• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.65-76
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• 2022

This study will examine the relationship between social support from the work and family domains, referred to as multiple social network ties (MSNT), and employees' job and family-related performance outcomes during the COVID-19 crisis. The study also demonstrates the importance of employees' work-family balance (WFB) in moderating the association between MSNT and job and family-related performance. A two-wave design was used to collect data from 320 managerial level personnel in Pakistan's textile sector. The path analysis technique of structural equation modelling (SEM) was used to analyze the responses. In times of crisis, social support mechanisms could potentially replace organizational support mechanisms for employees dealing with work and family obligations, according to the study. The findings of this study show that work-family balance is a significant partial mediator between MSNT and employees' job and family-related outcomes during the COVID-19 pandemic, according to a best-fit model. This research supports the pragmatic view of MSNT's action mechanism in generating jobs for employees and family-related results, especially in uncertain situations. According to the findings, employees who have a positive work-life balance are happier and more productive in both work and personal life. It has major implications for human resource management (HRM) research and practice.

• 한국산학기술학회논문지
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• 제11권12호
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• pp.4780-4786
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• 2010

본 연구는 일자리 창출이 중요한 국정과제로 부각되고 있는 현실에 부응하여, 창업가를 대상으로, 사회적 네트워크가 창업의도와 창업에 미치는 영향에 관한 연구로서, 국내 창업가를 표본대상으로 총208명의 응답이 분석에 사용되었으며, 다중회귀분석과 매개회귀분석을 실시한 실증분석 결과는 다음과 같다. 첫째, 사회적 네트워크의 강한 유대와 약한 유대는 창업의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 강한 유대는 창업의도에 더 유의한 영향을 미치는 반면, 유용한 사업지식, 정보, 기술을 갖춘 사회적 네트워크의 약한 유대는 창업에 더 유의한 영향을 미치는 것으로 나타났다. 셋째 창업의도는 창업에 영향을 미치는 것으로 나타났으며, 넷째 창업의도는 강한 유대와 창업 사이에서 부분매개효과가 있는 것으로 나타났으며, 약한 유대와 창업사이에는 완전매개효과가 나타났다. 이러한 연구결과들을 통해서 창업가들은 사업 초기에 자원들이 부족하기 때문에 자주 만나고 접촉이 많은 가족, 친지, 친구중심의 강한 유대를 통해 창업관련 정보와 지식 등의 필요한 자원을 지원 받는다는 시사점을 제공한다. 아울러 미래의 잠재적 창업가들에게 창업에 따른 경제적, 기술적 지원의 필요성을 인식시킴과 함께 창업과정에서 도움을 받을 수 있는 다양한 사회적 네트워크를 구성하여, 창업의도를 고취시키고 활성화하여 창업방향을 제시하는데 실무적 의의를 갖는다. 향후 창업가와 예비창업가를 대상으로 성별에 따른 조절효과를 진행한다면 보다 의미 있는 결과까지 얻을 것으로 예상된다.

• 유통과학연구
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• 제16권7호
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• pp.57-65
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• 2018

Purpose - Recently, internet access and social network utilization using smart phone are increasing. In such a smart environment, interactive activities such as information generation, information searching and information sending are increasing rapidly on-line environment. Therefore, consumers tend to purchase something according to eWOM and also meet the social consensus online environment. In connectivity society, consumers became accessible and engaged in the opinions of others easily. Many decisions that seem like personal decisions are actually social decisions on online connectivity. This paper seeks to explore factors that can help generate a social decision on purchasing of new products in an online environment. Research design, data, and methodology - The process of collecting a lot of wisdom and making an agreement online is called social decision. The purpose of this paper is to examine empirically the influence of factors such as online ties, online eWOM expectancy and online information behavior on online social decision. In addition, We studied online social decision by analyzing the moderating effect of new product innovation. To understand this structural relationship, research hypotheses and research models were set up and empirical analysis was conducted. In order to verify the hypothesis, 208 questionnaires were collected from the residents of Seoul city/Gyeonggi province. The answered questionnaire verifies reliability and validity using SPSS/AMOS and test hypotheses through path analysis and multiple regression analysis. Results - According to the research results, First, online ties don't have a positive impact on online social decision, Second, online eWOM expectancy have a positive impact on online social decision. Third, online information behaviors have a positive impact on online social decision. The degree of innovation of new products have a moderating effect between Independent variables of three factors and dependent variable of social decision. Conclusions - Social decisions have a positive impact on purchasing decisions about new product. There is a great significance in the fact that the online social influence and online social decision have been studied academically. It is meaningful that we have studied in depth the changing phenomenon of consumer purchase decision process in smart environment. The results of these studies provide academic and practical implications.

• Journal of Preventive Medicine and Public Health
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• 제46권6호
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• pp.336-345
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• 2013

Objectives: Research has shown that obesity appears to spread through social ties. However, the association between other characteristics of social networks and obesity is unclear. This study aimed to identify the association between social network characteristics and body mass index (BMI, $kg/m^2$) in an elderly Korean population. Methods: This cross-sectional study analyzed data from 657 Koreans (273 men, 384 women) aged 60 years or older who participated in the Korean Social Life, Health, and Aging Project. Network size is a count of the number of friends. Density of communication network is the number of connections in the social network reported as a fraction of the total links possible in the personal (ego-centric) network. Average frequency of communication (or meeting) measures how often network members communicate (or meet) each other. The association of each social network measure with BMI was investigated by multiple linear regression analysis. Results: After adjusting for potential confounders, the men with lower density (<0.71) and higher network size (4-6) had the higher BMI (${\beta}$=1.089, p=0.037) compared to the men with higher density (>0.83) and lower size (1-2), but not in the women (p=0.393). The lowest tertile of communication frequency was associated with higher BMI in the women (${\beta}$=0.885, p=0.049), but not in the men (p=0.140). Conclusions: Our study suggests that social network structure (network size and density) and activation (communication frequency and meeting frequency) are associated with obesity among the elderly. There may also be gender differences in this association.

• 한국조사연구학회지:조사연구
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• 제10권2호
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• pp.45-69
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• 2009

본 연구는 다원화된 한국사회의 사회통합 및 갈등해소를 위한 방안을 사회적 자본에서 찾고자 하였다. 이를 위해 사회적 자본을 (1) 일반적 타자에 대한 신뢰, (2) 국가 공공영역에 대한 신임, (3) 연줄망과 연결망을 포괄하는 네트워크, (4) 공동체 의식으로 구분하였고, 사회적 자본이 잠재된 갈등의식을 나타내는 갈등잠재지수에 어떤 영향을 미치고 있는지를 실증적으로 분석하여 다음과 같은 사실을 발견하였다. 첫째, 일반적 타자에 대해 신뢰가 높은 사람은 사회통합 지향적 경향을 보여 주었다. 둘째, 국가 공공영역의 절차적 공정성 및 민주적 운영을 신뢰하고 있는 사람들 역시 사회통합 지향적 경향을 보여 주었다. 하지만 특정 정권에 대해 신뢰가 높은 사람은 오히려 갈등 지항적 경향을 보여주었다. 셋째, 폐쇄적 연줄망을 활용하는 사람들은 갈등지향적인 반면, 개방적 연결망을 활용하는 사람들은 사회통합 지향적이었다. 넷째, 공동체규범의 내면화 정도는 사람들의 사회 통합적 지향성과 아무런 관련이 없었다. 이러한 결과들이 갖는 함의는 다음과 같다. 다원화된 한국사회의 실질적 사회통합을 위한 사회적 자본은 학연, 혈연 지연과 같은 전통적인 폐쇄적 연결망에 기반한 것이 아니라, 익명의 일반적 타자들에 대한 신뢰와 느슨하게 연결된 개방적 연결망에 기반해야 한다. 또한 실질적 사회통합은 공정한 국정운영 시스템에 대한 신임에 기초해야 하는 것이지, 특정 기관 혹은 정파에 대한 맹목적 신뢰에 기초해서는 안 된다.