenge^{4,5)}$.The reason is unclear why elevated IgG responses in periodontal patients to periodontal pathogens do not necessarily reflect their protective function. Such an immune deviation might be derived from the fact that destructive periodontal disease is cumulative result of immunopathologic processes responding to an array of different colonizing microorganisms sequentially infecting in the subgingival environmental niche. Fusobacterium nucleaturm is one of the key pathogens in gingivitis, in the transitional phase of conversion of gingivitis into destructive periodontitk, and in adult $periodontitis^{6-8)}$. It also plays a central role in coaggregation with other important microbial species in subgingival $area^{6,9,10)}$ as well as in $biofilm^{11)}$, especially with Porphyromonas gingjvalis in synergism of virulence in human periodontal disease or in animal $models^{12-14)}$. This organism has also been reported to have immune modulating activity for secondary immune response to Actinobacillus $actinomycetemcomitans^{15)}$. It is presumed that sequential colonization and intermicrobial coaggregation between intermediate and late colonizers could potentially modulate the immune responses and development of specific T cell phenotypes in periodontal lesions. We have recently demonstrated the skewed polarization of P. gingivalis-specific helper T cell clones in mice immunized with F. nucleaturm followed by P. $gingivalis.^{16)}$. Consequently F. nucleaturm may initially prime the immune cells and modify their responses to the successive organism, P. gingivalis. This could explain why one frequently observes non-protective serum antibodies to P. gingivalis in periodontal patients in contrast with those obtained from animals that were immunized with $P.gingivalis\;alone^{17)}$. The present study was performed to investigate the immune modulating effect of F. nucleatum on serum binding to experimental biofilms and the avidity of anti-P. gingivalis antibody.

• Journal of Convergence for Information Technology
• /
• v.10 no.4
• /
• pp.35-45
• /
• 2020

To diversify the agro-food exports of Korea, this study selected Russia, which is located closet to CIS countries, as a sampling area and sought ways to promote the export of Korean hang over drinks to Russia. This study analyzed the contributing factors to the export, such as Russian consumers' purchasing intentions, as well as the willingness to pay of korean hang over drinks in Russia, using the paper review and on-off line survey data correction method. Major results are as follows. First, Russian consumers' intention of purchasing Korean hang over drinks is higher than Europe and the other products. Therefore, it is necessary to understand the demographic characteristics of Russian consumers and then actively use niche marketing strategies. Second, the purchase intention of Russian consumers towards increased when buying behavior occurred in supermarket, hypermarket- and convenience stores. Third, it seems prefer to pricing of Korean hang over drinks in Russian export market similar to the domestic price level.

• Journal of Distribution Science
• /
• v.13 no.12
• /
• pp.41-52
• /
• 2015

Purpose - Given globalization, the new niche market of medical tourism is likely to experience sustainable growth for various reasons, such as aging populations and a shift in the medical consumerism paradigm toward prevention. Importantly, understanding medical customers' behavior is necessary to benefit from a competitive advantage in this industry. The existing research primarily accessed the key factors of medical quality and costs to explain health customers' behavior but is limited in terms of enabling an understanding of the decision process. This limitation exists because, given the intangibility and greater associated risks in the highly professional industry of international medical tourism, most customers lack the knowledge and experience needed to evaluate the central factors-such as the medical competence of health care countries-before purchases. Therefore, they actively search for useful information through various distributions to reduce uncertainty and to make better choices. Interestingly, most of these information channels are associated with word-of-mouth (WOM). However, no evidence is found in the literature to estimate the effect of WOM in the medical tourism field. Thus, this study focuses on WOM to explore its interaction with key medical characteristic factors and the attractiveness of destinations referred to by sources. This study also affects customers' evaluations and, in turn, influences their intention to seek health care services abroad. Research design, data, and methodology - The literature review addressed an interesting research model for estimating the relations among WOM, medical characteristics, attractiveness, and customers' choice intention regarding international health care. In the key economic regions in China, such as Beijing, Shanghai, Jiangsu, Shandong, and Guangdong, 2,500 survey questionnaires were distributed to potential customers of different ages, education, and income levels. A resulting 1,717 (68.68 percent of the original 2,500) usable surveys were obtained for analysis. Moderated regression analysis was used to determine the effects of WOM in the decision process regarding international health care destinations. Results - The results indicate that WOM is a good moderator of the relationships between the factors evaluated by sources and customers. More importantly, the WOM effects reflect the factors of tie strength, credibility, and vividness. The results also reveal that, given the moderating role of WOM, the intention of potential Chinese customers to seek the referred health care country varies according to the medical characteristics of medical competency and reputation as evaluated by customers. In contrast, the travel attractiveness of the attractions, facilities, accessibility, and social environment are critical determinants of destination choice intention. Conclusions - The moderating role of WOM has been confirmed through the international healthcare destination selection process. Medical tourism managers should user WOM as an effective marketing tool for industry development. Specially, marketers should consider the effects of WOM determinants, such as tie strength, credibility, and vividness, to develop an effective strategy. Furthermore, this study estimates the factors that affect customers' selection of medical tourism destinations. Health care managers or policy makers should consider a broad variety of variables that may attract more Chinese customers to international health care.

• Journal of Distribution Science
• /
• v.12 no.6
• /
• pp.59-65
• /
• 2014

Purpose - The competitiveness of logistics in the 21st century rests on ensuring the efficiency and effectiveness of its local hub. While considering entry into a niche market in local logistics, it is pertinent to note that Budapest is emerging as a hub in EU enlargement in Eastern Europe. Big, small, and medium-sized businesses in Korea entered Hungary in the early 1990s since then, there has been a significant increase in Korean presence, of approximately 130 times. This study aimed to identify the key distribution issues that have emerged in relation to Eastern Europe. Research design, data, and methodology - This study indicates that 33 major Korean companies were located in Hungary, which serves as an out post to enter the European marketplace. However, Korea's exports to Hungary have declined (-32.0% in 2012) because of a loss of competitiveness against multinational corporations, due to factors such as the rise in current local distribution costs and wages. Hungary, on the other hand, through diversification and expansion of foreign trade with the non-EU markets, including Korea, is increasing its exports. Strategies of emerging countries are compared and reviewed in this study, by examining the vicissitudes of Hungary's distribution methods. Results - There are issues regarding Hungary's innovative ability. Hungary has a history of low wages and high skilled labor. However, the outflow of high-quality human resources for high-wages has become more extensive, and this underlines concerns that the CEE's trade hub is moving to neighboring countries. After the European financial crisis in 2010, the Hungarian economy is now developing, because of the IMF's measures, and it is being transformed into a trade surplus nation, while regaining distribution volumes rapidly. However, if there is continued lack of investment, the supply chain is weakened and exports decline amidst competition with TNCs or with China's distribution networks. Conclusions - It is necessary to create a new logistics approach for increasing trade between Korea and Hungary. First, Korean small and medium enterprises (SMEs) should build trust by working with advanced Hungarian talent, and they should expand into state-of-the-art fields instead of being confined to traditional sectors. Second, this study focuses on limiting and lowering their high expectations for success according to foreign direct investment (FDI) inflows and the role in the CEE distribution hub Korea should try to strengthen the distribution hub with its centralized population, using better, more highly educated human resources, thereby sustaining more innovative ability. Further, the positive effects of these measures are manifested in enhanced business on both sides of Hungary, namely, the EU and non-EU nations such as Turkey and emerging markets around Europe, and a better engagement in the core placement of culture and industry. For this, Korea can contribute to, and benefit from, a Hungarian logistics center, for adopting the high-tech cluster systems and commercializing distribution technology such as RFID·USN.

• Korean Journal of Ichthyology
• /
• v.26 no.4
• /
• pp.288-294
• /
• 2014

Host mussel utilization for spawning of the oily shinner, Sarcocheilichthys variegatus wakiyae (Pisces: Cyprinidae), from Korea was investigated in part of the Dalcheon (river) in Cheongcheon-myeon, Goesan-gun, Chungcheongbuk-do, Korea from April to June 2011, 2013. The non-synchronicity of mature and immature eggs obtained from females of S. v. wakiyae and the number of spawned eggs found was less than those in the mussels, suggesting that these fish may be batch spawners. Five species of freshwater mussels - Unio douglasiae sinuolatus, Lanceolaria grayana, Anodonata arcaeformis flavotincta, Lamprotula leai, Corbicula fluminea - were found at the survey area (wild conditions) but three species of freshwater mussels - A. a. flavotincta (oviposition rate, 50.0%), U. d. sinuolatus (16.2%), L. leai (11.1%) - were host of S. v. wakiyae. Spawning of S. v. wakiyae occurred mainly in the mantle cavity (wild conditions, 77.4%; experiment, 62.8%) of the mussels that were connected more to the inhalant siphon than the suprabranchial cavity (22.6%; 31.8%) that linked to the exhalant siphon. Bitterlings prefer to lay eggs in L. leai and S. v. wakiyae prefers A. a. flavotincta as a spawning host. These were considered to be the result of niche partitioning.