• 제목/요약/키워드: New Market

검색결과 5,183건 처리시간 0.038초

첫 자녀 출산 후 노동시장 신규진입의 결정요인 (Determinant of Married Women′s New Entry in Labor Market after the First Child Birth)

    • 대한가정학회지
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    • 제42권1호
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    • pp.69-79
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    • 2004
  • This study has examined factors of young married women's new entry in labor market after the birth of their first child. For the dynamic analysis, the Cox Regression Hazard Model is applied. The following results are obtained: First, about 33% of married women who did not have a job at the pre-birth enter in labor market at the post-birth. Second, compared to those out of the labor force, women who succeeded in finding their first jobs after the birth of their first child are more likely to be younger, have baby-sitters, have working experiences in the past, and have lower level of household income. Third, age, having baby-sitter and the experience of job transition are vital factors in entering the labor market after the first child birth.

Car Navigation 신시장 진출을 위한 제품디자인 개발사례 연구 - 인켈 와이드터치(WideTouch) - (A Development of Product Design for Launching in New Market - inkel Car Navigation (WideTouch) -)

  • 서홍석
    • 감성과학
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    • 제9권spc3호
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    • pp.225-234
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    • 2006
  • 최근 차량용 Navigation은 우리나라에서 급속도로 발전하는 Emerging Market으로 실시간 교통정보와 DMB TV, 영화, 음악, 게임 등 다양한 복합기능을 추가하면서 Car Infotainment(Information & Entertainment) 핵심 기기로 진화해가고 있다. 반면 시장진입에 따른 기술 장벽이 낮고 경쟁이 치열한 상황에서 제품디자인 차별화가 중요한 요소로 부각되고 있다. 이에 본 사례연구에서는 A/V 전문기업 인켈이 $\ulcorner$와이드터치(WideTouch)$\lrcorner$라는 신규 브랜드로 차량용 Navigation 시장에 진출한 사례를 중심으로 선행 수요자 니즈 조사를 통한 Concept 발굴과 신세대 및 중 장년층, 여성 Targe시장 세분화에 의한 디자인 차별화 전략 및 그 성공 요인을 분석하였다.

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우리나라 유통산업의 산업조직의 변화와 영향에 관한 연구 (A Study of Industrial Organizatioal Changes and Effects in Retail Businesses in Korea)

  • 최재섭
    • 통상정보연구
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    • 제9권3호
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    • pp.273-284
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    • 2007
  • New retailers, especially giant retailers, so called "mart" or "discounter" which introduced around 1996, when Korea's domestic retail market was opened to the world, have brought big transitions. Consequently, new comers like discounters and CVS drove out department stores, mom & pops and traditional retailers. Literatures showed two reverse opinions for the giant retailers; rising consumers' benefit, or dropping small retailers' businesses. This study have conducted to find the situation of market concentration in retail market, and to learn the new market condition in it. According to the study, in 2005, CR3's of Korea's whole retail industry was counted 12.8%, and CR5 of that was 13.9%. CR3 of discount store business was 39%, department stores' 55%, and TV home shopping businesses' was 75%. In addition to those results, indices growing worse. So, we can say this industry already get into the oligopolistic industrial organization. Generally, under monopolistic or oligopolistic market structure, consumers' benefit may shrink and businesses' surplus profit may jump. So, it means, it's good time to turn government's policy for the retail industry in Korea to fair competition policy instead of development policy.

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신진 디자이너 브랜드의 시장 지향성 고찰 (A Qualitative Study on Market Orientation of New Designer Brand)

  • 윤소정;추호정
    • 한국의류학회지
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    • 제39권6호
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    • pp.838-851
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    • 2015
  • This study explores the level of designer brands' market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as 'promising creative designer brands' were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

소비자 리뷰 텍스트마이닝을 이용한 신생 산업 시장 구조 분석: 국내 수제 맥주 시장의 경쟁 관계 및 시장 구조를 중심으로 (Analysis of New Market Structure Using Text Mining and Consumer Perceptions Map: The Case of the Korean Craft Beer Market)

  • 이연수;김혜진
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권2호
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    • pp.189-214
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    • 2021
  • Purpose This paper aims to effectively utilize user-generated content (UGC) and analyze the market structure of a relatively new market which lacks rich user review information. Specifically, we propose a domain-specific text mining tool for the domestic craft beer market and visualize the market structure by incorporating how individual beer products are positioned in the perceptual map of consumers. Design/methodology/approach We collect user review information from Naver blogs, and extract words that describe beers. We identify semantic relationships between beer products through text mining, and then depending on these semantic relationships, construct a graph representing the market structure of the domestic craft beer market based on the consumer's perceptual map. Findings First, beer products produced in the same brewery are perceived as very similar to consumers. Second, only two products, 'Heukdang Milky Stout' and 'Gompyo', was noticeably distinguishable from other products. Third, even though 'Gyeongbokgung' is from a different brewery, it is located very close to the products of 'Jeju Beer' brewery such as 'Jeju Baeknokdam Ale' and 'Seongsan Ilchulbong Ale', which suggests the influence of 'landmark series.' We successfully show that our methodology effectively describes the market structure of the craft beer market.

신도시개발 공기업의 해외시장 진출을 위한 핵심경쟁요소 고찰 (An Investigation of the Overseas Project Core Factors of Public New Town Development Company)

  • 전지호;최석진;박상혁;한승헌;김형관
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2007년도 정기학술발표대회 논문집
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    • pp.626-631
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    • 2007
  • 신도시개발 사업은 다양한 공종들이 복합적으로 진행되는 사업으로서 그 규모와 파급효과가 매우 큰 사업이다. 최근 국내 신도시개발 시장은 그 규모가 점차 줄어드는 반면 해외 신도시개발 시장은 투자개발형 사업을 위주로 크게 증가하고 있는 실정이며 이러한 상황 속에서 국내 신도시개발 공기업은 지난 30여 년간 국내에서 쌓은 충분한 경험을 바탕으로 해외 신도시시장에 진출할 필요성이 있다. 이에 본 연구에서는 포커스그룹 인터뷰를 통하여 국내 공기업의 해외 신도시시장 진출과정에서 고려되어야할 핵심요소들을 도출하였으며 중요도성과분석과 내용분석을 통한 설문분석을 바탕으로 신도시개발 공기업의 현황을 파악하고 해외사업진출 가능성을 파악하였다.

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미백화장품 국내외 시장경쟁력 확보방안 연구 (The research of the way to gain domestic and foreign market economy force of whitening cosmetics)

  • 박준수;김흥기
    • 국제지역연구
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    • 제21권2호
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    • pp.121-141
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    • 2017
  • 세계 미백화장품시장은 복합된 기능을 포함한'복합기능성화장품'시장으로 빠르게 넘어가고 있다. 또한 고기능성화장품시장인 코스메슈티컬시장은 복합기능성화장품 시장과 함께 성장하고 있다. 더불어 복합기능성화장품 시장에서 미백기능을 포함한 천연화장품 시장은 전세계에서 성장하고 있다. 전세계 기능성화장품 유통채널은 '미용과 디지털(Beauty and Digital)'을 통한 디지털 커뮤니케이션(digital communication)이다. 글로벌 기업들은 브랜드와 소비자 사이에서 새로운 공간에 관계를 추가하고 있다. 그렇기에 전세계적인 미백화장품 유통 채널의 변화현상은 기존과 다른 공간에서 고객과 소통될 수 있어야 한다는 중요성을 시사를 할 것이다. 국내 미백화장품시장은 2015년 기준 연평균성장률 -3.61%로 감소하고 있다. 반면에 복합유형시장은 연평균성장률 33.28%로 지속적인 성장을 나타내고 있다. 국내 미백화장품시장은 2008년 이후로 기존의 방문판매 중심의 유통채널에서 변화되었다. 특히 온라인채널은 오프라인채널 대비 약1/6 수준이지만, 2014년 기준으로 온라인쇼핑의 전년대비증가율이 27.1%를 나타냈다. 향후에는 오프라인의 판매비중과 비슷해지거나 뛰어넘을 것으로 예측된다. 미백화장품의 유통채널은 변화하고 있고, 온라인 유통채널은 성장하고 있어, 국내 기업들은 새로운 미백화장품 유통채널과 기존의 오프라인 채널을 동시에 공략하는 전략이 필요할 것으로 사료된다. 신규기업의 미백화장품시장 진출 시, 기존의 미백화장품시장보다 복합기능성화장품 내의 천연화장품으로의 진입을 고려해야 할 것으로 판단된다. 국내 미백화장품 시장 경쟁력을 확보하기 위해서는 브랜드 차별성을 확보하거나 유통채널의 변화를 추구하여 기업과 고객이 새로운 공간에서 커뮤나케이션을 구축할 수 있는 진출방안을 모색할 필요가 있다.

우리나라 수입(輸入) 침엽수재(針葉樹材) 시장구조(市場構造) 및 수종별(樹種別) 경쟁력(競爭力) (Structures and Competitiveness of Softwood Products in Korean Import Market)

  • 김외정
    • Journal of the Korean Wood Science and Technology
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    • 제19권4호
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    • pp.34-42
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    • 1991
  • Protection of tropical forest affects on significant reduce of tropical hardwood supply, and softwood resources will be increasingly important for the timber security in Korea. U.S. softwood log was most favorite species for Korean softwood log importers in overall import conditions except price stablization and consistency of export policy. Reduced export volume from Pacific Northwest to Korean market has been immediately replenished by rediata pine from New Zealand and Chilean plantation. Siberian timber will hardly play major roles in Korean timber market unless budding structure. softwood plywood and softwood furniture uses are enhanced. Recent rapid rise of labor cost and reducing tariff rrate in Korea provided better opportunities for import lumber in building materials market. Dry dimension lumber was relatively profitable when processed from import U.S. soft-wood log while green lumber was favorable products processed from radiata pine log in Korean lumber market. This means U.S. softwood lumber would have better opportunity to market for '2${\times}$'4 studs when wood frame housing is introduced. On the other hand while radiata pine is competitive on temporary construction lumber such as supporter and concrete forming frame in Korea. Shortage of raw material for the new capacity of board plants in Korea will be it bottle neck. Major log export countries to Korea as U.S. New Zealand and Chile showed high trade intensity indices of composite hoard produces for Korean market. As Korea efforts to diversify import sources, and tariffs are reduced to 8% as scheduled by 1994. countries of scoring higher comparative advantages as Portugal. Brazil, Austria as well as New Zealand will have better opportunity to penetrate into promised Korean composites hoard market.

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사업체 규모 및 출하특성 자료를 이용한 화물운송시장 분할 (Freight Market Segmentation Using Company Size and Shipment Characteristics Data)

  • 최창호;남두희
    • 대한교통학회지
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    • 제24권4호
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    • pp.103-113
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    • 2006
  • 화물운송시장의 분할은 운송시장의 효율화를 기하고 운송인이 물동량을 유치하기 위한 전략을 알기 위해 사용된다 화주 개개인의 성향을 파악하기 어려우므로 화주를 동질성을 갖는 몇 개의 군집으로 묶어 집단의 성향을 파악한다. 우리나라의 경우 표준산업분류의 배열순서에 따라 시장분할을 하여 왔다. 본 연구는 제조업체를 대상으로 새로운 운송시장 분할 가능성을 평가하였다. 연구의 결과 시장분할을 위한 적정 기준은 연간 입 출하량으로 우수한 분할능력을 보였다 또한 표준산업분류표의 배열순서에 따른 시장분할과 다른 결과를 도출하였다 본 연구는 물동량 발생 주체인 제조업체의 규모와 출하특성을 나타내는 자료를 이용하여 운송시장을 분할한 시도로서 의의가 있다.

공간 네트워크 분석을 통한 전통시장 활성화 요인 도출 - 청주시 육거리 시장을 중심으로 - (Derivation of Factors for Traditional Market Revitalization through Spatial Network Analysis - Focused on Yukgeori Market in Cheongju City -)

  • 정상규;반영운
    • 대한건축학회논문집:계획계
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    • 제34권10호
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    • pp.55-61
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    • 2018
  • Changes in consumer purchasing patterns due to construction of large Western-style commercial buildings and introduction of new purchasing methods in South Korea in the 1990s led to a gradual decline in traditional markets. Under such a new environment, Yukgeori market, one of Korea's exemplary markets, has continued to develop and survive, while maintaining the traditional market form of Korea, both physically and operationally. Therefore, to find the characteristics of spatial configurations supporting the revitalization of traditional market, we deduced social attributes of spaces in street network of Cheongju city and the neighborhood including Yukgeori market by calculating the depths of nodes in the network using analysis models based on space syntax. The results illustrated that long street with the function to attract people and acts as a bridge of traffic and communication between highly modernized commercial area and traditional market can lead to continuous win-win development of both areas and the revitalization of traditional market through the promotion of social activities in the market. We expect that sound and sustainable development of contemporary cities, which lost tradition, will be achieved through the results of this study.