• Speech Sciences
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• v.8 no.3
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• pp.75-91
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• 2001

Nowadays, computer-mediated communications such as chatting and e-mail are widely used in younger generation. It has been known that the communicating words used by on-line users (so-called netizens) are quite different from those used by ordinary people. That is, the words are generally characterized by shortened, mimetic and onomatopoeic words, and the netizens also use various types of emoticon expressed like signs or symbols. This can cause some orthographic as well as cultural problems. This paper investigates some statistical data in PC-based communications, analyzes the general characteristics, and provides some explanations.

• The Journal of Information Technology
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• v.6 no.3
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• pp.45-51
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• 2003

The purposes of this study were to identify Avatar benefits and characteristics of Avatar users. Avatars are imaginary characters that people use to represent themselves in the Cyber. The number of Netizens who want to consume avatars is increasing. It is necessary to understand about the consumption behavior of the Netizens who use Avatars. These data comes from Pollever Research Company in Korea on Oct. 2003. The factor Analysis of the data resulted in five factors that contribute to Avatar Benefits: uniqueness, response, assurance, self-expression, proxy satisfaction and affirmative. And we have found out meaningful themes, showing psychological experiences, purchasing strategies and repurchasing behavior of Avatars in the process of the consumption. The results showed a significant affect on each factor of the benefits and multiful regression analysis. Affirmative response was affected by self-esteem, fashion leadership and conspicuous value. So many Netizens were using unlimited purchasing coupons, exchanging Avatars and buying-selling-buying. Strategies for obtaining involved purchasing Avatars in order to get game points. The reason why Hangame site was No.1 of Avatar site in Korea. We have found out that Netizens needed to repurchase Avatars. Because they wanted to maintain positive psychological experiences in Avatar consumption.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.7
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• pp.579-589
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• 2021

In the era of tough competition, the customer's emotional attachment to brand plays a vital role to the successes and failures of enterprises. Specifically in the case of doing business online, brands have to cope with the troubles of rising from brand hate as brand avoidance, negative word of mouth and brand retaliation. Traditionally, the brand communication is very hard to control and with online communities, the problems tend to be even more severe. This paper aims to explore and discuss the core concept, the driven factors and the actionable consequences of brand hate among netizens. A total of 358 valid responses were obtained from surveys taken from the internet users across the nation. Partial Least Square - Structural Equation Modeling (PLS-SEM) was conducted using Smart PLS to assess the hypotheses. The result shows that the expression of brand hate among netizen consists of active hate and passive hate. Deficit value, deceptive advertising, negative past experience and ideology incompatibility have been confirmed as influencing factors on customers' brand hate emotion. Then brand hate itself causes the customer's actionable outcomes such as brand avoidance, brand negative word of mouth and brand retaliation. Along with the theoretical contributions and managerial implications have been recommended for enterprises to avoid netizens' brand hate.

• Asian Journal for Public Opinion Research
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• v.10 no.2
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• pp.102-122
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• 2022

From 2018 to 2020, the United States has repeatedly imposed sanctions on the Chinese company Huawei, which has triggered strong nationalist sentiments on the Chinese Internet. This paper is a qualitative content analysis of Zhihu netizens' views on US sanctions against Huawei to explore how anti-Western centrism influences young people's narratives. The results showed that they believe the Huawei matter is a deliberate hegemonic act by the United States because it fears the decline of its own technological status. Moreover, it is direct evidence that the United States is deliberately destroying China's economic development environment to slow down China's rise, as well as a typical manifestation of the injustice of the liberal international order. A further analysis revealed that their narrative logic is obviously influenced by the following aspects: 1) The mentality of national glory derived from comprehensive national strength leads them to believe that U.S. sanctions against Huawei are an obstacle to China's rise. 2) National humiliation leads them to view U.S. sanctions as a constant insult to China. 3) China's superiority created by China's comprehensive national strength and its scientific and technological achievements in recent years has boosted its confidence to challenge the West's absolute progress. This study examines the impact of anti-Western centrism on Chinese nationalist sentiment and offers a bottom-level perspective on the debate over the crisis of the liberal order.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.297-309
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• 2012

The MPAA(Motion Picture Association of America) warned about serious problems of piracy due to nearly a quarter of all Internet traffic around the globe was related to Internet piracy. Thus, strong legal action is enforced for piracy over nationally through strengthen the copyright law. We in this paper conducted a survey to see whether netizens prefer to download just for the matter of their convenience. Our study becomes a motivation to consider about seriousness of piracy by comparing between Korea and foreign cases. To our surprise, the survey reveals that Korean netizens conspicuously aware of their downloading behaviors outpaces Canadian netizens. Canada lacks the basic protections for the digital environment and is a safe haven for Internet pirates.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.212-224
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• 2009

Proliferation of high performance internet infrastructures finally allows their users download a single copy of regular movie just within in a couple of seconds. Ease of accesses to the software for downloading consequently leads them insensitive to the ethics or legitimacy of their conduct. Thus, strong legal action is enforced for piracy over nationally through strengthen the copyright law. We in this paper conducted a survey to see whether netizens prefer to download just for the matter of their convenience. Whilst the level of awareness is addressed even in a far-fetched manner in the area of music piracy and computer software piracy, the case of movie is much different in that we even fail to find any survey that has been made for movie piracy. The survey has been made by devising questionnaires for netizens and it was posted web WorldSurvey, which is the most prominent online survey site in Korea. To our surprise, 9 out of 10 respondents expressed they actually resort to illegal downloading for the reason of convenience. We realized one more surprise. More than 95% of netizens conspicuously aware of their downloading behaviors are mischievous and illegal without reservation.

• Journal of Internet Computing and Services
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• v.16 no.2
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• pp.41-48
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• 2015

On movie review sites, movie ratings are determined by netizens' subjective judgement. This means that inconsistency between ratings and opinions from netizens often occurs. To solve this problem, this paper proposes sentiment sentence sets which affect movie evaluation, and apply sets to comments to infer ratings. Creation of sentiment sentence sets is consisted of two stages, construction of sentiment word dictionary and creation of sentiment sentences for sentiment estimation. Sentiment word dictionary contains sentimental words and its polarities included in reviews. Elements of sentiment sentences are combined with movie related noun and predicate from words sentiment word dictionary. In this study, to make correspondence between polarity of sentiment sentence and sentiment word dictionary, sentiment sentences which have different polarity with sentiment word dictionary are removed. The scores of comments are calculated by applying averages of sentiment sentences elements. The result of experiment shows that sentence scores from sentiment sentence sets are closer to reflect real opinion of comments than ratings by netizens'.

• The Journal of Engineering Research
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• v.7 no.1
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• pp.71-78
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• 2005

The nowaday Internet reached in phase that collect ideas of netizens through the Internet now regularly according as offer netizens great many information. In these circumstance, web survey system knows off-line just in on-line the value more do can. However, because participations of many people are important, web survey must be subject that can attract interest of people, and more visual function sees that can lead high hailing degree in active interest and survey more than netizen by offering new interface that provoke interest because is added than uninteresting screen. Therefore, I wish to enhance value still more by doing as can do survey interestingly using web survey system that use flash.

• Journal of Information Processing Systems
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• v.19 no.3
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• pp.310-322
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• 2023

Although the network environment is gradually improving, the virtual nature of the network is still the same fact, which has brought a great influence on the supervision of Weibo network public opinion dissemination. In order to reduce this influence, the user information of Weibo network public opinion dissemination is studied by using Python technology. Specifically, the 2019 "Ethiopian air crash" event was taken as the research subject, the relevant data were collected by using Python technology, and the data from March 10, 2019 to June 20, 2019 were constructed by using the implicit Dirichlet distribution topic model and the naive Bayes classifier. The Weibo network public opinion user identity graph model under the "Ethiopian air crash" on June 20 found that the public opinion users of ordinary netizens accounted for the highest proportion and were easily influenced by media public opinion users. This influence is not limited to ordinary netizens. Public opinion users have an influence on other types of public opinion users. That is to say, in the network public opinion space of the "Ethiopian air crash," media public opinion users play an important role in the dissemination of network public opinion information. This research can lay a foundation for the classification and identification of user identity information types under different public opinion life cycles. Future research can start from the supervision of public opinion and the type of user identity to improve the scientific management and control of user information dissemination through Weibo network public opinion.

• Korean journal of communication and information
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• v.59
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• pp.138-161
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• 2012

This study is designed to explore the function of Twitter as a campaign platform during election campaign. For exploring the function of Twitter the form of tweet, the type of information on tweet and the way of opinion expression via Twitter were discussed by content analysis. This study finds, first, that, netizens express their opoinion of candidates without foundation and with emotional reactions. Second, they showed somewhat conflictive reactions according to their supporting candidates. This study conceptualized various kinds of public as 'blindly support public,' and 'blindly opposition public' in case of Park's supporters, 'rational support public,' and 'critical opposition public' in case of Na's supporters. Third, Park's supporters debated Na candidate's attitude of debate and her appearance blindly without foundation. Na's supporters argued Park's attitude of debate and his ignorance of Seoul Metropolitan government's policy blindly without foundation. Finally, this study discussed the relationship between the political discourse according to netizens' supporting via Twitter and the results of election. Park whose supporters attacked the opposing candidate by blaming her appearance and her attitude of debate won the election. Na didn't overcome her negative images. For her Twitter functioned as a media which is spreading negative factors about her. In conclusion, Twitter as a campaign platform during election times plays a key role in discussing candidates. However, netizens need to express their opinions with foundation and the candidates have to consider negative issue management. This study highlights the importance of peripheral factors which have a decisive effect on the results of election. The results of this study is useful for building political campaign strategy by candidates.