• Title/Summary/Keyword: New IT Service

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A Study on Brand Awareness and Service Quality (브랜드 인지도와 서비스 품질에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2007.04a
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    • pp.76-82
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    • 2007
  • Upon the basis at the end of March 2005, we have the 38.91 million cellular phone subscribers over the country and the total diffusion rate of the cellular phone is reached up to 76.1%. At this moment, it can be said the most people use it since the demand is still going on. Turning to the operation company, this is serviced by the SK Telecom, LG Telecom, and KTF, and there are at least 7 manufactures producing it including Samsung, LG, KTF ever, Motorola, SKY, Pantac and Curitel, Most users periodically change the service vendor to the others for buying new model or changing the service vendor. It is understood the customer's action occurred by the differences of the brand cognition. In this study, along with some parameters including the difference of the vendor's brand cognition, difference of satisfaction (mobile telecommunication, product), and the possibility to buy the product again, I am going to find out the relationship between the satisfaction of the provider's service

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A Study on Service Quality and Product Quality in Brand Awareness (브랜드 인지도에 따른 서비스 품질과 제품 품질에 관한 연구)

  • Han, Kyong-Hee;Cho, Jai-Rip
    • Proceedings of the Safety Management and Science Conference
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    • 2008.04a
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    • pp.401-415
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    • 2008
  • Upon the basis at the end of March 2005, we have the 38.91 million cellular phone subscribers over the country and the total diffusion rate of the cellular phone is reached up to 76.1%. At this moment, it can be said the most people use it since the demand is still going on. Turning to the operation company, this is serviced by the SK Telecom, LG Telecom, and KTF, and there are at least 6 manufactures producing it including Samsung, LG, KTF ever, Motorola an d SKY. Most users periodically change the service vendor to the others for buying new model or changing the service vendor. It is understood the customer's action occurred by the differences of the brand cognition. In this study, along with some parameters including the difference of the vendor's difference of satisfaction (mobile telecommunication, product), and the possibility to buy the product again, I am going to find out the relationship between the satisfaction of the provider's service.

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Electronic Journal : Replacement or New Paradigm\ulcorner (전자저널 : 점진적인 대체인가, 새로운 패러다임인가\ulcorner)

  • 남수현;설성수;윤배현
    • Journal of Korea Technology Innovation Society
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    • v.1 no.1
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    • pp.83-95
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    • 1998
  • Although an academic journal has had an important role in the diffusion of knowledge and the confirmation of knowledge advancement, it has revealed several difficulties : long processing time for publishing, uni - directional communication, closed review process etc. But an electronic journal (E-Journal) can solve these problems and add several new advantages such as the multimedia expression of documents, and pre and post publication review. Moreover, it should be noted that an E-Journal is not an alternative medium which simply replaces an existing journal, but a new paradigm for scholarly communication. Although this paper reviews several issues related to E-Journal, the introduction of the concept of universal service and informal document style for flexible communication are noticeable. For effective diffusion of E-Journal, information infrastructures such as high - speed telecommunication networks and digital libraries are urgently needed. Government subsidy as in Great Britain is necessary for E-Journal publishing.

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A Study on the Effect of IT Service Quality on User Satisfaction and Customer Loyalty: Focusing on the Perception Difference between the MZ Generation and the Existing Generation (IT서비스품질이 사용자만족과 고객충성도에 미치는 영향: MZ세대와 기성세대간 인식차이를 중심으로)

  • Shin, Soo-Haeng
    • Journal of Industrial Convergence
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    • v.20 no.1
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    • pp.13-21
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    • 2022
  • Globally, the baby boomer generation is economically retired, and the MZ generation is emerging as a new economic force. This study demonstrated the effect of service quality on user satisfaction and customer loyalty for IT services, and checked whether it had a moderating effect on the MZ generation's perception of service quality and its effect on user satisfaction. In addition, we tried to find implications for service satisfaction of the MZ generation. For this purpose, valid responses were obtained from 496 members of companies receiving IT services from Company A. then, a hierarchical regression analysis were performed to verify the hypothesis. As a result of the analysis, the influence relationship between service quality, user satisfaction, and customer loyalty was confirmed, similar to the results of previous studies, and it was confirmed that the negative moderating effect of lower perception of user satisfaction through interaction. Therefore, it can be suggested that there is a need to develop a new digital-based service that can share and sympathize with special experiences, consumption values and beliefs. In the future, if research is conducted on a variety of consumers, it will be possible to more accurately explore the service perception of the MZ generation.

A Case Study on The Role of Travel Industry Environment for 2002 Year업s (2002년을 위한 여행업환경의 기능과 역할에 관한 연구)

  • 임헌국
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.7
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    • pp.289-313
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    • 1997
  • The value of 21 century travel originnate from increasing hate about environment pollution and contirmation of quality of life. Therefore the role of travel industry will developo into travel industry that travel information and knowledge unite with service under computer Reservation system out of basic travel work(counsel, agency, mediation, service, sale) So, a view of the travel industry that it is as following. 1. Operrating CRS of travel industry. 2. Constantly development of travel product and service. 2. Constantly development of travel product and service. 3. Pursuide to humanity and nature 4. Travel for keeping natural environment. 5. Establishment of new travel law. In conclusion, we certity our lappiness through travel and create new travel culture.

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Cultivation Marketing and Effect Measurement for Improving Sale and Retention of Additional Service Product of A Mobile Telephone Company (이동통신사의 부가서비스 상품 판매와 유지 증대를 위한 Cultivation 마케팅과 성과측정)

  • Chun, Heui-Ju
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.11-21
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    • 2009
  • In this paper, we proposed some valuable analysis results of cultivation campaign marketing in A mobile telephone company. The cultivation campaign marketing is a new outbound TM campaign strategy composed of 4 steps for new subscribers. During the analyses, attrition rate of A mobile company, outbound TM rejection rate, contact rate/call success rate and additional service attrition rate after subscription are measured as an effect of cultivation campaign. The results showed that there were no statistical significance in improving retention rate between customers experienced 4 step cultivation campaign and control group. However, the cultivation campaign had a better effect on improving response rate and success of selling additional service product of mobile company compared to general selling campaign. This is because cultivation campaign group had been taking care of from subscription time. It is suggested that cultivation campaign had better confined customers more likely to buy additional service to outbound TM for the sake of financial efficiency.

A Study on an e-Service Platform for Financial Institutions (금융 기관을 위한 e-서비스 플랫폼 연구)

  • 송영효
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2002.11a
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    • pp.136-160
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    • 2002
  • Most important to financial institutions is to provide well designed and built services to the customers by accessing their core bank systems and affiliated systems in their partners. This will be essential to introduce new products and services and still be able to count on legacy and collaborative affiliated systems. Winning the war on such service competitions among financial institutions is attainable by seizing the "e-bank" opportunities in B2Bi and CRM (Customer Relationship Management). Such application integrations among systems and "e-bank" services need to be available in the new IT environment. In this article, an If and service architecture adopting unified e-business services platform is proposed. This architecture is able to achieve application integrations among legacy, affiliated, and e-business systems and services. We derive an architecture in unified e-business services platform by investigating current and future e-business services platforms involved in domestic and global international banks. Several financial interchange standards which are involved in B2B business of e-procurement, e-placement, e-payment are also investigated.

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Case Study to Setup Web-Service Strategy of National Wind Atlas (해외사례 분석을 통한 국가바람지도 웹서비스 전략수립)

  • Kim, Hyun-Goo;Hwang, Hyo-Jung
    • New & Renewable Energy
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    • v.5 no.4
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    • pp.3-8
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    • 2009
  • This global case study pursues diversification and intensification for an application system of the national wind atlas which has been developed to support national strategy building and promotion of wind energy dissemination. We chose nine counties' national wind atlas and compared their map area, extraction height, temporal and spatial resolutions, download services, etc. to derive a best practice for the Korea wind atlas application system. Therefore, the web service content is designed to offer high-resolution height information of which covers wind turbine rotor sweeping area and time-series dataset which can be downloaded for further analysis by users. It is anticipated that the system and web service would contribute greatly to wind energy policy making, business and research sectors.

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A Pre-Resource Reservation Mechanism using NSIS protocol (NSIS 프로토콜을 이용한 사전자원예약 방안)

  • Kim, Sun-Young;Byun, Hae-Sun;Lee, Mee-Jeong
    • Journal of KIISE:Information Networking
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    • v.35 no.6
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    • pp.538-548
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    • 2008
  • In the Internet Engineering Task Force(IETF), Next Step in Signaling(NSIS) working group, proposed a mechanism to discover the Crossover Node(CRN), when the route is changed by Mobile Node(MN) handover. The CRN is divergence or convergence node on old and new path for reserving resources. Trough the CRN discovery mechanism, it possible to reduce a signaling delay and avoid the redundant reservation on the common path between old and new path. However, the QoS(Quality of Service) can be guaranteed continuously while the MN is performing handover, it is needed to pre-reserve the resource on the new path before completion of the handover. When the nodes on the new path try to make a pre-resource reservation before the handover, it is difficult to pre-reserve the resource with the existing CRN discovery mechanism. Therefore, we proposed a Passive CRN(PCRN) discovery scheme and pre-resource reservation mechanism. The PCRN which means an initial common point between the current reserved and the new paths, where the handover can take place.

Extended Intent Mechanism for Increasing Code Reusability of Android Applications (안드로이드 애플리케이션 코드 재사용성을 높이기 위한 인텐트 메커니즘의 확장)

  • An, Sujeong;Kim, Byungho;Kim, Jinchun
    • IEMEK Journal of Embedded Systems and Applications
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    • v.6 no.4
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    • pp.223-229
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    • 2011
  • A novel ecosystem surrounding developing, publishing and using of smartphone applications is driving a new paradigm in software industry. Thousands of applications are newly published on appstores everyday. However more than 97% of them happen to be downloaded less than 1,000 times and resultingly disappeared out of user's interesting. It means that so many efforts and time of developers are vanished. In this paper, we proposed a new architecture to increase code reusability of Android applications so that the time and efforts to develop new applications can be shortened. The proposed architecture, an extended Intent mechanism, supports sharing of Android components among the applications registered in different servers as well as in the same Android device. We designed a new Intent mechanism by extending the PackageManager service and by adopting a new class for ServerPackageManager service.