• Journal of the Korea Fashion and Costume Design Association
• /
• v.20 no.3
• /
• pp.63-78
• /
• 2018

This study analyzed gender-fluid images as expressions of feminism and gender identity expressed in fashion collections. As for the research method, this study searched the fashion collections, with the theme of feminism, utilizing key words related to feminism on an online portal, and collected the photo materials of fashion collections provided by vogue.com. This study classified the photo materials of 31 fashion collections, with the theme of feminism, into femininity, masculinity, androgyny, and avant-garde, according to the fashion design elements that divide gender identity. As a result of the classification, 326 photos were collected, in which gender identity was expressed ambiguously. This study reclassified the collected photos according to their fashion items and styles. As a result of the study, it was noticed that the fashion collections with the theme of feminism expressed the messages, using lettering graphic images, and performance. In addition, they showed a form in which men's collections and women's collections were integrated according to the change of the perceptions of gender identity, of feminism, and delivered body positive expressions, respecting differences and diversity as individual subjects, by casting diverse models in terms of age, body size, race, and culture. As for the gender identity expressed in the fashion collections, the gender-fluid images were classified into empowerment images, that expresses social rights and dignity; agender images that expresses the possibility of a gender-flexible transition; rational images that expresses the rational and practical characteristics that removed the boundary of fashion; and images of pro-sexism that expresses a new gender identity.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.19 no.1
• /
• pp.71-90
• /
• 2017

The purpose of this study is to identify the characteristics of currently targeted consumers of the fashion enterprises. It also aims to assess the value of consumer-related variables that are related to market segmentation. In order to identify the characteristics of targeted consumers, the contents of brand concept and target of 143 brands for women's clothing, and 79 brands for men's clothing were qualitatively analyzed. The results are as follows. First, the demographic characteristics of both male and female included the desire to appear younger, and be more youthful in sensibilities than their actual age. In terms of occupation, male had more variety and concreteness than female. Male and female were above middle class, with an emphasis on being a part of the new generation, one that is young, free, healthy, and leisurely. Second, the psychological and behavioral characteristics of both male and female consumers included the benefit sought of the following: rationality, economy, practicality, functionality, individuality, fashionability, and aesthetics. Their fashion orientations were found to be practical, rational, fashionable, expressive of individual style, and aesthetic sensibilities. Their lifestyles were characterized by elements such as rationality, smartness, urban, active, healthy, young, leisurely, and stable. In terms of the spirit, female had a tendency to be intelligent, elegant, and sensitive, while also being self-reliant, self-disciplined, and unafraid of challenging situations. The male consumers had a tendency to be rational, progressive, passionate, and embracing change, with emphasis on legitimacy, honor, success, pride, and affluence. Third, the usefulness of consumer-related variables in targeting consumers was different according to male and female. These results show that there is a need for these variables to be looked at more closely during market segmentation process. This research may be used as base material in setting up the brand concept and the target market.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.3
• /
• pp.23-42
• /
• 2021

The purpose of this study is to analyze the characteristics of the Chinese Miao people's Batik patterns and provide data in the field of fashion design for the utilization of the traditional patterns. This study investigated and analyzed the regional characteristics of Batik dyeing, which was listed on China's national intangible cultural heritage list; Danzhai, Anshun, Huangping, and Gonghyeon. The expressive characteristics were classified into four categories: symbolism, abstraction, decorativeness, and playfulness. The results are as follows. First, symbolism can be classified into the origins of the Miao, symbols of faith, history of migration, and the symbols of status with Batik patterns from different regions, seemingly involving various symbolic implications. Due to the absence of letters, Miao people expressed their emotions and history in the design patterns. A series of developments in recent years has led to incorporating the temperament of the Miao people, history of migration, expression of emotions, and ideal hopes in Batik dyed design patterns and the symbolic functions have been significantly emphasized. Second, the decorativeness is mainly characterized by repeated patterns of the Miao Batik dyeing design. The overall patterns demonstrate design features characterized by regularization and simplification, along with a sense of rhythm with the unique arrangement of patterns. Third, the abstractness of the Batik dyeing design patterns is often found in plant and animal patterns, properly delivering new designs created by Miao women by extracting and rearranging various elements, including dots, lines, and faces shown in natural images. Fourth, playfulness is expressed by the transformation and distortion of Miao Batik patterns, and were created by applying patterns or other elements to original forms to express animal or plant patterns in a playful way.

• The Research Journal of the Costume Culture
• /
• v.30 no.6
• /
• pp.779-798
• /
• 2022

The purpose of this study was to propose the direction of veganism-based fashion design in environmental and animal protection through the theoretical consideration of vegan fashion and the analysis of the practical design characteristics of veganism in Stella McCartney's fashion. The research was conducted through literature research and case studies. After investigating the concept and characteristics of vegan fashion, focusing on previous studies and various fashion-related Internet data, Stella McCartney's fashion was examined with particular attention on vegan characteristics. The results of the study are as follows: First, imitative nature pursues animal and environmental protection, but the motif or appearance is a characteristic of pursuing a multi-purpose design that imitates animals and nature. Second, expression of value is based on slow fashion, simplicity, and sustainable minimal design. It is expressed indirectly by pursuing permanence, simplicity, and long-wearable design, or directly expressing vegan values through phrases expressed in performances or costumes in the collection. Third, alternative eco-friendliness is characterized by using cruelties-free materials such as faux fur, recycling materials, new bio-materials, and regenerated materials. These vegan characteristics are comprehensively and organically expressed in the works of the collection, and through this, sustainable and eco-friendly vegan fashion is pursued. It is anticipated that by deriving the vegan fashion characteristics of Stella McCartney, who represents vegan fashion, it will be possible to provide the basis for practical direction and design methods for fashion brands aiming for vegan fashion styles.

• Journal of English Language & Literature
• /
• v.56 no.2
• /
• pp.301-328
• /
• 2010

Many recent British novels engage with the construction and deconstruction of history and identity; and in dealing with these historical, or historicised novels it seems to be an untouchable ground that truth is beyond grasp. Even when approached, its authenticity should be examined under the post-modern "incredulity toward metanarrative" discourses. Julian Barnes's 1998 novel England, England may be one of these. Yet, unlike others it achieves a complicated and controversial status as a new kind of historiographic metafiction by providing selfconscious reflections on the invention of innocence and the questionable notion of historical authenticity against the background of current postmodern historical, cultural, and literary explorations. The book, set in a near-future, namely post-post-modern England, starts with a story of a young girl, Martha Cochrane, whose first memory goes back to her early infantile years. Yet, the narrator comments that it is a lie, "her first artfully, innocently arranged lie," since memory, or history, is a product of identity, and vice versa. Her memory of the jigsaw puzzle is both a reminiscent and a significant component of who she is now, both a simulacrum and the original of herself. The correlation between her individual memory and identity parallels that of a region, England, in formation of its history and nationality. "England, England" is the replicated miniature of the former glorious Kingdom as well as a becoming der Ding an sich (the thing itself). In search of the English history and identity, the author satirizes the modern mind's perception of the unreliability and arbitrariness of memory and history, and further explores the alternative to the postmodern discourses by suggesting the probability of inventing innocence glimpsed in children's face "believing while disbelieving." In doing so, the author reconstructs not only the history of Englishness on the ground where nothing seems to be solid, but more importantly also the postmodern theme of relativity in relation to memory, history and identity.

• Journal of Korean Home Economics Education Association
• /
• v.18 no.4 s.42
• /
• pp.143-156
• /
• 2006

The aim of this study was to examine the need for healthy families education in home economics subject. This study also purposed to find new education direction of healthy families education in home economics subjects helpful in leading healthy family life and provide basic data for organizing curriculum suitable to the purpose. The subject of this survey was targeted for 550 girl and boy juniors of high schools located in Seoul and the Capital area, and data were collected through questionnaire survey. The result of this survey is summarized as the following: First, Boy students need for healthy families education in home economics subject of high school students was 3.63, Girl students need for healthy families education in home economics subject of high school students was 3.66. Boy students needed was 'marriage and becoming parents', the highest need, followed by 'methods to talk with families', 'management of nutrition', 'household economy', 'management of clothes and residence', and 'home culture', Girl students needed was 'marriage and becoming parents', the highest need, followed by 'methods to talk with families', 'management of nutrition' 'home culture', 'household economy' and 'management of clothes and residence'. The need for healthy families education in home economics subject of high school students was 3.64, over the middle level. The area students needed was 'marriage and becoming parents', the highest need, followed by 'methods to talk with families', 'management of nutrition', 'household economy', 'management of clothes and residence' and 'home culture'. Second, the need for healthy families education in home economics subjects of high school students based on family background showed significant difference depending on department of school, family type, parents' academic background, parents' occupation and monthly household income.

• Journal of Popular Narrative
• /
• v.25 no.3
• /
• pp.41-66
• /
• 2019

This paper looks at the readers and publishing strategies of paperback romance novels in the the 1980s based on the 'high-teen' concept. The purpose of this article is to examine the meaning the 'high-teen' concepts as expressed in the media through the publication of paperback romance series in the 1980s. Among paperback romance series, this paper was based on pirated/licensed version of novels published by Harlequin, a Canadian publisher, and the magazine media's advertising promotional phrases that were published targeting the same readers. Since the 1970s, mass media have referred to teenagers as high-teens and called them important consumers. High-teen was a term referring to teenagers in school uniforms, mostly girls, and in the 1980s, 'high-teen' was also introduced as a new consumer market, and the publishing market put forward a number of publishing strategies to attract them. The paperback romance, including , has identified 'high-teen' readers as late-teen girls, sensitive consumers for best-sellers/million-sellers, readers with a tendency to read stories of love, and readers that favor American and Western culture. Since the 1980s, the market for paperback romance has been in the recession, but readers have kept the romance genre alive by accepting and localizing the Harlequin series. With the rise of a new form of media called the 'Web Novel', interest in the romance genre is increasing, and we hope this study will serve as a starting point for a variety of discussions with (women) readers about romance reading/enjoyment.

• Korean Journal of Health Education and Promotion
• /
• v.27 no.5
• /
• pp.79-89
• /
• 2010

Objectives: This study aims to identify health status and health risks among female marriage immigrants to Korea and to provide a basis for public health strategies to address their health issues. Methods: The participants of the study were 3,069 immigrant wives. The health examination was conducted by the Korea Association of Health Promotion (KAHP) in 2008. The participants also completed self-administered questionnaires on demographic characteristics, health-related behaviors and mental health. Results: Patterns of immigrant women's health problems differed by age and country of origin. Behavior patterns also differed by their heritage, age, and years of residence in Korea. Generally Vietnamese women fell in lower ranges of disease prevalence and health risk factors in the participant group and Japanese women presented most healthy eating habits. Filipina women showed relatively high disease prevalence than any other group. Conclusion: Immigration to Korea by marriage is relatively a new phenomenon, thus continuing surveillance and research are needed to identify health risks, behavior patterns, and their relationships. Interventions and policies for the health of migrant wives, their children and families are required.

• Korean Journal of Human Ecology
• /
• v.23 no.3
• /
• pp.453-465
• /
• 2014

This study surveyed 266 housewives residing in a Gyeonggi-provincial area for their dietary attitudes, dietary habits, nutrition knowledge, and application of nutrition information to daily life according to whether they use nutrition labeling. The survey on the dietary attitudes of the subjects showed that the points of "think that nutrition affects health", "quite interested in nutrition and health information", "like developing and trying new diverse recipes", and "persistently try new foods" were higher among those who check out nutrition labeling (Check group, n=112) than those who do not check out nutrition labeling (No check group, n=154). Reason for snacking, the Check group reported higher in the reasons of "for taking nutrients" but lower in the reasons of "do not eat enough meal" and "impulsively" than the No check group (p<0.01). Asked about why they check the nutrition labeling, the Check group answered "to compare products with each other" and "to purchase healthy food" whereas the No check group said "to decide whether the food is safe or not" and "to reduce body weight" (p<0.01). The Check group showed more recognition on the significance of the nutrition labeling and application to their actual daily lives than the No check group. Therefore, our results suggest that proper use of nutrition labeling is expected to improve dietary attitudes and dietary habits as well as enhance the application of nutrition information to actual daily life and promote health not only for the housewives but also for their family members as well.

• The Research Journal of the Costume Culture
• /
• v.17 no.1
• /
• pp.105-119
• /
• 2009

The purpose of this study is to grasp the aesthetic characteristics of the retro romantic fashion. As a result of study, three artistic characteristics of the retro romantic fashion were presented. First, retro romantic fashion has an exaggerated formativeness. Retro romantic fashion has overcome the confinement of the present to imitate the splendor and decorative style of the past which results in exaggeration. Exaggerated costume tends to be spaciously bigger and emphasizes one particular part which offers implicated significance for the space between the body and the costume. A new visual fashion is created through this space. Second, retro romantic fashion encompasses gorgeous decorativeness. From an artistic point of view, decorations are part of impulsively formulated art. Artistic effects of such decorations are uniformly confirmed in various artistic states. Therefore, through gorgeous decorations, retro romantic fashion rejects artificiality and lack of sensitivity for new effects of aesthetics through expression of stronger artistic and spiritual desires. Third, retro romantic fashion expresses pluralistic retro. The current society has left the formalities of the modernism for a pluralistic society where openness, diversity, and uniqueness are respected. Such components of the pluralistic society are repetitively used in fashion. Time reflective retro romantic fashion is being recreated by borrowing images rather than replaying the historical contents, with the style, silhouette, and specific items that swayed in the past, being combined with modern materials, techniques, and designs. Literature review were conducted for this study. Literature review on retro romanticism encompassed resources on aesthetics, literature and art, including national and international fashion related literatures.