• 제목/요약/키워드: National brand

검색결과 1,195건 처리시간 0.027초

외식사업발전을 위한 조리분야 아웃소싱 전략에 관한 연구 (평가측정치 개발절차를 중심으로) (A Comparative Study of Outsourcing Culinary Part of Foodservice Industry Development.)

  • 김기영
    • 한국조리학회지
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    • 제7권3호
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    • pp.13-34
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    • 2001
  • The case which it contracts with the dynamic result measurement system when actual outsourcing evaluation measurement is composed and then one result standard between the service supplier and the user is set, which owns jointly the expense which is reduced from that or the benefit which is created from that is increasing In the conclusion, for outsourcing management strategy of domestic foodservice industry in order to succeed, first it is accurate and examined that for what and how outsourcing should be introduced and as a result, what kind of result can be raised from that result\ulcorner Food service industry should be outsourced if you want to make more many investment in better humane resources, food & beverage-goods-security and education to provide eating-out service out of various business in food industry. When considering the actuality of the domestic foodservice industry that time it is appropriate, it sees. The foreign-brand goods which is introduced in the country are being executing in the 1ink of part management strategy. One of the most influential factor of domestic foodservice industry's management pressure is overspent management expenses, Does the namely expenses preparation effect reach which degree\ulcorner what kind of method can most decrease these expenses\ulcorner Doing grows the success and failure of the Korean foodservice industry controls result with the fact that it will operate with a big variable sees. The background which the domestic foodservice industry should introduce inevitably the outsiurcing system is to develop continuously nation foodservice industry in the way of cost curtailment of food-material, a labor cost curtailment with efficient application and synergic effect like specialty manpower utilization. The kindred competitive enterprises gradually concentrate management resource to the point ability from the present point of view which is increasing and a strategy position they secure, to prepare a competitive power, what sees it is important national industry must prepare a new paradigm. It is important to measure the result based on sales accomplishment in operation system dimension, and it is more important to appropriately apply regard of the evaluation measurement

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세계 각국의 비교광고 규제에 관한 비교 연구 (A Comparison Study on the Comparative Advertising Regulation among Nations)

  • 리대룡;이현선
    • 한국언론정보학보
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    • 제26권
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    • pp.209-257
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    • 2004
  • 본 연구는 한국을 비롯한 세계 각국의 비교광고에 관한 다양한 규제들의 내용과 그 특성을 고찰하고 현재 한국의 비교광고 규제의 특성을 도출해내는 데 그 목적이 있다. 이러한 특성을 정확하게 도출해 내기 위해 현재 세계 각국의 비교광고 규제의 특성을 고찰하고 보드윈(Boddewyn)의 1978년의 연구결과와 비교하여 어려한 변화를 보이고 있는지를 살펴보았다. 연구결과, 각국의 비교광고에 대한 규제를 살펴보면, 점차적으로 비교광고에 대한 합법화가 이루어지고 있으며, 과거의 규제와 비교하여 비교광고에 대한 허용범위와 가이드라인을 법적으로 좀더 구체적으로 명시하고 있음을 발견하였다. 현재 한국의 비교광고에 관한 법적 규제 내용에는 과거와 비교하여 좀 더 구체적인 기이드라인이 제시되어 있고, 이는 유럽 국가들의 가이드라인의 수준과 유사함을 발견할 수 있었다.

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현대 데님 패션에 나타난 조형적 특징과 미적 특성 연구 - 2001년 이후 여성 컬렉션을 중심으로 - (A Study on the Formative Characteristics and the Aesthetic Characteristics in Denim Fashion - Women's Collections Since 2001 -)

  • 김정미
    • 한국의상디자인학회지
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    • 제16권1호
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    • pp.27-39
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    • 2014
  • The purpose of this study is to investigate the formative characteristics and the aesthetic values of denim dresses from the 19th century until the $20^{th}$ century and analyze those changes shown in Paris Milan London New York collections from 2001 S/S to 2013/14 F/W. The results of this study are as follows; 1) In the mid-$19^{th}$ century, the denim pants were working suits. In the 1920's, they started to be recognized as ordinary clothing and they were supplied to women in World War II. In the 1950's, denim pants stood for youth and resistance, and they became popular among teenagers. In the 1960's, hippies who protested against the Vietnamese War would wear worn-out denim pants symbolizing peace and freedom. As they became more common in the 1970's, people all around the world wore the clothes. In the 1980's~90's, the waves of high class brand fashions brought in sensualism, extravagance, reactionary tendency, and so forth. Consequently, the aesthetic values of denim dresses have connotations of practicality, resistibility, ornamentation and femininity. 2) Practicality in recent collections is represented in classic fashion which features typical details and raw denim and modern fashion which is made with glossy denim and minimized details. Resistibility is represented in avant-garde fashion which features deformed or over-layered jackets and pants with damaged denim and vintage fashion which is made with wash-out and wild stone denim. Ornamentation is represented in ethnic fashion which is made with wash-out denim and ethnic prints and romantic fashion which features details such as ruffle, frill and shirring as well as lace and flowery decorations. Femininity is represented in sexy fashion which designs to expose or to focus in women's body and elegant fashion which is made with soft and glossy denim and hourglass silhouette.

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아힘 프라이어의 판소리 오페라 '수궁가(Mr.Rabbit & Dragon King)'의 공연의상 연구 (A Study on Performance Costumes for 'Mr. Rabbit & Dragon King', the Achim Freyer's Pansori Opera)

  • 유진영;이인성
    • 한국의상디자인학회지
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    • 제16권1호
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    • pp.105-115
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    • 2014
  • The costumes (including mask) of the first World Master series of The National Changguk Company of Korea, Achim Freyer's 'Mr. Rabbit & Dragon king' is directly designed by Achim Freyer who was in charge of direction and stage design. The new form called Pansori opera is proposed for modernization of Korean traditional opera, it maintained the original form of music yet introduced play form of opera. The costumes and stage also promoted modernistic transformation while maintaining the original Korean form. The overall concept of 'Mr. Rabbit & Dragon king' costumes emphasizes comical effect by abstractness like childlike scribble. It expressed characteristic of characters diversely through exaggeration and expansion while maintaining original form of Hanbok, used surface of costumes as a drawing board, and created flat and geometrically transformed silhouette. The complicated characters was caricatured like everyone is doing mask play by using masks, and it still maintained sophisticated oriental color with modern application of five cardinal colors. It may seems it just mixed our traditional elements like a hint of humor, however, it could be known that it introduced various techniques in it to deliver new subject while maintaining the original form of 'Mr. Rabbit & Dragon king'. From this study, open mind for our tradition and need for diverse attempt could be rediscovered and could also see the possibility to contribute on creating a Nation Brand of traditional performing art.

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몰입 정도가 온라인 게임 내 PPL 인지에 미치는 영향에 대한 연구 (The Study about influence of immersiveness on PPL advertising in on-line game)

  • 박성민;유승호
    • 한국게임학회 논문지
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    • 제6권3호
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    • pp.67-76
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    • 2006
  • 본 연구에서는 온라인 게임의 이용자의 게임 몰입도가 PPL의 효과에 미치는 영향을 알아보고자 한다. 간접 광고 효과에 영향을 미치는 요인으로는 노출 빈도, Brand의 배치 형태, 식역하 지각에서의 자극, 제품에 대한 관여도, PPL에 대한 사전지식을 고려해 볼 수 있다. 본 연구에서는 이러한 변인요소들을 통제하고 게임매체의 특성인 몰입 정도를 조절하기 위하여 게임을 통해 광고에 노출된 그룹과 같은 자극을 영상을 통해 노출된 그룹으로 나누어 두 그룹의 PPL인지와 제품에 대한 태도변화에 대해 알아보았다. 게임몰입이 클 경우 광고에 대한 정보처리는 방해를 받았으며, 따라서 미디어에 삽입된 PPL광고의 인지율이 떨어졌다. 그러나 PPL의 배치요인에 따라서는 인지에 차이를 보였다. 이를 이용하여 고몰입 상태의 초점시각의 움직임에 따른 이미지 인식의 정확성을 조사하여 사용자의 인지에 따른 PPL 디자인 법을 제안하였다. 본 연구는 게임 내 PPL을 통한 수익구조의 잠재적 효과를 조명하며 전략적으로 게임내의 PPL을 디자인 하는 방법 에 대한 논의를 포함한다.

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지역특산물의 지식재산권 현황 및 브랜드화 발전 방향 (The Status of Intellectual Property Rights and Developmental Direction for Brands of Special Rural Products in Korea)

  • 전영미;안윤수;김미희;안옥선
    • 한국지역사회생활과학회지
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    • 제17권4호
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    • pp.113-125
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    • 2006
  • The purpose of this study was to analyze the status of intellectual property rights and developmental direction for brands of special rural products in Korea. The data was derived from 166 special rural products in Korea. The major results of this study were as follows: Enterprises having intellectual property rights above one were Traditional soybean sauce 18(56.2%), Hangwa 15(42.9%), Kimchi 18(43.9%), Traditional tea 20(80%) and Crafted products 10(31.3%), respectively. Enterprises acquiring designation and certification due to national and local autonomous entities over one were Traditional soybean sauce 17(56.7%), Hangwa 23(63.9%), Kimchi 33(80.4%), Traditional tea. 13(52%), and Crafted products 20 (62.5%), respectively. The trademark registration of special rural products was invested with total 62 cases(37.3%) as Traditional soybean sauce 14(43.7%), Hangwa 15(41.7%), Kimchi 17(41.5%), Traditional tea. 12(48%) and Crafted products 4(12.5%). And Patent registration 39 cases(23.5%), design registration 32 cases(14.5%), and utility model registration 5 cases (3.01%) were invested respectively. It was shown that, where the origin of brand names was a proper non 107 were things(53%), 39 were materials(19.3%), 17 were the production method(8.41 %) and 55 were a composite trademark(33.1%).

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경기북부 가구산업현황과 발전 방향 모색 연구 (A Study on the Current Status of Furniture Industry in the Northern Region of Gyeonggi Province and Future Policy Direction)

  • 임광순
    • 한국가구학회지
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    • 제24권4호
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    • pp.433-443
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    • 2013
  • The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

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Future of Organised Retailing in India - The Critical HR Issues

  • Nandi, Subrata Kumar
    • 아태비즈니스연구
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    • 제4권2호
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    • pp.1-10
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    • 2013
  • According to the Global Retail Development Index (GRDI) published by A.T. Kearney (2012), India is the $5^{th}$ most attractive retail destination in the world. The retail industry in India has been largely fragmented with small businesses dominating the retail landscape, with very few large players having multiple retail outlets. However, in the last few years, the industry has witnessed a significant growth in the number of large retailers having a chain of outlets across the country. This growth in the organised retail sector has driven primarily by large Indian retail organisations and conglomerates. With the government reducing the restrictions on foreign participation in Indian retail business by increasing the FDI cap on both single and multi-brand retail outlets, the industry is likely to see an explosive growth in the organised retail sector which accounts for only 8 percent of the total industry. With more foreign retailers poised to enter into the country, one of the key issues that the industry may face is finding the right quality of manpower. Literature suggests that in an industry which is characterised by players offering similar kinds of product assortments at similar price levels, success would be governed by the quality of service, which entails employees having the right skills and attitudes for offering quality service. Therefore, the two key issues that may be of importance for retailers are levels of skills and the motivation of the employees. However, according to the National Skill Development Corporation (NSDC, 2009), a significant skill gap exists in the industry, which may widen further in the years ahead, leading to greater challenges for organisations. This paper highlights some of the challenges and issues which characterise the industry in India, and suggests how companies could look at these challenges and seek ways to overcome these challenges.

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재난 및 안전관리기본법 개정에 따른 재난안전분야 종사자 교육훈련 설계 및 운영 발전 방안 연구 (A Study on Development Plan of Design and Operation for Education Training of Disaster & Safety Field Workers with the Amendment of Framework Act on the Management of Disasters and Safety)

  • Nam, Sangwhun;Park, HaeJung
    • 한국재난정보학회 논문집
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    • 제9권4호
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    • pp.484-492
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    • 2013
  • 연구는 재난 및 안전관리기본법 개정에 따른 재난안전 분야 종사자의 재난안전 교육훈련을 위해 체계적인 교육과정의 설계 및 운영에 대한 발전 방안 제시를 목적으로 한다. 재난 및 안전관리기본법 개정으로 재난안전분야 종사자의 재난교육 의무화가 요구되고 있으며, 기존의 교육과정 설계 및 운영의 발전 방안이 필요하다. 이를 위해 재난안전의 24개 기능과 재난 관리의 13개 역량 항목을 기초로 재난안전 분야 종사자를 재난관리자, 재난실무자, 재난지휘자로 구분하여 역량의 우선순위를 도출하고 교육수요를 파악한 후, 선진재난관리 요소와 과정의 브랜드화를 고려하여 재난안전분야의 교육훈련 과정 설계 안을 도출 하였다. 기본법 개정에 따라 교육기관의 교육과정의 전문화와 함께 교육 효과와 교육 수요자의 요구 사항을 고려, 참여형 교육훈련 기법을 반영한 교육 운영 형태를 포함한 발전 방안을 제시한다.

유아복(乳兒服)브랜드의 의복(衣服)패턴 제작(製作) 실태(實態) 조사(調査) (A Study on Production of Toddlers' Apparel Patterns)

  • 김진;손희순
    • 패션비즈니스
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    • 제6권5호
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    • pp.87-95
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    • 2002
  • The purpose of this study is to survey toddlers' apparel brands in Korea for operation of pattern work rooms, pattern sizes and uses of bodies and measurements, and thereby, provide for some basic data useful to development of toddlers' apparel prototypes and production of bodies. For this study, 13 domestic brands were surveyed. The results of this study can be summarized as follows; As a result of surveying the pattern work rooms, it was found that 53.8% of the sample brands employed a director of pattern work room, while 38.5% of them did not employed any pattern director. 7.7% of the sample brands employed two pattern directors. Such findings suggests that pattern works for toddlers' apparels are neither specialized nor differentiated as for adults' apparels, and therefore, that apparel production is not efficient. In view of the body profiles, only six brands possessed some or other bodies produced in Japan. The average breast size of No. 3 body was found 51.7cm, waist 48.4cm and hip size was 53.7cm. According to National Standard Body Size Survey Report, average breast size of three-year-old toddlers is 51.2cm, The average waist size is 49.5cm, and the hip size is 52.6cm. All in all, our toddlers' sizes are slightly different from Japanese toddlers', and so, it is deemed necessary to produce the bodies for our toddlers' apparels. As a consequence of surveying the measurements used for pattern production, it was found that five brands of the sample brands were using some or other 'body measurements', and another five brands were body measurements and apparel ones in parallel. All the brands sampled were found using some or other 'apparel measurements'.