• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.213-225
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• 2010

Data mining has empowered the managers who are charge of the tasks in their company to present personalized and differentiated marketing programs to their customers with the rapid growth of information technology. Most studies on customer' response have focused on predicting whether they would respond or not for their marketing promotion as marketing managers have been eager to identify who would respond to their marketing promotion. So many studies utilizing data mining have tried to resolve the binary decision problems such as bankruptcy prediction, network intrusion detection, and fraud detection in credit card usages. The prediction of customer's response has been studied with similar methods mentioned above because the prediction of customer's response is a kind of dichotomous decision problem. In addition, a number of competitive data mining techniques such as neural networks, SVM(support vector machine), decision trees, logit, and genetic algorithms have been applied to the prediction of customer's response for marketing promotion. The marketing managers also have tried to classify their customers with quantitative measures such as recency, frequency, and monetary acquired from their transaction database. The measures mean that their customers came to purchase in recent or old days, how frequent in a period, and how much they spent once. Using segmented customers we proposed an approach that could enable to differentiate customers in the same rating among the segmented customers. Our approach employed support vector regression to forecast the purchase amount of customers for each customer rating. Our study used the sample that included 41,924 customers extracted from DMEF04 Data Set, who purchased at least once in the last two years. We classified customers from first rating to fifth rating based on the purchase amount after giving a marketing promotion. Here, we divided customers into first rating who has a large amount of purchase and fifth rating who are non-respondents for the promotion. Our proposed model forecasted the purchase amount of the customers in the same rating and the marketing managers could make a differentiated and personalized marketing program for each customer even though they were belong to the same rating. In addition, we proposed more efficient learning method by separating the learning samples. We employed two learning methods to compare the performance of proposed learning method with general learning method for SVRs. LMW (Learning Method using Whole data for purchasing customers) is a general learning method for forecasting the purchase amount of customers. And we proposed a method, LMS (Learning Method using Separated data for classification purchasing customers), that makes four different SVR models for each class of customers. To evaluate the performance of models, we calculated MAE (Mean Absolute Error) and MAPE (Mean Absolute Percent Error) for each model to predict the purchase amount of customers. In LMW, the overall performance was 0.670 MAPE and the best performance showed 0.327 MAPE. Generally, the performances of the proposed LMS model were analyzed as more superior compared to the performance of the LMW model. In LMS, we found that the best performance was 0.275 MAPE. The performance of LMS was higher than LMW in each class of customers. After comparing the performance of our proposed method LMS to LMW, our proposed model had more significant performance for forecasting the purchase amount of customers in each class. In addition, our approach will be useful for marketing managers when they need to customers for their promotion. Even if customers were belonging to same class, marketing managers could offer customers a differentiated and personalized marketing promotion.

• Journal of the Society of Disaster Information
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• v.15 no.2
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• pp.249-258
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• 2019

Purpose: The purpose of this study is to attain the correlation analysis and thereby to deduce the uniaxial compressive strength of rock specimens through the elastic wave velocity and the elastic modulus among the physical characteristics measured from the rock specimens collected during drilling investigations in Seoul and Gyeonggi region. Method: Experiments were conducted in the laboratory with 119 granite specimens in order to derive the correlation between the compressive strength of the rocks and elastic wave velocity and elastic modulus. Results: In the case of granite, the results of the analysis of the interaction between the compressive strength of a rock and the elastic wave velocity and elastic modulus were found to be less reliable in the relation equation as a whole. And it is believed that the estimation of the compressive strength by the elastic wave velocity and elastic modulus is less used because of the composition of non-homogeneous particles of granite. Conclusion: In this study, the analysis of correlation between the compressive strength of a rock and the elastic wave velocity and elastic modulus was performed with simple regression analysis and multiple regression analysis. The coefficient determination ($R^2$) of simple regression analysis was shown between 0.61 and 0.67. Multiple regression analysis was 0.71. Thus, using multiple regression analysis when estimating compressive strength can increase the reliability of the correlation. Also, in the future, a variety of statistical analysis techniques such as recovery analysis, and artificial neural network analysis, and big data analysis can lead to more reliable results when estimating the compressive sterength of a rock based on the elastic wave velocity and elastic modulus.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.66 no.2
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• pp.105-111
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• 2021

Rice lodging is an annual occurrence caused by typhoons accompanied by strong winds and strong rainfall, resulting in damage relating to pre-harvest sprouting during the ripening period. Thus, rapid estimations of the area of lodged rice are necessary to enable timely responses to damage. To this end, we obtained images related to rice lodging using a drone in Gimje, Buan, and Gunsan, which were converted to 128 × 128 pixels images. A convolutional neural network (CNN) model, a deep learning model based on these images, was used to predict rice lodging, which was classified into two types (lodging and non-lodging), and the images were divided in a 8:2 ratio into a training set and a validation set. The CNN model was layered and trained using three optimizers (Adam, Rmsprop, and SGD). The area of rice lodging was evaluated for the three fields using the obtained data, with the exception of the training set and validation set. The images were combined to give composites images of the entire fields using Metashape, and these images were divided into 128 × 128 pixels. Lodging in the divided images was predicted using the trained CNN model, and the extent of lodging was calculated by multiplying the ratio of the total number of field images by the number of lodging images by the area of the entire field. The results for the training and validation sets showed that accuracy increased with a progression in learning and eventually reached a level greater than 0.919. The results obtained for each of the three fields showed high accuracy with respect to all optimizers, among which, Adam showed the highest accuracy (normalized root mean square error: 2.73%). On the basis of the findings of this study, it is anticipated that the area of lodged rice can be rapidly predicted using deep learning.

• Journal of Korea Water Resources Association
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• v.56 no.5
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• pp.311-323
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• 2023

In order to reduce disaster damage by localized heavy rains, floods, and urban inundation, it is important to know in advance whether natural disasters occur. Currently, heavy rain watch and heavy rain warning by the criteria of the Korea Meteorological Administration are being issued in Korea. However, since this one criterion is applied to the whole country, we can not clearly recognize heavy rain damage for a specific region in advance. Therefore, in this paper, we tried to reset the current criteria for a special weather report which considers the regional characteristics and to predict the damage caused by rainfall after 1 hour. The study area was selected as Gyeonggi-province, where has more frequent heavy rain damage than other regions. Then, the rainfall inducing disaster or hazard-triggering rainfall was set by utilizing hourly rainfall and heavy rain damage data, considering the local characteristics. The heavy rain damage prediction model was developed by a decision tree model and a random forest model, which are machine learning technique and by rainfall inducing disaster and rainfall data. In addition, long short-term memory and deep neural network models were used for predicting rainfall after 1 hour. The predicted rainfall by a developed prediction model was applied to the trained classification model and we predicted whether the rain damage after 1 hour will be occurred or not and we called this as 1ST-Model. The 1ST-Model can be used for preventing and preparing heavy rain disaster and it is judged to be of great contribution in reducing damage caused by heavy rain.