• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.44-53
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• 2014

This study seeks to analyze vertical integration structure of Korean popular music market focused on corporation concentration and production system by applying production of culture perspective of Peterson, Subject of analysis is Melon weekly music chart(2000-2013), which is No.1 digital music distributor. The result showed vertical integration structure of Korean popular music industry was different from America. Vertical integration of American major was based on open system to be responsible for promotion and distribution by M&A of independent label but entrusted them-with total production to cope-with uncertainty of music market. On the other hand, Korean system was in charge of pure distribution only as digital service provider and it showed modified vertical structure because traditional value chain was destroyed by changing digital music environment. Especially found seriousness of oligopoly by distribution company of conglomerate affiliation. and this is harm against building healthy industry ecosystem in creative economy era and it needs improvement through study of advanced case, open system.

• Asia Marketing Journal
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• v.22 no.4
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• pp.103-116
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• 2021

This research outlines the motivations behind the fan-lead marketing and promotional endeavours undertaken by musical group BTS's fan community, also known as ARMY. In highlighting the reciprocity in intimacy between the group and their fans, I argue that ARMY's desire to elevate BTS is embedded within structures of affect, despite the financial nature of the benefits the group and their company may reap. These fan-lead initiatives represent efforts towards a common goal, where success, whether it comes in the form of money or not, is a gift of gratitude and a show of mutual understanding from fans to BTS. Based on data from 22 interviews with fans, this research explores the motivations behind fan-lead marketing by looking at the affective properties of music consumption, the parasocial relationship, fan community dynamics, and the purchase of intimacy. Within these contexts, the promotion surrounding BTS's music, as organized by the fans, mimics profit-oriented behaviours but is ultimately a gesture towards the exchange of intimacy between fans and artist.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.10-18
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• 2020

Among various contents industry, this study especially focused on music industry and tried to develop a prediction model for music box office using deep learning. The deep learning prediction model designed to predict music chart-in period based on 17 variables -singer power, singer influence, featuring singer power, featuring singer influence, number of participating singers, gender of participating singers, lyric writer power, composer power, arranger power, production agency power, distributing agency power, title track, LIKEs on streaming platform, comments on streaming platform, pre-promotion article, teaser-video view, first-week performance. Additionally we conducted a linear regression analysis to sort out factors, and tried to compare the prediction performance between the original DNN prediction model and the DNN model made of sorted out factors.

• Journal of International Academy of Physical Therapy Research
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• v.6 no.1
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• pp.833-839
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• 2015

The purpose of the present study is to provide exercises, together with music, that are helpful for elderly people's balancing ability, and to determine their effects in order to provide data for the promotion of elderly persons' health. Thirty elderly persons were randomly assigned to a balance training group(BTG) of 15 subjects, or a music and balance training group (music therapy + balance training [MTBTG]) of 15 subjects; intervention was implemented three times per week for six weeks. To measure the changes in their balancing ability before and after the experiment, the limit of stability, the "Timed Up and Go"(TUG) test, and the Berg Balance Scale (BBS) were measured. Changes in the limit of stability before and after the experiment were shown to be significant in both the BTG and the MTBTG. Changes in the limit of stability of the right side before and after the experiment showed statistically significant differences between the BTG and the MTBTG. Changes in the TUG test and the BBS before and after the experiment were shown to be statistically significant in both the BTG and the MTBTG. The application of music during balance training thus is considered to have a positive effect on elderly persons' balancing ability.

• Korean Journal of Health Education and Promotion
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• v.27 no.4
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• pp.131-139
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• 2010

Objectives: This pilot study was designed to examine whether the adolescent smoking cessation program with harmonica therapy was effective or not. It was qualitatively explored perceived smoking consequences, cessation and relapse experience, specific harmonica help to overcome smoking urge, preference of harmonica toward cessation, and harmonica intervention planning to quit. Methods: The treatment program was conducted 30-minute, 6-session, and once a week basis. Qualitative data using Focus Group Interview were collected at the completion of the program with 6 participants, and analyzed by Krueger's systematic process. Results: Participants were smoking daily and consumed 3-10 cigarettes. They recognized undesirable smoking consequences in terms of cost, interpersonal relationship, and health that might lead to cessation attempts in the past. Participants who did not want to quit smoking at the program beginning changed their attitude to quit after exploring partial cessation efforts with the help of harmonica therapy. They believe harmonica's consistent help of quitting and leading to success. Conclusion: Adolescent attitudinal change toward smoking cessation has promising insight of motivation enhancement through harmonica therapy that was a major barrier to successful quit.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.419-424
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• 2020

This study was to examine the educational satisfaction of students majoring in music education and provided suggestions to the college of education, Korea. First of all, 152 students majoring in music education in university, Korea, were surveyed. Second, the SPSS 22 for Windows program was used to conduct technical statistical analysis: independent sample t-test, one-way variance analysis, and cross-analysis. The result was that there were significant differences in the educational satisfaction, depending on the gender, school year, career-hopping professions, and individual efforts of students. College of Education has a huge impact on society as an institution that trains pre-service teachers who will teach future students. Therefore, based on the results of the study, I hope that the college of education will serve as fundamental institutes for the training of pre-service teachers.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.307-312
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• 2022

In line with the 4th industrial revolution and the innovative changes of the 21st century knowledge and information society, the education field where the 2015 revised curriculum is applied is facing a situation where it is necessary to consider various teaching and learning methods. Among them, interest in instructional design applying flipped learning suitable for future education is growing, but studies on classes using flipped learning in actual music and education are rare. In general music classes currently conducted in the elementary education field, it is insufficient to learn the musical function targeted in the class. Therefore, this study developed and validated an instructional design model for elementary school music and classes that applied flipped learning based on the ADDIE model, which is a systematic instructional design model, using the design and development research methodology. Based on the developed instructional design model, major issues for each stage were presented, and major educational implications in the development process were discussed.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.16-29
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• 2024

Mogao Grottoes in Dunhuang, China is one of the world cultural heritage, is the largest ancient grottoes art group in the world, and is a natural and cultural place with outstanding universal value for mankind all over the world. Dunhuang music and dance derived from the murals of Mogao Grottoes is an artistic representation of its thousand-year-old glorious history and an indispensable historical material for research. As one of the iconic images of Dunhuang music and dance, the "rebound lute behind the back" dance posture has unique charm value both in the original mural composition and the stage image. This paper analyzes the characters holding pipa in Dunhuang murals by case analysis, comparative research and other relevant research methods, then studies the stage image and posture of "rebound lute behind the back", and finally analyzes the stage works of "rebound lute behind the back". It is concluded that the dance image of "rebound lute behind the back" is a dynamic stage art work gradually formed by artists from the static Dunhuang murals through refining, developing, processing and transforming. This is to revive the image of Dunhuang music and dance murals, to provide reference and reference for the inheritance and development of Dunhuang culture, and then to enhance and enrich the artistic value of excellent traditional Chinese culture and world cultural heritage.

• Proceedings of the Korean Society of Computer Information Conference
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• 2008.06a
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• pp.317-323
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• 2008

21세기에 들어서면서 컴퓨터와 인터넷의 급격한 발달은 인류의 정치 경제 사회 문화의 모든 트랜드를 바꿔 놓고 있다고 해도 과언이 아니다. 그 결과 아날로그와 오프라인의 시대에서 이제는 디지털과 온라인의 시대로 우리의 생활 중심이 옮겨가고 있다. 자원이 부족한 우리나라는 정보화측면에서는 선진국으로 평가받고 있으며, 이를 토대로 CT(Cultural Technology)를 국가전략분야로 육성해나가고 있는 등 세계화시대 및 문화산업시대의 도래와 함께 부가가치의 창출을 극대화할 수 있는 분야로 주목하고 있다. 그러나 디지털 강국인 우리나라에서는 정보화촉진기본법 등의 제정을 통하여 자료의 디지털 화에만 엄청난 예산을 쏟아 붓고 있다. 하지만 이제는 그보다 더 중요한 정보의 활용 즉, 활성화 측면에 관심을 가져야 할 때이다. 활성화되지 못한 디지털 자료는 땅속에 묻혀있는 오래된 유물과도 같다. 본 연구에서는 디지털 전통문화 콘텐츠 중에서도 특히 디지털화가 가장 용이하며, 활성화의 가능성이 가장 높은 디지털 전통음악 콘텐츠의 활성화를 위한 문제점과 이를 해결하기 위한 방안을 모색하였다.

• The Journal of the Convergence on Culture Technology
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• v.3 no.4
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• pp.53-58
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• 2017

The objective of this study was to search the effect of individual personality (big five personality) on creative behavior. In particular, we tried to find out how the individual characteristics of the students who are perceived as unique majors in university and students who are in non-art, music and physical education affect the creative behavior. To perform this, questionnaires were distributed to 150 university students in art, music and physical education and 150 non-art, music, and physical education university students in C University located in Gwangju Metropolitan City. 275 copies (91.7%) of valid questionnaires were used among them. As a result, extroversion, openness, Friendliness, and sincerity were found to affect creative behaviors, excluding neuroticism (emotional stability) among five factors of personality. Additional analysis was performed by departmentalizing the majors of respondents as art, music and physical education and non-art, music, and physical education. In the case of art, music and physical education, extroversion, openness, friendliness affected the creative behavior, and in the case of non-art, music and physical education, only extroversion and openness influenced creative behavior. This difference can be understood as the difference of habits according to major, and it has been proved that it is also similar to previous research results.