• IE interfaces
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• v.20 no.2
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• pp.112-120
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• 2007

As the market rapidly changes, the speed of new product development is highlighted as a critical element which determines the success of firms. While firms endeavor to accelerate the development speed, frequent iterations in a development process hinders the effort of acceleration. For this reason, many previous researches tried to find the optimal structure of the development process which minimizes the number of iterations. However, such researches have a limitation in that they can be applied to only a single-project environment. In a multi-project environment, waiting time induced by lack of resources also delays the process as well as the iterations do. In this paper, we propose dynamic sequencing method focusing on both iterations and waiting time for reducing the durations of development projects in a multi-project environment. This method reduces the waiting time by changing the sequence of development tasks according to the states of resources. While the method incurs additional iterations, they are expected to be offset by the reduced waiting time. The results of simulation show that the dynamic sequencing method dramatically improves the efficiency of a development process. Especially, the improvement is more salient as projects are more crowded and the process is more unbalanced. This method gives a new insight in researches on managing multiple development projects.

• Journal of the Korean Operations Research and Management Science Society
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• v.19 no.3
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• pp.151-167
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• 1994

Initial screening is one of the most important and difficult processes in new product development. Many new product screening models have been developed in management and marketing. However practical applications of these models have been limited in part due to their complexity and inflexibility, and in part due to their excessive data requirements. Thus simple judgment models have been popular in practice. However, these models suffer from inaccuracy and inconsistency originating form human cognitive limitations. In light of the problem swith traditional screening methods, we propose a new approach for screening based on managers' past experience and intuitive judgments-screening by analogy, and develop a computerized case-based system for screening new financial service concepts. Using the system, managers can predict the potential performance of a new product concept based on the performance of past products that are similar to it in terms of product characteristics, firm's resources, and market conditions. Based on this prediction, managers make a screening decision.

• Archives of design research
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• v.19 no.5 s.67
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• pp.191-202
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• 2006

Recently the market environment surrounding business firms has been remarkably changed due to the increasing variety of consumption value and taste. On account of technological gap becoming narrower among business firms, the most important thing is for the soft value, such as that of emotional and subjective factors, in order for business firms to be able to create such strategic positioning, for which business firms should first look carefully into latent needs and values of the consumers. Since such products possessing those factors are able to supply the consumers with an appropriate value in attractive forms and meanings, new product development for the valuable products initiates a very important strategic action for securing the strategic positioning. The purpose of this paper is to study the strategic position and role of design in new product development strategy. Design has become the momentous competence of an enterprise in the most recent. Design performs its strategic role as a bridge between a business firm and the consumers. Consumers perceive value added by their purchase of products with attractive designs offered by business firms and, then, satisfy their emotional and subjective value with the products. This study, however, reviewed a new angle on the role of design as an implement for discovering consumers' latent needs and values which could be main factors for obtaining the strategic positioning. In other words, this study intended to suggest a new strategic role of design as value suppliers in new product development strategy for firms formulating and implementing their business strategies. For the new angle on the role of design, this study discussed a new approach of design strategy and intended to formulate its system first. And then, it suggested a general idea for strategic design analysis and its methodology, ethnography, as a strategic value creator. Finally, the suitability and usefulness of strategic design analysis for new product development strategy was discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.6
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• pp.81-93
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• 2019

As customers' needs are more diversified, the issue of managing product variety has become more important to manufacturers. It is because an increase in product variety may cause various inefficiencies in operations, while satisfying more diverse needs. Consequently, firms have introduced the concept of modularity to improve operational performance. Yet there are only a few studies which analytically investigate the effect of modularity in new product development (NPD). Therefore, this research develops an analytical model of exploring the effect of modularity on firm profitability when a component built upon new technology is introduced into an existing product, and provides important managerial implications on the NPD and technology management, which can guide the decision making on modularity in practice. The results show that it is necessary to increase modularity level when i) the product is easy to upgrade, ii) the product's price should be high due to external factors, and iii) the effect of new technology investment is uncertain, while it is desirable to increase the investment cost for introducing new products with low demand elasticity for modularity.

• Industrial Engineering and Management Systems
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• v.10 no.2
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• pp.109-114
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• 2011

The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have high potential for the growth of SMEs. Due to the fast-growing complexity of new products coupled with new emerging opportunities of virtual teams, a collaborative approach is believed to be the future trend. This research explores the effectiveness of virtuality in SMEs' virtual R&D teams. Online questionnaires were emailed to Malaysian manufacturing SMEs and 74 usable questionnaires were received, representing a 20.8 percent return rate. In order to avoid biases which may result from pre-suggested answers, a series of open-ended questions were retrieved from the experts. This study was focused on analyzing an open-ended question, whereby four main themes were extracted from the experts' recommendations regarding the effectiveness of virtual teams for the growth and performance of SMEs. The findings of this study would be useful to product design managers of SMEs in order to realize the key advantages and significance of virtual R&D teams during the new product development (NPD) process. This is turn, leads to increased effectiveness in new product development's procedure.

• Knowledge Management Research
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• v.5 no.2
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• pp.25-51
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• 2004

The purpose of this study is to investigate the knowledge creating pattern of technology catching-up and pioneering phase in the new product development process. This paper first reviews the knowledge conversion, absorptive capability, learning orientation and the trigger of learning. The paper then presents the integrative model of knowledge creating. Based on the integrative model, in-depth case analysis was conducted on the new product development process in Phicom. As a result, the paper discuss that the pattern of absorptive capability building, knowledge conversion and knowledge transfer is different from technology catching-up and pioneering phase. Finally, the implications and limitations of the study are discussed.

• Proceedings of the Safety Management and Science Conference
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• 2003.11a
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• pp.207-214
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• 2003

3D Modeling Solution can reduce projecting error and also make possible to design visually, so that it can minimize human resources. On the other hand, it has defects of operating difficulties caused by too much complex function, thus it consequently prevent user from prompt handling. According to this paper, the developed party S/W will help that user can construct the parts easily, can let everybody use 3D modeling solution readily, and make fast development of new product. This software will carry out prompt development of new product and derive satisfaction of customers from high quality. Also, saving time and expense naturally raise competitive power in consequence.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.279-291
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• 2013

Companies need to secure strong methods of new product development in a rapidly changing competitive environment. They overly focusing on the perception of consumers can not lead radical changes. They need to generate sufficient creative ideas in the early stages of new product development to make radical change. The purpose of this study is to examine the effect of a creative method on the generation of creative ideas. An enhanced creativity method was designed considering existing methodology and cognitive elements. This study specifically focused on team rather than individual level creativity. This arrangement reflects the fact that companies in practice rely on team unit in NPD process. The contribution of the study is two fold : enhancing existing methodology, and testing the effect of conceptual distance on making of creative ideas. The experimental results showed that appropriate conceptual distance help to make best creative output and that ABIS attribute is proved to be more effective than traditional association.

• Journal of the Korea Safety Management & Science
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• v.5 no.4
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• pp.257-266
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• 2003

3D Modeling Solution can reduce projecting error and also make possible to design visually, so that it can minimize human resources. On the other hand, it has defects of operating difficulties caused by too much complex function, thus it consequently prevent user from prompt handling. According to this paper, the developed party S/W will help that user can construct the parts easily, can let everybody use 3D modeling solution readily, and make fast development of new product. This software will carry out prompt development of new product and derive satisfaction of customers from high quality. Also, saving time and expense naturally raise competitive power in consequence.

• Journal of the Korea Safety Management & Science
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• v.2 no.3
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• pp.141-150
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• 2000

This study aim is analysis device development for design of experiment with calcium chloride relation used a hardener to search cause of product crack, product reliability improvement building data-base program for computer system of mixture rate, product improvement, and new product development.