• 한국주거학회논문집
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• 제25권2호
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• pp.121-130
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• 2014

This paper provides a social knowledge for pragmatic application guidelines of the interior finish materials within apartment houses, based on both the awareness of practitioners and as it applies to the realities. For this purpose, a series of the questionnaires survey on the awareness of interior finish materials in recently-constructed and remodeled apartment houses was performed, which has extended its probe into the awareness of architectural practitioners. The questionnaires asked practitioners how much they desire sustainable finish materials and the difference in various parties were analyzed and compared, formulating the pragmatic solution in the determination of interior finishes. Comparative analysis of the awareness of construction specialists, interior designer, architectural environmental researchers on environment-friendly finish materials showed that all parties were right to recognize the significance of sustainability in interior finishes. Practitioners believed that occupants must bear the additional expense for the environment-friendly finish products. Also, the results tell that the amount used of environment-friendly products increases as expertise on sustainability in interior finishes rises.

• 무역상무연구
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• 제47권
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• pp.403-428
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• 2010

Our country's sustainable trade growth fundamentally depends on the supply of excellent labors called global trade expert. He or she is required several knowledge and skills not only trade, marketing, information technology, foreign languages but also global mind. Universities have to supply excellent global trade expert to companies according to needs and wants. The object of this paper is to propose some ideas for training of global trade expert of Korea university under global trade environment. First, global companies prefer labors who have not only some skills about specialty and communication skill but also personality on passion, creativity, leadership and so on. Second, The university's curriculum needs to improved in terms of "convergence" and "specialty". In nature, trade major treats lots of subjects such as trade, business adminstration, economics, international law, international commerce, logistics, marketing, etc to catch up changing global business circumstances and companies' needs. Therefore convergence of adjacent field is very important in study and training. Finally, Universities need to use field-specialist to supplement of trade working experience as instructors and practitioners. The concept of convergence and specialty is not separated but harmonious each other.

• 산경연구논집
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• 제14권6호
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• pp.1-8
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• 2023

Purpose: The marketing practice for the leisure and sports industry is a complex process that requires a thorough understanding of the audience, their needs and motivations. Thus, this niche market is focused on specific products, services, or experiences. The present research explores and suggests meaningful strategies based on the literature textual dataset to provide how to attract consumers in this sector. Research design, data and methodology: We have conducted the 'Secondary Literature Analysis', reviewing and summarizing numerous findings in the relevant prior studies. As a result, we could obtain a total of 15 significant textual resources which are from only peer-reviewed journal article. All resources had a high quality of the instrument to prove their results. Results: The findings of this research pointed out that marketers in leisure sports sector need to communicate via following methods: (1) Understanding the Customers' Needs and Wants, (2) Social Media, (3) Advertising, (4) Promoting Brand Affinity, (5) Offering Discounts, and (6) Providing Value-Added Services. Conclusions: The present research concludes that the marketing practice in the leisure and sports industry should be performed using various channels. In addition, marketing practitioners are supposed to check if tailored marketing messages are compatible with products, services, and events that relate to their target audience's interests.