• International Commerce and Information Review
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• v.16 no.4
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• pp.103-123
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• 2014

Export performance has been a core topic in export marketing research. This study aims to investigate the relationship between adaptation/standardization strategies and export performance obtained after implementing each of these strategies to marketing mix variables. It is expected that the study results will help companies better understand an efficient marketing mix and applicability of adaptation/standardization approaches in their export ventures. New Zealand exporting firms which actively seek for export markets in Korea are selected for empirical analysis of this study. Adaptation and standardization are concepts that signify the level of intensity in each strategy; both have advantages and weaknesses. In the case of adaptation approach, it is shown that the difference in export performance between satisfactory and non satisfactory export ventures is statistically significant in marketing mix variables such as price, place and promotion. However, product variables affect statistical significance on export performance between satisfactory and non satisfactory export ventures in standardization approach. This study implies that when a company exports its product overseas, standardization effort is more important for product variables whereas much effort needed in adapting marketing variables such as price, place, and promotion to get satisfactory export performance.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2023.05a
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• pp.333-334
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• 2023

Interest in the commercialization of research results is increasing according to the recent social atmosphere. In the field of construction, new technologies are also being actively commercialized. Pre-analysis of products is an important procedure for future market entry. This study aims to conduct a product-based importance-performance analysis as one of the preliminary analysis methods for the commercialization of technologies developed in the field of construction and to explore their applicability. This study conducts a survey on those involved by setting the categories of product quality, convenience, and usability for the commercialization of previously developed pipeline inspection product. Based on this, we would like to present an analysis that calculates importance and performance of the product and helps to set the development direction through interrelationship analysis.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.191-198
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• 2017

This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

• New & Renewable Energy
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• v.2 no.2 s.6
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• pp.118-125
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• 2006

The target of this work was the process development of demonstration plant to produce the high quality alternative fuel oil by the pyrolysis of mixed plastic waste. In the first step of research, the bench-scale units of 70 t/y and the pilot plant of 360 t/y had been developed. Main research contents in this step were the process performance test of pilot plant of 360 ton/year and the development of demonstration plant of 3,000 t/y, which was constructed at Korea R & D Company in Kimjae City. The process performance of pilot plant of 360 t/y showed about 80% yield of liquid product, which was obtained by both light gas oil(LGO) and heavy gas oil(HGO), The boiling point range distribution of LO product that was mainly consisting of olefin components in PONA group appeared at between that of commercial gasoline and kerosene. On the other hand, HO product was mainly paraffin and olefin components and also appeared at upper temperature distribution range than commercial diesel. Gas product showed a high fraction of $C_3\;and\;C_4$ product like LPG composition, but also a high fraction of $CO_2$ and CO by probably a little leak of process.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.34 no.3C
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• pp.322-328
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• 2009

This paper proposes new simplified sum-product (SSP) decoding algorithm to improve BER performance for low-density parity-check codes. The proposed SSP algorithm can replace multiplications and divisions with additions and subtractions without extra computations. In addition, the proposed SSP algorithm can simplify both the In[tanh(x)] and tanh-1 [exp(x)] by using two quantization tables which can reduce tremendous computational complexity. Moreover, the simulation results show that the proposed SSP algorithm can improve about $0.3\;{\sim}\;0.8\;dB$ of BER performance compared with the existing modified sum-product algorithms.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.9
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• pp.2440-2450
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• 2009

The aim of the study is to look at the impact of 'NPD process planning proficiency' on NPD performance. In particular, the current study examines this effect at firm's level (NPD program), rather than at the level of individual project. This study investigate the impact of process planning proficiency considering other NPD proficiencies (i.e. marketing and technical proficiency). In addition to the main effect of process planning proficiency, the current study investigates the interaction effect between process planning proficiency and marketing proficiency (or technical proficiency). Based on a cross-industry sample of 103 Korean manufacturers, this study examines the impact of NPD process planning proficiency on product family performance. The current study focuses on platform projects which play a critical role on product family's successes. NPD process planning proficiency has significant impact on both NPD technical and commercial performance. Technical proficiency is not directly associated with NPD performance. However, this study finds the interaction effects of technical proficiency with process planning proficiency on NPD performance.

• International Journal of Quality Innovation
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• v.5 no.2
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• pp.70-78
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• 2004

Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

• Journal of Information Display
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• v.2 no.1
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• pp.43-46
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• 2001

To meet the demand of the display market for large, flat, high-resolution screen, the Super Common eXtended field Oval lens (S-CXO) has been developed with resolution improvement of 10% or more compared to a conventional electron gun. A new main lens structure is adopted, to enhance the effectiveness of aperture and the performance. The new main lens can be assembled using an existing assembly system

• Knowledge Management Research
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• v.15 no.4
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• pp.207-221
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• 2014

Due to the awareness for the importance of social capital, many researches have investigated that social capital contributes to the successful implementation of product innovation. Although most researchers tried to model the effect of social capital on product innovation as a linear relation, we consider it too simplistic and fuzzy because knowledge utilization which ultimately leads to product innovation should exist in the relationship between social capital and product innovation. Using 107 survey data, this study found there is a partial mediating effect of knowledge utilization on the link between structure aspect of social capital and product innovation (i.e., new product development and improvement in existing products). Next, this study reported knowledge utilization does act as a perfect mediating variable on the link between awareness aspect of social capital and improvement of existing products, but act as a partial mediating variable on the link between awareness aspect of social capital and new product development. Finally, this study found that knowledge utilization does not act as a mediating variable on the link between relation aspect of social capita and product innovation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.11
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• pp.3373-3383
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• 2009

The aim of the current study is to look at the mediating effects of structural features (i.e. decentralization, formalization, and specialization) on the relationship between product variety and the performance of product family. This study investigates the impact of decentralization and formalization for platform and derivative projects separately and in the context of the performance of the product family as a whole, as opposed to individual projects. In addition to relationships between people and groups, the current study considers physical element of an organization such as geographical location in which business tasks are conducted. The current study focuses on spatial differentiation which refers to the number of different sites or locations operated by an organization. Based on a cross-industry sample of 103 Korean manufacturers, this study examines the role of organizational structure features in which firms successfully increase product variety. The study examines that formalization in platform projects and decentralization in derivative projects enhance high variety firms' product family performance. The study finds significant mediating effect of spatial proximity on the relationship between product variety and product family performance.