• 제목/요약/키워드: New Market

검색결과 5,183건 처리시간 0.031초

서울시 미니태양광 설치 과정에서 시장 행위자 역할 이해와 활성화 방안: 실천이론 관점을 바탕으로 (Understanding and Activating the Role of Market Actors in the Process of Mini-PV Installation in Seoul: Based on Practice Theory)

  • 하지훈;황보은영;안주영;윤순진
    • 신재생에너지
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    • 제17권1호
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    • pp.7-18
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    • 2021
  • This study analyzes the role of market actors in the energy transition process and the interaction between them and ordinary citizens, primarily focusing on the mini-PV project in Seoul. The study also proposes measures to harness market actors' activities and successfully implement the distribution of mini-PV systems in Seoul. In this study, practice theory is used as a theoretical resource to analyze the interaction between market actors and civil society actors and to help understand how market actors influence the decisions of regular citizens in installing mini-PV at their properties. After conducting surveys and hosting in-depth interviews with ordinary citizens and market actors, it was found that to further promote the role of market actors, the Seoul Metropolitan Government should actively support and monitor the public relations activities of market actors, while concurrently managing selected companies and establishing relevant administrative systems for continued effective use post-installation of mini-PV systems. In future studies of the energy transition process, market actors should also be recognized as key players, along with government and civil society actors, and their roles should be studied in a balanced way.

하이테크 신제품 개발 영향요인에 관한 국가간의 실증적 비교연구 (Factors influencing New Products Development in High-tech Industry: A Cross-National Study)

  • 정인근;곽수일
    • Asia pacific journal of information systems
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    • 제11권3호
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    • pp.63-89
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    • 2001
  • The purpose of this research is to develop strategic alternatives for the high-tech products development by comparatively studying characteristics of the industry and R&D structures in Korea and the US. Some of the environmental, strategic, organizational and project teams' characteristics are studied. Data were collected from Korea and US high-tech companies through interviews and questionnaires and event analysis method was used to analyze them. The findings are as follows: First, when the level of market concentration is high, cycle time tends to be longer. Therefore, if there are many competitors in the market, new products development should be swift due to competitive pressures. Second, the developmental strategy should be directed toward the existing customers to speed up new products development. That is, a defensive strategy would result in a shorter cycle time and response time compared to a strategy directed to a niche market. Third, when the level of formalization is high, cycle time tends to be shorter. This means that formal procedures for new products idea development or new products development policies shorten new products development time.

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Effect of Market-Wholesaler System on Market Expansion, Re-transaction Intention, and Recommendation Intention

  • ROH, Gye-Ho;YI, Jong-Hyun;CHO, Young-Sam
    • 유통과학연구
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    • 제18권5호
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    • pp.99-109
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    • 2020
  • Purpose: This study aims to develop and empirically analyze a research model in order to comprehend the relationship among the service quality of market-wholesaler system, re-transaction intention, and recommendation intention of forwarder. Further, we suggest new six factors reflecting the service quality of market-wholesaler system and highlight market expansion of forwarder as a mechanism in the relationship. Research design, data and methodology: The authors developed the new scales measuring the service quality of market-wholesaler system (i.e. trade price, price fluctuation, payment receipt, settlement period, trade information, and customer service) and conducted a cross-sectional survey for 439 forwarders in a wholesale market. And then we performed a series of path analyses to test hypotheses. The hypotheses are as follows. [H1] The service quality of market-wholesaler system will positively affect forwarders' market expansion, [H2] Forwarders' market expansion will positively affect their re-transaction intention, [H3] Forwarders' market expansion will positively affect their recommendation intention, [H4] Forwarders' re-transaction intention will positively affect their recommendation intention. Results: The results showed that all the six factors for the service quality of market-wholesaler system were positively related to market expansion of forwarders. There was a differential effectiveness in the six factors of the service quality. More specifically, the positive effect of customer service factor was the strongest on market expansion of forwarders. And the respective effects of trade price, price fluctuation, settlement period, trade information factors were followed in order. The positive effect of payment receipt factor was the weakest on market expansion of forwarders. Also, market expansion of forwarders was positively related to their re-transaction intention and recommendation intention. Furthermore, market expansion of forwarders was indirectly related to recommendation intention through re-transaction intention as well. Conclusions: The research findings provide important theoretical and practical implications. This study is the first to attempt to test the perception of forwarders for the service quality of market-wholesaler system by developing and using the new scales. Also, there has been a sharp controversy about the effectiveness of market-wholesaler system. The findings support that market-wholesaler system would be activated by empirically verifying the effectiveness of the service quality on the various outcomes.

텍스트마이닝을 활용한 주요 대기업 신년사 분석 (Study on CEO New Year's Address: Using Text Mining Method)

  • 김유경;조대곤
    • 한국IT서비스학회지
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    • 제22권2호
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    • pp.93-127
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    • 2023
  • This study analyzed the CEO New Year's addresses of major Korean companies, extracting key topics for employees via text mining techniques. An intended contribution of this study is to assist reporters, analysts, and researchers in gaining a better understanding of the New Year's addresses by elucidating the implicit and implicative features of messages within. To this end, this study collected and analyzed 545 New Year's addresses published between 2012 and 2021 by the top 66 Korean companies in terms of market capitalization. Research methodologies applied include text clustering, word embedding of keywords, frequency analysis, and topic modeling. Our main findings suggest that the messages in the New Year's addresses were categorized into nine topics-organizational culture, global advancement, substantial management, business reorganization, capacity building, market leadership, management innovation, sustainable management, and technology development. Next, this study further analyzed the managerial significance of each topic and discussed their characteristics from the perspectives of time, industry, and corporate groups. Companies were typically found to emphasize sound management, market leadership, and business reorganization during economic downturns while stressing capacity building and organizational culture during market transition periods. Also, companies belonging to corporate groups tended to emphasize founding philosophy and corporate culture.

소셜 빅데이터 분석에 의한 신 소비시장 트렌드 연구 - '나홀로 소비' 연관어를 중심으로 - (Research on the New Consumer Market Trend by Social Big data Analysis -Focusing on the 'alone consumption' association-)

  • 추진기
    • 디지털융복합연구
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    • 제18권2호
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    • pp.367-376
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    • 2020
  • 최근 신 소비시장 트렌드에 관한 통계에 따르면 그 중심에 '나홀로 소비' 가 있다. 본 연구는 특정 사회적 트렌드는 그것에 대한 배경을 형성하고 있는 사회와 지역성, 문화, 경제, 심리 등 삶의 다양한 측면들을 통합적인 시각으로 해석하는 것이 중요하다는 측면에서, 수많은 대중의 의견이 수렴되는 신 소비시장 관련 리서치 데이터에서 추출한 '나홀로 소비' 연관어를 분석 키워드로 설정하였고, 분석솔루션 중 하나인 소셜메트릭스TM를 통한 오피니언 분석(Opinion Analisys) 기법을 활용하여 신 소비시장 트렌드에 관한 연구를 진행하였다. 신 소비시장 고찰결과 '혼밥', '혼술', '혼영'이라는 키워드가 도출되었고 이를 활용하여 신 소비시장 트렌드를 분석하였다. 나홀로 소비는 기존 소비자 트렌드 가운데 글로벌 경제위기 이후에 인구변화와 함께 야기된 필연적 새로운 소비 트렌드가 되었고 연관어에 따른 긍, 부정 감정분석의 결과도 대체로 긍정적인 데이터 결과를 확인할 수 있었으며, 이 소비 트렌드는 시대를 반영하는 새로운 트렌드로서의 중요성이 더욱 강화될 것이다. 향후 소셜 빅데이터에 의한 트렌드 분석이 본 연구보다 다양한 분석 도구를 통해 실행된다면 신 소비시장에 관한 새롭고 가치 있는 유통전략 및 기획에 도움이 될 것이다.

고감도 패션시장의 출현과 그에 따른 머천다이징 전략 방안에 대한 실제적 연구 (I)-영 마켓을 중심으로 (A Study of Merchandising Strategy in High Sensitivity Fashion Market (I))

  • 김혜영
    • 자연과학논문집
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    • 제10권1호
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    • pp.175-197
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    • 1998
  • 소비자의 고품질 지향과 신 합리주의, 컨셉트지향은 고감도 패션시장에서의 F.M.D의 중요성을 강조하고 있다. 본 연구는 소비자의 기호와 듀행수용도 그리고 소비성향을 어떻게 마케팅전략으로 연결시킬 것인가에 대한 실질적이고도 총체적인 접근이다. 따라서 본 연구의 결과로, 첫째, 사회전반의 변화와 그에 따른 새로운 fashion lifestyle의 생성은 신 소비자 그룹 즉 신세대 층을 등장시켰다. 둘째, 급박한 트렌드 추종을 통해 신상품을 짧은 주기로 연속해서 만들어 내기보다는 소비자들의 개별생활 각각의 장면 (sence)에 맞는 컨셉을 발굴하여 세분화하는 전략을 채택해야 할 것이다. 셋째, 소비자의 고급화, 신 합리주의 추구 등 오리지널 지향 성향 등을 충족키 위해서 세계 유명 브랜드의 감각과 Quality를 가진 한국 오리지널(Korean original) 상품의 확립이 필요하다.

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글로벌 위성 데이터 활용산업의 형성과정과 융합을 통한 신시장 창출 패러다임 연구 (A Study on the Formation of Global Satellite Data Services Industry and the Creation of New Markets through Convergence)

  • 이창한;송지훈
    • 한국산업융합학회 논문집
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    • 제26권3호
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    • pp.483-497
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    • 2023
  • This study aims to provide strategic recommendations for promoting the development of the global satellite data services industry by analyzing the startup landscape. Based on the analysis of startup data, such as number of startups, market segment, and funding amount, we examined the paradigm shift in the global satellite data services market, particularly its convergence with other market segments. To this end, we derived the cumulative funding-convergence dynamics matrix, which classifies the converging areas into four quadrants by considering the growth rate of converging segments and the cumulative funding amount. In this way, we can specify converging areas in the satellite data services market that bear potential importance for the creation of new markets. The findings of this study are expected to contribute to the advancement of the satellite data services industry and facilitate the exploration of new market opportunities. Furthermore, they can serve as a valuable reference for policy makers, industry stakeholders, government officials, and researchers involved in the satellite data services industry in capitalizing on the emerging space economy.

연구개발투자 지출이 기업의 시장가치에 미치는 영향: 유통산업을 중심으로 (The Effect of R&D Expenditures on Market Value of the Firm: Focusing on Distribution Industry)

  • 김진회
    • 유통과학연구
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    • 제17권1호
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    • pp.89-94
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    • 2019
  • Purpose - In recent digital information society, the most important factor of to increase the firm value of the distribution company is not the activity to increase the sales through the general advertisement of the unspecified majority by purchasing the finished product, but to grasp the needs of the consumers and to develop a new distribution platform that connects producers and consumers directly through consumer-tailored advertisements centering on e-commerce. Therefore each company in the distribution industry is spending a lot on research and development investment to innovate the distribution technology and distribution system, and the research and development investment expenditures can affect firm value. The purpose of this study is to analyze the impact of research and development investment expenditures in the distribution industry on market value of the firm. Research design, data, and methodology - As a research method, the sample firms are those which are listed on korea stock exchange market from 2011 to 2017 and the research model is Ohlson(1995) model, which is a representative valuation model using accounting information. This study analyzes the effect of distribution company's research and development investment expenditures and advertising expenditures on market value of the firm Results - The results of empirical analysis show that research and development investment expenditures for developing new distribution technology and advertising expenditures for promoting sales in the distribution company are all positively related to the market value of firm. Therefore, in describing market value of the distribution company, it is shown that the research and development investment expenditures and advertising expenditures together with the net asset and net profit are the important accounting information that explains the market value of firm. This result show that investment expenditures on research and development for the innovation of distribution technology of distribution company creates intangible intellectual assets and increases market value of the firm. Conclusions - The result of this study shows that research and development investment expenditures for the new distribution technology as well as the spending for the advertisement in the future is a very important investment expenditures that can increase the market value of the distribution company.

A New Method to Handle Transmission Losses using LDFs in Electricity Market Operation

  • Ro Kyoung-Soo;Han Se-Young
    • KIEE International Transactions on Power Engineering
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    • 제5A권2호
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    • pp.193-198
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    • 2005
  • This paper proposes a new method to handle transmission line losses using loss distribution factors (LDF) rather than marginal loss factors (MLF) in electricity market operation. Under a competitive electricity market, the bidding data are adjusted to reflect transmission line losses. To date the most proposed approach is using MLFs. The MLFs are reflected to bidding prices and market clearing price during the trading and settlement of the electricity market. In the proposed algorithm, the LDFs are reflected to bidding quantities and actual generations/ loads. Computer simulations on a 9-bus sample system will verify the effectiveness of the algorithm proposed. Moreover, the proposed approach using LDFs does not make any payments residual while the approach using MLFs induces payments residual.

IoT 서비스 활성화를 위한 IoT 정보공유 오픈 마켓 비즈니스 모델 (The Business Model of IoT Information Sharing Open Market for Promoting IoT Service)

  • 김우성
    • 한국IT서비스학회지
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    • 제15권3호
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    • pp.195-209
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    • 2016
  • IoT (Internet of Things) is a collective term referring to application services that provide information through sensors/devices connected to the internet. The real world application of IoT is expanding fast along with growing number of sensors/devices. However, since IoT application relies on vertical combination of sensors/devices networks, information sharing within IoT services remains unresolved challenge. Consequently, IoT sensors/devices demand high construction and maintenance costs, rendering the creation of new IoT services potentially expensive. One solution is to launch an IoT open market for information sharing similar to that of App Store for smart-phones. Doing so will efficiently allow novel IoT services to emerge across various industries, because developers can purchase licenses to access IoT resources directly via an open market. Sharing IoT resource information through an open market will create an echo-system conducive for easy utilization of resources and communication between IoT service providers, resource owners, and developers. This paper proposes the new business model of IoT open market for information sharing, and the requirements for ensuring security and standardization of open markets.