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An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach

  • WU, Wann-Yih;DO, Thi-Yen;NGUYEN, Phuoc-Thien;ANRIDHO, Nadia;VU, Minh-Quan
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.371-381
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    • 2020
  • The objectives of this study are (1) to review previous studies in the context of brand management in consumer behaviors using costumer based brand equity (CBBE) and theory of planned behavior (TPB) as the basic foundation of the study; and (2) to develop a comprehensive research model by integrating relevant research constructs using meta-analysis. This study reviewed a total 173 studies from 58 published papers with 40 journals during 1991~2014 and developed a comprehensive framework with 16 research hypotheses. The results showed that (1) brand image, brand personality, brand association, and subjective norm are the important antecedents of brand attitudes; (2) brand awareness, brand trust, perceived quality, and perceived behavioral control are the important antecedents of brand loyalty; (3) brand attitude positively influences brand loyalty, which further influences brand equity; and (4) brand equity positively influences behavioral intention. This study fills in the research gap by integrating more research variables into CBBE model, particularly to include the influence of social context on consumer behavior through TPB. These results indicated that the integration between CBBE and TPB is meaningful and the comprehensive model can explain more variances than that of the individual model. Limitations, and recommendations for future research in this area are provided.

The literature on the genital cold sign(陰寒) (음한(陰寒)에 대(對)한 문헌적(文獻的) 고찰(考察))

  • Kim, Du Hi;Cho, Chung Sik;Kim, Chul Jung
    • Journal of Haehwa Medicine
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    • v.9 no.1
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    • pp.399-407
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    • 2000
  • According to the literature on the genital cold sign, results were as follows. 1. Genital cold sign is that patient feel cold the part outer reproductive system. 2. The primary cause of genital cold sign is the kidney yang vacuity, and the others are the spleen vacuity, fulling down damp-heat, vacuity consumption, frenetic movement of ministerial fire, dedilitation of kidney yin, insecurity of kidney yang, impairment spleen with vacuity consumption, 3. The primary treatment of genital cold sign is warming and recuperating kidney, and the others are enrich yin and norishing blood, supplement the vital energy and enrich blood, clearing away dampness, etc. 4. For the medical prescriptions are used PalMiHyan(八味丸), GeJiGaYongGolMoReoTang(桂枝加龍骨牡蠣湯), GoJinTang(固眞湯), GaGamNaiGoHyan(加減內固丸), SipBoHyan(十補丸), YoSuYuTang(吳茱萸湯), ChungHonTang(淸魂湯), HuiChunSan(回春散), JoYangSan(助陽散), ChungHonTang(淸魂湯), YoncDamSaGanTane(龍膽瀉肝湯), SiHo-SoengSoepTang(柴胡勝濕湯).

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Modelling of chloride diffusion in saturated concrete

  • Tsao, Wen-Hu;Huang, Nai-Ming;Liang, Ming-Te
    • Computers and Concrete
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    • v.15 no.1
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    • pp.127-140
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    • 2015
  • The process of chloride ingress in saturated concrete was presented by a previous study that used a mathematical model for the same as that concrete. This model is to be studied chloride ion diffusion which is considered as a chemical phenomenon and is to be represented the chloride diffusion process to be a nonlinear partial differential equation (PDE). In this paper, this nonlinear PDE is solved by the Kirchhoff transformation to render into a linear PDE. This linear PDE associated with initial and boundary conditions is also solved by the Laplace transformation to obtain an analytical solution. To verify the serviceability and reliability of this proposed method, the practical application should be supplied. The input parameters were cited from the previous study. The free chloride concentration profiles obtained by the analytical solution of mathematical model for saturated concretes after 24 and 120 hrs of exposure were compared with the previous study. The predicted results obtained from proposed method have a tendency with experimental results obtained by the previous study and trend toward numerical results approximated by finite difference technique.

Development of Rockmass Predictiom System during tunnel excavation(Sol-An Tunnel) (터널 굴착시 암반예측시스템 개발(솔안터널))

  • Kim Yong-Il;Cho Sang-Kook;Yang Jong-hwa;Kim Jang-Soo;Lee Nai-Yong
    • Proceedings of the KSR Conference
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    • 2003.05a
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    • pp.53-67
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    • 2003
  • In this paper, a new systematic method will be introduced, in which a Rock-mass Prediction System(RPS) predicts the geological conditions and rock mass movements before tunnel excavation and the appropriate counter-measures are taken in the expected weak zones during tunnel construction. The Rock-mass Prediction System(RPS) consists of the LIM, a horizontal con drilling and a seismic exploration method (TSP/HSP). In the Rock-mass Prediction System(RPS), the seismic exploration method (TSP/HSP) gives information on the locations of the weak zones such as major faults and voids in wide-range, and the horizontal core drillings are utilized to find exact location and widths of the faults or voids near the weak zones which was predicted by the seismic exploration method (TSP/HSP). The LIM is used to find the hardness of the rock mass and small weak zones near the excavation face. The Rock-mass Prediction System(RPS) was successfully applied to the Sol-An Tunnel and the effectiveness of the system was verified.

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LONG-TERM VARIATION STUDY OF CATACLYSMIC VARIABLES WITH PALOMAR TRANSIENT FACTORY

  • YANG, MICHAEL TING-CHANG;CHOU, YI;HU, CHIN-PING;SU, YI-HAO;HSIEH, HUNG-EN;LIN, CHING-PING;CHUANG, PO-SHENG;LIAO, NAI-HUI
    • Publications of The Korean Astronomical Society
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    • v.30 no.2
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    • pp.193-195
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    • 2015
  • The Palomar Transient Factory is a project making use of a Schmidt 48 inch telescope located on the Palomar Mountain, which is surveying the sky with dynamical cadences. It was deployed in 2009 and the observed sky region is over 1200 square degrees. We have studied the long-term periodic variabilities of the known galactic cataclysmic variables (CVs). More than 20 of the sources had been found to have long term periodic signals, ranging from several tens of days to several hundreds of days. Some possible scenarios are proposed to explain the results, such as a magnetic field change of the companion star, precession of the accretion disk, triple systems and superoutburst cycles. Some preliminary discussion will be presented in this article.

CHARACTERIZING THE TIME-FREQUENCY PROPERTIES OF THE 4 Hz QUASI-PERIODIC OSCILLATION AROUND THE BLACK HOLE X-ray BINARY XTE J1550-564

  • SU, YI-HAO;CHOU, YI;HU, CHIN-PING;YANG, TING-CHANG;HSIEH, HUNG-EN;CHUANG, PO-SHENG;LIN, CHING-PING;LIAO, NAI-HUI
    • Publications of The Korean Astronomical Society
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    • v.30 no.2
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    • pp.587-589
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    • 2015
  • We present the results from analysis of the Hilbert-Huang transform (HHT) for the 4 Hz quasi-periodic oscillations (QPO) around the black hole X-ray binary XTE J1550-564. The resultant Hilbert spectra demonstrate that the QPO is composed of a series of intermittent signals appearing occasionally. From the analysis of the HHT, we further found the distribution of the lifetimes for the intermittent oscillations and the distribution for the time intervals with no significant signal (the break time). The mean lifetime is 1.45 s and 90% of the oscillation segments have lifetimes less than 3.1 s whereas the mean break time is 0.42 s and 90% of break times are less than 0.73 s. We conclude that the intermittent feature of the QPO could be explained by the Lense-Thirring precession model and rules out interpretations of continual frequency modulation.

THE UPDATED ORBITAL EPHEMERIS OF DIPPING LOW MASS X-ray BINARY 4U 1624-49

  • LIAO, NAI-HUI;CHOU, YI;HSIEH, HUNG-EN;CHUANG, PO-SHENG
    • Publications of The Korean Astronomical Society
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    • v.30 no.2
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    • pp.593-594
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    • 2015
  • We present our analysis results for an updated orbital ephemeris for the dipping low mass X-ray binary 4U 1624-49, using the light curve collected by the All Sky Monitor (ASM) on board the Rossi X-ray Timing Explorer (RXTE) and the Monitor of All-Sky X-ray Image (MAXI). To make clear dip profiles, the light curve from the ASM and the MAXI were divided into ten 500d segments and four 400d segments for ASM and MAXI light curves, respectively, and folded with the linear ephemeris proposed by Smale et al. (2001). The phases of dip centers were determined by the method adopted from Hu et al. (2008). The phase drift was then fitted with a linear function. We obtained an updated orbital period of 0.869896(1) d and a phase zero epoch of JD 2450088.6618(57). No clear orbital period derivative is detected with a 2-sigma upper limit of $1.4{\times}10^{-6}(yr)^{-1}$ from a quadratic curve fitting of the dip phase evolution.

Incarcerated Hiatal Hernia with Perforation after Laparoscopic Total Gastrectomy with Roux-en-Y Reconstruction: a Case Report

  • Wang, Nai-Yu;Tsai, Chung-Yu;Liu, Yuan-Yuarn;Chen, I-Shu;Ho, Kai-Hung
    • Journal of Gastric Cancer
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    • v.19 no.1
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    • pp.132-137
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    • 2019
  • The occurrence of hiatal hernia after total gastrectomy with Roux-en-Y reconstruction is rare. We report the case of a 76-year-old man who presented with dyspnea, vomiting, and fever around 8 days after total gastrectomy with Roux-en-Y reconstruction. Abdominal computed tomography revealed a hiatal hernia containing part of the small intestine in the left thoracic cavity. Emergent reduction and repair of the hiatal hernia were performed later. Operative findings revealed that the Roux limb was incarcerated in the left pleural cavity. Esophagojejunostomy leakage, perforation of the small intestine with transient ischemic change, and pyothorax were also found. Thus, feeding jejunostomy, thoracoscopic decortication, and diversion T-tube esophagostomy were performed. Considering that the main cause of hiatal hernia is blunt dissection with division of the phrenoesophageal membrane, approximating the crus with 1 or 2 figure-8 sutures, according to the size of the defect, to prevent the incidence of hiatal hernia after total gastrectomy may be performed.

Improving performance of MMO game server using io_uring I/O Model (io_uring I/O 모델을 통한 MMO 게임 서버의 성능개선)

  • Seong, SoYun;Jung, NaiHoon
    • Journal of Korea Game Society
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    • v.20 no.6
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    • pp.31-42
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    • 2020
  • To accept more than thousands of concurrent players, MMO Game servers should use high performance I/O APIs provided by the OS. Despite the continuous improvement of the I/O models, these new I/O APIs are not applied on the applications immediately. In this study, we proposed a new MMO game server architecture using io_uring, Linux's new I/O model. We implemented the proposed architecture and achieved performance improvements of the server on a stress test benchmark with high concurrent connections.

Implementation of Lock-Free shared_ptr and weak_ptr for C++11 multi-thread programming (C++11 멀티스레드 프로그래밍을 위한 Lock-Free shared_ptr와 weak_ptr의 구현)

  • Ku, TaeKyun;Jung, NaiHoon
    • Journal of Korea Game Society
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    • v.21 no.1
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    • pp.55-66
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    • 2021
  • Multi-thread programming is essential in high performance game programming. But, the widely used C++11 shared_ptr and weak_ptr have malfunction and performance problems in multi-thread environments. In this paper, we propose Lock-Free shared_ptr and weak_ptr, which have higher performance than current error preventing methods. These use a non-blocking algorithm to prevent data race in multi-thread environments. As a result of experimenting in an 8 thread environment, performance has improved up to 7424% in a situation where competition between threads is low, and 3767% in high competition.