• Journal of Convergence for Information Technology
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• v.7 no.2
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• pp.17-24
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• 2017

As the fourth industrial revolution era, lots of new convergence products are being launched but most of them are disappearing due to intense competition. In particular, small and medium-sized businesses(SMBs) don't have a lot of management capabilities, so they focus on performance and quality rather than considering specific marketing strategies when planning a product. However, if the strategy isn't included when new convergence products are planned, it can be difficult to enter the initial market and mainstream market. In this paper, we examined the risk factors that may occur in the process of transition from the initial market to the mainstream market, from chasm marketing perspective. Through this analysis, to launch new convergence product and go beyond chasm at the same time, we have analyzed the chasm marketing and social network perspective, and then suggested four marketing strategies. When SMBs make new convergence product enter into mainstream market, these marketing strategies will be favorable to them which want to position at the dominant advantage of the market in the fierce competition.

• Knowledge Management Research
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• v.21 no.4
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• pp.109-127
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• 2020

This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of technological and market performance. Findings show that information search from internal sources increases the technological knowledge of the NPD team, and information search from external sources increases the market knowledge of the NPD team. The technological and market knowledge of the NPD team increases its technical performance respectively. Only the market knowledge of the NPD team increases its market performance. Overall, the technological knowledge of the NPD team fully mediates the relationship between the information search from internal sources and its technical performance. The market knowledge of the NPD team fully mediates the relationship between the information search from external sources and its technical performance, and the relationship between the information search from external sources and its market performance. There is no other significant mediation relationships between the information searches and the performances. Implications of the research findings are discussed, and recommendation for future research are provided.

• Asian Journal of Innovation and Policy
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• v.7 no.3
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• pp.461-488
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• 2018

This paper explores the relationship between network cooperation, innovation, internationalization and economic performance of manufacturing small and medium enterprises (SMEs) of engineering goods industry located in Bangalore city, India. At the outset, it is observed that SMEs receive the maximum assistance in the realm of product specifications. Moreover, they do not resort to manufacturing new products as much as they resort to product modifications or process improvements. Further, it is found (using Chi-square test of independence) that higher the network assistance received from an external network, greater is the innovation performance of SMEs. Subsequently, using analysis of variance (ANOVA), export intensity (proxy for internationalization performance) of SMEs is found to have a significant positive association with both the degree of their network cooperation and of their innovation performance. Lastly, it is observed that higher the degree of each of network cooperation, innovation performance and internationalization performance, better is the economic performance (measured by total sales turnover) of SMEs. These results have significant implications for the policy makers of the country to give due attention to network cooperation, innovation and internationalization as the means of enhancing the economic performance of SMEs.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2003.05a
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• pp.548-555
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• 2003

Customer satisfaction level is usually measured in terms of price, quality, customization, after-sale-service, product variety etc. Each finn sets up a distinctive production/marketing strategy to gain competitive advantage by prioritizing the customer satisfaction measures. The market differentiation strategy directly results in supply chain performance such as lead time, inventory, customer fill rate and market share. Product proliferation desirable in customization sense often conflicts the economies of scale effect in production side. This paper focuses the relationship between product variety and market share. Specifically, we investigate how introduction of new product affects the current market share, i.e.,) formation of customer preference and provide some insight into the optimal range of product variety.

• Journal of the Ergonomics Society of Korea
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• v.12 no.1
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• pp.17-24
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• 1993

Today, rapid development and timeliness of introducing a new product be- comes a more influencing factor of determing its competitive power due to a shortened product cycle, while rapid improvement of manufacturing technology makes product design and manufacturing fuse together. This implies that prod- uct usability evaluation and improvement starts right from its design phase, resulting in less development time and cost. To make this possible, proper as- sessment of human reach is one of essential functions for ergonomic product us- ability evaluation, specifically in the platform of computer-aided ergonomic evaluation models or any CAD system with a built-in man model. In this study, an analytic reach prediction algorithm ensuring the posture that human naturally takes, is presented by employing the methods developed for robot kinematics. Among robot kinematic methods for solving the multi-link system, the resolved motion method was found to be effective to solve human reach as a redundant manipulator model. Also, the joint range availability was used as a performance fonction to guarantee human naturalness. The result is expected to be directly applicable to product usability evaluations.

• The Research Journal of the Costume Culture
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• v.23 no.6
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• pp.1004-1020
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• 2015

The purpose of this study is to assess whether the emotional leadership of the CEO of a fashion company has a significant influence on corporate performance. In this study, a survey was conducten on employees of fashion companies from August 1 to 30, 2015, and 350 copies of questionnaires were collected and used for analysis. Factor analysis, reliability analysis, and regression analysis were employed to analyze the data using SPSS software (ver. 21.0). According to the study results, if a fashion company CEO has higher emotional leadership, it leads to an increase in the job satisfaction and performance of the staff members, and an improvement in new product performance thanks to more investment and development and an expanded R&D staff. Additionally, the higher emotional leadership of the CEO contributes to an increase in operating profits, sales, and market share. Therefore, the importance of organizational culture was confirmed by its regulation effect on the emotional leadership and management performance of a fashion company. According to the results of this study, the emotional leadership of a CEO plays an important role in improving the performance of a fashion company, and future studies are needed to identify how to enhance the corporate performance of a fashion company from various perspectives.

• The KIPS Transactions:PartA
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• v.10A no.4
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• pp.347-356
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• 2003

The OCT algorithm needs efficient hardware architecture to compute inner product. The conventional methods have large hardware complexity. Because of this reason. a computation sharing multiplier was proposed for implementing inner product. However, the existing multiplier has inefficient hardware architecture in precomputer and select units. Therefore it degrades the performance of the multiplier. In this paper, we proposed a new efficient computation sharing multiplier and applied it to implementation of 1-D DCT processor. The comparison results show that the new multiplier is more efficient than an old one when hardware architectures and logic synthesis results were compared. The designed 1-D DCT processor by using the proposed multiplier is more high performance than typical design methods.

• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.884-908
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• 2006

The focus of this study is to analyze the link between existing knowledge in the organization and NPD performance. After a comprehensive literature review, we identified factors influential in the management of existing knowledge, such as efficiency of information acquisition, shared interpretation, structure of organization. Through an empirical research, we found that existing knowledge was positively associated with the efficiency of information acquisition and shared interpretation. Additionally, a strong relationship was found between information acquisition efficiency and NPD. Shared information, however, was not found to be associated with NPD. This result, make us recognize the necessity to better understand some subprocesses through which existing knowledge affects new product performance.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.320-325
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• 2002

Today many companies offer millions of products to customers. They are faced with a problem to choose particular products . In response to this problem a new marking strategy, recommendation has emerged. Among recommendation technologies collaborative filtering is most preferred. But the performance degrades with the number of customers and products. Namely, collaborative filtering has two major limitations, sparsity and scalability. To overcome these problems we introduced a new recommendation methodology using adjusted product hierarchy, grain. This methodology focuses on dimensionality reduction to improve recommendation quality and uses a marketer's specific knowledge or experience. In addition, it uses a new measure in the neighborhood formation step which is the most important one in recommendation process.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.183-198
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• 2014

This study analyzed the effect of NPD(New Product Development) strategy and standardized NPD activity on NPD performance in KODAK companies. As a result of this study, companies with a specific NPD strategy that can lead and integrate NPD programs were 48.5% and companies without NPD strategy were 51.5% among KOSDAQ companies, which showed that companies without NPD programs were relatively higher than companies with NPD programs. According to result of NPD performance, success rate of new product showed 51.2% and success rate of new product revenue showed 44.87%, but respondents who evaluated NPD performance as "very successful" and "successful" were 53% based on the study of 77 various industries by Kuczmarski & Associates in America in 1993, and the companies in this study showed relatively below-average marks to the result of the study examined by USA PDMA in 1995 as compared to 59% of NPD success rate according to the 2nd study of best practice in 1995 by USA PDMA(Product Development & Management Association). As a result of testing the difference between NPD performances depending on whether company has NPD strategy or not, it showed a significant difference in success rate of NPD depending on NPD strategy and had a higher success rate of NPD as company has NPD strategy. Although NPD activity does not provide with documented process, companies which follow clearly recognized procedure until individual business for product development is completed were 39.6%, indicating that KOSDAQ companies still have fewer standardized NPD procedure than USA companies with 76% as compared to the result of 1990 PDMA in America. As a result of ANOVA test, NPD success rate showed the difference depending on the presence of officially documented process. As a result of Scheffe and Bonferroni test as post hoc test, companies with officially documented process, carrying out a series of business in a given section showed a higher NPD success rate by 18.385 at the 5% significance level than companies with individual business procedure without officially documented process. The difference of this research from the previous studies is that the findings of PDMA in America throughout the United States were applied to the domestic KOSDAQ companies. In addition, the existing studies related to NPD in Korea were conducted for some limited industries in the past, but this study was applied to various industries of KOSDAQ companies. The implications of this study suggest that it is necessary for KOSDAQ Industry Association or other related governmental departments to educate and guide the standardized process about NPD for increasing survival rate and reinforcing competitiveness of the companies.