• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.487-496
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• 2022

This study attempts to discover a differentiated service strategy for the hotpot restaurant industry from the perspective of Chinese Generation Z customers, as well as to further explore the inner needs of Chinese Generation Z to make practical implications for discovering the method of gaining their satisfaction and loyalty. This paper employs questionnaires to collect analytical data and through a case study to produce company strategies. Smith's Marketing Ethics Sequential System Model (SMESSM) is introduced in this paper for the decision of whether the case study company Haidilao Hot Pot should make a new strategy on service based on Generation Z's consuming behavior. The findings of this study demonstrate that hotpot restaurant must differentiate their services for Generation Z from older generation customers to gain a sustainable development of the hotpot business. Proper differentiated service will not only improve Generation Z's dining experience but also reduce costs. This paper is the first to discuss differentiated service strategy in the hotpot restaurant business from the perspective of Generation Z customers. And a Chinese experience of SMESSM for practical use is introduced in this paper, which enriches the relevant implications for future research on business strategy.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.213-218
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• 2022

The study's goal is to determine how factors affecting tourism resilience during the COVID-19 pandemic affect Ho Chi Minh Tourism's ability to respond to changes and disruptions. The model and research hypotheses were tested using Multiple Regression Analysis Models. The statistical findings showed that the tourism resilience components have a significant influence on the tourism resilience in Ho Chi Minh city. The analyses revealed that tourism resilience consisted of four latent dimensions. There are 4 explanatory variables with a significance coefficient < 0.05. Therefore, the variables Economic resilience, Ecological resilience, Institutional resilience, and Social resilience all have a significant impact on tourist resilience, which is consistent with Jamaliah and Powell (2017). The findings have important managerial implications for local governments, as well as factors that contribute to tourism resilience, as they must attempt to adapt to changes and turbulences during a pandemic, ensuring that the tourism system rebounds in the future. The four components of tourist resilience are defined in the theoretical contribution. The findings of the study could serve as a starting point for developing future tourist resilience strategies. Because the application of tourist resilience theory is still relatively new, this study presents two theoretical and methodological contributions.

• 융합경영연구
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• 제5권2호
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• pp.40-42
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• 2017

The purpose of this study was to review and analyze JEMM(The Journal of Economics, Marketing, and Management) of ICMA(The International Convergence Management Association) and all of published articles of 2013 to 2016 and to revise and update the existing publication strategies in order to improve the internationalization and reputation of JEMM. JEMM of ICMA is a new academic journal of Korea Distribution Science Association(KODISA). It is still in its early stage as it is founded in 2013 as an academic journal to increase an recognition through KCI Candidate application under National Research Foundation of Korea(NRF). It endeavors its efforts to be recognized as a reputable international journal. This study was conducted to confirm the current status of JEMM in the current standards and to establish a strategic process to complement the deficiencies and achieve the goals. JEMM of ICMA has three distinguished features of online submission and review system, only English-based papering, reviewing by anonymous refrees. JEMM of ICMA continuously revised and updated its publication standards and practices and adopted technological support systems to enable its journals to remain independent and open access in order to ultimately become one of the most international journals.

• Human Ecology Research
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• 제62권1호
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• pp.1-13
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• 2024

This study analyzed the current operational status, business continuity, and business continuity strategies of 11 Soho fashion shopping malls through a longitudinal case study (2019/2020 and 2022/2023). The aim was to determine how Soho fashion shopping malls are continuing their business having been successfully established in the fiercely competitive current online fashion market. Regarding changes in shopping mall operation status, all cases displayed changes in items, distribution channels, marketing channels, core values, and profit structures. After establishing the businesses, a crisis arose due to the COVID-19 pandemic, leading to difficulties in creating new customers. Moreover, there was excessive business expansion, resulting in saturation of the online platform store market. This meant companies were experiencing reduced sales (5) or difficulties in maintaining their business (3). However, there were differences in the direction of overcoming the crisis and continuing or converting the business. These revealed that to continue the business after successful establishment of an online fashion shopping mall, it is essential to have the expertise of entrepreneurs, work performance, and marketing ability, as well as differentiation capabilities such as product power and management strategy and core competitiveness that provides a relative advantage over other shopping malls. Customized government support at the level of the start-up ecosystem is also essential for the survival and business continuity of a SOHO online fashion shopping mall with poor human and material resources.

• Journal of Electrical Engineering and Technology
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• 제10권1호
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• pp.379-387
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• 2015

A custom power device provides an integrated solution to the present problems that are faced by the utilities and power distribution. In this paper, a new controller is designed which is connected to a multiconverter unified power quality conditioner (MC-UPQC) for improving the power quality issues adopted modified synchronous reference frame (MSRF) theory with Fuzzy logic control (FLC) technique. This newly designed controller is connected to a source in order to compensate voltage and current in two feeders. The expanded concept of UPQC is multi converter-UPQC; this system has a two-series voltage source inverter and one shunt voltage source inverter connected back to back. This configuration will helps mitigate any type of voltage / current fluctuations and power factor correction in power distribution network to improve power quality issues. In the proposed system the power can be conveyed from one feeder to another in order to mitigate the voltage sag, swell, interruption and transient response of the system. The control strategies of multi converter- UPQC are designed based on the modified synchronous reference frame theory with fuzzy logic controller. The fast dynamics response of dc link capacitor is achieved with the help of Fuzzy logic controller. Different types of fault conditions are taken and simulated for the analysis and the results are compared with the conventional method. The relevant simulation and compensation performance analysis of the proposed multi converter-UPQC with fuzzy logic controller is performed.

• 한국환경농학회:학술대회논문집
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• 한국환경농학회 2009년도 정기총회 및 국제심포지엄
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• pp.228-239
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• 2009

The observations on climate change show a clear increase in the temperature of the Earth's surface and the oceans, a reduction in the land snow cover, and melting of the sea ice and glaciers. The effects of climate change are likely to include more variable weather, heat waves, increased mean temperature, rains, flooding and droughts. The threat of climate change and global warming on human and animal health is now recognized as a global issue. This presentation is described an overview of the latest scientific knowledge on the impact of climate change on zoonotic diseases. Climate strongly affects agriculture and livestock production and influences animal diseases, vectors and pathogens, and their habitat. Global warming are likely to change the temporal and geographical distribution of infectious diseases, including those that are vector-borne such as West Nile fever, Rift Valley fever, Japanese encephalitis, bluetongue, malaria and visceral leishmaniasis, and other diarrheal diseases. The distribution and prevalence of vector-borne diseases may be the most significant effect of climate change. The impact of climate change on the emergence and re-emergence of animal diseases has been confirmed by a majority of countries. Emerging zoonotic diseases are increasingly recognized as a global and regional issue with potential serious human health and economic impacts and their current upward trends are likely to continue. Coordinated international responses are therefore essential across veterinary and human health sectors, regions and countries to control and prevent emerging zoonoses. A new early warning and alert systems is developing and introducing for enhancing surveillance and response to zoonotic diseases. And international networks that include public health, research, medical and veterinary laboratories working with zoonotic pathogens should be established and strengthened. Facing this challenging future, the long-term strategies for zoonotic diseases that may be affected by climate change is need for better prevention and control measures in susceptible livestock, wildlife and vectors in Korea. In conclusion, strengthening global, regional and national early warning systems is extremely important, as are coordinated research programmes and subsequent prevention and control measures, and need for the global surveillance network essential for early detection of zoonotic diseases.

• 한국유통학회지:유통연구
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• 제9권2호
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• pp.1-27
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• 2004

본 연구는 오프라인 기반의 기업이 신경로의 설계 관점에서 새로운 B2C 형태의 인터넷 쇼핑몰을 채택하려는 의도에 영향을 미치는 결정요인을 규명하고자 하였다. 이러한 연구를 통해, 인터넷 유통경로를 고려한 경로설계전략을 수립하는 기업들에게 실무적 시사점을 제공하는데 연구목적을 두었다. 연구결과, 첫째, 기업들이 인터넷 쇼핑몰에 대한 지각된 상대적 혜택수준, 조직준비성, 대내외적 압력수준이 높을수록 인터넷 쇼핑몰 채택의도는 높아지는 것으로 나타났고, 지각된 장애요인의 수준이 높을수록 인터넷 쇼핑몰의 채택의도도 낮아지는 것으로 나타났다. 본 연구의 이론적 시사점과 실무적 시사점을 제시하였으며, 덧붙여 연구과정에서 나타난 한계점과 미래 연구방향에 대해 논의하였다.

• Korean Chemical Engineering Research
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• 제46권1호
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• pp.147-155
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• 2008

대부분의 화학공장에서는 유틸리티의 운용에 따라 경제성이 크게 좌우된다. 공장에서 이용되는 유틸리티는 중앙 집중화된 유틸리티 시스템에 의해 제공되는데 유틸리티 가운데 가장 큰 비중을 차지하는 것은 수증기로서 이의 효율적인 관리는 공장의 전력 및 용수의 수급에도 직접적인 영향을 미치게 된다. 이에 따라 대학교 4학년 학생 및 회사의 신입사원들이 유틸리티의 효율적 분배에 대한 개념을 바르고 신속하게 정립하고 실제 운전에 활용할 수 있도록 하는 것이 중요하다. OOUS(optimal operation of utility system)는 빠른 시간 내에 유틸리티, 특히 수증기의 효율적 생산과 최적 배분방법들을 학생들이나 신입사원들에게 교육시킬 수 있도록 구성된 시스템이다. OOUS에서는 다양한 유틸리티 관련장치 및 공정들을 다루고 있으며 유틸리티 관련 장치 모델과 운전지식 베이스를 기반으로 최적 운전조건이 제시되도록 함으로써 전체 유틸리티 플랜트의 조업 경비가 절감될 수 있도록 하였다.

• 산경연구논집
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• 제10권4호
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• pp.67-76
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• 2019

Purpose - This study attempted to construct and validate a structural model of the relationship between the quality of medical services, perceived risk, reputation and customer satisfaction, which is the main concept of the relationship between large hospitals as well as small and medium hospitals and medical consumers. Through this verification, the small and medium hospitals are to find the way for wise coping in competitive situation with large hospitals. Research design, data, and methodology - This research developed a hypothesis by constructing a structural equation that reaches the satisfaction and the relationship between reputation of perceived risk and perceived risk of service quality perceptions of customers of small and medium hospitals. Research data were collected through a questionnaire survey of respondents who had medical service experience from small and medium hospital. A total data of 252 respondents were used as the sample for the final analysis and analyzed using SPSS 23.0 and AMOS 23. Results - As a result, the relationship of quality of medical service, reputation, and customer satisfaction among small and medium hospitals was consistent with the results of precedent studies, and the perceived risk has a significant impact on reputation, so the greater the perceived risk, the higher the preference for reputable medical institutions as large hospitals. In addition, it was found that the direct route from perceived risk to customer satisfaction was not significant, and reputation was found to have a full mediating effect on perceived risk and customer satisfaction. Customers who use small and medium hospitals prefer to use reputable medical institutions if their perceived risk is high, which is different from risk perception when specific targets are specified. Conclusions - In terms of the effect from customer satisfaction, not only the path of perceived risk → reputation → customer satisfaction, but also the quality of service quality → reputation → customer satisfaction. These findings suggest that small and medium hospitals are appropriately responding to competition with large hospitals, rather than focusing on the perceived risks and reputation of customers in establishing and utilizing competitive strategies to create new customers and preserve existing customers.

• 무역학회지
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• 제48권1호
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• pp.83-126
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• 2023

본 연구는 벤처산업 생태계의 환경변화와 이에 따른 기업의 최적전략을 복잡계 관점에서 고찰해보고, 기업 및 업종 간 상호의존도가 심화됨에 따라 험난해지는 적합도지형의 국소최적점을 탈출하기 위해서는 탐험과 활용전략을 균형 있게 사용하는 양손잡이 전략이 필요하다는 가설을 설정하였다. 가설을 검증하기 위해서 신기술, 기업가, 소비자로 이루어진 행위자기반모형을 설계하여 슘페터 마크1/마크2와 같은 가상의 산업 환경에서 시뮬레이션 실험을 수행한 결과, 탐험과 활용을 균형 있게 사용하는 양손잡이 전략이 4개 환경 중 3개 환경에서 가장 높은 점수를 획득하며, 가장 우월한 전략임을 확인하였다. 행위자 기반 모델링 결과의 실증검증을 위하여 617개사의 벤처천억기업의 통계자료에서 활용과 탐험성향을 측정할 수 있는 지표를 선정해서 이를 기반으로 기업전략성향을 분석한 결과, 82%에 해당하는 기업들이 활용전략으로 분류되었으며, 양손잡이와 탐험전략으로 분류된 기업은 각각 9% 수준을 보였다. 가장 높은 성과를 보이는 전략은 양손잡이 전략이었으며 활용전략이 가장 낮은 성과를 보이는 것으로 나타났다.