• Title/Summary/Keyword: New product development(NPD)

Search Result 67, Processing Time 0.023 seconds

Applying PLM Approach for Sustainable New Product Development in Fashion Industry (PLM 관점의 지속가능패션 신제품 개발에 대한 연구)

  • Chun, Eunha;Han, Jinghe;Ko, Eunju
    • Fashion & Textile Research Journal
    • /
    • v.20 no.1
    • /
    • pp.34-49
    • /
    • 2018
  • Sustainability in fashion pertains to all stages within the product lifecycle, starting with the procurement of raw materials and ending with the disposal of the product. To clarify, the Lifecycle Management (LCM) views the Triple Bottom Line (TBL) from the perspective of a product's lifecycle. Sustainable products are identified based on their lifecycle, causing public attention to turn towards Product Lifecycle Management (PLM). As of now, PLM is largely known to have a strong impact on New Product Development (NPD). As such, the objective of this research is to study how PLM-based sustainable NPD models, when applied to the fashion industry, can produce a wide understanding of sustainable fashion products from a variety of angles. In order to achieve the research objective, this study did a selective case study on 20 sustainable fashion brands; conducted 1:1 in-depth interviews with 24 fashion experts, including both sustainable and non-sustainable experts; and took part in participant observation of 5 sustainable fashion brands. The results of the study indicate that there are specific conditions that must be met at each stage of production for the development of sustainable products by fashion brands. However, due to the lack of technological skills and the dearth of sustainability experts within the organization, management, monitoring and systematic collection of data is not properly implemented - leading to problems with the quantification of crucial data. This study aims to further forward the debate regarding the development of sustainable fashion products and its future implications.

Peeking Inside The Black-box of Supplier Integration for New Product Development: Salespersons' Coordinating and Regulating Behaviors (신제품 개발을 위한 공급자 통합에 관한 연구: 영업사원의 조정 및 규제 행동의 관점으로)

  • Oh, Jaeyoung
    • Journal of Korean Society for Quality Management
    • /
    • v.50 no.2
    • /
    • pp.221-233
    • /
    • 2022
  • Purpose: This study investigates how the salespersons behave in coordinating the multiple communication channels during supplier integration (SI) for new product development (NPD), especially when their engineers directly collaborate with the buyer. Methods: This study conducted a qualitative study to explore the dynamics of the supplier's salespersons during SI for NPD. With the support of a consumer goods manufacturer (focal firm) in South Korea, we interviewed several managers, including purchasing and engineering, from the focal firm and salespersons from eight tier-1 suppliers of the focal firm. Results: The results found that the supplier's salespersons show two different behaviors toward managing and controlling the collaboration between their engineers and the buyer: (1) Process regulating behaviors that control the flows of information or communication between the engineers and the buyer, and (2) knowledge regulating behaviors that directly and indirectly support the engineers to be equipped with accurate and complete knowledge so that they can share the right knowledge with the buyer. Conclusion: This study contributes to academia and practitioners as follows. To academia, this study fill the gap in the literature by introducing the distinct behaviors of the supplier's salesperson in SI for NPD. To practitioner, in addition, our findings present coordination mechanisms to manage and control multiple communications within an inter-organizational collaboration.

An Analysis of the Effect of Adopting New Technology and Modularity in NPD on Firm Profitability (신제품 개발에서 신기술 및 모듈화 도입이 기업수익에 미치는 영향에 대한 분석)

  • Pyun, Jebum
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.24 no.6
    • /
    • pp.81-93
    • /
    • 2019
  • As customers' needs are more diversified, the issue of managing product variety has become more important to manufacturers. It is because an increase in product variety may cause various inefficiencies in operations, while satisfying more diverse needs. Consequently, firms have introduced the concept of modularity to improve operational performance. Yet there are only a few studies which analytically investigate the effect of modularity in new product development (NPD). Therefore, this research develops an analytical model of exploring the effect of modularity on firm profitability when a component built upon new technology is introduced into an existing product, and provides important managerial implications on the NPD and technology management, which can guide the decision making on modularity in practice. The results show that it is necessary to increase modularity level when i) the product is easy to upgrade, ii) the product's price should be high due to external factors, and iii) the effect of new technology investment is uncertain, while it is desirable to increase the investment cost for introducing new products with low demand elasticity for modularity.

Improving Product Quality through Conflict Management: A Study of Hong Kong ODM Suppliers

  • Lam, Ping-Kit;Chin, Kwai-Sang
    • International Journal of Quality Innovation
    • /
    • v.5 no.2
    • /
    • pp.70-78
    • /
    • 2004
  • Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

The Role of Structural Holes in Uncertain Environments in Channel Relationships

  • Kim, Min-Jung
    • Journal of Distribution Science
    • /
    • v.16 no.6
    • /
    • pp.25-35
    • /
    • 2018
  • Purpose - Although marketing networks are crucial competitive advantage in terms of firm's new information and resource acquisition ability, their impact on new product development performance remains vague, especially under environmental uncertainty. The principal objective of this research is to provide a better understanding of effects of technological uncertainty and volume uncertainty on first tier supplier's perceived performance of new product development under conditions reflecting varying levels of structural holes. Specifically, this research examines the moderating effect of structural holes on the relationship between environmental uncertainty and new product development performance. Research design, data, and methodology - To test the hypotheses, a questionnaire survey was conducted with a Korean engineering firm's major first-tier suppliers in the context of internal network entities, manufacturer-supplier-subsupplier relationships, and to verify the proposed hypotheses, structural equation modeling was established. Construct measures were based on existing measures and previous research. Results - The survey results indicate that technological uncertainty and volume uncertainty differentially affect NPD performance under conditions of high and low structural holes. Conclusions - This study offer some theoretical and practical implications among distribution channel members, especially, this study suggests that interfirm networks have critical competitive advantage in uncertain environments. The distinctiveness of engineering industry might limit the generalizability of the results. Thus, future research should consider a wider range of industries.

The Effects of Information Search on New Product Development Process and Performance (정보탐색이 신제품개발 과정 및 성과에 미치는 영향)

  • Shim, Duksup;Ha, Seongwook
    • Knowledge Management Research
    • /
    • v.21 no.4
    • /
    • pp.109-127
    • /
    • 2020
  • This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.

Cognitive and Affective Conflict between Marketing and R&D in New Product Development (신제품개발에서 마케팅-연구개발간 인지적 및 감정적 갈등)

  • Cho, Eun-Seong;Hahn, Min-Hi;Hyun, Yong-J.
    • Korean Management Science Review
    • /
    • v.28 no.2
    • /
    • pp.75-92
    • /
    • 2011
  • This study investigates how cognitive and affective conflict affect performance and social outcomes in the new product situation. We examine the corporate, project, and personal characteristics that determine the level of inter-functional conflict between marketing and R&D. From a survey of Korean high-tech companies, we found : (1) time pressure was positively related to cognitive and affective conflict, (2) joint reward systems, interdepartmental connectedness, and years of education were negatively associated to cognitive conflict, (3) while cognitive conflict was positively related to new product creativity and NPD performance, affective conflict was negatively associated to marketing-R&D integration and perceived effectiveness of the relationship, as well as new product creativity and NPD performance.

Users Involvement in New Product Development Process: A Designers' Perspectives

  • Taha, Zahari;Alli, Hassan;Rashid, Salwa Hanim Abdul
    • Industrial Engineering and Management Systems
    • /
    • v.10 no.3
    • /
    • pp.191-196
    • /
    • 2011
  • The purpose of this paper is to study user's involvement in new product development (NPD). It seeks to identify the factors involving user and design practices in the design process of new product development. A survey was conducted on 20 respondents consisting of designers involved in product development from various industries. The study focused on the early activities of the product design process which is called product specification. The analysis performed considers the importance of involving users in design decision. The outcome of this research is the significance of involving users and its effect on product development activities. The research also provides a model for an integrated user, designer and product knowledge activity in the product development process.

Guideline Construction through Case Study for Applying Crowdsourcing into New Product Development Environment (사례분석을 통한 신제품 개발 환경에서의 크라우드소싱 활용 가이드라인 구축)

  • Kim, Han Jung;Park, Joon Young
    • Journal of Korean Institute of Industrial Engineers
    • /
    • v.39 no.6
    • /
    • pp.517-534
    • /
    • 2013
  • In this study, we propose the guideline with strategic model for new product development. To establish the guideline, 1) we classify several types of successful surveyed cases that achieved open innovation through applying crowdsourcing into new product development environment, 2) draw case maps using two or three axis with characteristics such as: step of product development process, crowdsourcing frequency, and product type of each case, 3) define the type of applying crowdsourcing into new product development environment based on case analysis results, and tabulate a crowdsourcing type based on the defined crowdsourcing type, 4) finally, suggest the guideline with multiple points of view which embrace type of crowd, community management, participation method, knowledge adoption method, and reward policy. Using the suggested guideline will help a company to design and establish open innovation in new business model related to product development area.