• Title/Summary/Keyword: Myth

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On the Mythic Qualities of Television Culture

  • Whang, In-Sung
    • International Journal of Contents
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    • v.5 no.2
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    • pp.38-42
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    • 2009
  • The purpose of this study is to discuss the mythic qualities of television culture. The basic assumption for the study is that to enrich our understanding of television culture in terms of its mythic qualities will be helpful to those who are interested in the production and the studies of television contents in developing their creative ideas. The study discusses the theoretical conceptions of myth and ritual and their applicability to the study of television culture from the multi-disciplinary perspective. So, it deals with significant theoretical works by a number of great contemporary social or cultural thinkers including Carey, Cassirer, Durkheim, van Gennep, Turner, and Eliade. After all, the result of the study identifies three key features of mythic qualities of television culture including 'commonsensicalness,' 'emotionalness,' and 'mediatorialness.'

Myth with the Times -Return of Pygmalion- (시대와 함께하는 신화 -피그말리온의 귀환-)

  • Kim, Mihye
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.140-150
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    • 2013
  • The Greek sculptor, Pygmalion, created a sculpture which was perfect in shape and fell in love with it. He prayed the goddess of love, Venus to transform it into a real woman. She answered his asking, and he finally got married to her. In Bernard Shaw's movie, , the linguist, Dr. Higgins, brought a street girl, Eliza Doolittle to his home and educated her standard London dialect and upper-class manners. Unlike the Greek sculptor, Higgins changed not only her appearance but also her inner identity, then she became 'a new woman' of the age. Abby in seems to live a successful life of thorough planning and pursuing knowledge, but there is no place for her to express natural instinct and human emotion. On the other hand, Mike is a totally different type of a person from her. Like a Greek sculptor, he changes her into a woman who can truly understand other people from her heart and listen to what her inner-self says to her. The Greek myth metaphorically suggests the way to build true relationships between people of all times.

A Study on Traditional Art Expression in Chinese Myth Martial MMORPG Character Design (중국 신화 무협 MMORPG 캐릭터 디자인에서 전통예술 표현에 관한 연구)

  • Jin, Chun-Ji;Kim, Kyu-Jung
    • Journal of Korea Game Society
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    • v.13 no.2
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    • pp.119-130
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    • 2013
  • The purpose of this study is to analyze the characteristics of traditional art expressions in recent Chinese online games, which are now most popular in Chinese game market. Designing the MMORPG game character reflecting users' psychological preferences for aesthetic characteristic of the traditional Chinese culture allows the users to feel more visual satisfaction while they are enjoying a game. The selected characters for this analysis were chosen from the traditional myth chivalry game to utilize the traditional art expressions that are peculiar in Chinese MMORPG. The analysis was conducted within the context of an ideal character figure and operation, and social nature reflecting a personal user. This analysis suggested the representation technique reflecting traditional clothing, color, and life style, and the reconstruction of subject matter, and the development of the characteristics of ideal group character. Even though Chinese MMORPG history is short, this study will help the user understand more effectively the identity of the myth martial MMORPG game in connection with the Chinese traditional culture and art. And this study will also increase the user's satisfaction of the Chinese online-game.

The Effects of Advertising Endorsers and Story Types in Storytelling Advertising (스토리텔링 광고에서 스토리유형에 따른 광고모델의 효과 분석)

  • Soh, Hyeonjin;Park, Pumsoon
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.74-83
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    • 2018
  • This study analyzed the differences in effectiveness between celebrity and consumer endorsers by type of story in storytelling ads. A $2{\times}2$ factorial design experiment was conducted: the type of advertising endorser (celebrity, consumer) and the type of story (life experience, brand myth). 200 women in their 30s and 40s participated in an online survey. Study shows that for a life-experience ad, the consumer model has higher advertising effectiveness than the celebrity endorser for all three dependent variables : ad attitude, brand attitude, and purchase intent. In the case of brand-myth ad, the celebrity endorser had more favorable ad attitude than the consumer endorser did, while there was no difference in brand attitude and purchase intent. The theoretical and practical implications of the study were discussed in the conclusion.

Influencing Factors of Attitude toward Secondary Victimization in Sexual Assault Cases by the Police Officers (수사경찰의 성범죄에 대한 2차피해 인식요인 탐색)

  • Kwon, Hye-Rim
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.671-681
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    • 2019
  • Police officers in charge of investigating sexual assault cases are likely to have suspicions in the process of investigation to find out the truth about the case, which leads to secondary victimization to the victims, and these concerns are often unveiled as social problems. This study suggested the research question that what the causes of secondary victimization derived from the police officers in charge of sexual assault investigation are. The purpose of this study was to contribute to the restoration of the trust of the police by preventing or minimizing the secondary victimization of sexual assault cases in the investigation process. Among the personal characteristics of police officers, rape myth, tolerance n violence and hostile gender discrimination influenced suspicion and prejudice, and rape myth and hostile gender discrimination affected the lack of sensitivity. Among the workplace-related characteristics, the duration of employment and experience in sexual assault cases affects the lack of sensitivity. In addition to the revision of the law and the improvement of the system of sexual assault, the prejudice against the sexual assault inherent in the attitudes and behaviors of the police officers in charge of the sexual assault cases should be improved.

The Expression of Fantastic Body in Fashion Illustration (패션 일러스트레이션에 나타난 판타스틱 신체의 표현 분석)

  • Choi, Jung-Hwa
    • Fashion & Textile Research Journal
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    • v.11 no.6
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    • pp.867-877
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    • 2009
  • These days, the fantastic in opposition to classic beauty becomes a genre of creative body expression. The purpose of this study was to analyze the expressive characteristics of body types and meanings in recent fantastic fashion illustration. The method of this study was to analyze recent documentaries, fashion books, internet web site and so forth. The results were as follows: In literatures, pictures and movies, the category of the fantastic body's expressive types were classified as dominant mutant based on SF, multi body or fragment body by disruption, heterogeneous compound based on myth, personified humanoid and non substance in supernatural boundary. The dominant mutant based on SF was expressed image morphing, composition of machine image with body and modern metamorphosis of classic SF body. It means propensity to post-feminism and reservation of meaning analysis based on human unconsciousness. The multi body or fragment body by disruption in fashion illustration was expressed distorted composition of same body pictures, replacement of different bodies, deconstruction and partial omission of body and composition of meaning or non meaning images. It means permanence of self and basic narcissism. The heterogeneous compound based on myth was expressed general composition or optical illusion of various and aggressive animal motive. It means reinterpretation of original myth, metaphor of basic femme fatale, pursuit of permanence and sign of primitive mind in unconsciousness. The personified humanoid was expressed real human body description of mannequin or ball joint doll and anthropomorphism of robot image. It means representative satisfaction and nostalgia of childhood. The non substance in supernatural boundary was expressed grotesque description of ghost, zombie, vampire, angel, fairy, using of symbolic red, black color and non body. It means human's basic desire about immortality and taboo. Through the result of these study, the expression of fantastic body in fashion illustration will expend expressive method and we will understand human and cultural codes of today.

A Study on Critical Understanding of Family Ideologies in Geun Hyung Park's Plays (박근형 연극에 나타난 가족 이데올로기에 대한 비판적 인식)

  • Kim, Sukkyung
    • Journal of Korean Theatre Studies Association
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    • no.48
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    • pp.85-125
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    • 2012
  • Geun Hyung Park is one of the playwrights who consistently pursues his unique world of play. One of the characteristics that is constantly discovered in Park's plays is the motif of 'family.' Park chooses family as the motif in most of his work. Park particularly emphasizes 'family life' rather than 'individual life' to focus on the internal problems of families. Therefore, the motif of family in Park's plays takes a very important position in the content and theme. The Korean society imposes unique value on families and possesses a strictly obstinate family ideology. Park observes distorted family relations or individuals who cannot be happy within their families to identify the problems related to the family ideology that is deeply rooted in the Korean society. This is one of the important backgrounds for which Park is constantly dealing with 'family life.' This study selected five of Park's most famous plays to specifically examine Park's critical understanding of family ideology. First, his criticizes extreme family egoism by depicting a family that cannibalizes people to keep the family full. Park chooses 'absurd time and space' and the extreme subject of 'human flesh' to warn his audiences about the awful consequences of family egoism. His , which is the only piece that deals with family history among the five pieces selected, criticizes Korea's unique family-centered ideology by humorously depicting the history of the Cho family that is all about maintaining and worshipping the its clan. He reveals the unethical and hypocritical attitudes of the Cho family for the audiences to reconsider the family-centered ideology of the Korean society. In , he talks about the son and the father who lose his ethical authority and fail to perform his paternal responsibilities to criticize the traditional family ideology of patriarchism and suggests the pessimistic future of patriarchism. contrasts a blood-related family with an irresponsible father and a quasi-family to criticize the identity of blood-related families. In , Park depicts a 'smelly house' of a family in agonizing relations to deny the family myth and the maternal myth. He clearly shows how the ideals of family myth and maternal myth are distant from the reality. In result of this study, Park's criticism of family ideology appears in various forms. He comprehensively criticizes both the general family problems and the unique family issues of Korea. The family ideology of Korea is currently undergoing a radical change. It has been long since the traditional family ideologies have exposed problems to show the signs of crisis. Also, there have emerged various forms of families, including single-parent families, one-person families, adoption families, and multi-cultural families. In this respect, Park's critical understanding of family ideologies allows you to see the obvious family forms from a new perspective and greatly contributes to awakening the essential questions about families. Park's work is noticeable among the various artistic and literature pieces that deal with family issues because of his extraordinary skills to capture the key issues inherent in the problems of family ideologies.

Disintegration of Discourse in Single-parent Family and its Persuasion in the Modified Myth of Normal Family -Focusing on Narrative Analysis of KBS Documentary 'Gong-gam' - (한부모가족 담론의 균열과 변형된 정상가족 신화로의 포섭 -KBS1 다큐 공감 <아이가 행복입니다>의 서사분석을 중심으로-)

  • Kim, Hwan-Hee;Goh, Byoung-Jin
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.262-271
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    • 2018
  • The purpose of this study is to identify the aspect of the single-parent family discourse in the TV documentary. Considering the fact that the normal family myth shows limitations in reality, it is necessary to expand the single-parent family research based on various analysis subjects. For this purpose, the study conducted a narrative analysis of KBS1's documentary 'Gong-gam' (2015), which deals with single daddy and single mom's stories at the same time. Single daddy and single mom are commonly described as overcoming the 'deprived situation'. However, asymmetric description was outstanding in that single daddy is depicted as performing the role of mother as well whereas the single mom appears to be unable to perform even the mother's role. Also, the narrative in the documentary compares broken family with normal family and reproduces the fixed sex role, which considers the problem an individual area. Such description can be seen as a process of persuading them into a "modified normal family myth". However, as the fundamental problem is the absence of new discourse, the role of the media to reproduce and expand the conflicting family discourses will be important.

Mythical Symbolism through Meaning Action of Roland Barthes -Focus on Image Relationship of Silla Myth and Jeju Myth (롤랑 바르트 의미작용을 통한 우리나라 신화 상징체계 연구 -고대 신라신화와 제주신화의 이미지 관계성 중심으로)

  • Kang, Younsim
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.82-94
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    • 2020
  • Images play an important role in the symbolic system as they are connected with imagination through the association of language. Through history, we know that Korean people have been a people of strong spiritual unity and unity for thousands of years. I tried to study how the Korean people's unified mental symbol system was utilized and accomplished through mythological images. Our people are recognized as a people of white clothes because they are connected with white clothes, and modifiers such as the country of the east where the sun does not go down are connected with the sun. The Korean people have been handed down according to the times, such as the son of the sky, the Hongik man, the birch tree and the Gyerim of Silla, as a symbol of the myth of Gojoseon, and do not know when it became a country that loved the sun and whether brightness became a symbol. In relation to the spiritual symbolic system of our nation, the mythical image of Jeju musindo embedded in the shamanist ideology was reinterpreted through the meaning of Roland Bart to provide a basis for the study of the spiritual symbolic system of our nation.