• Journal of Internet Computing and Services
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• v.14 no.5
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• pp.101-117
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• 2013

As the number of online game user has been rapidly increased thanks to the recent vitalization of online contents market, not only new business opportunity but also the opportunity to create high profits have been provided as well. However, the increase of the number of online game user and the rapid expansion of the market evoke a cutthroat completion among online game service providers, and also high barriers to entry to online game market have been erected. Thus, what kinds of efforts need for the business success and sales increase in online game market? In lots of researches regarding online contents business, the deepening of loyalty was considered as a critical factor for the business success. According to the study on user's behavior in online environment, users would experience the Flow while using online service, and then, if they were in state of the Flow, they would use the service constantly. High customer loyalty to online game means high will to use the online game too. The purpose of this research was i) to examine what factors enable users to be naturally immersed in online game while playing it, ii) to examine what properties of online game can make game more interesting and exciting, iii) to verify that such factors are critical in deepening customer loyalty, and iv) to suggest some essential factors to be fun and exciting games, on where the focus should be put, and the directionality for the development for sales expansion of online game developer or online game service provider. The research results are as below: First, the involvement and the perceived quality which were characteristics of brand appeared to be factors most affecting Flow. This shows that once game user get interested in online game that user has played frequently, even though new games are released, user will continuously flow the game not moving to new games, and also shows that users not only get more interested but also put more trust in games in the site to where users are frequently going than games in other sites, and consequently user can increasingly flow the game. Second, the compensation and graphics which are the characteristics of contents appeared to be factors affecting Flow. Proper compensation which is given to game users triggers fun and interests in game and makes them flow more and more. And graphics make users to feel game space as if real space and let them flow in game with more reality. Third, challenges, support, and the stability which are technical characteristics appeared to be factors affecting Flow. Challenges enable users to not only experience new virtual world but also solve various difficulties and obstacles. Once users feel fun and interests through this challenge, they can naturally flow games. In addition, the stability of network provides reliability in security and hacking. By doing so, it can induce users to flow more and more. Lastly, when aforementioned characteristics including contents characteristics, technical characteristics, and brand characteristics are organically combined each other, game users feel fun and total minutes are naturally increased, so that game users experience Flow, and consequently the customer loyalty will be deepened as well.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1698-1701
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• 2006

In this research, fractal approach is applied to the realization of a virtual enterprise. Virtual enterprise is a temporarily built organization to cope with new business opportunity. It is composed of diverse business partners such as suppliers, manufacturers, customers, and service providers in value chains. Therefore, communication and interoperability problems between heterogeneous participants are one of the main concerns in developing collaboration models of a virtual enterprise. Fractal-based reference model can be a solution for this problem. The term 'fractal' is used to represent a participant of the value chains. There are many advantages when participants try to embody fractal-based collaboration model such as; (1) no restriction of inner configuration, (2) guarantee of autonomy, (3) easy implementation of interfaces, etc. Fractals are self-similar, however, this does not mean that they should have same configuration. In this paper, a fractal-based collaboration model for a virtual enterprise is proposed and described with (1) a formal formulation of fractal concept, (2) functional requirements and interfaces, and (3) a goal model as a driving force of the virtual enterprise.

• Journal of Distribution Science
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• v.17 no.5
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• pp.61-72
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• 2019

Purpose - In this study, we try to measure the efficiency of the traditional market and university cooperation projects and present the direction of policy improvement for the near future by converging the system, which exerts to secure the competitiveness and revitalize its centered-city, and the recent policies that have new business and social Research Design, Data, and Methodology - In order to improve this situation, this study uses Data Envelopment Analysis (DEA) to evaluate the effectiveness of the policy project and propose its evaluation results. Also, we want to derive the weight calculation for utilizing DEA by using AHP method. Results - This study's results were derived from the input and output variables, so instead of qualitative analysis, the conclusion was drawn out from the quantitative analysis. Through this quantitative analysis method, we had an opportunity to identify the characteristics of each site by each year. Conclusions - It is believed that the reliability of the results can be further improved if the qualitative part can be supplemented its unique characteristics of the model which only considers the simple quantitative aspect. Further studies should be undertaken as these sectors are expected to draw out fruitful research conclusion when these aspects were supplemented additionally, so continuous additional study is essential.

• International Commerce and Information Review
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• v.7 no.1
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• pp.55-74
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• 2005

Recently, many enterprises have attempted to construct data warehousing systems for decision-support. Data warehouse is an intelligent store of data that can aggregate vast amounts of information. Building DW requires two important development issues:(i) DW for the decision making of business users and (ii) metadata within it. Most DW development methodologies have not considered metadata development; it is necessary to adopt a DW development methodology which develops a DW and its metadata simultaneously. Metadata is a key to success of data warehousing system and is critical for implementing DW. That is, metadata is crucial documentation for a data warehousing system where users should be empowered to meet their own information needs; users need to know what data exists, what it represents, where it is located, and how to access it. Furthermore, metadata is used for extracting data and managing DW. However, metadata has failed because its management has been segregated from the DW development process. Metadata must be integrated with data warehousing systems. Without metadata, the decision support of DW is under the control of technical users. Therefore, integrating data warehouse with its metadata offers a new opportunity to create a more adaptive information system. Therefore, this paper proposes a DW development methodology from a metadata perspective. The proposed methodology consists of five phases: preparatory, requirement analysis, data warehouse (informational database) development, metastore development, and maintenance. To demonstrate the practical usefulness of the methodology, one case is illustrated

• Proceedings of the Safety Management and Science Conference
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• 2002.11a
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• pp.295-304
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• 2002

This case describes key development challenges and patterns as experienced by Internet Auction Company, Ltd. from the startup stage through IPO to the sale to eBay. Currently an eBay company, Internet Auction Co. continues to pursue new auction systems and substitute distribution systems for the future with a renewed entrepreneurial spirit. In 1997, Mr Hyuk Oh saw a business opportunity in the Internet allowing two-way communications. At that time, the success stories of eBay and Onsale in the United States were good stimuli to his startup of an auction site. He opened the Website in April 1, 1998 after four months of development efforts. Auction has merit more than other shopping malls. First, it brings about interesting and benefit. Second, it has interactive trade system. Third, customers will trade for reasonable price through direct own will of them. Fourth, Auction's model brings about multitude sale through aggressive sales. Even if Network Marketing has socially negative effect in case of inappropriate use, it is good mood for further business. In case E-Commerce use as useful purpose, it will have competitive priority revenue model.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.323-335
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• 2005

Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

• Journal of the Korean Professional Engineers Association
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• v.44 no.6
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• pp.40-44
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• 2011

Nuclear energy in Korea began in 1958, when the Korea's atomic energy act was formulated and the relevant organizations were founded. Since then, notwithstanding the two catastrophe like TMI and Chernobyl accident, Korea made a wise decision to expand the peaceful uses of the nuclear energy as well as to localize the essential nuclear design technology of fuel and nuclear steam supply system. This decision resulted in the success of export of nuclear power plants as well as research reactor in 2010s. The Korea's nuclear policy, which well utilized 'international crisis in nuclear business' as 'opportunity of Korea to get. nuclear technology', is believed nice policy as a role model of nuclear new-comer countries. Based upon the success story of localization of nuclear technology, Korea had an eye for a niche market, which was a basis of development of SMART, Korea-made integral PWR. The operation of a SMART plant can sufficiently provide not only electricity but also fresh water for 100,000 residents. Last two years, Korea's nuclear industry team led by the Korea Atomic Energy Research Institute completed the standard design of SMART and applied to the Korea's regulatory body for standard design approval. Now the Korea's licensing authority is reviewing the design with the relevant documents, and the design team is doing its best to realize its hope to get the approval by the end of this year. From next year, the SMART business including construction and export will be explored by the KEPCO consortium.

• Proceedings of the Korea Contents Association Conference
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• 2014.06a
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• pp.195-196
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• 2014

This paper provides emerging technology issue and institutes of LED fusion industry based on the efficient quantitative analysis of a large amount of newspaper articles and papers for the decision-making of new business planning and core strategy. In addition, market opportunities and market entering strategies of main LED fusion industries are proposed. In the future, it is required to analyze and complement the quantitative analysis result by LED fusion industry experts and to build emerging issue database.

• Journal of Technology Innovation
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• v.15 no.2
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• pp.153-176
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• 2007

DMB data broadcasting has recently come into the spotlight as a platform for a new business opportunity and an application of various contents. This paper estimates the willingness to pay for the DMB data broadcasting services and explains the demand characteristics for TPEG, BIFS and BWS services, using the Double-bounded dichotomous choice Contingent Valuation Method. Consumers are willing to pay 2,039 Korean won for TPEG service and 1,612 Korean won for BIFS and BWS services per month, which corresponds to the market size 87.6 billion Korean won for TPEG and 195.2 billion Korean won for BWS and BIFS a year respectively. It is also found that the more consumers show usage intentions, have experiences in the similar services, and know of the DMB data broadcasting services, the more they are likely to pay for the DMB data broadcasting services.

• Management Science and Financial Engineering
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• v.10 no.2
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• pp.53-71
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• 2004

In this study, a mathematical model that shows the optimal payout policy is developed. The model is new and unique in the sense that not only continuous-time framework is used, but also both partial differential equation (PDE) and real-option approach are utilized in the derivation of optimal payouts for the first time. In the model building, non-linear demand curve for dividend payouts in the competitive capital markets is assumed. From the sensitivity analysis using traditional comparative static analysis, some useful managerial implications which are consistent with famous previous studies are derived under realistic conditions. All results in this study, however, are valid under the assumption that the opportunity costs follow geometric Brownian motion, which is widely used in economic science and finance literature.