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Understanding Customer Participation Behavior via B2C Microblogging (B2C 마이크로블로깅을 통한 고객참여 메커니즘의 이해)

  • Park, Jongpil;Son, Jai-Yeol
    • Asia pacific journal of information systems
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    • v.22 no.4
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    • pp.51-73
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    • 2012
  • Social network services based on openness, connectedness, and mass participation are reshaping many aspects of how companies conduct business and create value for their customers. For instance, Facebook and Twitter are expected to play a pivotal role as a new communication channel through which companies-forge close relationships with their customers for co-creation of value for mutual benefits. Given the potential of social network services, it is not surprising that many companies have strategically invested in social network services to reach out to customers. Despite the growing interest in social network services as a platform to connect companies and their customers, few guidelines exist about how managers can effectively utilize social network services in forging relationships with their customers. As such, scholars should pay greater attention to how firms can successfully develop relationships with their customers on social network services. In particular, this study employs the S-O-R (stimulus-organism-response) framework as a theoretical lens to develop a research model that explains customers' participation in the value co-creation platform that companies opened on Twitter. According to the S-O-R framework, certain types of individuals' behaviors can be best understood based on a causal link from environmental stimulus to organism, and response. We apply the S-O-R framework to understand how ubiquitous connectivity (stimuli) can influence customers' experience (organism) with companies on Twitter, which in turn influence their participation behavior (response). Two steps have been undertaken to empirically test the research model. First, we conducted a content analysis of tweets written by customers who follow companies on Twitter. As a result, we found event/promotion participation, company support, and giving feedback as three specific types of customer participation behavior. Second, we conducted a web-based survey to test research hypotheses in the research model. Participations in the survey were solicited to customers who followed companies on Twitter. As a result, a total of 115 respondents have completed the survey. Data were analyzed using the partial least square (PLS) technique. The results of data analysis suggest that ubiquitous connectivity (stimuli) had strong positive effects on perceive usefulness, perceived enjoyment, and perceived intimacy (organism). Perceived intimacy showed positive effects on customer participation behavior (response), such as event participation, company support, and giving feedback. Perceived enjoyment was found to have strong positive effects on company support and giving feedback. On the other hand, perceived usefulness did not have significant impacts on the three types of customer participation behavior.

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A Study on the Propagation Prediction Model of Wireless Communication in an Urban Area (도심지 무선통신의 전파예측모델에 관한 연구)

  • 정성한;배성수;오영환
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.24 no.12A
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    • pp.1883-1890
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    • 1999
  • Wireless communication in an urban area, the accurate prediction of wave propagation characteristics are very important to determine communication service areas, select optimal base-stations, and design cells, etc. The CCIR model is a propagation prediction model using a shadowing by the buildings in an urban area. This model represent the shadowing rate by the means of the effect of shadowing between base-station and mobile unit in a shaped linear plane. But, This one occurred a lot of prediction error because it did not consider that density area by the buildings and terrain configurations by the hill and mountain on Line-Of-Sight. In this thesis, an improved propagation prediction model is proposed to reduce prediction error. We presents a new equation, which is using the SAS. This equation is associated with the shadow height by the buildings that considers the topology and the number of blocks that can affect the building shadow in the Line-Of-Sight. We measure the received electrical field level of base-station that high density area, medium density area, and low density area, and then compare and analysis the result to prediction of CCIR model and proposed model. The result compared with the measurement, the proposed model has the improvement of 9.71dB in a high density area, 9.66dB in a medium density area, and 4.02dB in a low density area better than the CCIR model. The result compared with the measurement, the proposed model has the improvement of 9.71dB in a high density area, 9.66dB in a medium density area, and 4.02dB in a low density area better than the CCIR model.

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An Evaluation of Cold Chain Cluster Competitiveness in the Metropolitan Area (수도권 콜드체인 클러스터 경쟁력 평가에 관한 연구)

  • Ahn, Kil-Seob;Park, Sung-Hoon;Lee, Hae-Chan;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.18 no.10
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    • pp.181-194
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    • 2020
  • Due to the changes in the distribution market, issues related to storage and distribution of agricultural, aquatic and livestock products, and storage and transportation of processed and fresh food are rapidly emerging, and as a result, Cold Chain is naturally receiving attention as one of the logistics services. The purpose of this study is to evaluate the competitiveness of location in the construction of a cold chain cluster centered on the metropolitan area, which has attracted attention in relation to the distribution of cold chains, such as recently refrigerated frozen foods. To this end, this study evaluated the competitiveness of cold chain cluster candidates in the metropolitan area by utilizing the CFPR (Consistent Fuzzy Preference Relations) method that can efficiently extract and quantify expert knowledge. As a result, the location competitiveness was found to be superior to Incheon New Port's hinterland, Gyeonggi South Area (Yongin), Gyeonggi West Area (Gimpo Logistics Complex), and Pyeongtaek Oseong Logistics Complex. In particular, this study extracted the knowledge of refrigerated and refrigerated logistics warehouse operation experts, and conducted detailed competitiveness assessments for cold chain cluster candidates in the metropolitan area, and suggested the optimal cluster candidates. In the future research, it is necessary to classify the questionnaire into the owner, large business group, and public business group, etc., who have the right to purchase and build to secure ownership of the fresh food distribution center.

Special Issue for the 30th Anniversary of the Korean Academy of Health Policy and Management (한국보건행정학회 30주년 기념 특별호)

  • Park, Eun-Cheol
    • Health Policy and Management
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    • v.28 no.3
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    • pp.195-196
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    • 2018
  • The Korean Academy of Health Policy and Management (KAHPM) has shown remarkable achievements in the field of health policy and management in Korea for the last 30 years. The KAHPM consists of experts in various fields of health policy and management, and has been the leading academic discussion forum for health policy agendas of interest to the public. Health Policy and Management (HPM), the official journal of the KAHPM, published the first issue of volume 1 in October, 1991 and is publishing the second issue of volume 28 as of 2018. Currently, it is one of Korea' main journals in the field of health policy and management. HPM has published a special issue in commemoration of the 30th anniversary of the KAHPM. The HPM invited authors, including former presidents of the KAHPM and current board members, to write about main issues in health policy and management. Although the HPM tried to set up an invited author on all subjects in the health policy and management field, 19 papers are published, that completed the peer review process by August, 2018. The authors of the special issue of the 30th anniversary of the KAHPM include six former presidents, a senior professor, and 12 board members. The subjects of this issue are reform of the healthcare delivery system, health insurance and medical policy, reform of health system governance, the role of National Health Insurance Service (NHIS), the Korea Institute for Health and Social Affairs (KIHASA) and the National Evidence-based healthcare Collaborating Agency (NECA), ethical aspects of health policy change, regional disparities of healthcare, healthcare accreditation, new healthcare technology evaluation system, globalization of the healthcare industry, the epidemiological investigator system, the quarantine system, safety and disaster, and official development assistance. There are some remaining topics to deal with for the KAHPM: aged society, anti-smoking, non-infectious disease, suicide, healthcare resources, emergency medical care, out-of-pocket money, medical fee payment system, medical aid system, long-term care insurance, industrial accident compensation insurance, community-centered health welfare system, and central government and local government of health. The HPM will continue to publish review articles on the main topics in health policy and management. This is because the KAHPM, which has been the leading academic society of Korea's health policy and management for the last 30 years, feels responsible for continuing its mission for the next 30 years.

Analysis of the railway noise prediction result using Schall03 in noise mapping (소음지도 작성 시의 Schall03에 의한 철도소음 예측결과 분석)

  • Koh, Hyoin;Jang, Jinwon;Jang, Seungho;Hong, Jiyoung
    • Journal of Environmental Impact Assessment
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    • v.25 no.3
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    • pp.175-189
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    • 2016
  • The guideline for railway noise mapping is notificated in the administration law for noise/vibration which is announced by the ministry of environment, Korea. Here input parameters for the railway sound sources are proposed for each prediction models. In case of the application of the vehicle characteristics it is suggested to choose "0(%)" for the disc brake parameter. However new trains have been in revenue service since the announcement of the guideline, an investigation of the effect of the input parameters of the foreign railway prediction models on the prediction results of korean railway systems are needed. In this paper the sound prediction results are analyzed with a focus on the input parameters such as disc brake percentage, rail roughness, rail joints. Schall03 is used for the railway noise prediction which has been using most frequently in Korea. The results are shown and discussed.

An Analysis of Current States and Curriculums of Interior Design Major at Vocational High Schools and Suggestions for Improvement (실업계 고등학교 실내디자인전공 활성화를 위한 교육현장의 실태와 교과내용 분석)

  • 김대년;오혜경;천진희
    • Journal of the Korean Home Economics Association
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    • v.39 no.12
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    • pp.1-14
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    • 2001
  • The purpose of this study was to analyze the current states of interior design as a major at vocational high schools and to suggest ways in which it can be improved. Three hundred and four students and twelve teachers of two vocational high schools comprised the sample population for this study. Data was collected using two methods, questionnaires and interviews. Frequency distribution, mean, and chi-square tests were used to analyze the data. The findings of this study are as follows: The student respondents were more interested in studying residential design, furniture design and making, drafting and perspective drawing than other areas of study. Most teachers had difficulties teaching the subject of residential design because they were not well educated with this area. Surprisingly most students hoped to extend their education to a university or college after graduation, not to enter the workforce. According to teachers'responses, almost ninety percentage of students entered university or college. And more than two thirds of the students desired to study an interior design related major at the university level. Among graduates having jobs, half of them were working in interior design fields. If the students had to choose their jobs, they would work in interior design fields. The variables differentiating several related careers after graduation were school, grade, and sex. The students viewed interior design, interior coordination, and CAD related work as fields likely to enter upon graduating from vocational high schools; however, teachers viewed furniture making, interior accessorizing, and home fashion as fields more appropriate to the students'level of training. The teacher respondents criticized the textbooks in four categories; suitability with the students'level was average or below average; students'interest level and students'understanding level were average or above average; and whether the book was easy or difficult to be utilized for the purposes of teaching was also average or above average. The criticism was a little diverse depending on each book or each chapter. The teachers pointed out several problems using those books, such as insufficient examples or explanation, lack of coherence between some chapters, and an incompatibility with the allotted time frame in class. The merits of the textbooks varied such as a well organized structure, ability to generate students'interest. This study revealed that the strategy for improving the interior design major at vocational high schools should invoke, 1) dividing students into two groups-one to enter a university; the other to have jobs after graduation to focus their interests. 2) improving textbooks more appropriate to the students. 3) providing present teachers the opportunities for in-service training and hiring new teachers with credentials more suitable to educate students who desire to be interior designers.

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A Exploratory Study on Skill Formation and Professionalization of Korea's Newspaper Journalists (한국 신문언론노동의 숙련구조 변동과 전문직화에 대한 탐색적 접근)

  • Choi, Seok-Hyeon;Ahn, Dong-Hwan
    • Korean journal of communication and information
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    • v.57
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    • pp.84-108
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    • 2012
  • This article is concerned with exploring labour market transformation in newspaper industry and thereby looking into skill formation and professionalization of journalists. In Korea, according to previous research, newspaper journalist labour market had been characterized by a low inter-firm mobility of workers and patterns of long-term employment and firm-based skill training. However, over the past few years, as new product strategies of newspaper firms has changed due to management crisis employers pull back from the responsibilities of investment on skill training and securing job stability for journalists. However, in spite of overall weakened firm-based skill formation systems within the market, there still seems to be long way to build alternative systems of skill developments for them. As a result, it will be argued that, in the absence of manifest labor market institutions such as apprenticeships or skill certification system, which are assumed to traditionally certify workers' professionalization, occupational identity and professionality of newspaper journalist labour market will be weakened. Labor market data from interviews with journalists in the newspaper industry are used in order to test this hypothesis.

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An Automation of CAD Tool License Sharing Scheme Within a Design Working Group (디자인 워킹 그룹을 위한 CAD 툴 라이센스 공유 기법의 자동화)

  • Jung Sung-Heon;Jhang Kyoung-Son;Yim In-Sung
    • Journal of KIISE:Computing Practices and Letters
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    • v.12 no.1
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    • pp.1-8
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    • 2006
  • Since most CAD tool companies are carrying out very expensive license policies, designers are sharing CAD tools with a limited number of licenses within a design working or research group. It is important to share and use them efficiently, because CAD tool licenses are very valuable resources. Designers should know CAD tool license information such as available number of licenses, types, and configuration methods to use CAD tools properly in their group. Usually, this information is provided by managers who administrate CAD tool license servers in the specific design group. In the previous CAD tool licenses sharing methods, designers have to get CAD tool license information manually and setup the environments with their own hands, If a new designer comes into the design working group, the designer wastes unnecessary time and effort due to these manual processes. As a result, designer's productivity and utilization of CAD tools will decrease. Besides, managers also waste their time and effort, since they should provide CAD tool license information manually to each desiEner. In this paper, we present a more efficient scheme to share CAD tool licenses based on directory service. The proposed method automates not only the communication processes between managers and designers, but also the license configuration steps. We expect this scheme will reduce time and effort of designers and managers as well as enhance the utilization of CAD tools.

Development of Business Process Model for Overseas Natural Gas Pipeline Project at the Project Planning Phase (해외 천연가스 파이프라인 사업 진출을 위한 사업계획단계 의사결정 프로세스 모델 구축)

  • Sin, Eonill;Han, Seung-Heon;Jang, Woosik;Lee, Yong-Wook
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.5D
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    • pp.473-481
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    • 2012
  • Demand of Natural Gas (NG) consumption is continuously increasing by long service life and low environmental impact than other fossil fuels. Because of this reasons, Gas wells exploration and huge LNG plant construction project are being boosted world-widely. Especially, overseas NG pipe-line projects are emerging by considering safe and efficiency at the inter-country sections. At the same time, Korean contractors are being achieved to record-breaking performance at 2011's overseas construction market and 80% of new-record was attained from overseas plant construction projects. Nevertheless, Korean contractors are behind than overseas leading contractors by geographical distance from gas wells and concentrated demand for storage plant. In these reasons, this paper aims to develop the standardized business process model(BPM) for overseas NG pipe-line project at project planning phase to support the project entry. To this aim, first of all, extract the BPM through the broad literature and overseas construction market review and domestic/overseas pipe-line project analysis. Second, Test-bed was performed to confirm of practical applicability by 4 experts. And then 15 experts survey were performed to validate the usability and effectiveness of BPM for overseas NG pipe-line project. Consequently, if Korean contractors are using this BPM with their own know-how and experiences, it will be returned to more reasonable and rational references for decision making in overseas NG pipe-line project.

The Effect of Coffee Shop Selection Attributes on Revisit Intention: Focused on Mediating Effect of Brand Trust (커피 전문점 선택속성이 재방문의도에 미치는 영향: 브랜드 신뢰의 조절효과)

  • Jung, Ja Young
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.289-304
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    • 2013
  • In Korea the consumption of coffee has been continuously increased last 10 years. During the period the market size and the numbers of the coffee shop also has been expanded dramatically. The purpose of this study was to examine whether the consumer's selection attributes of coffee shop affect the revisit intention of coffee shop and the brand trust had moderating effects between consumption attributes and revisit intention. Also it was analyzed whether there were statistic differences according to the demographic characteristics. For this study the survey was conducted on Seoul City and Kyeongki-do province and 600 questionnaires were distributed and 480 were collected and 470 samples were analyzed. The results of this study were as follows. All the factors of the consumer's consumption attributes of coffee shop had affected the revisit intention. And the factors of brand trust had moderating effects on revisit intention. There were statistic difference by gender for the additional services and there were also statistic difference according to the age group for the new technology environmental service of the inside of coffee shop. The implications of this study were the selection attributes of coffee shop were diverse and the brand trust were considered significant and the consumer's preferences were different according demographic characteristics such as gender, age, and incomes.