• 한국정보통신학회논문지
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• 제24권2호
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• pp.333-336
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• 2020

AI-powered robot news is drawing attention as artificial intelligence technology is fully spread in the news distribution field. Robot news still has many technical and ethical problems, but academic research on this is insufficient. This study analyzes the issue of robot writing in artificial intelligent based robot journalism industry using SWOT analysis. As a result, the advantages of big data processes, accurate information gathering, high efficiency and disadvantages such as lack of independent arguments and lack of evidence and opportunities for technical development, government support, academic development, and industrial applications, and threats such as uncritical acceptance and lack of talent have been found. This study suggests three future-oriented directions, such as human-machine collaboration, intelligent news, and chat-bot, through previous studies on the development direction of robot journalism-based article writing.

• 한국환경교육학회지:환경교육
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• 제17권1호
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• pp.67-76
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• 2004

This study is considered how to use newspapers to apply education by the way of analyses of environment coverage in newspapers. Data for the study were gathered by content analyses of KINDS(Korean Integrated News Database System) established by Korean Press Institute. The environment coverage is mainly placed in social and regional magazines of newspapers, and the news story are mainly assigned to straight/feature magazines in type. The news of environment coverage is mostly gathered from data by government-informer, and the news is positive/agreement or negative/disagreement in tenor. The news gathering methods of planning/magazine newspaper serial are scientific and objective, and they are of the firsthand data by news reporter, contributions by experts and interviews. The spaces of the news are specially edited. The environment news is often negative/disagreeable in tenor because the news is mostly of straight ones written by non-experts. Applying newspapers in education is a useful learning method which students could develop thinking power and induce concerning and interest by themselves. From the results of the study, the useful suggestions to apply newspapers to learning are as follows. At first, spaces and types of news must be read in detail. Secondly, it is hopeful that indirect news by not writer himself might be possibly avoided in learning. Thirdly, the themes of news would be picked up in relation with learning contents. Lastly, it suggests that the tenor of news is neutral or, in cases, positive and negative together possibly.

• 디지털융복합연구
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• 제15권11호
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• pp.85-95
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• 2017

뉴스 미디어는 대통령 후보들의 공약을 보도하면서 주관적 논평을 하며, 이는 정치 커뮤니케이션에서 중요한 의미를 가진다. 본 연구의 목적은 언론의 대통령 후보 공약에 대한 보도 특성과 신문 간 차이를 살펴보고 그 함의를 논의하는 것이다. 보수적 신문과 진보적 신문, 즉 조선일보와 경향신문에 보도된 2주간의 뉴스 기사를 표집하여, 체계화된 코딩유목에 따라 내용분석을 실시하였다. 수집된 기사에 대해 빈도분석과 신문 간 보도 논조의 차이를 검증하기 위해 교차분석을 수행하였고, 분석도구로는 SPSS 통계패키지를 이용하였다. 분석 결과, 기사 제목에서의 논조 차이는 발견되지 않았으나, 기사의 내용적 차원에서는 신문 간 논조 차이가 통계적으로 유의미하게 나타나 연구가설이 검증되었다. 이 같은 연구결과는 보수와 진보적 성격의 신문간 보도 차이로 인한 언론의 프레이밍 효과를 시사한다. 후속 연구로 지난 선거 후보들의 공약 보도와의 비교, 기사 논조의 차이에 대한 언어 사용의 심층적 분석을 위한 네트워크분석, 공약의 신문보도와 방송보도의 비교분석이 제안된다.

• 정보교육학회논문지
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• 제21권1호
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• pp.89-96
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• 2017

스마트폰의 대중화로 SNS를 통해 유통되는 정보의 내용과 감성을 분석하는 연구가 활발하게 진행되고 있다. 이에 본 논문에서는 SW 교육에 관한 온라인 뉴스데이터를 수집하여 형태소 분석후 단어를 추출하고 뉴스데이터의 감성지수를 산출하여 수집된 뉴스 데이터의 감성분석을 실시하였다. 또한, 산출된 감성점수가 어느 정도 정확한지 정확도를 검토하였다. 분석 결과 수집기간동안 SW 교육 관련 뉴스는 월평균 약 189건 발생되었으며, 감성점수 평균은 0.7로 SW 교육 관련 뉴스는 긍정적임을 알 수 있었다. SW 교육의 중요성 및 정책 실행에는 공감하며 긍정적이었으나 구체적인 실행 방법에는 부정적인 시각이 있었다. 즉, SW 교육환경 및 교육방법 부족 문제, SW 개발자 양성 및 처우개선 문제, 코딩 사교육 증가 문제 등이었다.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.177-190
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• 2023

Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.

• 한국콘텐츠학회논문지
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• 제21권6호
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• pp.165-179
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• 2021

본 연구에서는 담배업계가 언론을 통해 담배 및 담배회사를 마케팅하기 위해 어떤 전략을 취해왔는지를 점검하기 위해 담배회사 내부문건을 분석한 일련의 연구들과 담배 및 흡연에 대한 언론보도를 분석한 국내외 문헌들을 점검하였다. 먼저 담배업계 내부 문건을 분석한 연구들을 점검한 결과, 담배회사는 언론을 통해 담배 및 흡연에 우호적인 언론보도를 확보하기 위해, 광고 및 다양한 형태의 협찬을 통해 언론사를 지원함으로써 언론사와 긴밀한 관계를 형성해 왔으며, 언론인을 후원을 하거나 미래 언론인을 양성하는 프로그램을 지원하는 등 언론인과의 유대관계를 형성하는 전략도 취해왔다. 또한, 씽크탱크 집단과 흡연옹호집단을 프론트 그룹으로 내세워 이들이 언론을 통해 담배업계의 입장과 관점을 지지하고 대변하도록 지원해왔으며, 예술 및 문화 활동 후원을 담배회사를 언론에 노출시키기 위한 의사사건으로 활용해왔다. 그리고, 담배 및 흡연에 대한 언론보도에 대한 문헌들을 점검한 결과, 담배 및 흡연 보도에 있어서 언론의 미온적 태도를 볼 수 있었으며, 흡연은 지양해야 하는 것이 아니라 갈등의 여지가 있는 이슈라는 담배업계의 주장과 메시지가 자연스럽게 전달되는 것을 볼 수 있었다. 더불어, 친자본성향 언론과의 우호적인 관계, 씽크탱크 집단 및 프론트 그룹의 활용, 사회공헌활동의 의사사건으로 활용 등 담배회사 내부문건에서 발견되었던 담배업계의 전략이 언론보도에도 반영되고 있는 것으로 나타났다. 본 연구는 담배업계가 담배 및 흡연에 대한 긍정적인 이미지와 호의적인 여론을 형성하기 위해 언론에 어떻게 접근하고, 활용하고 있는지를 제시해줌으로써 담배회사 퍼블리시티 활동에 대한 규제의 근거를 제공해 준다.

• 스마트미디어저널
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• 제7권4호
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• pp.99-105
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• 2018

시장에 내놓은 제품이나 서비스가 문제를 일으켜서 해당 기업의 비즈니스와 이미지에 큰 타격을 입히는 사례가 자주 발생하고 있다. 발생한 문제에 적절하게 대응하고 피해를 최소화하는 것은 기업들에게 매우 중요한 일이다. 본 연구는 스마트폰 시장을 주도하고 있는 삼성이 개발하여 출시한 갤럭시노트7의 리콜 사태를 다루었던 뉴스를 수집하고 분석하였다. 이슈 라이프사이클에 기반하여 단계별로 뉴스의 특징을 표현하고 연관규칙을 이용하여 텍스트의 내용을 분석하고 시각화하였다. 본 연구의 결과는 이슈의 변화와 흐름을 이해하고 대응책을 모색해야 하는 기업들의 비즈니스 활동에 도움을 줄 것으로 기대된다.

• 정보학연구
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• 제8권3호
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• pp.73-82
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• 2005

The present paper aims to examine the relationship between the online word of mouth(WOM) contents and the WOM effect and to see how receivers' features such as product knowledge and involvement level influence the WOM received. For that purpose, we categorize WOM contents into two subcategories; product news and personal experience. The WOM effect, in turn, is into the WOM received. Survey questionnaires were given to 268 collegians as to their online WOM activities to purchase MP3 players. SPSS 10.0 package was employed as the method of statistical analysis. We report the following results. First, product news is shown to exert a greater effect on the WOM received than personal experience. Second, their product knowledge plays a moderating role in the relationship between the WOM contents and the WOM received. Finally, it is shown that the factor of involvement level moderates the relationship between the WOM contents and the WOM received. The current paper attempts to develop a hypothetical relationship between WOM information and WOM received and to provide a theoretical foundation for the practical online marketing. We must admit the methodological limitations with respect to subjects and samples. It should be worthwhile, however, to compare online and off-line marketing and to expand the range of research in the current line of thought.

• International Journal of Contents
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• 제5권3호
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• pp.33-39
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• 2009

This study tested a path model of agenda building examining the relationship among the media, the public and the presidential statements on the issue of drug abuse during the Bush administration's War on Drugs. The results showed that a dynamic and interactive relationship among aforementioned actors. First, the real-world conditions strongly increased both media coverage and presidential statements. Second, the news media and president influenced each other. Third, public concern, however, did not function as a significant factor in agenda-building process in this study. The result of this study indicates that Bush was not utterly a reactive or proactive president in terms of his relationship with the media. That is, news media and the president interacted regarding the drug issues; the relationship between President Bush and the media for drug issues was reciprocal.

• 한국가족관계학회지
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• 제22권4호
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• pp.107-134
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• 2018

Objectives: The purpose of this study is to have diachronic understanding of holiday stress that has become the social issues through the analysis on the news articles about holiday stress from 1993 to 2016. Method: For this purpose, 416 articles and 457 cases about holiday stress from 5 daily newspapers such as Chosun Ilbo, Joongang Ilbo, Dong-A, Hankyoreh and Kyunghyang Shinmun etc. have been analyzed, conducting the qualitative and quantitative analysis together. Results: Firstly, the articles on holiday stress have been increased, showing the rapid increase per year for the last 20 years. It is presumed to be closely related to the socio-economic situation. Second, although there have been 'married women' overwhelmingly as the subject of holiday stress, the frequency of the young generation has been increasing recently including the 'married women'. Third, the 96.7% of the contents from psychological appeal appeared in the case of holiday stress is related to family values. Especially, the holiday stress related to 'value of patriarchy' was the biggest stress. However, there has been increasing holiday stress caused by 'value of kinship' and 'value of marriage' recently. Forth, as a countermeasure against the holiday stress, the 'perception on the change of family values' has been quantitatively suggested and it has become actively appeared in terms of contents after mid-2000s. However, it has been appeared low in terms of quantity and content recently. Conclusions: This study has significance since it has been verified that the holiday stress started from 'married women' but it has been expanded to the young generation and it is related to the change and co-existence of family values of our society.