• Korean journal of communication and information
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• v.26
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• pp.259-289
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• 2004

In this study, the use of mainstream online news site and alternative online news site were compared in the aspects of users' characteristics, attitude on online news sites, and using pattern. A survey was conducted for 182 mainstream-only users, 46 alternative online news users, and 47 both sites users, Also, their traffic data of online news sites were analyzed during the 16th presidential election. As a result, it was found that both sites users had the highest political interest and the most progressive political position among the user groups. In the aspect of users' attitude, mainstream-only users were most positive to the mainstream online news site and both sires users were most positive and more involved in alternative online news site. But all user groups set higher credibility on alternative online news site than mainstream online news sire. In the comparison of user size, mainstream online news site has larger user size than alternative online site. However, the user royalty, such as time per person, pages per person, and visiting days per person, was lower than that of the latter. These results suggest thar small but differentiated news sires have royal users, and online news users be segmented according to news contents.

• The Journal of Information Technology
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• v.8 no.3
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• pp.73-82
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• 2005

The present paper aims to examine the relationship between the online word of mouth(WOM) contents and the WOM effect and to see how receivers' features such as product knowledge and involvement level influence the WOM received. For that purpose, we categorize WOM contents into two subcategories; product news and personal experience. The WOM effect, in turn, is into the WOM received. Survey questionnaires were given to 268 collegians as to their online WOM activities to purchase MP3 players. SPSS 10.0 package was employed as the method of statistical analysis. We report the following results. First, product news is shown to exert a greater effect on the WOM received than personal experience. Second, their product knowledge plays a moderating role in the relationship between the WOM contents and the WOM received. Finally, it is shown that the factor of involvement level moderates the relationship between the WOM contents and the WOM received. The current paper attempts to develop a hypothetical relationship between WOM information and WOM received and to provide a theoretical foundation for the practical online marketing. We must admit the methodological limitations with respect to subjects and samples. It should be worthwhile, however, to compare online and off-line marketing and to expand the range of research in the current line of thought.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.55-65
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• 2008

At these information age when the importance of news is of particular emphasis, the field of image-production for the news are being made rapid progressive by high-tech like multi-media, multi-channel digital system. Even experts who have engaged in the work of broadcasting in th field for a long time are perplexed with rapid development in Broadcasting equipments and expression techniques. The field of TV is characterized by the speed of change and the desire of viewers for new and interesting video images. The image expression system applying image line has ever existed as one of conventional image expression methods. Obsolete and old image expressions are paling into significance for viewers who want to access more information in a short time. but The change of image expression systems due to the progressive stream of time has forced existing imaginary to be changed constantly to accommodate the changing interests and expectations of the viewers. Therefore, in this treatise, we need a broad interpretation about the direction of this imaginary line for TV news image in that existing systems of image producing haven’t also been changed and adapted to the stream of time. In these days, image is defined as not only video, but also audio. also We need to reduce the confusion concerning the imaginary line and contribute to a correct understanding images of TV news for not only customers but also producer by extending and applying the concept of imaginary line to image producing.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.346-349
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• 2007

In this paper, the integrated search system made for the web news and review retrieval service is introduced. We made XSLTRobot that extract title, date, author and content from html document like news or reviews for search service. XSLTRobot used the XSLT technology in order to extract desired part of html page. The Intergrated Information Retrieval System(IIRS) is suitable for various search data format. And we introduce Dynamic Index Storage which is module of IIRS. Dynamic Index Storage is used to environment which needs fast index update like news. And it's design focused on retrieval performance because there was not many document that it has to update on a real time.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.503-514
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• 2016

The starting point of this study is an examination of the vital role of terrestrial broadcasting in Korean society, where ethnic minorities have increasingly become visible. Korean terrestrial broadcasters' mandate emphasises the broadcaster's responsibility to represent and reflect the range of public opinion and experiences beyond class, age, ethnicity and ideological orientation. The main purpose of this study is to visually examine the means through which terrestrial broadcasting generates discourses of We-ness and Otherness at times of change in the Korean society. The study focuses on prime-time broadcasting news programmes' visual representations of migrants and ethnic minorities.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.153-167
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• 2019

This study aims to identify the media agenda and to compare each media agenda by media and by time period, analyzing the news about 2019 Gangwon-do's wild fire reported by 37 Korean news media. Using the topic modeling algorithm and semantic network analysis, this study inspected the configuration of the network media agenda and examined the intermedia agenda setting effect by using QAP correlation analysis. Results showed that the sensational media agenda with the attributes such as victim aid and political conflict and the similarity of each media agenda for this disaster reporting.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.457-465
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• 2010

Customized information analysis system is a software system that can help to extract useful information from non-structured natural language data, process the information to customized form, and provide future forecast and reasoning information. To implement the information analysis system, we need natural language processing technology to analyze natural language, information extraction technology to detect necessary entity and its relationship from text, and data mining technology to discover new and unknown information from extracting data. This paper suggest virtual customized information analysis system processing national defense news data and introduce base technologies for information analysis.

• Design Convergence Study
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• v.13 no.5
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• pp.341-354
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• 2014

The position of newspaper has been getting critical, since there are various new digital devices that can embody much information in only one device. Smart devices has risen the possible replacement of newspaper, while they are getting lighter and getting faster access to the information. However, there is lack of study on the application for smart devices, since it is at the early stage of development. In this study, the design method for the effective news application is considered by analyzing not only an external element, the layout design, but also an internal element, the content of it. Then, 20 domestic and foreign news applications were analyzed concentrating on the layout and the contents. Through the observation, I looked into what type of applications that can be deliver messages effectively. After the observation, participants are asked about their impressions and preferences of the applications. A news application for smart devices should not be just a mobile version of newspaper. If so, a news application never be able to leap over authority and popularity of the newspaper. So, it needs constant researches on an effective news application focused on the attribute of the smart devices to develop the news application for the devices.

• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.1-22
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• 2016

News contents has been collected, selected, edited and sometimes distorted by the news recommendation mechanisms of online portals in nowadays. Prior studies had not confirmed the consensus of newsworthiness, and they had not tried to empirically validate the impacts of newsworthiness on audience reactions. This study challenged to summarize the concepts of newsworthiness and validate the impact of representativeness of both editor's and audience's perspective on audience reactions as perceived news quality, trust on news portal, perceived usefulness, service satisfaction, loyalty, continuous usage intention, and word-of-mouth intention by adopting the representativeness heuristics method and information adoption model. 357 valid data had been collected using a scenario survey method. Subjects in each groups are exposed by 3 news recommendation mechanisms: 1) the time-priority news exposure mechanism (control group), 2) the reference-score-based news recommendation mechanism (a single treatment group), and 3) the major-news-priority exposure mechanism sorting by the reference scores made by peer audiences (the mixed treatment group). Data had been analyzed by the MANOVA and PLS method. MANOVA results indicate that only mixed method of both editor and audience recommendation mechanisms impacts on perceived news quality and trust. PLS results indicate that perceived news quality and trust could significantly affect on the perceived usefulness, service satisfaction, loyalty, continuance usage, and word-of-mouth intention. This study would contributions to empathize the role of information technology in media industry, to conceptualize the news value in the balanced views of both editors and audiences, and to empirically validate the benefits of news recommendation mechanisms in academy. For practice, the results of this study suggest that online news portals would be better to make mixed news recommendation mechanisms to attract audiences.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.155-164
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• 2021

The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.