• Title/Summary/Keyword: National Preference

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Preference for Korean Popular Culture on Purchase Intention of Korean Fashion Products -Focus on the Dalian Areas of China- (한국대중문화에 대한 선호도가 한국패션상품에 대한 선호도와 구매의도에 미치는 영향 -중국 대련지역을 중심으로-)

  • Yang, Wei-Dong;Kim, Soon-Ah;Rhee, Young-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.206-217
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    • 2012
  • This study examined the causal relationship between the Chinese preference for Korean cultural products (Korean talent, K-pop songs, TV dramas, and movies), for Korean fashion products, and their purchase intentions. The relationship between the Korea's national brand image and Chinese fashion leadership with the three variables was investigated. Data was collected from 580 Chinese in Dalian, China. The data was analyzed using frequency, correlations, reliability, and AMOS for path analysis. The results of this study were as follows. First, the preference for Korean talent, K-pop songs, TV dramas, movies, and fashion products showed that the Chinese had a positive response and the degree of preference for each item was similar. Second, the Chinese preference for Korean talent, movies, and TV dramas significantly influenced the preference for Korean fashion products. In addition, the Chinese preference for Korean fashion products significantly influenced the purchase intentions of Korean fashion products. Third, the Chinese preference for Korean talent and fashion products had a significant relationship with their fashion leadership. In addition, the preference for Korean talent, movies, TV dramas, K-pop songs, fashion products, and purchase intentions had the same positive relationship with Korea's national brand images. This study examined from a structural aspect how the preference of Korean intangible cultural products affected the purchase intention of Korean fashion products. This study explored that the preference for Korean cultural products transcended the popularity of the Korean popular culture with a subsequent national industrial and economic ripple effect that improved the national brand image.

A Study on the Analysis of Landscape Preference in the Road-landscape by Index of Shape -The case of Sorak National Park- (형태지수를 이용한 도로경관의 선호성 분석에 관한 연구 - 설악산 국립공원을 대상으로 -)

  • 서주환;최현상;김상범;이철민
    • Journal of the Korean Institute of Landscape Architecture
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    • v.27 no.4
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    • pp.87-93
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    • 1999
  • This study is focus on exploring the relationship between the index of shape and the factor of perception. This study site is a Sorak National Park which sciences of road-landscape. Slides, which were used in the study, were taken in the Sorak National Park along the roads. For this purpose, the study used the questionnairy about the Road-landscape which was presented by a slide projection, also used th index of Shape. This research used analysis method of multi-regression between the preference and perceptional factors, and between the preference and index of shape. 1) The regression result of $R^2$ is 00827 between the preference and perceptional factors, therefore we can positively consider that the preference is related to the perception. The preference is affected highly by the intimacy which is the one of perceptional factors. 2) The regression result of $R^2$ is 0.692 between the preference and the index of shape. The preference has a relation with the index of shape, and it is affected highly by the index of sky. 3) Therefore, this study identifies the relationship between the preference and the perceptional factors, and the index of shape makes this relationship possible.

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An Analysis of Social Interaction according to Students' Preference for Groups in Science Instruction of Elementary School (초등학교 과학 수업에서 학생들의 모둠 선호도에 따른 사회적 상호 작용 분석)

  • Yang, Jeon-Mi;Lee, Hea-Jung;Oh, Chang-Ho;Jeong, Jin-Su;Kwon, Yong-Ju;Park, Kuk-Tae
    • Journal of Korean Elementary Science Education
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    • v.26 no.1
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    • pp.1-11
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    • 2007
  • The purpose of this study was to investigate interaction patterns and characteristics of small group discussions during elementary school science classes. Four heterogeneous groups were formed according to preferences and non-preferences, consisting of male and female students. Verbal interactions during small group discussions were audio and videotaped, transcribed and analyzed. The interaction frequency of each group was compared in terms of their cognitive and affective aspects. The results in terms of the cognitive aspect showed that there were no significant differences in the frequency of interaction between preference and non-preference groups' verbal behaviors. However, the quality of interaction was superior and the number of high level types of interaction were more frequent in the preference group. From the affective perspective, both groups of students exhibited a positive attitude in the preference group and a negative attitude in the non-preference group. The differences of interaction between the male and female student's groups were that in the case of the female group, the frequency and the quality of interaction was higher. Moreover, in contrast to male students, female students revealed satisfaction and favorable attitudes in their non-preference group because they felt more a acceptable atmosphere and attitude in that group. These results suggest that the interactions of the preference group are more interactive and elaborate in nature than those of the non-preference group.

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Analysis of Preference of Environmental Image for the Increase and Promotion of Rose Consumption

  • Jeong, Sun Jin;Gim, Gyung Mee;Kim, Jae Soon;Jang, Hye Sook;Lee, Geun Woo
    • Journal of People, Plants, and Environment
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    • v.22 no.1
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    • pp.53-63
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    • 2019
  • The purpose of this study was to investigate the preference of plant environmental images for flower plant consumption. This study came up with a total of four treatments including one image without plants and three images with flower plants (three roses, rose gift, rose garden). We conducted a survey on 104 men and women through the Google (online) survey and analyzed the data. The preference was higher with statistical significance for environmental images with plants than the image without plants. The preference for environmental images of roses was highest in the order of rose gift > rose garden > three roses. As a result of the cross-tabulation analysis, it was found that there was a significant difference in the preference for environmental images of roses according to general characteristics such as educational background and residence type. In terms of educational background, 2-year college graduates showed higher preference for the three environmental images of roses with statistical significance compared to high school graduates, university graduates and masters or higher. As a result of determining the difference in preference according to residential types, residents of multiplex houses showed higher preference for the "rose garden" environment image than residents of detached houses (p < .05). As a result of examining stress and depression in everyday life, 48.1% (the highest) of the respondents answered that they were "under daily stress" and 48.1% (the highest) of the respondents claimed not to be "under much depression". This study investigated the difference in preference according to demographic characteristics and existence of plants, preference in environmental images using roses, correlation with daily stress and depression, and utility of publicity using photographic images of plants.

Innate Color Preference of Zebrafish and Its Use in Behavioral Analyses

  • Park, Jong-Su;Ryu, Jae-Ho;Choi, Tae-Ik;Bae, Young-Ki;Lee, Suman;Kang, Hae Jin;Kim, Cheol-Hee
    • Molecules and Cells
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    • v.39 no.10
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    • pp.750-755
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    • 2016
  • Although innate color preference of motile organisms may provide clues to behavioral biases, it has remained a longstanding question. In this study, we investigated innate color preference of zebrafish larvae. A cross maze with different color sleeves around each arm was used for the color preference test (R; red, G; green, B; blue, Y; yellow). The findings showed that 5 dpf zebrafish larvae preferred blue over other colors (B > R > G > Y). To study innate color recognition further, tyrosinase mutants were generated using CRISPR/Cas9 system. As a model for oculocutaneous albinism (OCA) and color vision impairment, tyrosinase mutants demonstrated diminished color sensation, indicated mainly by hypopigmentation of the retinal pigment epithelium (RPE). Due to its relative simplicity and ease, color preference screening using zebrafish larvae is suitable for high-throughput screening applications. This system may potentially be applied to the analysis of drug effects on larval behavior or the detection of sensory deficits in neurological disorder models, such as autism-related disorders, using mutant larvae generated by the CRISPR/Cas9 technique.

Preference of S/S men's suit fabrics according to gender and age groups (성별과 연령에 따른 춘하 남성 정장 소재의 선호도 분석)

  • Ju, Jeong-Ah;Ryu, Hyo-Seon
    • Korean Journal of Human Ecology
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    • v.13 no.4
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    • pp.609-616
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    • 2004
  • The purpose of this study is to examine the difference of judge's gender and age groups in preference of S/S men's suit fabrics, and to analyze the relationship between the preference and the texture by gender and age group. For this study, 60 types of S/S men's suit fabrics were used with variously-composed fibers, such as wool, wool-blended, and PET, thickness, and weight. To evaluate the texture and the preference subjectively, nine ranks' semantic differential scale questions of 22 texture adjectives and preference of 4 apparel items were developed, Through the factor analysis, texture adjectives were classified into 7 categories: "stiffness," "elasticity," "bulkiness," "coolness," "smoothness," and "drapability." Depending on gender and age groups of judges, statistically significant differences on texture factors and the preference were observed. Especially, men under 30 years of age showed a higher grade of stiffness and a lower preference on pants than other groups. The relationship between the texture and the preference was different by gender and age group: Women evaluated a preference of men's suit fabrics in relation to stiffness and smoothness, whereas men did so in relation to stiffness, smoothness, coolness, and drapability. A young age group put more importance on drapability for preference of men's suit fabric.

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A Comparative Study of Color Emotion and Preference of Koreans and Chinese for Two-Color Combination by Naturally Dyed Fabrics with Persimmon and Indigo (감과 쪽의 천연염색 배색직물의 색채감성과 색채선호도에 대한 한국인과 중국인의 비교 연구)

  • Yi, Eunjou;Lee, Sang Hee;Choi, Jongmyoung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.1
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    • pp.33-48
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    • 2022
  • This study was performed to compare the color emotion and preference of Koreans and Chinese for a two-color combination by dyeing cotton fabric with persimmon and indigo and to establish prediction models of color preference. Nine specimens prepared by combining two different colored fabrics (persimmon and indigo) were evaluated for color emotion and preference by Korean and Chinese groups of female college students. Koreans described most specimens as natural and traditional, whereas the Chinese described them as more pleasant and elegant as well as warmer and lighter than Koreans did. The contrast tone was the most preferred combination by both groups, whereas it was perceived as more modern and less warm by Koreans. Relationships between physical color variables and color emotions were quantified; these relationships were applied to establish a prediction model of color preference with tone combination types for each group. These results could help in making the design of fashion textiles more preference- and emotion-oriented for Korean and Chinese consumers.

Relationships between preferences of sensibility expression factors for utilized fabrics and preferences of fashion images (패션소재의 감성표현요소 선호도와 패션이미지 선호도의 관련성)

  • Kim, Yeo Won;Park, Yong;Choi, Jong Myoung
    • The Research Journal of the Costume Culture
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    • v.24 no.1
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    • pp.27-40
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    • 2016
  • This study investigated the preference of sensibility expression factors regarding fashion materials, such as the color, pattern and texture of fabric. Moreover, this study analyzed the relationship between the preference of sensibility expression factors and the preference of fashion images by identifying the preference of fashion images. The survey subjects were 312 women ranging in age from 20 to 40 years old. This study utilized a questionnaire as a measurement tool. First, this study performed a factorial analysis on the preference of sensibility expression factors of fashion materials. In regards to color preference, this study considered color depth such as light tone color, moderate tone color, dark tone color and vivid tone color. In regards to pattern preference, this study examined: geometric pattern, floral pattern, animal skins pattern, check pattern and symbolical pattern. In regard to preference of the texture, this study assessed: roughness, luster, flatness and lightness. Second, this study performed a factorial analysis on the preference of fashion images. This study examined five factors: dignity, uniqueness, femininity, activity and simplicity. Third, this study analyzed the effects of the preference of sensibility expression factors of fashion materials on the preference of fashion images. As a result, the color preference was related to the image preference associated with dignity, femininity and simplicity, whereas the pattern preference was related to the images of uniqueness, femininity, activity and simplicity. Moreover, the preference of texture image was related to the images of dignity, uniqueness, femininity and activity.

The Effect of Zinc Status on Salty Taste Acuity, Salty Taste Preference, Sodium Intake and Blood Pressure in Korean Young Adults (한국 젊은 성인의 아연 영양 상태가 짠맛 인지와 기호도, 나트륨 섭취 및 혈압에 미치는 영향)

  • Ahn, Eun-Jung;Noh, Hwa-Young;Chung, Ja-Yong;Paik, Hee-Young
    • Journal of Nutrition and Health
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    • v.43 no.2
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    • pp.132-140
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    • 2010
  • High sodium intake is one of the risk factors for the development of hypertension. According to 2007 Korean National Health and Nutrition Examination Survey, sodium intake of Korean was three times higher than adequate intake (1.5 g/day) recommended by Korean Dietary Reference Intakes. High sodium intake is related to high threshold and preference of salty taste. And zinc status is known to affect taste acuity. The hypothesis of this study is that zinc status is associated with salty taste acuity, preference, sodium intake and blood pressure. The subjects included in this study were 50 men and 41 women aged 20-29 y who did not smoke and not take supplements or medications regularly. Dietary intake data for 3 days were collected by 24-h recall for 1 day and dietary record for 2-days. Salty taste acuity and preference were determined by sensory test. Fasting serum concentration of zinc, height, weight, body composition and blood pressure data were collected. Salt taste preference in high zinc intake group ($\geq$ estimated average requirement, EAR; men-8.1 mg/day, women-7 mg/day) was higher than that in low zinc intake group (< EAR). Salty taste preference was inversely correlated with serum zinc concentration in people with low concentration of serum zinc (${\leqq}\;81\;{\mu}g/dL$)(r = -0.3520, p < 0.05). Diastolic blood pressure was higher in high sodium intake group than in low sodium intake group (p < 0.05), positively correlated with salty taste preference (r = 0.3866, p < 0.05) in subjects with daily zinc intake below the EAR. We conclude that low zinc status may be related to high salty taste preference and high blood pressure in Korean young adults.

Visual Preference Evaluation of Forest Stands toward Forest Working Systems (산림작업에 따른 임분의 시각선호도 평가)

  • Song, Hyung Sop;Oh, Do Kyo
    • Korean Journal of Agricultural Science
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    • v.30 no.2
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    • pp.139-147
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    • 2003
  • The main purpose of this study is to obtain forest scenic beauty management informations toward forest working systems in pinus densiflora forest stands, etc. To get these information, visual preference and spatial image analysis methods are used. 25 different alternatives were simulated to visualize on basis of actual forest working methods with taken photos from May to July, 2003. The options were illustrated as photos produced by computer software. Respondents' ratings for 25 landscape scenes were obtained by interview survey method. Each alternatives were evaluated by forest major student group with total 103 respondents after reliability test. Visual preference evaluation was used 10 point rating scale. Spatial images of 12 alternatives were measured by 12 semantic differential scale. In general, the respondents preferred refreshing and ordering forest stand after forest working to natural forest stand before forest working. High visual preference for forest density produces 400-600 trees/ha in small diameter class forest stands. Regarding visual preference according to pavement type of trail, soil trail is ranked high. Visual preference for cutting area ranks mature forest stand and visual preference for trail slope cover type ranks shrub with grass as relatively high on the preference scale. Through the factor analysis, spatial images of 12 coniferous forest stands are classified as 'ordered opened' and 'beautiful healthy'. Results indicate how to conduct forest working systems for forest scenic beauty management.

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