• Title/Summary/Keyword: Mountaineering garments

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Research on the Wearing Condition of Functional Mountaineering Garments (기능성 등산복의 착용실태 조사)

  • Lee, Ah-Lam;Jeong, Jeong-Rim;Kim, Hee-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.12
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    • pp.1935-1940
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    • 2009
  • This study investigates the actual wearing conditions of functional mountaineering garments in Korea and provides suggestions on the development of more effective functional mountaineering garments through the examination of consumer data. This survey was based on 107 respondents who enjoy mountaineering and was composed of 5 sections consisting of personal information, purchasing habits, essential features for mountaineering garments, satisfaction levels based on features and functions, and additional comments on the improvement of mountaineering garments. Respondents said that essential features for mountaineering garments are quick absorbing/drying, insulation, water and wind proof, and elasticity. These properties become more effective when users wear mountaineering garments in layers. They want lower prices and easy to wash garments. Therefore, it is necessary to consider not only the main functions, but also the needs of consumers for easy washing and price.

A Study on The Influencing Factors of Purchase Intention for Smart Mountaineering Garments : An Extended Technology Acceptance Model (스마트 등산복에 대한 구매의도와 영향요인 분석 : 확장된 기술수용모형(TAM)을 바탕으로)

  • Park, Jaemin;Lee, Jung-Soo
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.261-275
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    • 2012
  • An increasing number of mountaineers are recently creating diverse consumer needs for mountaineering garments, thereby leading to a production of smart mountaineering garments with diverse-functions. Smart mountaineering garments are increasingly adding to comfort and safety, boosting their market size. This study researched on the Technology Acceptance Model (TAM) to examine factors that influence the intention of consumers to purchase buy mountaineering garments. For that purpose, 641 people aged 20-61 years who experienced in mountaineering were surveyed online. An extended TAM was designed by adding new variables such as fashion involvement and garment involvement associated with the characteristics of clothing products to the variables such as self-efficacy sense, technological innovativeness, perceived enjoyment. The findings of the study suggested that self-efficacy sense influenced perceived usefulness, perceived easiness of use, and perceived enjoyment, while garment involvement and fashion involvement influenced the perceived easiness of use and the perceived usefulness, respectively. Also, the perceived easiness of use influenced perceived usefulness and perceived enjoyment, while the perceived usefulness and perceived enjoyment directly influenced the intention of purchase. Based on the findings of this research, this study seeks to determine factors variables of smart garments purchase intention, and to explore measures to enhance such purchase intention, thereby offering working implications for developing smart mountaineering garments.