• Title/Summary/Keyword: Niche

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Comparison of Brand Images Between Men′s and Women′s Wear Brands Targeting Middle Aged People or Older People (중.노년층 남성복.여성복 브랜드이미지의 특성 비교)

  • 양승진;정성지
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.6
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    • pp.1112-1121
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    • 2001
  • The purpose of the study was to investigate and make comparison of brand images of men's wear brands and women's wear brands targeting middle-aged people or older people. Thus, the study could be an exploratory study to search apparel niche-market for middle-aged or older consumers. The questionnaire consisted of questions on 28 brand image. The subjects were to evaluate their brand images and rate on 5 point Likert-type scales of 28 adjectives. Most of the subjects were designers or merchandisers who worked for men'wear brands or women's wear brands. The SPSS/WIN Program was used to calculate frequency, t-test, and cluster analysis. The results from the study were as follow : 1) The common images which men's wear brands and women's wear brands strongly pursued were prestigious, luxurious. 2) Each 37 men's wear brands and 36 women's wear brands were clustered into one groups by brand images. The common images included in first clusters of men's wear and woman's wear brands consisted of prestigious. luxurious, formal, comfort, and conservative. This market needs to be more segmented by differentiated brand images.

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Technological Catching-up in the Korean IT SoC Industry (국내 IT SoC산업의 기술추격)

  • Min, Wan-Kee;Oh, Wan-Keun
    • Journal of Korea Technology Innovation Society
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    • v.9 no.4
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    • pp.776-795
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    • 2006
  • This paper aims at examining technological catching-up in the Korean IT SoC industry using the theories of technological catching-up and sectoral system of innovation. The Korean IT SoC industry has accomplished rapid technological catching-up by the process of variety generation and selection. In the process, Korean fabless ventures have pursued the technological path-creative pattern in niche markets. But the cooperative networks among various firms are prerequisite for the coevolution of sectoral innovation system.

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CROX (Cluster Regulation of RUNX) as a Potential Novel Therapeutic Approach

  • Kamikubo, Yasuhiko
    • Molecules and Cells
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    • v.43 no.2
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    • pp.198-202
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    • 2020
  • Comprehensive inhibition of RUNX1, RUNX2, and RUNX3 led to marked cell suppression compared with inhibition of RUNX1 alone, clarifying that the RUNX family members are important for proliferation and maintenance of diverse cancers, and "cluster regulation of RUNX (CROX)" is a very effective strategy to suppress cancer cells. Recent studies reported by us and other groups suggested that wild-type RUNX1 is needed for survival and proliferation of certain types of leukemia, lung cancer, gastric cancer, etc. and for their one of metastatic target sites such as born marrow endothelial niche, suggesting that RUNX1 often functions oncogenic manners in cancer cells. In this review, we describe the significance and paradoxical requirement of RUNX1 tumor suppressor in leukemia and even solid cancers based on recent our findings such as "genetic compensation of RUNX family transcription factors (the compensation mechanism for the total level of RUNX family protein expression)", "RUNX1 inhibition-induced inhibitory effects on leukemia cells and on solid cancers through p53 activation", and "autonomous feedback loop of RUNX1-p53-CBFB in acute myeloid leukemia cells". Taken together, these findings identify a crucial role for the RUNX cluster in the maintenance and progression of cancers and suggest that modulation of the RUNX cluster using the pyrrole-imidazole polyamide gene-switch technology is a potential novel therapeutic approach to control cancers.

A Corroborate Study for Brand Positioning Strategy - Focusing on Bridge Line Imported Handbag Brands - (브랜드 포지셔닝 전략(戰略)에 관(關)한 사례(事例) 연구(硏究) - 브릿지 라인 수입(輸入) 핸드백 브랜드를 중심(中心)으로 -)

  • Jang, Ji-Hye;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.9 no.5
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    • pp.96-113
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    • 2005
  • The purpose of this study was to examine acutely effective marketing strategies for bridge line imported handbag brands in order to succeed in launch and establishment in local market. Based on the successful bridge line imported handbag brands status in local market, this selected the brands, "LeSprotsac", "Longchamp", "Sequoia" that execute brand strategy including positioning strategies such as basic concept, prices, materials, promotion, distributions in order to succeed in local launching. For corroborate analysis, three staffs in each brands, consecutive in-person interviews and continuous telephone interviews, mail survey were used for this study. The results were as follows; First, differentiate brand positioning strategy that has considered accurate analysis of niche market and domestic market environment when brand launch effects on brand value enhancement. Second, marketing mix activity based on positioning strategy effects on establishing brand image and spreading brand awareness. Third, marketing activity based on positioning strategy should be executed based on consistent brand strategy.

Discovery of Interesting Knowledge using Concept Hierarchy (개념 계층 이용 흥미로운 부분 데이터의 탐색)

  • 홍정희;김성민;남도원;이동하;이전영
    • Journal of Intelligence and Information Systems
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    • v.6 no.2
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    • pp.77-89
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    • 2000
  • 개념 계층(Concept Hierarchy)은 데이터베이스 분야에서 사용되는 대표적인 배경 지식(Background Knowledge)으로써, 데이터베이스에 내재되어 있는 구조적인 정보, 데이터의 분포, 영역전문가 (Domain Expert)에 의해 주어지는 외부 지식 등이 반영되어 있다. 개념계층의 특성상 부모(parent)-자 식(child) 관계가 있는 두 노드가 있을 때, 한 노드의 값으로부터 다른 노드의 값을 추정할 수 있다 이 추정된 값을 기대치라고 하고, 한 노드의 값으로부터 추정된 기대치와 실제치가 상당히 상이한 값을 보이는 노드가 있을 때, 이를 흥미롭다(interesting)고 말할 수 있다. 그러나 아직까지 개념계층 상에서의 흥미로운 부분 탐색에 대한 연구가 없었으며, 흥미로움(interestingness)의 척도(measurement) 에 대한 연구로서는 신뢰도(confidence),리프트(lift),컨빅션(conviction)등이 있었다. 그러나 이런 흥미도 의 척도에 관한 연구도 연관규칙에 한정되어 이루어졌으므로 개념계층상의 데이터에 적용하기 위해 서는 약간의 수정 및 새로운 정의가 필요하다. 본 논문에서는 데이터의 특성에 따른 개념계층이 존재할 때, 이를 이용하여 기대치와 실제치가 상이한 흥미로운 부분을 발견하고자 하며, 이를 위하여 개념계층상에서의 흥미도의 척도를 제안하고 흥미로운 부분을 탐색하는 방법을 기술하고자 한다. 또한 데이터마이닝의 결과인 연관규칙을 개념 계층에 적용하여 연관규칙을 통해 얻어질 수 있는 기대치를, 지지도(support), 신뢰도(confidence), 리프트(lift), 컨빅션(conviction)등의 관계를 통해 다양한 방법으로 모색해본다. 이 연구에서 제안하는 이러한 개념계층상의 흥미로운 부분의 탐색은, 전자 상거래에서 CRM(Customer Relationship Management)나 틈새시장(niche market) 마케팅 등에 적용 가능하리라 여겨진다.

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A Study on Ecotope Diversity Transition Analysis in the Middle of Mankyung River (만경강 중류 에코톱다양성 추이분석 연구)

  • Kim, Woo Ram;Kim, Ji Sung;Kim, Kyu Ho
    • Proceedings of the Korea Water Resources Association Conference
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    • 2016.05a
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    • pp.480-480
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    • 2016
  • 에코톱은 생태학적 지휘체계(Niche)와 서식처(Habitat)가 결합된 환경을 의미하며 도면에서 최소한의 단위로 일반적인 구성요소의 상태, 잠재자연식생, 잠재생태계 기능으로 균일하게 분류가 가능한 요소로서 천이단계 또는 토지이용이 서로 다른 패치들로 이루진 생태공간을 의미한다. 따라서 에코톱과 비오톱은 식물과 동물의 특정 군집에 요구되는 서식공간의 개념에서는 의미가 같지만 비오톱은 서식공간의 일부분 또는 한 개 이상의 생물이 서식가능한 공간의 개념으로 사용된다. 현재 네덜란드, 스페인을 포함한 유럽국가에서는 에코톱분류를 통한 하천을 관리하는 방안을 제시하고 있으며 이에 대한 많은 연구가 진행되고 있다. 본 연구에서는 만경강 중류 소양천 합류점에서 전주천 합류점까지 약 3.5km 구간의 제외지포함 제내지 1km 폭을 대상으로 1918년 고지도 토지피복을 분류하고, 1948년 해방이전 항공사진, 2003년 2014년 항공사진을 활용한 에코톱을 분류하여 이에 대한 에코톱 다양성지수를 추이분석하여 하천으로부터 떨어진 거리 별 에코톱다양성지수 변화를 분석하였다. 분석결과 과거 제방축조 이전인 1918년 에코톱 다양성 지수는 하천으로부터 멀어질수록 안정적으로 감소하였으나 1948년 이후의 하천은 제내지에서부터 지수값이 급격히 감소한 것을 알 수 있었다. 이는 1948년 이후의 만경강은 과거 1918년 하천에 비해 구하도 공간이 농경지 증가, 보설치 등으로 인한 인위적 교란에 의한 감소로 분석되어지며 에코톱다양성과 밀접한 연관이 있는 생물종다양성 역시 감소하였음을 유추할 수 있다.

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Production Practices for North American Ginseng: Challenges and Opportunities

  • Proctor John T.A.
    • Proceedings of the Ginseng society Conference
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    • 2002.10a
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    • pp.212-226
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    • 2002
  • North American ginseng production may have been maximized in the traditional growing areas in the last decade and further increases may be in woods grown root, for niche markets. The marketplace demands high quality roots. Most problems leading to low quality roots start with the grower and can be avoided. These include poor site selection, inadequate soil drainage, untimely and poorly applied pesticides, and neglect of good sanitary practices. Selection of low lying sites increased the plant damage from frost in Ontario in May 2002. Seeding is still the major method of propagation of ginseng in spite of some success in culturing different parts of the plant. Opportunities exist for shortening the stratification period of North American ginseng seed to allow spring planting. This may reduce disease incidence. Since only one-third of ginseng seed sown ultimately produces plants harvested after 3 years any approach that reduces disease incidence and improves seed germination, seedling emergence and crop stand must be pursued. Disease is the major problem in ginseng cutivation from seed stratification, soil preparation prior to planting, right through to drying of the roots. Replant disease remains as an unresolved problem and needs full characterization and new approaches for control. Much progress has been made in research and related extension activities in disease control although challenges will arise such as with Quintozene and its replacement with Quadris for control of diseases caused by Rhizoctonia. Decreased labor populations and increased associated costs for ginseng production are causing rapid mechanization in every aspect of the ginseng industry. Engineers, machinery dealers, and fabricators, and growers are being challenged to increase efficiency by mechanization.

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Performance and competitiveness of red vs. green phenotypes of a cyanobacterium grown under artificial lake browning

  • Erratta, Kevin;Creed, Irena;Chemali, Camille;Ferrara, Alexandra;Tai, Vera;Trick, Charles
    • ALGAE
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    • v.36 no.3
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    • pp.195-206
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    • 2021
  • Increasing inputs of dissolved organic matter (DOM) to northern lakes is resulting in 'lake browning.' Lake browning profoundly affects phytoplankton community composition by modifying two important environmental drivers-light and nutrients. The impact of increased DOM on native isolates of red and green-pigmented cyanobacteria identified as Pseudanabaena, which emerged from a Dolichospermum bloom (Dickson Lake, Algonquin Provincial Park, Ontario, Canada) in 2015, were examined under controlled laboratory conditions. The genomes were sequenced to identify phylogenetic relatedness and physiological similarities, and the physical and chemical effects of increased DOM on cellular performance and competitiveness were assessed. Our study findings were that the isolated red and green phenotypes are two distinct species belonging to the genus Pseudanabaena; that both isolates remained physiologically unaffected when grown independently under defined DOM regimes; and that neither red nor green phenotype achieved a competitive advantage when grown together under defined DOM regimes. While photosynthetic pigment diversity among phytoplankton offers niche-differentiation opportunities, the results of this study illustrate the coexistence of two distinct photosynthetic pigment phenotypes under increasing DOM conditions.

A Framework of Medical Tourism as a Niche Trade Item: A System Approach

  • Kho, Tae-Gyou
    • Journal of Korea Trade
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    • v.25 no.2
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    • pp.1-21
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    • 2021
  • Purpose - The purpose of this research is to develop two medical tourism system models which explain medical tourism phenomenon with a systemic approach. Design/methodology - This research was conducted by using a qualitative data analysis which mainly refers to previous references of medical tourism in the areas of tourism and medicine. Leiper's tourism system model was utilized as a conceptual framework. In-depth interviews with experts in the field were conducted in order to pretest the models. Findings - This research suggests a medical tourism system framework and a medical service provision framework. The first model presents medical tourism components and their relationships within a framework presented in a diagram. The second model shows the relationships among medical services required by medical tourists, the service providers, and service human resources along with movements of medical tourists. Originality/value - The first model presents a spatial composition of medical tourism components and their relationships, whereas the second model shows the linkage among medical services, the service providers, and relevant service human resources along with time sequential steps of medical tourists. These two models are complementary and may be used as useful tools to observe medical tourism phenomenon with a systemic and holistic approach. These two models may enable stake holders avoid unnecessary confusions and conflicts that result in duplication of government policies and a waste of budget and human resources.

Case Study on the Growth Factors of Young Technology Startups in the Cosmetics Industry: Focusing on the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center (화장품산업 초기 기술창업기업의 성장요인에 관한 사례연구: 충북창조경제혁신센터 6개월챌린지플랫폼사업의 지원기업 중심으로)

  • Jeong, Do Youn;Om, Kiyong
    • Knowledge Management Research
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    • v.20 no.2
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    • pp.197-216
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    • 2019
  • The Korean government has been focusing on supporting technology startups to solve social and economic problems such as low growth, declining economic growth rate, rising youth unemployment rate and lack of new growth engine. Although the failure rate of young technology startups is very high, relevant researches are still scant. On the basis of previous researches, this study has identified four growth factors of technology startups: characteristics of entrepreneurs, technical superiority and originality of business items, focused marketing strategy, and follow-up government support projects. Five young technology startup cases were selected and analyzed in the cosmetics industry which were supported by the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center. The main findings of the case study were as follows: First, product development through inhouse R&D rather than external contracted R&D was beneficial to acquiring follow-up government support projects and external investment. Second, choosing a small niche market and concentrating marketing efforts on the target market had a positive effect on firm performance. And, third, relevance of entrepreneurs' college major and technological originality of business items were confirmed to influence firm performance positively in the early stage. The results are expected to help young technology startups survive successfully and establish a foothold for growth in their early stage.