• Title/Summary/Keyword: News Content

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An Analysis of the Comparative Importance of Heuristic Attributes Affecting Users' Voluntary Payment in Online News Content (자발적 독자구독료에 영향을 미치는 온라인 뉴스 콘텐츠의 휴리스틱 속성 간 상대적 중요도 분석)

  • Lee, Hyoung-Joo;Chung, Nuree;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.16 no.4
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    • pp.177-195
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    • 2017
  • Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.

An Exploratory Study of Technology Planning Using Content Analysis & Hype Cycle (뉴스 내용분석과 하이프 사이클을 활용한 기술기획의 탐색적 연구: 클라우드 컴퓨팅 기술을 중심으로)

  • Suh, Yoonkyo;Kim, Si jeoung
    • Journal of Korea Technology Innovation Society
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    • v.19 no.1
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    • pp.80-104
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    • 2016
  • Existing methodologies of technology planning about promising new technology focused on target technology itself, so it is true that socio-environmental context which the relevant technology has influence on is not well understood. In this respect, this study is aimed to questingly examine that news content analysis methodologies widely available in the field of science communication can be applied as a complementary methodology for contextual understanding of socio-environment in terms of technology planning about promising new technology. In the co-evolutionary environment of technology-society, promising new technology shows hype phenomenon regarding the relation with the society. Based on this, this study performed news content analysis and examined if the consequences of analysis would match hype cycle. It tried to explore substantive content understanding by socio-environment factors according to specific news frame content. To do this, new content analysis was performed targeting cloud computing as a representative promising new technology. The result of news content analysis targeting general newspapers, business news, IT special newspapers revealed that the tendency of news reporting matched the trend of hype cycle. Particularly, it was verified that reporting attitude and news frame analysis provided useful information to understand contextual content depending on social, economic, and cultural environment factors about promising new technology. The results of this study implied that news content analysis could overcome the limitation of technology information analysis focusing on academic journal patent usually applied for technology planning and could be used as a complementary methodology for understanding the context depending on macro-environment factors. In conclusion, application of news content analysis on the phase of macro-environment analysis of technology planning could contribute to the securement of mutually balanced view in the co-evolutionary perspective of technology-society.

An Analysis of the Comparative Importance of Systematic Attributes for Developing an Intelligent Online News Recommendation System: Focusing on the PWYW Payment Model (지능형 온라인 뉴스 추천시스템 개발을 위한 체계적 속성간 상대적 중요성 분석: PWYW 지불모델을 중심으로)

  • Lee, Hyoung-Joo;Chung, Nuree;Yang, Sung-Byung
    • Journal of Intelligence and Information Systems
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    • v.24 no.1
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    • pp.75-100
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    • 2018
  • Mobile devices have become an important channel for news content usage in our daily life. However, online news content readers' resistance to online news monetization is more serious than other digital content businesses, such as webtoons, music sources, videos, and games. Since major portal sites distribute online news content free of charge to increase their traffics, customers have been accustomed to free news content; hence this makes online news providers more difficult to switch their policies on business models (i.e., monetization policy). As a result, most online news providers are highly dependent on the advertising business model, which can lead to increasing number of false, exaggerated, or sensational advertisements inside the news website to maximize their advertising revenue. To reduce this advertising dependencies, many online news providers had attempted to switch their 'free' readers to 'paid' users, but most of them failed. However, recently, some online news media have been successfully applying the Pay-What-You-Want (PWYW) payment model, which allows readers to voluntarily pay fees for their favorite news content. These successful cases shed some lights to the managers of online news content provider regarding that the PWYW model can serve as an alternative business model. In this study, therefore, we collected 379 online news articles from Ohmynews.com that has been successfully employing the PWYW model, and analyzed the comparative importance of systematic attributes of online news content on readers' voluntary payment. More specifically, we derived the six systematic attributes (i.e., Type of Article Title, Image Stimulation, Article Readability, Article Type, Dominant Emotion, and Article-Image Similarity) and three or four levels within each attribute based on previous studies. Then, we conducted content analysis to measure five attributes except Article Readability attribute, measured by Flesch readability score. Before conducting main content analysis, the face reliabilities of chosen attributes were measured by three doctoral level researchers with 37 sample articles, and inter-coder reliabilities of the three coders were verified. Then, the main content analysis was conducted for two months from March 2017 with 379 online news articles. All 379 articles were reviewed by the same three coders, and 65 articles that showed inconsistency among coders were excluded before employing conjoint analysis. Finally, we examined the comparative importance of those six systematic attributes (Study 1), and levels within each of the six attributes (Study 2) through conjoint analysis with 314 online news articles. From the results of conjoint analysis, we found that Article Readability, Article-Image Similarity, and Type of Article Title are the most significant factors affecting online news readers' voluntary payment. First, it can be interpreted that if the level of readability of an online news article is in line with the readers' level of readership, the readers will voluntarily pay more. Second, the similarity between the content of the article and the image within it enables the readers to increase the information acceptance and to transmit the message of the article more effectively. Third, readers expect that the article title would reveal the content of the article, and the expectation influences the understanding and satisfaction of the article. Therefore, it is necessary to write an article with an appropriate readability level, and use images and title well matched with the content to make readers voluntarily pay more. We also examined the comparative importance of levels within each attribute in more details. Based on findings of two studies, two major and nine minor propositions are suggested for future empirical research. This study has academic implications in that it is one of the first studies applying both content analysis and conjoint analysis together to examine readers' voluntary payment behavior, rather than their intention to pay. In addition, online news content creators, providers, and managers could find some practical insights from this research in terms of how they should produce news content to make readers voluntarily pay more for their online news content.

DMB News Application Creation System for DMB Based on Web Content (DMB 환경에서 웹 콘텐츠를 활용한 뉴스 어플리케이션 생성 시스템 설계)

  • Jang, Yun-Yong;Choy, Yoon-Chul;Lim, Soon-Bum
    • 한국HCI학회:학술대회논문집
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    • pp.612-617
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    • 2008
  • To develop the broadcasting application for DMB, the programmers have to aggregate the content. In this case of content such as news, it would be hard to provide successively updated content. This paper introduces a creation system which can automatically create the news application for data broadcasting on DMB based on the web news content updated immediately. The designed creation system aggregates the news content using RSS based XML and produces the news application by transcoding the web content which can be applied on DMB.

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An Analysis of Card News and Deconstructing News Values in Curated News Contents in the Digital Era

  • Hong, Seong Choul;Pae, Jung Kun
    • Journal of Internet Computing and Services
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    • v.18 no.2
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    • pp.105-111
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    • 2017
  • This paper explores the characteristics of curated news content. With content analysis of 1020 news clips, the study found that news values immersed in card news differed from those of traditional news. Specifically, timeliness was not regarded as a key factor in newsworthiness. Rather, information and social impacts were highly emphasized. Considering news consumers depend on traditional news for timely news, curated news content was not a replacement for traditional news but a supplement. By refurbishing photos from previous news reports and googling the web for related information, curated news reiterates social meaning and provides relevant information. Furthermore, salience of human interest can be explained by entertaining characteristics of curated news. In story forms, the list technique has several important points to stress, and was more frequently used than inverted pyramids. Another key finding of this study is man-on-the street as the most quoted main sources in the curatorial context.

A Study on Extracting News Contents from News Web Pages (뉴스 웹 페이지에서 기사 본문 추출에 관한 연구)

  • Lee, Yong-Gu
    • Journal of the Korean Society for information Management
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    • v.26 no.1
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    • pp.305-320
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    • 2009
  • The news pages provided through the web contain unnecessary information. This causes low performance and inefficiency of the news processing system. In this study, news content extraction methods, which are based on sentence identification and block-level tags news web pages, was suggested. To obtain optimal performance, combinations of these methods were applied. The results showed good performance when using an extraction method which applied the sentence identification and eliminated hyperlink text from web pages. Moreover, this method showed better results when combined with the extraction method which used block-level. Extraction methods, which used sentence identification, were effective for raising the extraction recall ratio.

Optimizing Bit Rate Control for Realtime TV Broadcasting Transmission using LTE Network (LTE 무선통신을 활용한 TV 생방송 중계화면 안정화 비트레이트 조정 연구)

  • Kwon, Mahnwoo;Lim, Hyunchan
    • Journal of Korea Multimedia Society
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    • v.21 no.3
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    • pp.415-422
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    • 2018
  • Advances of telecommunication technology bring various changes in journalism field. Reporters started to gather, edit, and transmit content to main server in media company using hand-held smart media and notebook computer. This paper tried to testify valid bit-rate of visual news content using LTE network and mobile phone. Field news like natural disasters need real-time transmission of video content. But broadcasting company normally use heavy ENG system and transmission satellite trucks. We prepared and experimented different types of visual content that has different bit-rates. Transmission tool was LU-60HD mobile system of LiveU Corporation. Transmission result shows that bit-rate of 2Mbps news content is not suitable for broadcasting and VBR (Variable Bit Rate) transmission has better definition quality than CBR (Constant Bit Rate) method. Three different bit-rate of VBR transmission result shows that 5Mbps clip has better quality than 1Mbps and 3Mbps. The higher bit-rate, the better video quality. But if the content has much movements, that cause delay and abnormal quality of video. So optimizing the balance between stability of signal and quality of bit-rate is crucial factor of real-time broadcasting news gathering business.

Controversy and Guideline Suggestion Surrounding Fake News in the Digital Media Age (가짜뉴스(Fake News) 현황분석을 통해 본 디지털매체 시대의 쟁점과 뉴스콘텐츠 제작 가이드라인)

  • Kwon, Mahnwoo;Jun, Yong Woo;Im, Hajin
    • Journal of Korea Multimedia Society
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    • v.18 no.11
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    • pp.1419-1426
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    • 2015
  • Distinguishing border between news and advertising is disappearing. Traditional journalism considered editorial part deals news and ad part handle commercial messages. But now this classification is meaningless. Current news consumers do not separate advertising content and non-advertising content. In Korea, making fake news or paid news pages is becoming social problem. Fake news uses various camouflages to pretend to be real news. This paper descriptively analyzed Korean fake news cases and suggested some guidelines for publishing news. We analyzed 3 major newspaper web sites from July to September, 2014. These three newspapers publish section pages everyday containing fake news or sponsored news. Totally more than one thousand articles were selected for content analysis. We coded the numbers of fake news, day of the week, the rate of sponsored news, average fake news publication number per pages, the conformity between news and advertising, and the type of fake news. We also coded the number of sponsored news article in day sections. We used method of comparing the advertising contents and news articles. As a result, 24.8% of news article were published for the advertising sponsors. Advertorial or fake news were sometimes arranged same pages the same day. We coded the conformity between same advertising and news content. More than 60 percent (60.9%) of fake news match with their sponsors. PR style of fake news is top and advertising type of fake news is the lowest.

News Content Consumption Analysis of News Consumers in the Era of New Media (뉴미디어 시대 뉴스 소비자들의 뉴스 콘텐츠 소비실태 분석)

  • Choi, Jinbong;Lee, Misun
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.207-218
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    • 2017
  • The purpose of this study is to analyze news content consumption of news consumers in which a few media conglomerates control news consumption market caused by deregulation of media policy and development of Internet communication technology. In doing so, this study analyzes the consumption realities of news consumers in the new news consumption market generated by new media and mobile communication technologies, and the effects how the new news consumption market influences on news consumption pattern of audiences. After surveyed 229 news consumers, this study founded that news consumers use NAVER(news portal site) mainly while consuming news contents, specifically younger generation tends to use NAVER heavily. Furthermore, it is founded that news consumers chose news outlets for consuming news contents not by the quality of news contents and the function of the news outlets but by their own convenience.

Exploratory Study on the Impact of News Literacy Self-Efficacy on News Content Usage: Based on News Consumers in 20s (뉴스 리터러시 자기 효능감의 뉴스콘텐츠 이용 영향에 대한 탐색적 연구: 20대 뉴스 소비자를 중심으로)

  • Lee, Jeng Hoon;Lee, Doo-Hwang
    • The Journal of the Korea Contents Association
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    • v.13 no.8
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    • pp.180-190
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    • 2013
  • This study is designed to introduce 'news literacy' as a theoretical framework to evaluate news education in digital age. Specifically, this study conceptually defined news literacy as news literacy self-efficacy and empirically tested how this variable is associated with other related determinants including users' news media consumption pattern, news knowledge structure on news content production, and involvement with news. The findings showed that users' 'searching/understanding' news literacy self-efficacy was positively affected by their knowledge structure and involvement with news, whereas users' 'sharing/expressing' news literacy self-efficacy was positively affected by their knowledge structure. The findings also demonstrated that users' 'searching/understanding' news literacy self-efficacy positively influenced their consumption of new types of news media, whereas users' 'sharing/expressing' news literacy self-efficacy positively influenced their consumption of traditional news media. As a result, this study practically suggests how news literacy is associated with the important factors affecting news consumption and news education.