• 한국의상디자인학회지
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• 제16권3호
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• pp.117-133
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• 2014

The purpose of this study was to compare with shopping behavior and satisfaction of who have visited Dongdaemun and Myeongdong and to provide the fundamental data for differentiation strategy of two fashion trading area. The survey was carried out targeting shoppers who were in Dongdaemun and Myeoongdong and then a total of 778 questionnaires were used for the data analysis; frequency, t-test, chi-squre independence test using SPSS. 20. The results of this study were as follows. Main shoppers in Dongdaemun were the teenagers and twenties, and in Myeongdong were twenties and thirtys. The shoppers who have visited Dongdaemun significantly considered 'store factor' such as store size and comfortability, store interior, store location and accessibility, and 'product factor' including material and quality, design, formfitting, and various sizes, while Myeongdong visitors thought 'promotion factor'such as business hours, one stop shopping, sale and event etc. as important factor. The degree of satisfaction for marketing mix of Myeongdong trade area was higher than Dongdaemun's one. The case of impulse buying in two trade area was not high, while intention to revisit Dongdaemun and Myenongdong was all higher than average. Consumers were more intended to recommend Myeongdong over Dongdaemun to others.

• 복식문화연구
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• 제22권1호
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• pp.86-98
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• 2014

This study analyzed fashion businesses based on the 6P's, products, prices, place, promotion, people, and patron for business owners in the Myeongdong commercial fashion district. Furthermore, this study proposed plans that would activate the Myeongdong fashion district and continuously develop it as a global fashion city. A survey was conducted from August to September, 2012 for 249 fashion business owners in Myeongdong. Eventually, only 208 questionnaires were used for the analysis. The research results were as follows. First, domestic brands have the largest share in the market and sales of fashion accessories were higher than the sales of clothes. Second, the prices for those fashion items ranged from low to mid-price. Third, the opening of new shops keeps increasing, and the size of the shops falls between ten and twenty pyeong generally. 'Self-production' was the highest form of production compared to any other form, and regarding importation sites, importation from overseas was the highest. Fourth, regarding promotion types, the sales in shops was the most commonly used promotion method compared to television and magazine advertising, and personal selling. Fifth, the proportion of male proprietors was larger than that of female proprietors. Most employees had less than five years of sales experience. Sixth, the main customers were females in their 20s and the proportions of Korean and foreign customers was similar.

• 한국산학기술학회논문지
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• 제15권5호
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• pp.3231-3239
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• 2014

1970~1980년대의 급격한 경제개발과 도시의 발전 이후 현재에 들어 당시에 개발된 원도심지의 노후화와 기존기능이 빠르게 빠져나가는 도심공동화 현상이 발생하면서 근래에 도시재생이 도시계획 및 도시개발의 새로운 키워드로 등장하였다. 천안의 구도심인 명동지역(중앙동, 문성동)또한 공동화 현상이 급격하게 진행되면서 천안시에서는 재개발 및 활성화 사업을 진행하였지만 효과를 거두지 못하고 있다. 이에 본 연구에서는 이론적 고찰을 통해 도시재생 및 TOD개발 관련 사례를 분석해보고 명동지역의 현황분석을 통해 명동지역의 발전 및 공동화 이유와 기존 활성화 사업의 문제점을 분석하였다. 이를 바탕으로 명동지역의 새로운 활성화 계획을 제안하였다. 활성화 계획의 내용을 요약하면 다음과 같다. 1)명동지역의 경우 버스터미널과 천안역, 중앙시장까지 어우르는 도시흐름을 형성하는 하나의 결절점으로 고려되어야 하며, 2)민자역사유치, 지하상가와 연결된 쇼핑루트 개발, 통합 환승센터 및 이를 중심으로 한 마켓단지조성, 동남구청 부지의 문화센터 개발 및 예술공원 등의 개발이 서로 연계하여 이루어져야 한다.

• 기독교교육논총
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• 제68권
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• pp.141-173
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• 2021

본 연구의 목적은 일제강점기 대표적인 민족학교였던 오산학교와 명동학교의 마을교육공동체로서의 특성을 살펴봄으로 오늘날 마을교육공동체가 지향하는 본질과 방향을 검토하는데 도움을 주고자 한다. 이 두 학교는 국내외 민족독립운동의 거점이 된 명성 높은 기독교학교였다. 이 학교들이 억압적 상황에도 불구하고 당시 시대적 사명이었던 민족교육을 충실히 수행하여 훌륭한 졸업생들을 배출할 수 있었던 데는 학교와 마을의 친밀한 협력관계로 형성한 마을교육공동체의 영향이 있었음을 알 수 있다. 두 학교는 설립부터 마을의 적극적인 지원이 있었고, 학교는 좋은 교육의 기회나 문화행사가 있으면 마을주민들을 초청하였다. 학교는 주민들에게 학교의 모든 시설들을 열어주었고, 마을주민들은 학생들과 교사들을 보살핌으로 양측은 긴밀한 융합체를 이루었다. 이러한 관계를 토대로 학교와 마을은 자주와 평등이 기반이 되는 이상적 마을공동체를 만들려는 노력을 기울였음을 알 수 있다. 오산학교와 명동학교가 마을과 가졌던 유기적 관계에 대한 역사적 고찰을 통해 오늘날 마을교육공동체가 보다 성숙한 단계로 나아가는데 필요한 시사점을 제공하였다.

• 유통과학연구
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• 제20권1호
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• pp.109-114
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• 2022

Purpose: The purpose of this study is to confirm that multichannel distribution strategies may be used for cultural and artistic products such as musicals, just as for general consumer goods, through a case study on the distribution strategy for a musical title. In addition, a distribution strategy for cultural and artistic products is proposed based on the analysis of the case. Research design, data, and methodology: Qualitative research methods, such as case study research and in-depth interviews, were used in this study. Results: The case study of the Korean musical Myeongdong Romance confirmed that multichannel distribution strategies may be used for musicals, including performances at theaters, Naver TV screenings (a service linked to an Internet portal), LGU+ screenings (an IPTV and OTT media service), DVD releases, and screenings of recordings of Romance Hall performances. Conclusion: For cultural and artistic products such as musicals, distribution channels can be diversified to incorporate the simultaneous use of multiple channels. New cases involving other cultural and artistic products and services to which this distribution strategy is applicable may be identified, and the strategy may be implemented along with new technologies to reduce costs further.

• 대한지리학회지
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• 제48권3호
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• pp.433-452
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• 2013

일제강점기에 기원한 일본식 지명이자 상업 중심지로서의 본정통은 오늘날까지 우리나라 도시들에서 번화가를 일컫는 대명사로 통한다. 이 연구는 서울의 충무로와 명동 일대를 사례로 도시 본정통이 함축하고 있는 다양한 장소 기억들을 탐색한 것이다. 연구자는 장소 기억이라는 개념을 지리학의 입장에서 정초한 다음, 이 개념을 매개로 본정통이라는 한 장소에 쌓인 기억의 다층성과 경합성에 주목하며 본정통의 장소 기억을 세 가지 층위로 재구성할 수 있었다. '식민 권력의 상징' vs. '근대의 표상', '금융 자본주의의 심장' vs. '문화 예술인의 마당', '유행의 공간' vs. '정체성의 장소'가 그것이다. 결론적으로, 연구자는 도시에서 우리 삶의 흔적이 여기 저기에 수평적으로 산재하는 것이 아니라 도시 안의 한 장소 그 자체가 일종의 팔림세스트라는 점을 강조하였고, 따라서 도시 공간에 대한 연구에서 수평적 접근보다는 수직적 접근이 필요함을 주장하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
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• pp.220-223
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• 2006

As more people want plastic surgery for various reasons, the demand for pleasant and aesthetical environment has increased also. This study, therefore, conducted literature and portal sites research before surveying women in their 20's and 30's who are more likely to be interested in and have plastic surgery. And we worked out a questionnaire to predict the customer demand and a survey board using specific vocabulary conveying emotional information as well as designs, targeting 120 people in Gangnam and Myeongdong areas. As a result, the respondents preferred natural designs, followed by modern and casual one with slight differences based on the areas. Thus, this is open to further studies. The preference for natural designs is considered to be related with the current interests in well-being and nature-friendly trend, coupled with new naturalism in the 21C. Hence, in order to add more colorfulness, minimalism, and vitality to the existing natural environment, one needs to seek motives from nature but make use of high-tech materials with strong colors to avoid boredom but create a lively indoor environment.

• 한국실내디자인학회논문집
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• 제27권1호
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• pp.48-57
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• 2018

Recently, cosmetic shops are facing a complicate economy situation and a great number of brands are attempting two-way communication with customers, not one-way communication. 'Brand' equity is important to deliver virtual brand mark as visual image. We have 4 steps for brand identity structure, and this study is about the first 'brand-awareness' and the second step 'brand-image'. We investigated the correlation between brand-awareness and brand-image after searching which spatial elements are highly effective to both steps as we designated 5 cosmetic shops. We already organized the means of spatial analysis and we separated into two elements, constructive and decorative. For constructive element, a shop needs a distinct ceiling and wall design, and for decorative element, strong brand image communication is required through showcase design. We proved that brand awareness and brand image have the correlation, which also can be in direct proportion, by regression analysis. The result of this study shows that improving brand awareness as the primary element for cosmetic road shop can be an effective way to enhance brand image.

• 유통과학연구
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• 제17권7호
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• pp.27-38
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• 2019

Purpose - This study analyzes effects of word of mouth intention of restaurant product via SNS on trust of products, purchase intention, and word of mouth intention targeting restaurant customers. Research design, data, and methodology - Targeting restaurant customers, 500 surveys were distributed in restaurants located in Seoul (where restaurants are clustered, such as Myeongdong, Dongdaemoon Station Shopping Center, and Sadangdong) between July 1st, 2016 and July 30th, 2016. Among those, 490 were collected, and 478 were used for analysis excluding those with no answer or insincere answers. Results - SNS word of mouth information characteristics had significant effects on trust of restaurant product in the order of vividness, neutrality, and timing. Trust on restaurant product has significant effect on perceived risks (-) and perceived benefits (+) by SNS. While perceived benefits of restaurant product on SNS has effect on purchase intention, perceived risks of restaurant product on SNS does not affect purchase intention. Perceived benefits of restaurant product on SNS has significant effect on word of mouth intention, whereas perceived risks of restaurant product on SNS does not have significant effect on word of mouth intention. Conclusions - As marketing through SNS can bring about a huge reduction effect in terms of marking cost, it can be utilized as an effective promotion by not only large restaurant corporations, but also small restaurants.

• 복식
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• 제62권6호
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• pp.127-138
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• 2012

The number of Japanese and Chinese tourists visiting Korea has been increasing rapidly and cosmetics is one of the most popular shopping items for tourists. The purpose of this study was to examine factors affecting the cosmetic purchase of Japanese and Chinese female tourists in Korea and compare their purchase behaviors. Questionnaires were collected from December 12, 2010 to February 15, 2011 from the tourists visiting Myeongdong and duty free shops in Seoul. 126 responses from Japanese and 163 from Chinese tourists were used in the final analysis. There were significant differences in many aspects between the two groups. Chinese tourists were satisfied with Korean cosmetics more and found them to be more favorable, and were more active in information searches than Japanese tourists except in a few aspects. Hallyu (Korean wave) had a powerful influence on Korean cosmetics purchase behavior for both Japanese and Chinese tourists, but its effect was stronger among Chinese tourists.