• Title/Summary/Keyword: Multi-Criteria Decision Making Analysis

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Examining Success Factors of Online P2P Lending Service Using Kano Model and Fuzzy-AHP (Kano 모형과 Fuzzy-AHP를 이용한 온라인 P2P 금융 서비스 성공요인 도출)

  • An, Kyung Min;Lee, Young-Chan
    • Knowledge Management Research
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    • v.19 no.2
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    • pp.109-132
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    • 2018
  • Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

Study on location selection of integrated depot of warehouse stores utilizing AHP method (AHP법을 활용한 창고형 매장의 통합 Depot 위치선정에 관한 연구)

  • Park, Byoung-Jun;Nam, Tae-Hyun;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.135-144
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    • 2019
  • The importance of logistics of warehouse stores has increased as their prices are cheaper and more convenient than those of large supermarkets. However, few studies on integrated depot location selection of warehouse stores have been conducted. In this regard, this study aims to derive factors for integrated depot location selection and calculate weights and select the location priority of target candidates by introducing an analytic hierarchy process (AHP). The analysis results exhibited that the most important selection factor was the cost reduction in transportation and delivery (0.198) followed by distance reduction in transportation and delivery (0.168), and time reduction in transportation. This study quantified the reduction in cost and increase in efficiency if depots were integrated and operated thereby presenting more realistic foundational data to hands-on workers. For the future study, the analysis model will be needed to be advanced through additional investigation on the factors in the analysis.

Evaluating location suitability of Park-and-Ride facilities using GIS (GIS를 이용한 환승시설 입지 적합도 평가)

  • Kim, Kam-Young
    • Journal of the Korean association of regional geographers
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    • v.14 no.6
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    • pp.718-735
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    • 2008
  • Park-and- Rides are intermodal transfer facilities providing a staging location for travellers to transfer between transportation modes. They are an alternative to alleviate transportation problems such as traffic congestion and air pollution in metropolitan areas. Siting Park-and-Ride facilities belongs to a kind of multi-criteria spatial decision making problems being associated with a combination of various location factors. The purpose of this paper is to provide a method and procedure to evaluate the location suitability of Park-and-Ride facilities using GIS(Geographic Information Systems). Using GIS-based suitability analysis, land value, landuse, road accessibility, public transportation accessibility, possibility to intercept automobile trips, distance to activity center and competition with existing facilities were evaluated as location factors. The suitabilities of individual factors were combined to produce a composite map with a specific weight scheme. Then a given number of sites with high suitability score were selected as potential facility locations and their demand were evaluated based on a commutershed with parabolic shape. The suggested method and procedure will provide useful information in determining Park-and-Ride sites and designing their structure.

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On the Evaluation of Physical Distribution Service in Ports (항만물류서비스의 평가에 관하여)

    • Journal of Korean Port Research
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    • v.10 no.2
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    • pp.17-29
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    • 1996
  • It is required to consider pricing and non-pricing factors and external economy in order to achieve the objects of physical distribution system in a port. Recently, among the three factors, much attention has been paid to non-pricing factor in the system. Although physical distribution service in a port(PDSP)has been frequently mentioned in documents and literature related to port and shipping studies, few study on it has not been systematically and scientifically made due to the following problems; $\circ$ there are not proper criteria to evaluate level and quality of PDSP and as a result it is difficult to set up a unified standard for doing so. $\circ$ algorithms to evaluate problems with complex and ambiguous attributes and multiple levels in PDSP are not available. This thesis aims to establish a paradigm to evaluate PDSP and to abvance existing decision making methods to deal with complex and ambiguous problems in PDSP. To tackle the first purpose, extensive and thorough literature survey was carried out on general physical distribution service, which is a corner stone to handle PDSp. In addition, through interviews and questionnaire to the expert, it have extracted 82 factors of physical distribution service in a port. They have been classified into 6 groups by KJ method and each group defined by the expert's advice as follows; a. Potentiality b. Exactness c. safety d. Speediness e. Convenience f. Linkage Prior to the service evaluation, many kinds of its attributes must be identified on the basis of rational decision owing to complexity and ambiguity inherent in PDSP. An analytical hierarchy process (AHP) is a method to evaluate them but it is not applicable to PDSP that have property of non-additivity and overlapped attributes. Therefore, probablility measure can not be used to evaluate PDSP but fuzzy measure is required. Hierarchical fuzzy integral method, which is merged AHP with fuzzy measure, is also not effective method to evaluate attributes because it has vary complicated way to calculate fuzzy measure identification coefficient of attributes. A new evaluation algorithm has been introduced to solve problems with multi-attribute and multi-level hierarchy, which is called hierarchy fuzzy process(HFP).Analysis on ambiguous aspects of PDSP under study which is not easy to be defined is prerequisite to evaluate it. HFP is different from algorithm existed in that it clarified the relationship between fuzzy measure and probability measure adopted in AHP and that it directly calculates the family of fuzzy measure from overlapping coefficient and probability measure to treat and evaluate ambiguous and complex aspects of PDSP. A new evaluation algorithm HFP was applied to evaluate level of physical distribution service in the biggest twenty container port in the world. The ranks of the ports are as follows; 1. Rotterdam Port, 2. Hamburg Port, 3. Singapore Port, 4. Seattle Port, 5. Yokohama Port, 6. Long beach Port, 7. Oakland Port, 8. Tokyo Port, 9. Hongkong Port, 10. Kobe Port, 11. Los Angeles Port, 12. New york Port, 13. Antwerp Port, 14. Felixstowe Port, 15. Bremerhaven Port, 16. Le'Havre Port, 17. Kaoshung Port, 18. Killung Port, 19. Bangkok Port, 20. Pusan Port

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New Flood Hazard Mapping using Runoff Mechanism on Gamcheon Watershed (유출메커니즘을 활용한 감천유역에서의 새로운 홍수위험지도 작성)

  • Kim, Tae Hyung;Han, Kun Yeun;Park, Jun Hyung
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.36 no.6
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    • pp.1011-1021
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    • 2016
  • This study performs the potential flood hazard analysis by applying elevation data, soil data and land use data. The susceptibility maps linked to elevation, soil and land use are combined to develop the new types of flood hazard map such as runoff production map and runoff accumulation map. For the development of the runoff production map, land use, soil thickness, permeability, soil erosion and slope data are used as runoff indices. For the runoff accumulation map, elevation, knick point and lowland analysis data are used. To derive an integrated type of flood potential hazard, a TOPSIS (The Technique for Order of Preference by Similarity to Ideal Solution) technique, which is widely applied in MCDM (Multi-Criteria Decision Making) process, is adopted. The indices applied to the runoff production and accumulation maps are considered as criteria, and the cells of analysis area are considered as alternatives for TOPSIS technique. The model is applied to Gamcheon watershed to evaluate the flood potential hazards. Validation with large scale data shows the good agreements between historical data and runoff accumulation data. The analysis procedure presented in this study will contribute to make preliminary flood hazard map for the public information and for finding flood mitigation measures in the watershed.

VTS Task Assessment using AHP (AHP를 활용한 VTS업무 중요도 평가)

  • Kim, Joo-Sung;Jung, Cho-Young;Kim, Kwang-il
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2018.11a
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    • pp.261-262
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    • 2018
  • The tasks of Vessel Traffic Services are classified according to the content of the information provided. Since the establishment of the first Vessel Traffic Service center in 1993 at Phohang harbour, it has been steadily developed and its work domain and scope have been expanded. In this paper, the importance and workload of Vessel Traffic Service operators were analyzed according to classification of the tasks. In order to measure the importance and workload, questionnaires were conducted for the operators nationwide, and conclusions were drawn using the multi-criteria decision making process. The relationship between the importance of tasks and the workload might be used as the weights for setting the service areas in the future. Furthermore, it is expected to be used as the data of changable sector operation based on the relationship between importance and workload.

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A Study on Reinforcement Planning of Transmission Lines for Composite Power System (복합계통의 송전설비 보강계획에 관한 연구)

  • 차준민
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.15 no.3
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    • pp.45-50
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    • 2001
  • Fuzzy theory is used to quantify some subjective criteria and consider uncertain factors for transmission line reinforcement planning in this paper. Sugeno's fuzzy integral is also used in the proposed method, because it can be easily allied to multi attribute decision making problems such as power system planning. To verify the proposed algorithm, some bode-neck lines are searched for the case that the amount of Maximal Load Supplying Capability(MLSC) is small using the results of contingency analysis for Korea Electric Power Corporation(KEPCO)'s 345[kV] transmission line in 1998. And several feasible alternatives are composed for line reinforcement which can dissolve the bottle-neck.

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Analysis of Waterfront Utilization Index Using Multi Criteria Decision Making (다기준의사결정을 이용한 친수공간 이용지수 분석)

  • Kim, Byeong-Chan;Kim, Man-Sik;Maeng, Bong-Jae
    • Proceedings of the Korea Water Resources Association Conference
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    • 2011.05a
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    • pp.195-195
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    • 2011
  • 국가하천의 주변지역을 체계적이고 계획적으로 조성 이용하여 난개발을 방지하고 지속가능한 발전을 도모하며, 그에 따른 이익을 하천의 정비 및 관리 등에 활용함으로써 공공복리의 증진에 기여함을 목적으로 하는 친수구역활용에 관한 특별법이 곧 시행될 예정이다. 친수는 단순히 하천 보전과 상대되는 수변이용의 측면이 아니라 하천의 경관, 생태계, 물 등 전체적인 하천공간에서 이루어지는 인간의 활동과 심리적 만족감으로 해석할 수 있다. 이러한 친수활동 유형을 정립하기 위하여 전문가 및 실무자들의 도움으로 설문지를 작성하고, 조사하였다. 또한 평가 항목간의 중요도를 합리적으로 부여하고자 전문가 집단 활용을 통한 다기준의사결정 기법 중 계층분석과정 AHP(Analytic Hierarchy Process)와 이의 일반적인 형태인 ANP(Analytic Network Process) 기법을 이용하여 비교 분석하여 보았다. AHP는 의사결정의 목표 또는 평가기준이 다수이며 복합적인 경우, 다수의 속성들을 계층적으로 분류하여 각 속성의 중요도를 파악함으로써 최적 대안을 선정하는 기법으로 다수의 목표, 다수의 평가기준, 다수의 의사결정주체가 포함되어 있는 의사결정 문제를 계층화하여 해결한다. 그러나 의사결정 문제는 대부분 요소들 간의 수평적 상호작용과 수직종속성이 존재하기 때문에 단순히 계층적 구조만으로는 설명할 수 없는 경우가 있다. ANP는 AHP 분석을 확장한 개념으로 평가 요소가 계층구조를 가지고 있으면서 각 평가 요소간 네트워크 구조를 가지는 경우에 해당한다. 즉, 시스템 분석, 통합 및 조정을 위한 방법으로 요소들 간의 비선형 관계를 모델화하는 복잡한 의사결정에 적용이 가능하다. ANP는 AHP의 기본 공리인 독립성이 유지되지 않을 때도 적용할 수 있는 의사결정 방법이기 때문이다. AHP와 ANP 분석을 위해 평가기준은 하천특성, 생태환경특성, 인문환경특성, 경관, 유지관리 등으로 분류하였으며, 세부평가항목은 하천의 물리 생태학적 특성, 개발여건과 관련된 특성, 경관의 이용가치, 유지관리 용이성 등 20여 개로 나누었다. AHP와 ANP를 이용하여 친수공간 이용지수 가중치를 산정한 결과, 두 기법은 큰 차이를 보이지 않았다. 그러나 ANP를 이용하여 가중치를 결정하는 방법은 최종 결정의 공정성이나 신뢰성을 확보하는데 기여를 하는 것으로 나타났다.

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A Study on the Improvement of Service Quality in Medical Tourism by Combining Service Blueprint and AHP (서비스 청사진과 AHP의 결합에 의한 의료관광서비스 개선방안에 관한 연구)

  • Hyun, Min-Cheol;Cho, Boo-Yun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1895-1904
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    • 2014
  • This study explores the way to improve service quality with the application of Service Blueprint and Analytic Hierarchy Process (hereafter, "AHP") in medical tourism. Service Blueprint has been widely accepted to identify the possible fail points in service delivery system, and AHP analysis has been recognized as beneficial method to rate relative importance in multi-criteria decision making process. We try to understand possible pitfalls to enhance Chinese medical tourists, and propose the priority in the resolution process. In the first step, we reviewed the extant literatures about medical tourism of South Korea, and built initial Service Blueprint. Experts who experienced service delivery process towards Chinese patients participated to review the proposed Service Blueprint in the second step. Thirdly, after extracting the possible fail points from revised Service Blueprint, we asked experts to guess the relative importance of Chinese patient by AHP methodology. Four domains (Arrival and Welcoming, Hospitalization, Process before, operations, and after surgery, Recovery and discharge) were emerged with detail criteria. Results show that operations and treatment is the most important domain not to lose Chinese patient's loyalty with following hospitalization process domain. Also, we suggest the priority among sixteen criteria to prevent service failure.

A Study on the Decision Factors for AI-based SaMD Adoption Using Delphi Surveys and AHP Analysis (델파이 조사와 AHP 분석을 활용한 인공지능 기반 SaMD 도입 의사결정 요인에 관한 연구)

  • Byung-Oh Woo;Jay In Oh
    • The Journal of Bigdata
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    • v.8 no.1
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    • pp.111-129
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    • 2023
  • With the diffusion of digital innovation, the adoption of innovative medical technologies based on artificial intelligence is increasing in the medical field. This is driving the launch and adoption of AI-based SaMD(Software as a Medical Device), but there is a lack of research on the factors that influence the adoption of SaMD by medical institutions. The purpose of this study is to identify key factors that influence medical institutions' decisions to adopt AI-based SaMDs, and to analyze the weights and priorities of these factors. For this purpose, we conducted Delphi surveys based on the results of literature studies on technology acceptance models in healthcare industry, medical AI and SaMD, and developed a research model by combining HOTE(Human, Organization, Technology and Environment) framework and HABIO(Holistic Approach {Business, Information, Organizational}) framework. Based on the research model with 5 main criteria and 22 sub-criteria, we conducted an AHP(Analytical Hierarchy Process) analysis among the experts from domestic medical institutions and SaMD providers to empirically analyze SaMD adoption factors. The results of this study showed that the priority of the main criteria for determining the adoption of AI-based SaMD was in the order of technical factors, economic factors, human factors, organizational factors, and environmental factors. The priority of sub-criteria was in the order of reliability, cost reduction, medical staff's acceptance, safety, top management's support, security, and licensing & regulatory levels. Specifically, technical factors such as reliability, safety, and security were found to be the most important factors for SaMD adoption. In addition, the comparisons and analyses of the weights and priorities of each group showed that the weights and priorities of SaMD adoption factors varied by type of institution, type of medical institution, and type of job in the medical institution.