• 아태비즈니스연구
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• 제8권1호
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• pp.79-93
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• 2017

The image of Korean products in the US market and attitudes toward Korean companies and brands have very high purchasing value, but there are many doubts about the image of Korea. However, previous studies have shown that national image, product image, and brand attitude have a positive effect on consumers' purchase intention. The purpose of this study is to analyze the effect of Korean image and Korean brand image on purchasing Korean products in North Texas area. As a result of this study, the effect of the national image on Korean corporate image was not significant, and the effect of the national image on Korean brand image was not significant. However, the effect of the corporate image, purchase intention, brand image, and purchase intention is significant. In this study, US consumers do not perceive the correlation between Korean national image, Korean corporate image and brand image, and it is analyzed that Korean products are purchased mostly because of corporate image and brand image.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.376-382
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• 2022

The purpose of this study is to investigate the effect of the national image on the intention to repurchase Korean cosmetics products from the perspective of consumers. This study investigated the effect of the Korean national image on the repurchase intention through the perceived quality and eco-friendly product image for Mongolian consumers. This study conducted a survey of Mongolian consumers, and the survey was conducted online with a total of 110 people. The analysis method was verified using the SPSS 18 program. As a result of the analysis, it was confirmed that the national image had a positive and significant effect on Mongolian consumers' intention to repurchase Korean cosmetics. In addition, it was found that perceived quality or ecofriendly product images play a mediating role in the relationship between the national image and the intention to repurchase cosmetics.

• 센서학회지
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• 제27권6호
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• pp.362-367
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• 2018

A complementary metal oxide semiconductor (CMOS) binary image sensor is proposed for low-power and low-noise operation. The proposed binary image sensor has the advantages of reduced power consumption and fixed pattern noise (FPN). A gate/body-tied (GBT) p-channel metal-oxide-semiconductor field-effect transistor (PMOSFET)-type photodetector is used as the proposed CMOS binary image sensor. The GBT PMOSFET-type photodetector has a floating gate that amplifies the photocurrent generated by incident light. Therefore, the sensitivity of the GBT PMOSFET-type photodetector is higher than that of other photodetectors. The proposed CMOS binary image sensor consists of a pixel array with $394(H){\times}250(V)$ pixels, scanners, bias circuits, and column parallel readout circuits for binary image processing. The proposed CMOS binary image sensor was analyzed by simulation. Using the dynamic comparator, a power consumption reduction of approximately 99.7% was achieved, and this performance was verified by the simulation by comparing the results with those of a two-stage comparator. Also, it was confirmed using simulation that the FPN of the proposed CMOS binary image sensor was successfully reduced by use of the double sampling process.

• 비교문화연구
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• 제26권
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• pp.379-404
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• 2012

This study aims to investigate national image of South Korea held by russians. Surveys(based on Free-association Image) and discussion were conducted on LiveJournal (internet blog) with russian netizen. A national image is influenced by a subjective perspective rather than an objective one. Therefore, an image can differ substantially from reality. Futhermore, it takes a long time to change an established image, particularly to a positive image. According to the results, the image of South Korea were dominated by unstable political situations, especially factors related to North Korea. In addition, based on Free-association image, thinking about Korea or Korean, most russians recognize Korea(South) with North Korea. Above all Russians recognize Korea, basing their images on factor of the past or their neighbors-russian korean- or famous Korean brand like Samsung, LG, Hyndai, "Dosirak". Russian netizen did not recognize South Korea as one of leading countries in Asia, paying little attention to South Korea compared to China or Japan. We belive that it is necessary to consider these situations in future efforts to enhance the national image of South Korea.

• 경영과정보연구
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• 제30권1호
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• pp.187-209
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• 2011

본 연구는 중국 자국 브랜드를 포함하여 중국에 진출한 브랜드의 국가이미지 및 기업이미지를 브랜드의 지각된 품질 그리고 나아가 브랜드이미지 및 자산에 영향을 미치는 중요한 요소로 제시하여 그 역할을 검증하였는데 본 연구의 시사점은 다음과 같이 몇 가지로 정리될 수 있다. 첫째, 국가이미지는 지각된 품질에 영향을 미치는 중요한 요소로 광고 등의 다른 촉진요인과 더불어 영향요인으로 충분히 작용할 수 있다. 전체적으로 국가마케팅 차원에서 정부는 앞으로 중국국민들에게 상당부분의 좋은 국가이미지를 심어주기 위한 홍보나 광고 활동들을 체계적으로 추구해 나갈 필요가 있다. 둘째, 본 연구에서 기업이미지 중에서 특히 기업의 제조능력을 중심으로 해당 브랜드에 대한 지각된 품질과 브랜드이미지에의 영향요인을 검증하였다. 결국, 기업이미지는 소비자들의 브랜드에 대한 지각된품질을 높이는 중요한 요소로 작용하는 것으로 나타났기에 중국에서 한국기업들의 기업이미지 중심전략은 상당한 효과를 볼 수 있다고 생각된다. 결과적으로 본 연구는 브랜드자산 형성에 있어서 국가이미지, 기업이미지 등의 변수가 브랜드의 지각된 품질을 높이고 브랜드이미지를 향상시켜 브랜드의 충성도를 고양할 수 있게 되고 결국 브랜드자산이 높아지는 메커니즘을 설명하고 있다고 볼 수 있다.

• 패션비즈니스
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• 제20권1호
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• pp.115-126
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• 2016

Today the Olympics are considered representative of a culture that symbolizes the country's image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country's competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.

• 한국멀티미디어학회논문지
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• 제21권9호
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• pp.1044-1051
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• 2018

In this paper, we propose a new method to improve low light image. In order to improve the image quality of a night image with a moving object as much as the quality of a daytime image, the following tasks were performed. Firstly, we reduce the noisy of the input night image and improve the night image by the tone mapping method. Secondly, we segment the input night image into a foreground with motion and a background without motion. The motion is detected using both the difference between the current frame and the previous frame and the difference between the current frame and the night background image. The background region of the night image takes pixels from corresponding positions in the daytime image. The foreground regions of the night image take the pixels from the corresponding positions of the image which is improved by the tone mapping method. Experimental results show that the proposed method can improve the visual quality more clearly than the existing methods.

• 한국콘텐츠학회논문지
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• 제16권10호
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• pp.454-466
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• 2016

한국의 대중문화가 아시아를 시작으로 하여 세계로 퍼져나가는 현상을 한류라 한다. 한류는 우리나라의 대표적인 소프트 파워로 대한민국의 국가 이미지를 향상시키고 새로운 브랜드 가치를 창출하며 한류의 확산은 국가 경쟁력의 원동력으로 작용한다. 한류는 또한 대중매체를 통해 접한 특정장소를 방문하고자 하는 행동을 증가시키며 새로운 관광형태를 만들기도 한다. 한국대중문화의 관심의 정도에 따라 일반적으로 관광객의 한국에 대한 인식, 태도 및 행동양상이 매우 달라질 수 있는데 이를 한류관여도라 한다. 본 연구는 중요한 영향력을 가진 한류를 단순히 한류가 아닌 한류관여도의 측면에서, 첫째, 한류관여도가 국가 이미지와 관광지 이미지에 영향을 미치는지를 확인한다. 둘째, 국가 이미지가 관광지 이미지에 영향을 미치는지 여부를 확인해 본다. 셋째, 한류관여도가 한국방문의도에 영향을 미치는지를 확인한다. 양적분석을 활용한 가설검증 결과 한류관여도는 국가 이미지, 관광지 이미지 그리고 한국방문의도에 영향을 미침을 확인하였고, 국가 이미지는 관광지 이미지에 부분적으로 영향을 미침을 확인하였다.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2004년도 학술대회지
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• pp.853-856
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• 2004

Image data processing on the region of interest (ROI) for providing the primary information is needed the view of saving search time and bandwidth over image communications related to web browsing, image database, and telemedicine, etc. Hence, the issue on extracting the region of interest is drawing a plenty of attention for the communication environment with a relatively low bandwidth such as mobile internet. In this paper, we propose a improved standard Maxshift method. The proposed algorithm compress image that includes multiple ROI using Maxshift method in Part 1 of JPEG2000. Simulation results show that proposed method increases PSNR vs. compression ratio performance above the Maxshift method.

• Asian Journal for Public Opinion Research
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• 제8권2호
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• pp.126-143
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• 2020

Since 2008, strategic partnerships have been established between China and Korea. From 2009 to 2019, the bilateral relationship kept a generally stable rate of development with conflicts and uncertainties. It is necessary to study national image construction in the respective mainstream media of the two countries. The present study analyzed Korea-related reports (N = 744) in the People's Daily from 2009 to 2019, aiming to examine the Korean national image framing under Fairclough's three-dimensional Critical Discourse Analysis (CDA) framework: "whatness," "how," and "whyness." The results shed light on what the Korean national image in the People's Daily was and how and why it was framed in that way. This study provided some implications for readers to further recognize the role that media play in constructing a particular image of one country and a frame for researchers to study foreign national image framing in one of China's mainstream newspapers.