• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.171-185
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• 2017

This paper tried to examine the effect of the policy on companies' CSR activities and what kind of a role does CSR have in determining Customer Loyalty in Indonesia. This paper is divided into two parts, the first part is designed to find out whether the Indonesian government law has successfully made the companies perform better CSRs. We do this by using the ICGC Index of the companies registered and comparing their scores before and after the implementation of the policy. We will then use the paired sample t-test to find out if there is an increase in the overall scores of the companies and/or only the natural resource-related companies. The result showed an upward trend in the ICGC scores for all the companies which the Indonesian government law is intended to. In the second part, Manfred Schwaiger's components and parameters of corporate reputation was referred and used on Indonesian customers. We asked participants whether they think natural resource-related companies perform better CSRs and then we also tried to find out what factors really affect their loyalty towards companies or brands by conducting Multiple Regression Analysis. From the 4 factors that we have prepared, which consist of Performance, CSR, Quality and Attractiveness, Quality is the most influential towards determining our survey participants' Customer Loyalty. Surprisingly, CSR is insignificant in directly influencing Customer Loyalty. But, our research did find out that CSR does moderate Quality and Performance in their relationship with Customer Loyalty. Meaning that CSR has no effect in a direct relationship but it can increase the effect of Quality and Performance in determining Customer Loyalty. Unfortunately, CSR has no moderating effect in increasing the effect of Attractiveness towards Customer Loyalty.

• 대한안전경영과학회지
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• 제14권3호
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• pp.101-109
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• 2012

It is commonly recognized that railway is one of the representative transportation and it offers public service based on strategies for being rapid, automation, safety. Since the opening of high speed railway, 3-hundred-million people have used it and acknowledged its efficiency. However, derailed accident at Kwangmyeong station in February, 2011, frequent malfunction of KTX-Sancheon, and accidents by engineer's careless fault damaged on credibility of safety, Especially, spreaded accidents through social networking service by cell phones amplified anxiety of public, being criticized by the press. This study analyzed statistics of past accident and cases of passing-by accident, and surveyed 152 KTX captain engineers about their recognition of the accident by careless fault and experiences of possibility of occurrence for preventing engineer's careless fault and restoring trust According to the analysis, engineers worry about responsibility and disadvantages related to the accidents for the most, and they are nervous about malfunction for the second most. This study presents prevention methods regarding the result. First, it is required to improve mental stability and concentration on their work, secondly, advanced ability to cope with malfunction or error through repetitive education and training are required to increase confidence, and for the last, improvement of operational supporting system such as ATP, GPS to prevent errors by human factors. Improvement of the system is expected to lead engineers to prevent careless fault and regain the reputation of railway.

• 대한예방한의학회지
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• 제6권2호
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• pp.36-47
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• 2002

Over thousands of years oriental traditional medicine has developed a theoretical and practical approach to treat and prevent diseases and to promote people's health in China and Korea. In China, the integration of traditional Chinese medicine into the national healthcare system began in the late 1950s. This was in response to national planning needs to provide comprehensive healthcare services. On contrary to China, South Korea established the parallel operation of two independent medical systems in 1952. Hence there has been a political conflict between oriental and modern medicine over issues of fee, the ability to sell and prescribe herbal medicines, and the licensing of practitioners in traditional medicines. Given this background. This study is to compare peoples' attitudes and opinions for oriental traditional medicine by ethnicity (Chinese, Korean-Chinese and Korean). Chinese and Korean-Chinese were more used and satisfied with traditional medicine treatment and traditional practitioners compared with Koreans. The proportion of Koreans who reported the cost of traditional treatments was expensive was higher than those of Chinese and Korean Chinese. Most of Chinese, Korean-Chinese, and Koreans reported that they would use traditional medicine: 1) when they would have some disease to be treated best through traditional medicine; and 2) when traditional practitioner had a reputation and lots of experiences for those diseases. Most Korean people reported that oriental and western practitioners should cooperate each other to improve the quality of care. Therefore, policy framework including integration of traditional and western medicine, regulation, etc. is needed. In addition, research is needed to determine which diseases is treated best through traditional medicine.

• 비교문화연구
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• 제44권
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• pp.393-410
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• 2016

본 논문은 일본의 국가이미지의 개선노력에도 불구하고 한국에서 일본의 이미지가 부정적인 이유에 대해 논한 것이다. 일본은 세계적으로 국가브랜드 관리를 긍정적으로 이끄는 데 성공하였으나 한국에서는 일본의 국가 이미지 개선 전략이 통하지 않는 것을 여러 여론조사를 통해서 알 수 있다. 일본은 한국에서도 국가 이미지 개선을 추구하였다. 1965년 한일간의 국교 정상화 이후 경제정치적인 관계가 개선되고 65년체제하에서 경제기술의 협력이 확장되었고 현재까지도 상당한 무역을 전개하고 있다. 뿐만 아니라 문화와 인적 교류도 상당하다고 할 수 있다. 1998년에 대중문화의 개방과 여행자유화조치 이후에 대중 문화와 민간교류가 확장되었으며 일본과의 지리적인 근접성은 상호간의 교류를 가능하게 했다. 뿐만 아니라, 일본공보관과 국제교류기금은 지속적으로 일본의 문화를 한국에 알리려는 노력을 하고 있다. 그럼에도 불구하고 언제나 역사의 문제가 양국간에 오해와 불신을 가중시키고 있으며 독도문제를 비롯한 여러 역사적인 인식의 차이점은 한일 상호간의 신뢰관계를 저해하는 요소로 조사되고 있다. 이를 개선하기 위해서 역사대화와 같은 상호간의 역사이해에 대한 상호간의 이해의 확장이 필요하다는 것을 제안하고 있다.

• 한국병원경영학회지
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• 제23권4호
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• pp.81-86
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• 2018

Purposes: The purpose of this study is to argue that the taxation system for non-for-profit medical institution in Korea should be revised and that the basic direction should be to expand tax exemption like the US. Methods: We analyzed the US context of taxation policy for non-for-profit medical institutions and compared the US and Korean situation. Findings: In the United States, for-profit or non-for-profit medical institutions eternities are the most important criteria for hospital classification. Basically, full tax-exemption has been applied for non-for-profit medical institutions. The reason why many hospitals maintain their status as non-for-profit are following. First, the American society places great importance on the social responsibility and role of non-for-profit hospitals. Second, maintaining the status of non-for profit medical institutions is financially beneficial while maintaining good social reputation. The most powerful financial incentives are tax deductions and tax deductions for donations. Practical Implications: How will the taxation system for medical institutions in Korea be reformed in the future? First, if Korean government do not allow for-profit medical institutions, Korean government should consider implementing a full tax exemption system suitable for non-profit medical institutions like the US. Second, there are many variation in taxation for non-for-profit medical institution according to their legal positions. Therefore, current taxation system should be revised. Third, the reorganization of such taxation system should be in a direction that can finally encourage community benefit activities of medical institutions of nonprofit hospitals.

• 한국정보통신학회논문지
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• 제23권2호
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• pp.215-222
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• 2019

4차 산업에 대한 꾸준한 투자와 기술 개발로 스마트 팩토리 기술이 더욱 안정화되고 3D 프린팅을 포함한 관련 기술개발이 더욱 활발해진다면, 스마트 팩토리 도입비용이 낮아지고 현재의 고가의 상품 제조에 집중되는 현상에서 벗어나 소량 맞춤형 주문 제작을 위한 서비스로 변화 될 것이라고 기대한다. 그러나 소량의 주문제작을 위해 제3자에게 개인정보를 제공해야 하고 복잡한 결제시스템을 거쳐야 한다면 발전되는 기술에 비해 활용도는 그에 미치지 못할 수 있다. 이 논문에서는 기존 사물인터넷의 한계를 극복하고 새로운 패러다임을 가져다 줄 것으로 기대하는 블록체인 기술 융합의 스마트 팩토리 환경에서 프라이버시와 익명성을 제공하는 고객 맞춤형 제문제작을 위한 프로토콜을 제안한다. 제작자의 평판을 반영하여 고객 주문에 활용하고 주문 내용이 제작자 외에는 공개되지 않도록 프라이버시를 제공하는 고객 맞춤형 주문제작 방법을 제안하였다. 또한 제안하는 프로토콜의 요구사항을 검증하였고 관련연구와의 비교를 통하여 독창성을 확인하였다.

• 한국멀티미디어학회논문지
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• 제24권8호
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• pp.1044-1058
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• 2021

Tempered electronic contents have multiplied in last few years, thanks to the emergence of sophisticated artificial intelligence(AI) algorithms. Deepfakes (fake footage, photos, speech, and videos) can be a frightening and destructive phenomenon that has the capacity to distort the facts and hamper reputation by presenting a fake reality. Evidence of ownership or authentication of digital material is crucial for combating the fabricated content influx we are facing today. Current solutions lack the capacity to track digital media's history and provenance. Due to the rise of misrepresentation created by technologies like deepfake, detection algorithms are required to verify the integrity of digital content. Many real-world scenarios have been claimed to benefit from blockchain's authentication capabilities. Despite the scattered efforts surrounding such remedies, relatively little research has been undertaken to discover where blockchain technology can be used to tackle the deepfake problem. Latest blockchain based innovations such as Smart Contract, Hyperledger fabric can play a vital role against the manipulation of digital content. The goal of this paper is to summarize and discuss the ongoing researches related to blockchain's capabilities to protect digital content authentication. We have also suggested a blockchain (smart contract) dependent framework that can keep the data integrity of original content and thus prevent deepfake. This study also aims at discussing how blockchain technology can be used more effectively in deepfake prevention as well as highlight the current state of deepfake video detection research, including the generating process, various detection algorithms, and existing benchmarks.

• 산업융합연구
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• 제22권3호
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• pp.27-37
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• 2024

본 연구의 목적은 유도 참여자의 커뮤니티 특성이 가치, 태도, 행동(VAB) 및 지속참여의도에 미치는 영향을 분석하는 것이다. 연구대상 표집은 편의표본추출법(n=192)을 사용하였으며, SPSS 26.0과 AMOS 26.0을 사용하여 확인적 요인분석, 상관관계 분석, 구조방정식 모델링을 실시하였다. 본 연구의 결과는 다음과 같다. 1) 유도 참여자의 커뮤니티 속성 중 평판, 즐거움, 상호작용, 사회적 연결감은 유의한 영향을 미쳤다. 2) 가치-태도-행동(VAB)은 위계적으로 유의미한 영향을 미치는 것으로 나타났다. 3) 행동 의도는 지속 의도에 유의미한 영향을 미치는 것으로 나타났다. 이를 통해 유도 커뮤니티는 참여자의 유도참여를 높이기 위해 긍정적인 가치를 창출할 수 있는 참여자 중심의 조직문화를 구축할 필요가 있다.

• 마케팅과학연구
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• 제18권1호
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• pp.1-31
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• 2008

신뢰는 인간관계에서 동서고금을 통해 언제나 주목을 받아온 주제였으며, 신뢰의 중요성은 경영학 분야는 물론 인간생활의 모든 분야에서 이미 오랜 전부터 인식되어 왔다. 그러나 대부분의 연구는 주로 개인 간의 신뢰인 종업원에 대한 신뢰에만 집중하는 단일 차원적 관점에서 연구되어 왔다. 본 연구는 이와 같이 지금까지 주로 단일차원으로 연구되어 온 신뢰 대상을 판매원, 제품/서비스, 그리고 기업의 3차원으로 다차원화하여 이들 신뢰 대상이 재구매 의도에 미치는 영향을 검증하였다. 서울, 대구 경북지역의 거주자로 백화점에서 구매 경험이 있는 남녀 고객을 대상으로 수집된 자료를 분석한 결과, 기존 연구들에서 주로 다루어진 판매원신뢰뿐만 아니라 기업신뢰와 제품/서비스신뢰 또한 고객신뢰의 중요한 대상으로 나타나, 신뢰 대상은 다차원적인 구성개념임이 밝혀졌다. 이들 3차원의 신뢰는 모두 재구매 의도에 유의한 영향을 미치는 것으로 나타났으며, 특히 기업신뢰가 판매원신뢰와 제품/서비스신뢰보다 재구매 의도에 더 영향을 미치는 것으로 나타났다. 판매원신뢰와 제품/서비스신뢰의 영향요인으로 역량과 선의를, 기업신뢰의 영향요인으로 기업 평판과 물리적 환경을 설정하여 검증한 결과 역량과 선의는 판매원신뢰와 제품/서비스신뢰 모두에 유의한 영향을 미치는 것으로 나타났다. 기업신뢰의 경우, 평판은 유의한 영향을 미치는 것으로 나타났으나, 물리적환경은 유의한 영향을 미치지 않은 것으로 나타났다.

• 대한수의학회지
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• 제43권2호
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• pp.181-188
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• 2003

Cordyceps has a reputation for its broad biological activities and as a tonic which replenishs vital function in Chinese traditional medicines. As an attempt to obtain fundamental data for the development of new type Cordyceps, the effects of the fruiting bodies of cultivated fungus of Paecilomyces japonica grown on silkworm larvae on radiationinduced damages were investigated. We performed this study to determine the effect of Dongchongxiacao (Paecilomyces japonica) on jejunal crypt survival, endogenous spleen colony formation, and apoptosis in jejunal crypt cells and hair follicles of mice irradiated with high and low dose of gamma-radiation. Treatment with Dongchongxiacao showed no significant modifying effects on the jejunal crypt survival and endogenous spleen colony formation. The frequency of radiationinduced apoptosis was reduced by pretreatment of Dongchongxiacao (i.p.: 50 mg/kg of body weight, at 12 and 36 hours before irradiation, p<0.01). The spontaneous levels of apoptotic cells are $0.082{\pm}0.041$ in intestinal crypts and $0.231{\pm}0.084$ per hair follicle section of skin. Pretreatment of Dongchongxiacao was associated with decreases of 26.86% in intestinal crypt and 66.36% in hair follicle decrease in the number of cells with nuclei positively stained for apoptosis compared with the irradiation control group. We demonstrated for the first time that Dongchongxiacao administration could reduce the extent of apoptosis produced by radiation in the hair follicle. The results presented herein that Dongchongxiacao given before irradiation is capable of reducing the severity of cell loss as a result of apoptosis.