Electronic commerce, commonly known as e-commerce or eCommerce, has become a major business trend in these days. The amount of trade conducted electronically has grown extraordinarily by developing the Internet technology. Most electronic commerce has being conducted between businesses to customers; therefore, the researches with respect to e-commerce are to find customer's needs, behaviors through statistical methods. However, the statistical researches, mostly based on a questionnaire, are the static researches, They can tell us the dynamic relationships between initial purchasing and repurchasing. Therefore, this study proposes dynamic research model for analyzing the cause of initial purchasing and repurchasing. This paper is based on the System-Dynamic theory, using the powerful simulation model with some restriction, The restrictions are based on the theory TAM(Technology Acceptance Model), PAM, and TPB(Theory of Planned Behavior). This article investigates not only the customer's purchasing and repurchasing behavior by passing of time but also the interactive effects to one another. This research model has six scenarios and three steps for analyzing customer behaviors. The first step is the research of purchasing situations. The second step is the research of repurchasing situations. Finally, the third step is to study the relationship between initial purchasing and repurchasing. The purpose of six scenarios is to find the customer's purchasing patterns according to the environmental changes. We set six variables in these scenarios by (1) changing the number of products; (2) changing the number of contents in on-line shopping malls; (3) having multimedia files or not in the shopping mall web sites; (4) grading on-line communities; (5) changing the qualities of products; (6) changing the customer's degree of confidence on products. First three variables are applied to study customer's purchasing behavior, and the other variables are applied to repurchasing behavior study. Through the simulation study, this paper presents some inter-relational result about customer purchasing behaviors, For example, Active community actions are not the increasing factor of purchasing but the increasing factor of word of mouth effect, Additionally. The higher products' quality, the more word of mouth effects increase. The number of products and contents on the web sites have same influence on people's buying behaviors. All simulation methods in this paper is not only display the result of each scenario but also find how to affect each other. Hence, electronic commerce firm can make more realistic marketing strategy about consumer behavior through this dynamic simulation research. Moreover, dynamic analysis method can predict the results which help the decision of marketing strategy by using the time-line graph. Consequently, this dynamic simulation analysis could be a useful research model to make firm's competitive advantage. However, this simulation model needs more further study. With respect to reality, this simulation model has some limitations. There are some missing factors which affect customer's buying behaviors in this model. The first missing factor is the customer's degree of recognition of brands. The second factor is the degree of customer satisfaction. The third factor is the power of word of mouth in the specific region. Generally, word of mouth affects significantly on a region's culture, even people's buying behaviors. The last missing factor is the user interface environment in the internet or other on-line shopping tools. In order to get more realistic result, these factors might be essential matters to make better research in the future studies.
반도체 집적 기술의 발달과 컴퓨터에서 멀티미디어 기능의 사용이 많아지면서 보다 많은 기능들이 하드웨어로 구현되기를 원하는 요구가 증가되고 있다. 그래서 현재 사용되는 대부분의 32 비트 마이크로프로세서는 정수 곱셈기를 하드웨어로 구현하고 있다. 그러나 나눗셈기는 기존의 알고리즘인 SRT 알고리즘의 방식이 하드웨어 구현상의 복잡도와 느린 동작 속도로 인해 특정 마이크로프로세서에 한해서만 하드웨어로 구현되고 있다. 본 논문에서는 'w bit
The wall shear stress in the vicinity of end-to end anastomoses under steady flow conditions was measured using a flush-mounted hot-film anemometer(FMHFA) probe. The experimental measurements were in good agreement with numerical results except in flow with low Reynolds numbers. The wall shear stress increased proximal to the anastomosis in flow from the Penrose tubing (simulating an artery) to the PTFE: graft. In flow from the PTFE graft to the Penrose tubing, low wall shear stress was observed distal to the anastomosis. Abnormal distributions of wall shear stress in the vicinity of the anastomosis, resulting from the compliance mismatch between the graft and the host artery, might be an important factor of ANFH formation and the graft failure. The present study suggests a correlation between regions of the low wall shear stress and the development of anastomotic neointimal fibrous hyperplasia(ANPH) in end-to-end anastomoses. 30523 T00401030523 ^x Air pressure decay(APD) rate and ultrafiltration rate(UFR) tests were performed on new and saline rinsed dialyzers as well as those roused in patients several times. C-DAK 4000 (Cordis Dow) and CF IS-11 (Baxter Travenol) reused dialyzers obtained from the dialysis clinic were used in the present study. The new dialyzers exhibited a relatively flat APD, whereas saline rinsed and reused dialyzers showed considerable amount of decay. C-DAH dialyzers had a larger APD(11.70
The wall shear stress in the vicinity of end-to end anastomoses under steady flow conditions was measured using a flush-mounted hot-film anemometer(FMHFA) probe. The experimental measurements were in good agreement with numerical results except in flow with low Reynolds numbers. The wall shear stress increased proximal to the anastomosis in flow from the Penrose tubing (simulating an artery) to the PTFE: graft. In flow from the PTFE graft to the Penrose tubing, low wall shear stress was observed distal to the anastomosis. Abnormal distributions of wall shear stress in the vicinity of the anastomosis, resulting from the compliance mismatch between the graft and the host artery, might be an important factor of ANFH formation and the graft failure. The present study suggests a correlation between regions of the low wall shear stress and the development of anastomotic neointimal fibrous hyperplasia(ANPH) in end-to-end anastomoses. 30523 T00401030523 ^x Air pressure decay(APD) rate and ultrafiltration rate(UFR) tests were performed on new and saline rinsed dialyzers as well as those roused in patients several times. C-DAK 4000 (Cordis Dow) and CF IS-11 (Baxter Travenol) reused dialyzers obtained from the dialysis clinic were used in the present study. The new dialyzers exhibited a relatively flat APD, whereas saline rinsed and reused dialyzers showed considerable amount of decay. C-DAH dialyzers had a larger APD(11.70
The research conducted here focuses on the effect of factors that affect the behavior of UCC (User Created Content) website users, other than user's rational recognition of how useful a UCC website can be. Most discussions in the existing literature on information systems have focused on users' evaluation how a UCC website can help to attain the users' own goals. However, there are other factors and this research pays attention to an individual's 'personality,' which is stable and biological in nature. Specifically, I have noted here that 'extroversion' and 'neuroticism,' the two common personality factors presented in Eysenck's most representative 'EPQ Model' and 'Big Five Model,' are the two personality factors that affect a site's 'usefulness,' by this I mean how useful does the user consider the website and its content. How useful a site is considered by the user is the other factor that has been regarded as the antecedent factor that influences the adoption of information systems in the existing MIS (Management Information System) research. Secondly, as using or creating a UCC website does not guarantee the user's or the creator's extrinsic motivation, unlike when using the information system within an organization, there is a greater likelihood that the increase in user's activities in relation to a UCC website is motivated by emotional factors rather than rational factors. Thus, I have decided to include the relationship between an individual's personality and what they find pleasurable in the research model. Thirdly, when based on the S-O-R Paradigm of Mehrabian and Russell, the two cognitive factors and emotional factors are finally affected by stimulus, and thus these factors ultimately have an effect on an individual's respondent behavior. Therefore, this research has presented an assumption that the recognition of how useful the site and content is and what emotional pleasure it provides will finally affect the behavior of the UCC website users. Finally, the relationship between the recognition of how useful a site is and how pleasurable it is to useand UCC usage may differ depending on certain situational conditions. In other words, the relationship between the three factors may vary according to how much users are involved in the creation of the website content. Creation thus emerges as the keyword of UCC. I analyzed the above relationships through the moderating variable of the user's involvement in the creation of the site. The research result shows the following: When it comes to the relationship between an individual's personality and what they find pleasurable it is extroverted users who have a greater likelihood to feel pleasure when using a UCC website, as was expected in this research. This in turn leads to a more active usage of the UCC web site because a person who is an extrovert likes to spend time on activities with other people, is sensitive to new experiences and stimuli and thus actively responds to these. An extroverted person accepts new UCC activities as part of his/her social life, rather than getting away from this new UCC environment. This is represented by the term 'Foxonomy' where the users meet a variety of users from all over the world and contact new types of content created by these users. However, neuroticism creates the opposite situation to that created by extroversion. The representative symptoms of neuroticism are instability, stress, and tension. These dispositions are more closely related to stress caused by a new environment rather than this creatingcuriosity or pleasure. Thus, neurotic persons have an uneasy feeling and will eventually avoid the situation where their own or others' daily lives are frequently exposed to the open web environment, this eventually makes them have a negative attitude towards the web environment. When it comes to an individual's personality and how useful site is, the two personality factors of extroversion and neuroticism both have a positive relationship with the recognition of how useful the site and its content is. The positive, curious, and social dispositions of extroverted persons tend to make them consider the future usefulness and possibilities of a new type of information system, or website, based on their positive attitude, which has a significant influence on the recognition of how useful these UCC sites are. Neuroticism also favorably affects how useful a UCC website can be through a different mechanism from that of extroversion. As the neurotic persons tend to feel uneasy and have much doubt about a new type of information system, they actively explore its usefulness in order to relieve their uncomfortable feelings. In other words, neurotic persons seek out how useful a site can be in order to secure their own stable feelings. Meanwhile, extroverted persons explore how useful a site can be because of their positive attitude and curiosity. As a lot of MIS research has revealed that the recognition of how useful a site can be and how pleasurable it can be to use have been proven to have a significant effect on UCC activity. However, the relationship between these factors reveals different aspects based on the user's involvement in creation. This factor of creationgauges the interest of users in the creation of UCC contents. Involvement is a variable that shows the level of an individual's mental effort in creating UCC contents. When a user is highly involved in the creation process and makes an enormous effort to create UCC content (classed a part of a high-involvement group), their own pleasure and recognition of how useful the site is have a significantly higher effect on the future usage of the UCC contents, more significantly than the users who sit back and just retrieve the UCC content created by others. The cognitive and emotional response of those in the low-involvement group is unlikely to last long,even if they recognize the contents of a UCC website is pleasurable and useful to them. However, the high-involvement group tends to participate in the creation and the usage of UCC more favorably, connecting the experience with their own goals. In this respect, this research presents an answer to the question; why so many people are participating in the usage of UCC, the representative form of the Web 2.0 that has drastically involved more and more people in the creation of UCC, even if they cannot gain any monetary or social compensation. Neither information system nor a website can succeed unless it secures a certain level of user base. Moreover, it cannot be further developed when the reasons, or problems, for people's participation are not suitably explored, even if it has a certain user base. Thus, what is significant in this research is that it has studied users' respondent behavior based on an individual's innate personality, emotion, and cognitive interaction, unlike the existing research that has focused on 'compensation' to explain users' participation with the UCC website. There are also limitations in this research. Firstly, I divided an individual's personality into extroversion and neuroticism; however, there are many other personal factors such as neuro-psychiatricism, which also needs to be analyzed for its influence on UCC activities. Secondly, as a UCC website comes in many types such as multimedia, Wikis, and podcasting, these types need to be included as a sub-category of the UCC websites and their relationship with personality, emotion, cognition, and behavior also needs to be analyzed.
본 논문에서는 스테레오 음악에 오디오 워터마크를 삽입하기 위한 알고리즘을 제안하였다. 스테레오 음악은 2개의 채널을 갖고 있기 때문에 기존 워터마킹 기술은 일반적으로 각 채널을 독립적으로 생각하고 처리하는 경우가 많다. 그러나 스테레오를 모노로 변환하는 과정에서 워터마크의 손실이 발생하는 경우가 많이 발생할 수 있다. 제안한 알고리즘은 스테레오를 모노로 변환하더라도 워터마크의 손실이 발생하지 않도록 워터마크를 삽입할 때 스테레오와 모노변환의 특성을 이용하였다. 제안된 알고리즘에 사용된 오디오 워터마크는 "Copyright"와 "Copy_free"라는 두 가지 정보를 터보코드를 이용하여 생성하였다. 두 워터마크는 9바이트(72비트)로 이루어져 있으며, 오류정정을 위하여 터보코드를 적용하면 222비트로 삽입해야 하는 정보량이 늘어난다. 222비트의 워터마크는 추가적인 오류에 강인하도록 1024비트로 확장하여 최종적으로 스테레오 음악에 삽입할 워터마크로 사용하였다. 평균적으로 SNR은 40dB를 넘어서서 전통적인 양자화 방식보다 10dB 이상의 음질 개선을 가져왔다. 이는 상대적으로 10배의 음질 개선도를 의미하는 것으로 매우 유의미한 결과이다. 또한 워터마크의 추출에 필요한 샘플길이는 1초 이내의 길이면 충분히 추출이 가능하고, 128Kbps의 비트레이트를 갖는 MP3 압축에 대해서도 모두 1초 이내 길이의 음악 샘플로부터 워터마크의 완전한 추출이 가능하였다. 전통적인 양자화 방식이 10초 길이의 샘플을 이용해도 대부분 워터마크의 추출에 실패한 것에 비하면 1/10에 불과한 길이로 워터마크의 추출이 가능하다.
본 연구의 연구목적으로는 국내 이동전화 서비스의 최대 이용자들인 10대 청소년들의 이동전화 서비스 이용의 동기와 이용량 등의 이용행태적 특성을 규명하고, 이들의 이동전화 서비스 이용에 영향을 미칠 수 있는 요인들로서 사회심리적 특성들의 역할과 이용행태간의 관계에 관한 실증적 분석을 하는 것이다. 이와 관련한 가설을 세 가지로 설정하여 검증하는 설문조사를 고교생들을 대상으로 실시했는데, 주요 설문내용은 첫째, 이동전화의 음성통화와 문자 서비스의 빈도와 대상 및 기타 부가서비스의 이용 관련 설문과, 둘째, 8개 차원의 사회심리적 특성을 묻는 질문, 그리고 셋째는, 이용동기를 일반적 통화와 문자메시지 이용 부분으로 구분하여 충족의 유형별로 3-4개씩 구성했다. 연구결과로는, 첫째, 문자서비스를 더 많이 이용하나 가족들에게는 음성통화를 더 빈번히 하는데, 부모들의 연령대에서 문자메시지보다 음성통화에 더 익숙한 데 기인한 것이라고 볼 수 있으며, 친구들간에는 문자메시지 이용이 지배적인 이동전화 커뮤니케이션 양식이다. 둘째, 금전적 부담이 가는 부가서비스에 대한 이용은 매우 제한적이며 이용을 회피 또는 자제하는 경향이 있으며, 셋째, 문자서비스를 도구적 목적보다는 사교/오락적인 목적에 더 비중을 두고 이용하며, 전화의 이용동기의 양대축을 이론적으로 형성해 온 "업무/도구적 이용"과 "사회성(사교)/오락성 추구"는 청소년들이 이동전화를 통한 음성통화를 하게 되는 동기로서 동일한 비중을 두고 있다. 넷째, 응답자들의 사회심리적 특성과 이동전화 이용빈도의 관계는, "개인중심성"이 부가서비스 이용빈도와 상관관계가 있고, "집단중심성"은 음성통화와 문자서비tm 이용빈도를 높이는데 기여하고 있다. 마지막으로 "즉시성", "직접성", "혁신성", "타인지향형" 등의 특성은 이동전화 이용과 정적 상관관계 나타내는 반면 "내적지향형"과 "전통지향형" 성격은 부적 관계를 보인다. 결론적으로 청소년에 있어서 이동전화 서비스 이용의 다양화와 일반화된 기능적 도구로서의 인식이 주목할 만하다. 문자메시지 이용은 음성통화를 기능적으로 대체하고 있고 그 동기의 강도가 더 높으므로 기능적 우월성까지도 전제할 수 있다. 그리고 전통적인 전화와 이동전화 음성통화의 이용동기 간에는 본질적인 차이가 없는 가운데 도구적 이용과 인간적/정서적 이용의 동기가 이동전화의 타 미디어에 대한 차별성 내지 특수성에 기인하는 동기들에 비해 전체적으로 강하다. 또한 기존 이론과 연구들에서 유의미한 이동전화 이용의 요인으로 제기된 사회심리적 특성들은 조사대상인 청소년들에 있어서도 큰 차이 없이 일반화가 가능한 것으로 보이며, 그 중에서도 "혁신성"과 "타인지향성"이 미치는 영향이 주목된다.