• The Journal of the Korea Contents Association
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• v.8 no.4
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• pp.117-129
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• 2008

This analysis is intended to approach a computer game in the context of cultural-study theories. The semiotics can be applied to various area, and it is assumed to also applied to computer games. In semiotical background we tried to analyze the mythology of Starcraft mainly by using Propp's narratives theory and Brathes' mythologies theory. In the narratives of Starcraft, we fouind some simplified functions which penetrate the internal structure. And while most of the games having paradigmatic flow in narratives, Starcraft has syntagmatic flow mainly because of the function of network. With these conditions, we could find some mythologies in Starcraft : (1) naturalization of discipline and control, (2) time and space as resources, (3) deprivation of values of object.

• Archives of design research
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• v.19 no.3 s.65
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• pp.71-92
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• 2006

People have their own cultural backgrounds and experiences in terms of visual perceptional thinking so that they could misunderstand the cultural symbols, trademarks, Brand Identities, and trade characters, especially, animal trademarks. Sometimes Easterners and Westerners seem to not comprehend the different meanings of the cultural symbols. The signs of twelve Chinese zodiac animals are the typical symbol of the Asian mythology. What I wanted to focus on emphasizing the different views and perspective of an animal trademark is according to the Chinese Zodiac between Eastern and Western cultures. Generally, multiple symbolisms are difficult to comprehend, because they are created by individual ideas and incorporate several mythologies and histories. How do Westerners interpret the implied meaning of Eastern animals in general? How are they going to understand the Eastern animal logos or marks accurately? How can we solve the problem to make people understand their different meanings? There were some confusing pictorial images in the area of the design field when a designer creates an animal mark for globalization and localization. Creating of hybrid symbol is the best way to break the communication barriers with people all around the world.

• 기호학연구
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• no.57
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• pp.7-26
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• 2018

The purpose of this paper is to interpret the discourse on design thinking through the perspective of Roland Barthes' Mythologies. To this end, this paper will explore the mythologization process of design thinking using the methodological framework of Barthes, which structurally interprets the connotations produced using semiosis. Design thinking originally refers to a method which is used in the process of planning ideas about designs in order to create the final products for professional designs. However, design thinking has recently attracted more interest from the public because it has become known as a tool for solving various problems which exist outside of the field of design, such as social issues, management, and marketing strategies. Barthes points out that myths are used as a tool to deliver ideologies. He also emphasizes the importance of 'structural thinking'. It interprets the inherent connotative meanings more than the denotative meanings, which are explicitly shown. One of the most powerful ideologies which our society embraces today is creativity. Design thinking realizes the manifestation of creativity through a schematized process. This can be explained by considering design thinking as an icon that is specifically turned into a figuration to realize its objectness, in which a discourse for solving issues and social codes meet together and form a mythology. The mythologies that Barthes cites in his book refer to mythical values created by the cultural codes which humans have produced in our modern and contemporary age. The symbolic value of design thinking has become more important than the signifier which design thinking itself presents. This means that design thinking has become a sign that has mythical properties. In other words, the ideology of creativity embodied by design thinking has attained a mythological status, as it produces a new cultural code through innovation. The process of interpreting a phenomenon using the perspective of semiotics is an important tool that allows us to examine the concept of an object and its surroundings thoroughly. This paper attempts to expand the external scope of critical analysis about social phenomena by using the signs which continuously reveal themselves in common ideologies, such as design thinking, which has been gaining more popularity recently.

• The Research Journal of the Costume Culture
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• v.8 no.6
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• pp.949-963
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• 2000

Jambangee's advertisements in spring 1998 attracted public attention by the differentiating message of 'nationalism'. The purpose of this paper is to interpret Korean youth's culture of consumption, value, thought and culture expressed in these advertisements. The semiotic analytic method of F. Saussure and R. Barthe were used. Metaphor and metonymy as interpretive tools were used. Two levels of meaning, denotation and connotation were examined, and idelogies and mythologies were sought. Contrary to the most of jean advertisements which show youth, characteristic style, western life style and westernized beauty, refinement, materialism, and social differentiation, Jambangee's advertisement showed nationalism and patriotism. These advertisements criticized that preference of imported goods and ostentation of purchasing power brought crisis of economy and I.M.F. system. Jambangee's jeans symbolized as the meaning of nationalism and patriotism were suggested as a way to save our country. Jambangee's advertisements are meaningful. Because we had accepted western fashion passively so far, but for the first time Jambangee applied Korean design elements to jeans and gave new meanings to them through the 'nationalism'campaign.

• Korean Institute of Interior Design Journal
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• v.26 no.1
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• pp.13-24
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• 2017

The semiotics philosopher Roland Barthes declared 'the death of the author'. This means a sense of skepticism about author-centered writing in literature, and that readers and critics must also change their reading attitudes. In architecture, too, author-centered design appears. Architects sometimes try to express their will and concepts strongly through their work. However, this architecture is oriented toward identity, self-revealing, self-centered, and eventually without inspiration. On the other hand, the signifier does not result in a single meaning, and it is architecture as text that allows readers to enjoy the pleasure of deciphering. The purpose of this study is to investigate that unilateral by the will of the architect. Or whether there is a potential for non-intelligence and the possibility of generating meaning. In particular, we will analyze the works of Rem Koolhaas, SANAA and Sou Fujimoto to see if they are free from the will of the architect and can obtain the user's true freedom. As a result, we want to reveal the potential of various interpretations by users in contemporary architecture.

• SUVANNABHUMI
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• v.15 no.1
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• pp.181-203
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• 2023

Cultures often adopt the good versus evil dichotomy within their narratives of religious texts, aural anecdotes, and cultural mythologies. The Ramayana narrates a divine story that transcends time of the battle between the forces of good and evil, between Prince Rama and Ravana. Numerously adapted through time, the Ramayana is today told through moving visuals and has been adapted by Mani Ratnam through Raavanan (2010). Raavanan is adapted to the premise of hero versus villain using the good versus evil premise as Dev Prakash (Rama) searches to rescue his wife Raagini (Sita), who is abducted by Veeraiya (Ravana). The film, however, departs from the Ramayana as Raavanan is told through the perspective of Veeraiya. In the film, Veeraiya is portrayed as a flawed anti-hero who battles against injustice instead of being the antagonist. He seeks revenge for his sister and stands up against the oppression of his tribe. In this battle, he questions ideological understandings of justice and morality that have been conventionally interpellated within society. This paper discusses how Mani Ratnam, through the film Raavanan, contests hegemony, ideology, and class differences within modern cinema and society alongside the more significant question surrounding India's sociocultural conditions.

• Korea Trade Review
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• v.47 no.6
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• pp.189-209
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• 2022

This study aims to analyze Latin America and the Caribbean papers published in Korea during the past 2000-2020 years. Through this study, it is possible to understand the main subject and direction of research in Korea's Latin America and the Caribbean area. As the research mythologies, this study uses the text mining and Social Network Analysis such as frequency analysis, several centrality analyses, and topic analysis. After analyzing the empirical results, there has been a tendency to change the key words and centrality coefficients between 2000-2010 and 2011-2020 years. During 2011-2020 years, the most frequent keywords were changed from Neoliberalism and culture to policy education, and economy related words. The degree and closeness centrality analyses appeared the higher frequency key words. However, the eigenvector centrality appeared very different from the order of frequency key words. The topic analysis shows that the culture, language, and Neoliberalism were the most important keywords during 2000-2010 years but economy, labor trade, industry, development became the most important keywords during 2011-2020 years in topics.

• Korea Trade Review
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• v.47 no.4
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• pp.137-159
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• 2022

This study aims to analyze international trade papers published in Korea during the past 2002-2022 years. Through this study, it is possible to understand the main subject and direction of research in Korea's international trade field. As the research mythologies, this study uses the big data analysis such as the text mining and Social Network Analysis such as frequency analysis, several centrality analysis, and topic analysis. After analyzing the empirical results, the frequency of key word is very high in trade, export, tariff, market, industry, and the performance of firm. However, there has been a tendency to include logistics, e-business, value and chain, and innovation over the time. The degree and closeness centrality analyses also show that the higher frequency key words also have been higher in the degree and closeness centrality. In contrast, the order of eigenvector centrality seems to be different from those of the degree and closeness centrality. The ego network shows the density of business, sale, exchange, and integration appears to be high in order unlike the frequency analysis. The topic analysis shows that the export, trade, tariff, logstics, innovation, industry, value, and chain seem to have high the probabilities of included in several topics.

• Korean Journal of Human Ecology
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• v.9 no.3
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• pp.371-382
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• 2000

Fashion, a means of communication, is the symbol conveying the social information and the individual identity. The opulence of material and the development of civilization make the sign of fashion variable and individual; especially, The importance of hair style among the today's sign of fashion, as a determinant element in judging each person's look is emphasized. Kitsch, based on the variety and the individuality is the manner of art in diverse hobbies. In addition, it enlarges the sphere of modern an, creates new open aesthetic world. Therefore, we need to understand the symbol of Kitsch aestetic represented in hair style, which is meaningful. The method of this study is quality analysis by means of semiology, aesthetics, Fashion artical, magazine, atc. To support this statement, we will study the form, a primary symbol, and the ideology, a secondly one in $\ulcorner$Mythologies$\lrcorner$ of Roland Bartes(1972). Then by means of the form and the ideology, we will try to recognize the myth, an essential symbol. The result of this study is following like these three points. First, the Kitsch patterns of representation in hair style use the accumulation by an excessive ornamentation; the inappropriateness by the lack of form, the disagreement, the unbalance, and the nonfunctional form; and finally, the amusement by the reconstruction, the exotic, and the satire. The above three is true to the Barthes's primary symbol-the form. Second, the anti-traditionality(including the lack of form, the disagreement, and the unbalance), the homesickness(including the reconstruction and the exotic), and the eclecticism(including the parody and the mixed imitation) are created as the ideology of the liberal artistic notion, different from the past outlooks on aesthetic. This is true to the Barthes's secondly symbol-the ideology. Third, the form and the ideology enable us to express our own thoughts and to recover the humanity, which is the primary purpose of Kitsch aesthetic. The Kitsch hair style, as we witness, does lead the varied and liberal aesthetic world, create its accessible value, and place the art of hair style in a higher status.

• Journal of English Language & Literature
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• v.55 no.2
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• pp.259-292
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• 2009

When AIDS evolved into a narrative, there were lots of mythologies on AIDS. Among them, the one that AIDS is a gay plague was accepted without any special rejection. Now AIDS is no longer a gay-related disease. At the beginning of the epidemic, however, AIDS was said to be a gay plague and gays were blamed for their life styles. Although AIDS was new, it had been in the mind of people. That is, the truths about AIDS were distorted and misunderstood. The social aspects of AIDS were based not on real scientific facts but on the prejudice and the practices which heterosexual society had invented for homosexuals. Here the AIDS crisis is said to be politicized. The socio-political responses to AIDS were effected by the dominance of Reaganism. So this paper investigates the effects of AIDS on the gay community and the reactions of the Reagan administration through analyzing ten American AIDS plays. Four issues are discussed to develop the paper's main idea: the meaning of AIDS, the past to be remembered, the new family system, and the indifference of President Reagan and the silence of media. AIDS means death; the relation between homosexuality and AIDS cannot be separated. Under these social circumstances AIDS becomes a symbol for moral corruption and the person with AIDS is thought to be punished. But a gay person can overcome the fear of death through regaining promiscuous sex and confirming his identity as a gay. Also to survive in the heterosexual society a gay has to make a new family system. Finally the indifference of the Reagan administration and the virtual silence of the media make the crisis more serious. In the conclusion homosexuals are compared to the Jewish people and the responsibility of gay community is also discussed. The important thing is that facing the AIDS crisis, the gay community has spiritually grown up.