• Title, Summary, Keyword: New products

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Offline and Online Channel Sales of Existing Products and New Products: Findings from Experience Goods (오프라인과 온라인 채널상의 기존제품과 신제품의 판매 성과: 경험재에 대한 시계열 분석을 중심으로)

  • Kim, Jeeyeon;Kim, Mingyung;Choi, Jeonghye
    • Knowledge Management Research
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    • v.16 no.4
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    • pp.109-132
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    • 2015
  • We examine offline and online channel sales of experience goods, and compare and contrast the sales patterns of existing products and new products between channels. To this end, we obtain the channel-specific time-series sales data from the leading company selling beauty products, both offline and online. By applying the Vector Autoregressive Model, we empirically find out how the relationship between existing products and new products changes between the shopping channels. Our empirical findings are as follows. First, the sales effects from existing products to new products are significantly positive at both offline and online channels, and this positive effect is greater in the offline channel than in the online channel. Second, the influence of new products on existing products is more positive in the offline channel than in the online channel. Third, the impact of existing products sales on new products sales is greater than that of new products on existing products. Lastly, the inertia effect, the effect within the same shopping channel and the same selling product, is significantly positive in the offline channel but not in the online channel, and this asymmetric inertia effect emerges as we focus on experience goods. Moreover, the impulse response function analysis provides the three important implications. First, companies should pay attention to the same channel but different types of products. Second, the offline channel is more vulnerable to market shock than the online channel. Third, new products sales vary by existing products sales to the greater extent, compared to the opposite relationship. We believe our study contributes theoretically and practically to the fields of marketing and knowledge management.

A Study on the Relationship between New Product Development Strategies and New Product Outcomes (신제품개발전략의 유형과 성과에 관한 연구)

  • 김지대;김기영
    • Journal of the Korean Operations Research and Management Science Society
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    • v.21 no.3
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    • pp.11-46
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    • 1996
  • The objectives of this research paper are to identify the types of the firm's new product development strategy and their characteristics about business strategy, to examine the effect of each type on new product outcomes, and to explore the contingency variable influencing the relationship between these types and new product outcomes. The result of the research are summarized as follows : First, in terms of both the resource allocation for product innovativeness and technology acquisition method, this study suggests 9 types of the firm's new product development strategies- Type 1 (pursuing low innovative products/relying on external technology), Type 2 (pursuing low innovative products oriented/relying on internal technology), Type 3 (pursuing low innovative products/relying on mixed technology), Type 4 (pursuing high innovative products/relying on internal technology), Type 6(pursuing high innovative products /relying on mixed technology), Type 7 (balancing low and high innovative products/relying on external technology), Type 8 (balancing low and high innovative products/relying on internal technology), Type 9 (balancing low and high innovative products/relying on mixed technology). Second, these 9 types are deeply associated with the firm's business strategic variables such as product differentiation and market differentiation, and exhibit different level of both technical and commercial performance of new products. Finally, the effects of these types on new product outcomes are different according to industrial environment and firms' characteristics with respect to size and technological capability.

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A Study on the Developing Direction of New Samgye-Tang Products (삼계탕 신제품 개발방향에 관한 조사 연구)

  • 오승용;유익종
    • Food Science of Animal Resources
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    • v.21 no.2
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    • pp.103-109
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    • 2001
  • The major objective of this study is provide to basic data for developing of new Sangye-Tang products. The findings from this study are as follow. Consumers over half were thought Samgye-Tang products to be good for health. At the eating place of Samgye-Tang products, \"at home\" ranked high in their groups. Also consumers have eaten Samgye-Tang products for the good of their health. On the developing functional Samgye-Tang products, respondents over 80% showed that it is desirable to develop functional Samgye-Tang products. And it is indicated that consumers want to strengthen the physical stamina in the new Samgye-Tang products. Price is the most important factor in selecting the new Samghye-Tang products. In packaging, consumers have preferred retort pouch.

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A Study on the Changes in Legal Definition of Medicinal Products in the Relevant Laws and Regulations (의약품 관련 법규상 개념 정의의 시행연혁에 관한 소고)

  • Eom, Seok-Ki
    • Journal of Society of Preventive Korean Medicine
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    • v.18 no.1
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    • pp.23-41
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    • 2014
  • Objective : The purpose of this study was to lay the groundwork for understanding the details and scope of the legal definition of medicinal products, following the changes in the relevant laws and regulations. This will let readers properly understand the origins of the ongoing conflicts on herbal drugs and new drugs from natural products that are present in the medical field and the medical industry. Possible solutions are proposed in the end. Method : I analyzed the changes in definition of medicinal products since 1945 that have been used in relevant laws and regulations(i.e. Pharmaceutical Affairs Act) and drug approval process(i.e. New Drug Application and Investigational New Drug Application). Results : Legal definition of medicinal products has changed in accordance with the changes in the pharmaceutical industry, such as the establishment of dualistic medical and pharmaceutical System and the introduction of the substance patent. Due to those changes, boundaries of Western medicinal products and health food expanded, while those of herbal medicine products relatively downscaled. Conclusion : Legal definition of medicinal products-i.e. Herbal Drugs, Crude Drugs, and New Drugs from Natural Products-should be reestablished according to academic legitimacy and dualistic medical and pharmaceutical System.

Factors influencing New Products Development in High-tech Industry: A Cross-National Study (하이테크 신제품 개발 영향요인에 관한 국가간의 실증적 비교연구)

  • Chung, In-Keun;Kwak, Soo-Il;Birnbaum-More, Philip H.
    • Asia pacific journal of information systems
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    • v.11 no.3
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    • pp.63-89
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    • 2001
  • The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

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The Factors Affecting Manufacturing Corporations in Development of New Products: With a Focus on Relationship between Cooperation among Corporations and their Performance (제조기업의 신제품개발 영향요인: 기업간 협력과 성과와의 관계를 중심으로)

  • Na, Sang-Gyun;Lim, Kook-Sun
    • Journal of the Korea Safety Management & Science
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    • v.13 no.2
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    • pp.137-146
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    • 2011
  • The main objective of the present paper is to conduct a depth analysis of the structural relationship among cooperation of manufacturing corporations, their development of new products and performance in view of an empirical study. The findings of this study could be summed up as follows: First, from the analysis of relationship between cooperation of manufacturing corporations and development of new products, it was found out that there is a positive relationship among such factors of new product development as development process, organizational culture and substructure when cooperation among corporations becomes intensive. Second, the analysis of relationship between development of new products and financial outcomes showed that the factors of new product development like organizational culture and substructure do influence financial performance, while the development process don't. Third, in terms of relationship between factors of new product development and non-financial performance, it was analyzed that non-financial performance can be affected by such factors of new product development as development process, organizational culture and substructure.

The Practical Application of Aqueous Two-Phase Processes for the Recovery of Biological Products

  • Rito-Palomares, Marco
    • Journal of Microbiology and Biotechnology
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    • v.12 no.4
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    • pp.535-543
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    • 2002
  • Although the generic implementation of aqueous two-phase systems (ATPS) processes for the recovery of biological products has been exploited for several years, this has not resulted in a wide adoption of the technique. The main reasons involve the poor understanding of the mechanism governing phase formation and the behavior of solute partitioning in ATPS processes, the cost of phase forming polymers, and the necessary extended time to optimize the technique. In this review paper, some of the practical disadvantages attributed to ATPS are addressed. The practical approach exploited to design ATPS processes, the application to achieve process integration, the extended use for the recovery of high-value products, and the recent development of new low-cost ATPS, are discussed. It is proposed that the trend of the practical application of ATPS processes for the recovery of biological products will involve the purification of new high-value bioparticulate products with medical applications. Such a trend will give new impetus to the technique, and will draw attention from industries needing to develop new, and improve existing, commercial processes.

A Study on Measuring Supplier's Performance for a Supply Chain on New Products (신제품 공급사슬의 공급자 대응력 평가 연구)

  • Lee, Jung-Sub;Chang, Tai-Woo;Shin, Ki-Tae;Park, Jin-Woo
    • Journal of Information Technology Services
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    • v.8 no.4
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    • pp.115-128
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    • 2009
  • In today's changing environment where the product life-cycle is becoming shorter, enterprises are forced to introduce new products as rapidly as possible and to score a success in a market. It is important to manage suppliers who supply parts of the new products to satisfy variable demands. We suggest performance measures of flexibility for suppliers in new products environments. We analyzed the measures from literatures, SCOR (Supply Chain Operations Reference) model and several scorecards. A simulation study was made with the measures in order to understand adaptability of a supply chain. It could help a manufacturer make a decision of purchasing and find a bottleneck supplier.