• Title/Summary/Keyword: New Distribution Strategies

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A Case Study on the Paradigm Shift to Digital Logistics Platform : The Case of Maersk

  • So Hyung KIM
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.105-114
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    • 2024
  • Purpose : Due to the uncertainty of the global trade environment and the trade downturn, the shipping industry continues to face challenges. This study aims to investigate in-depth analysis of crisis overcoming strategies through case study of a company that is leader in the shipping and logistics industry. Research Desigh and Methodology : In order to conduct an in-depth analysis, a single case analysis was selected as a qualitative study. For this purpose, various secondary sources were used, and indirect interview data were also used. In this study, Maersk was selected because it has grown from a traditional shipping logistics company to a digital platform company. Results: Maersk has transformed itself into a comprehensive, digital logistics platform with several key strategies to respond to the long-term slump in the shipping industry. First, it leveraged Maersk's diversification and portfolio optimization strategy. Second, Maersk is transforming its logistics and transport processes through digitalization and technological innovation. Conclusion: Maersk, which is responding to the long-term recession facing the shipping industry, looked at how it has leveraged its strengths and explored new opportunities through a number of strategies and changes. This study provides insight into a digital logistics platform that will benefit the other companies as well.

Classifications and Strategic Directions of Multi-brand Fashion Stores in Korea (국내 패션 멀티브랜드 스토어의 유형별 전략 및 발전방향)

  • Kim, Soo-Yeon;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.5
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    • pp.587-600
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    • 2011
  • This study presents the strategic directions for Korean multi-brand fashion stores by running in-depth industry research and market analysis. Over 20 professionals were selected from Korean multi-brand fashion stores for this study and in-depth interviews were conducted to evaluate related subjects. The results of the study were as follows. First, Korean multi-brand fashion stores could be classified into three criteria: operating ownership, merchandise mix, and store identity. Second, operating ownership criterion was chosen for further investigations of strategies and directions of the multi-brand fashion stores. The operating ownership criterion consists of three types; department store types, specialty store types, and boutique types. Each type deploys different buying practice, organizational strategies, and distribution channels. Lastly, the suggested strategic directions for each type are summarized as follows. The 'department store type' should utilize its strong direct buying capabilities and acquisition of merchandising can be more effectively managed. The store should utilize its strong buying power as a tool to develop new private brands (PBs). For 'specialty store type', two key factors have been derived: market share expansion and positioning themselves to become a new distribution channel. To respond to these factors, the store needs to be perceived as a brand then diversify its business. Strengthening its brand will allow it to expand into a new distribution channel and also enable a strategic partnership with its competitor brands. The factors influencing 'boutique type' is personalization and uniqueness. With an emphasis on the uniqueness of products and merchandising it will be able to implement the role as a personal shopper and stylist to provide a very personalized service to its customers.

Evolution Strategies Based Particle Filters for Nonlinear State Estimation

  • Uosaki, Katsuji;Kimura, Yuuya;Hatanaka, Toshiharu
    • 제어로봇시스템학회:학술대회논문집
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    • 2003.10a
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    • pp.559-564
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    • 2003
  • Recently, particle filters have attracted attentions for nonlinear state estimation. They evaluate a posterior probability distribution of the state variable based on observations in simulation using so-called importance sampling. However, degeneracy phenomena in the importance weights deteriorate the filter performance. A new filter, Evolution Strategies Based Particle Filter, is proposed to circumvent this difficulty and to improve the performance. Numerical simulation results illustrate the applicability of the proposed idea.

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Evolution Strategies Based Particle Filters for Simultaneous State and Parameter Estimation of Nonlinear Stochastic Models

  • Uosaki, K.;Hatanaka, T.
    • 제어로봇시스템학회:학술대회논문집
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    • 2005.06a
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    • pp.1765-1770
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    • 2005
  • Recently, particle filters have attracted attentions for nonlinear state estimation. In this approaches, a posterior probability distribution of the state variable is evaluated based on observations in simulation using so-called importance sampling. We proposed a new filter, Evolution Strategies based particle (ESP) filter to circumvent degeneracy phenomena in the importance weights, which deteriorates the filter performance, and apply it to simultaneous state and parameter estimation of nonlinear state space models. Results of numerical simulation studies illustrate the applicability of this approach.

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경쟁력제고를 위한 한국 자동차산업의 최적 유통구조에 대한 소고

  • 전달영
    • Journal of Distribution Research
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    • v.2 no.1
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    • pp.59-85
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    • 1997
  • The automobile industry in Korea has grown to the fifth in the world in terms of production capacity. In spite of the production growth, the marketing aspects such as distribution and customer service in the auto industry are still behind the world-class. Thus, the major purposes of this paper are as follows. The first is to analyze competitive structure of the industry and to compare distribution strategies of the major auto firms(Hyundai, Daewoo, and Kia). The second is to theoretically explain the transition from the vertical marketing system to the dealer system using transaction cost analysis. The third is to compare auto distribution channels in Korea with those in the U.S. and Japan. Finally, an optimal channel stucture in the auto industry is suggested after reviewing five alternative channel structures such as corporate-owned VMS, sales-specializing firm, multiplex system(VMS+limited dealer system), dual sales channel, and advanced dealer system. In the short-run, sales-specilizing firm was suggested as an optimal channel system to enhance customer satisfaction by integrating sales and customer service. In the long-run, advanced dealer system through regional differentiation was desirable for an optimal channel structure by organically integrating new car sales, used car sales, and after service to provide total marketing service to customers.

An Analytical Study of Mobile Internet Users' Lifestyles for the Promotion of Mobile Business

  • Ju, Yoon-Hwang;Yang, Hoe-Chang;Cho, Hee-Young
    • Journal of Distribution Science
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    • v.12 no.7
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    • pp.103-110
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    • 2014
  • Purpose - This study attempts to examine the new concept of mobile internet users' lifestyles through empirical analyses based on the i-VALS concept study that had classified the VALS program, among others, aiming at internet users. Research design, data, and methodology - A total of 300 questionnaire copies were distributed, of which 273 were collected; only 244 were used for the empirical study after excluding some inappropriate or unusable ones. To analyze the data collected, the SPSS/WIN 19.0 statistical package was used, and the lifestyles of mobile internet users were reclassified after analyzing the reliability and validity of the responses. Results - The study involved the empirical analyses of the new concept of the mobile internet users' lifestyles based on the i-VALS concept study, of which the subjects were internet users. Conclusion - It is possible to provide enterprises with more systematic and objective fundamental data based on the characteristics of mobile internet users' lifestyles, to help enterprises with their establishment of market segmentation strategies for promoting mobile shopping in the future.

Commercial Hydrogen Vehicle Power Distribution Simulation Using Fuzzy Control (퍼지 제어를 이용한 수소 상용차 전력 분배 시뮬레이션)

  • JAESU HAN;JAESU HAN;JONGBIN WOO;SANGSEOK YU
    • Transactions of the Korean hydrogen and new energy society
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    • v.34 no.4
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    • pp.369-380
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    • 2023
  • There is no clear standard for estimating the power distribution of fuel cells and batteries to meet the required power in hydrogen electric vehicles. In this study, a hydrogen electric vehicle simulation model equipped with a vehicle electric component model including a fuel cell system was built, and a power distribution strategy between fuel cells and batteries was established. The power distribution model was operated through two control strategies using step control and fuzzy control, and each control strategy was evaluated through data derived from the simulation. As a result of evaluation through the behavior data of state of charge, fuel cell current and balance of plant, fuzzy control was evaluated as a proper strategy in terms of control stability and durability.

Distribution of Deposit Intermediation: Do Investments in Technology and Intellectual Capital Matter?

  • Thich Van NGUYEN;Chi Huu LU
    • Journal of Distribution Science
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    • v.21 no.4
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    • pp.69-80
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    • 2023
  • Purpose: In the landscape of global challenges, the adoption of new technologies and the implementation of intellectual capital are seen as the main vehicles to enhance banking operations. Inspired by this issue, our study is to discover the effect of technological investments and intellectual capital on one of the most important dimensions of banking operations, namely deposit intermediation. Research design, data and methodology: To tackle this concern, we utilize the data of 12 banks from 2011 to 2020 in Vietnam, and perform the multivariate regression analysis as well as provide different robustness tests. Results: Our empirical analysis demonstrates that a surge in technological expenditures would foster distribution of deposit intermediation of banks. Also, the blend of technology spending and intellectual capital plays a key role in boosting this function of banks. Conclusions: The study would bring one of new evidence for bank managers and national authorities in Vietnam, where has undergone the completely reform period in banking system. Accordingly, technological innovation and intellectual capital should be taken into consideration when managers and regulators build business strategies and related policies. The findings are also useful for nations bearing a close resemblance to Vietnamese financial system.

Development of AMIS Method (AMIS기법 개발에 관한 연구)

  • 정진혁
    • Proceedings of the KOR-KST Conference
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    • 1999.10a
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    • pp.47-52
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    • 1999
  • The methods currently in use to evaluate traffic impacts on the transportation network involve some fundamental shortcomings. First, the methodss do not properly take into account regional and local traffic impacts on the transportation network simultaneously. Second, temporal distribution of traffic, a major contributor to transportation problems, is not accurately accounted for. Third, traffic impact studies require costly and labor-intensive efforts to collect necessary data and to establish to collect necessary data and to establish traffic impact models. In this research, a new method called AMIS is developed for congestion management, access control, and impact simulation to overcome the shortcomings involved in the current methods. The new method is designed for a variety of scenarios such as access management strategies, land use policies, traffic impacts, and other congestion management strategies. This method can effectively be used, with little modification, anywhere in the United States. It is an improvement over the current traffic impact simulation methods that produces more reliable and accurate traffic impact estimates. The case studies conducted in this research have offered evidence that the new method, AMIS, is a credible congestion management tool. Most importantly, a case study presented in this paper illustrates how the new method can be used not only to estimate regional and local impacts of alternate supply management policies in the course of a day, but virtually on an hour-by-hour basis.

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The Strategies and Problems of Gangwon Province to Revitalize of the Physical Distribution on Land between South and North Korea (남북한 육상물류 활성화를 위한 강원도의 통상과제와 전략)

  • Um, Kwang-Yeol
    • International Commerce and Information Review
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    • v.8 no.4
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    • pp.177-207
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    • 2006
  • DMZ is came from the antagonism of ideology of the cold war and will of peace embodiment of Gangwon province, the only divided province in the world, at the time of opening physical distribution transportation time on ground between south and north Korea. Analyze the central plan of Gangwon province that includes Mt. Geumgang sightseeing, the Gyeongwon line and the Donghae line. As regaining the overland route with Eurasian continent that lost because of the division of Korea into north and south, We have lived as people in a island country actually for the last 60 years. we should extend the racial imagination that lean toward the ocean to the continent again. As we present the use of efficient overland distribution transportation that is endowed with the fitness of the Gangwon province's plan to make a new developing opportunity physically and mentally. we would seek the revitalization of Gangwon economy and inter Korean trade.

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