• Asian Journal of Innovation and Policy
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• v.5 no.1
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• pp.78-91
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• 2016

To counter-attack against piracy, the movie industry is continuously developing new technologies for the protection of intellectual properties, only to find them instantly useless especially in the digital age. This study shifts the focus from technology to customer behavior, and analyzes customer behaviors vis-à-vis piracy using economic models. The theoretical model of optimal holdback strategy under the threat of piracy was derived and the result shows that holdback can be used as a tool not only for hedging the loss due to piracy, but also for reducing piracy. Based on the theoretical model, we suggested proper holdback strategy for each type of movie piracy.

• The Journal of Information Systems
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• v.23 no.4
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• pp.169-196
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• 2014

This study investigates how information and communication technology (ICT) can damage intellectual property rights (IPR) in the movie industry. Utilizing a survey questionnaire to gather information about the extensive use of ICT devices, including tablet PCs and smartphones, we demonstrate how digital piracy behavior is associated with various socio-demographic characteristics. Econometrically, since a large number of people do not engage in piracy activities, we adopt a zero-inflated negative binomial model. We find that people with tablet PCs are more likely to engage in the piracy of movies from peer-to-peer (P2P) sites. In particular, when we categorize ICT devices based on whether they are portable and allow downloads, we find that people with devices equipped with both functions are most likely to engage in movie piracy.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.212-224
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• 2009

Proliferation of high performance internet infrastructures finally allows their users download a single copy of regular movie just within in a couple of seconds. Ease of accesses to the software for downloading consequently leads them insensitive to the ethics or legitimacy of their conduct. Thus, strong legal action is enforced for piracy over nationally through strengthen the copyright law. We in this paper conducted a survey to see whether netizens prefer to download just for the matter of their convenience. Whilst the level of awareness is addressed even in a far-fetched manner in the area of music piracy and computer software piracy, the case of movie is much different in that we even fail to find any survey that has been made for movie piracy. The survey has been made by devising questionnaires for netizens and it was posted web WorldSurvey, which is the most prominent online survey site in Korea. To our surprise, 9 out of 10 respondents expressed they actually resort to illegal downloading for the reason of convenience. We realized one more surprise. More than 95% of netizens conspicuously aware of their downloading behaviors are mischievous and illegal without reservation.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.297-309
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• 2012

The MPAA(Motion Picture Association of America) warned about serious problems of piracy due to nearly a quarter of all Internet traffic around the globe was related to Internet piracy. Thus, strong legal action is enforced for piracy over nationally through strengthen the copyright law. We in this paper conducted a survey to see whether netizens prefer to download just for the matter of their convenience. Our study becomes a motivation to consider about seriousness of piracy by comparing between Korea and foreign cases. To our surprise, the survey reveals that Korean netizens conspicuously aware of their downloading behaviors outpaces Canadian netizens. Canada lacks the basic protections for the digital environment and is a safe haven for Internet pirates.

• Journal of Intelligence and Information Systems
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• v.28 no.3
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• pp.1-22
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• 2022

We investigate the dynamic relationships among digital piracy activities, TV ratings, and online buzz for Korean TV dramas using a panel vector autoregression model. Our main findings include 1) TV ratings are negatively affected by digital piracy activities but positively affected by google buzz, 2) digital piracy activities are negatively affected by TV ratings and social buzz, and 3) social buzz and google buzz are positively influenced by each other. While many empirical studies were conducted to reveal the effects of music or movie piracy, our understanding of drama piracy is limited. We provide empirical evidence of the dynamic relationships between drama piracy, TV ratings, and online buzz. Our findings show the presence of indirect piracy effects on TV ratings through online buzz. Further, we reveal that social buzz and google trends play different roles in promoting TV ratings and piracy activities. We discuss the implications of our findings for theory and practitioners.

• The Journal of the Korea Contents Association
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• v.10 no.4
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• pp.123-132
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• 2010

Beginning in 1990's, 3D filmmaking reappeared. As almost every job in filmmaking is digitalized, 3D takes advantage of its new software and hardware, and digital friendly customers as well. One reason why Korean cinema should take 3D seriously is that it can resolve the old and tough problem of unemployed human resources in film production. Another reason is the cooperation programs in which universities and 3D companies can join. 3D cinema can create new cinema goers who don't belong the regular viewer. The totally new experience of 3D can bring people to the movie theaters, and this will add up the total movie customers that expand the whole film industry. The newly designed 3D also could take care of piracy of movie file uploading and downloading through internet. 3D cinema would be precious alternative for film industries of Korea.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.420-435
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• 2013

Film industry is a high value-added industries, and boosts the self-esteem of the people, as a measure of a country's culture, the country's strategic industries. However, China's film industry, making elevated by an exclusive screening sector consists unprofessional experiencing difficulties, such as investment, high taxes, and entrance fees, disparities between urban and rural development, piracy. To solve these problems, this study used the literature research methods, including books, papers related to domestic research. The results shows that china's film industry need to reform the production, distribution, screenings and build a plan such as the reasonable admission fee, movie-related professional manpower, additional market activation, and the balanced development of the theatre chain, the expansion of the global market space.