• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.135-145
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• 2019

The paper aims to investigate the factors of brand equity affecting the purchase intention of car buyers in Ho Chi Minh City. The authors use qualitative method and quantitative research to study the matters, specifically using scales and data collected for Cronbach alpha reliability testing, analysizing the discovery factor of EFA, CFA and verifying the regression models through AMOS software with SEM linear modeling. The study proposes four factors: (1) brand awareness, (2) self-expression value, (3) perceived quality, (4) brand psychology impacting on the brand loyalty and intention to buy cars of customers. The results show that all four factors are statistically significant for positive brand loyalty and purchase willing. The results showed that brand loyalty positively affects consumers' intention to buy cars. Among the factors included in the study, the brand psychology is a new factor which developed by experts in the context of Vietnam. This is the first study in Vietnam to quantify clearly the element of "crowd psychology" affecting the interests and habits of Vietnamese consumers. This explains why Vietnamese consumers prefer brands that are familiar in the market and some new cars with nice models and colors suitable for Vietnamese psychology.

• The Journal of Asian Finance, Economics and Business
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• 제8권3호
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• pp.1295-1302
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• 2021

The study aims to investigate the antecedents affecting purchase intention in the category of green skincare products. Many studies have used the theory of planned behavior to investigate factors affecting intention to purchase products in general. This paper not only retests the influences of attitude, subjective norm, perceived behavioral control on the intention to buy eco-friendly skincare products but also suggests a new antecedent - environment knowledge of purchase intention. More importantly, this study is the first to propose the moderating effect of country of origin and product knowledge on the relationship between attitude and purchase intention. This study employs a sample of 350 female customers from 18 to 39 years old in Ho Chi Minh City. The research applies the Multiple Linear Regression to analyze the proposed hypotheses in the conceptual framework and results in significant outcomes. The result shows that attitude is the most influential factor then, subjective norm, perceived behavioral control and environmental knowledge. Most importantly, the findings of this study suggest that product knowledge is found to moderate the effect of attitude on purchase intention. The finding of moderating effect is a new contribution to the literature and future research can be carried out to validate this result.

• Earthquakes and Structures
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• 제9권4호
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• pp.699-718
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• 2015

The effect of reinforcing concrete members with high strength steel bars with yield strength up to 600 MPa on the overall seismic behavior of concrete moment frames was studied experimentally and numerically. Three geometrically identical plane frame models with two bays and two stories, where one frame model was reinforced with hot rolled bars (HRB) with a nominal yield strength of 335 MPa and the other two by high strength steel bars with a nominal yield strength of 600 MPa, were tested under simulated earthquake action considering different axial load ratios to investigate the hysteretic behavior, ductility, strength and stiffness degradation, energy dissipation and plastic deformation characteristics. Test results indicate that utilizing high strength reinforcement can improve the structural resilience, reduce residual deformation and achieve favorable distribution pattern of plastic hinges on beams and columns. The frame models reinforced with normal and high strength steel bars have comparable overall deformation capacity. Compared with the frame model subjected to a low axial load ratio, the ones under a higher axial load ratio exhibit more plump hysteretic loops. The proved reliable finite element analysis software DIANA was used for the numerical simulation of the tests. The analytical results agree well with the experimental results.

• 한국안전학회지
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• 제10권2호
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• pp.105-112
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• 1995

The concentrations of $NO_2$ were measured to estimate a new developed long term exposure $NO_2$ sampler at Pusan City considering the meteorological factors from May to July, in 1994. The monthly mean concentration of $NO_2$ was 15.9 PPb and 36.2 ${\mu}\ell$/day $NO_2$ and their high values were shown in the downtown of Pusan City which show potential pollution due to the increase of traffic activities and micrometeorological factors In and around the City. As a result of statistical correlation between $NO_2$ concentration by new sampling method and $NO_2$ concentration by the handy air sampler and chemiluminescent nitrogen oxides analyzer, 1994, correlation coefficients were high(r=0.93) and showed more than 0.88 value in the high concentration data set, which was arbitrarily divided into 30${\mu}\ell$ $NO_2$ concentration in an attempt to further investigate these relationships. Therefore, use of new developed long term exposure $NO_2$ sampler is good for $NO_2$ measurement and valuable for estimation of air quality in the urban and Industrial area.

• 한국조경학회지
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• 제31권1호
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• pp.34-41
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• 2003

Connectivity is a quantitative indicator of landscape structure, and connectivity of urban green areas is an indicator of ecological integrity in urban landscapes. The purposes of this study are to assess the connectivity of urban green areas in Seoul, and to develop a method of siting new green areas for better connectivity. Diverse methods for connectivity assessment and indices of connectivity are reviewed and applied to the connectivity assesment of green areas in Seoul. The indices of connectivity of green areas in Seoul turned out to be higher than expected, maybe because many of them are rather evenly distributed, serving as stepping stones, and because there are many riparian corridors, including the Han River. Analysis also shows the optimum location of new green space patches or corridors will be those spots that would link the mainland, or large green areas outside the city, and existing green areas in the city. Restoration of urban streams as ecological corridors will significantly enhance connectivity. Three different scenarios with increasing numbers of new green areas in the city were then prepared. The changes of connectivity were measured and the possible success rates of animal dispersal were simulated. The results revealed that restoration of streams will increase the connectivity and success rates of animal dispersal.

• 한국실내디자인학회논문집
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• 제37호
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• pp.80-87
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• 2003

Contemporary shops play an important role as a place to experience contemporary culture as well as sales and display techniques. This study is to suggest one of the prototypes of character streets consisting of characteristic shops through the analysis of the stores in the SoHo area in New York City. The study found that there are three kinds of characteristic shops preserving the cast-iron architectural environment in the SoHo area. In the first case, the interiors of the shops are partially renovated original lofts keeping decorative columns, white plaster walls and wooden floors. In the second case, the interiors are totally renovated leaving no old traces. This is achieved through wrapping columns and replacing old materials with new ones. In the third case, the interiors are renovated with the different approaches using mixed ideas and materials. The original columns exist but are transformed in this case. In the third case, shops tend to be extra large and complicated. The Prada shop in SoHo by Rem Koolaas is the best example of this case. This shop is the conceptual city, theater and avant-garde museum itself, that is, the place of experiencing contemporary culture.

• 한국식생활문화학회지
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• 제24권6호
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• pp.655-665
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• 2009

Coupled with the international expansion of Korean culture in recent years, a number of restaurants from Korea have been trying to tap into the global market place. The purpose of this study was to identify the characteristics of non-Korean patrons in Korean Restaurants in New-york city. The survey was conducted at six popular Korean restaurants, all of which had been recognized in the Zagat Survey in recent years, located in prime business districts in Manhattan. The data collected from the six local Korean restaurants that participated in this study were qualitatively and quantitatively analyzed. After employing individual in-depth interviews with restaurant operators, a qualitative analysis identified demographic characteristics, Socioeconomic characteristics and segmentation of restaurant operation. Self-administrated survey questionnaires were used to acquire quantitative data. Primary data were collected from non-Korean patrons at the six participating Korean restaurants in New York City in 2008 (N=245). The patrons who answered the survey indicated that they were highly satisfied with the 'Food'; however, they were not satisfied with the 'Beverage' and 'Value'. In addition, older patrons (55<) were not as content with the 'Food' as the younger patrons. The most influential satisfaction variable that affected a patron's intention to revisit the Korean restaurant was 'Food' and 'Overall experience'. This study findings will help Korean restaurant operators and marketers better understand their patrons and formulate strategies to cater and target segments more effectively.

• 영어영문학
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• 제56권3호
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• pp.557-575
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• 2010

Pierre breaks the rules of convention and acquires the 'potential not to do.' To transform the traditional hero into the new potential subject, Pierre moves from his hometown, Saddle Meadows, New York City to the dungeon of the city prison and creates three different relationships that symbolize what ideology and principles repress his mind and behavior and how he handles them. Firstly, in Saddle Meadows, Pierre has a narcissistic relationship with his mother, Mary, who teaches him the principles of American manhood and forces him to be docile: he has to obey Mary's order that a man should be a gentleman. Therefore, since he does not know his potential, he does not create his own work and is involved in plagiarism. Secondly, in New York City, Pierre creates an associated relationship with Isabel, his half-sister, who represents an ambiguous and mysterious character and has the 'potential not to do' that leads Pierre to destroys the beliefs of American manhood and performs the potential to do. Consequently, Pierre puts himself in an extreme situation and is absolutely liberated from the influence of his dead father, who unconsciously controls Pierre's behavior and thoughts. Thus, he makes a dissociated relationship with his father. In the dungeon, he physically dies, but symbolically metamorphoses into Isabel, so that he blurs the differences between Isabel and himself. Furthermore, he never stays in his own way: in this on-going process, Pierre cannot determine which is good or bad, legitimate or illegitimate and life or death.

• 대한의용생체공학회:학술대회논문집
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• 대한의용생체공학회 1992년도 추계학술대회
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• pp.89-92
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• 1992

The sensory nerve study is the important index to diagnosis peripheral neuromyotic disease. This paper discusses about the design of parameter - latency, amplitude, conduction velocity - measurement system in the sensory nerve. This system consists of three parts which are Main Control Unit(MCU), Stimulator, and external output unit. Also new measurement algorithms which is adaptive threshold method is presented in this paper. The designed system is controlled by MCU includes automatic detection algorithms and self-diagnostic functions.

• 국제초고층학회논문집
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• 제8권2호
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• pp.125-136
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• 2019

This paper offers new ways to learn about popular places in the city. Using locational data from Social Media platforms platforms, including Twitter, Facebook, and Instagram, along with participatory field visits and combining insights from architecture and urban design literature, this study reveals popular socio-spatial clusters in the City of Chicago. Locational data of photographs were visualized by using Geographic Information Systems and helped in producing heat maps that showed the spatial distribution of posted photographs. Geo-intensity of photographs illustrated areas that are most popularly visited in the city. The study's results indicate that the city's skyscrapers along open spaces are major elements of image formation. Findings also elucidate that Social Media plays an important role in promoting places; and thereby, sustaining a greater interest and stream of visitors. Consequently, planners should tap into public's digital engagement in city places to improve tourism and economy.